Interactive Advertising Bureau

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IMPACT+ is a sustaintech solution enabling digital advertising players (brands, agencies, adtechs and adnetworks) to evaluate and reduce their environmental impact.

IMPACT+ builds new performances indicators and tools to help this ecosystem to use GHG emissions and electricity consumption to inform their digital advertising strategy. Since 2020, IMPACT+ supports brands (such as L’Oréal, Nestlé, Procter&Gamble and their agencies) in their process for a more sustainable media buying ; adnetworks and adtechs (Teads, Seedtag, Xandr,…) are equipped with IMPACT+ environment impact evaluation solutions, integrated seamlessly to delivery systems. 
More information here. 

IAB Europe
Rond-Point Robert
Schuman 11
1040 Brussels
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