Interactive Advertising Bureau
Knowledge Hub

IAB Sweden


IAB Sweden is the networking and knowledge platform for interactive advertising and digital marketing in Sweden.
Sweden has traditionally been a strong IT nation characterized by a high broadband penetration and a population that has at an early stage adopted digital media. As spending increases in digital channels, IAB Sweden’s main mission is to unite, educate and promote the market for digital and interactive advertising in Sweden. IAB Sweden wishes to.


The mission of IAB Sweden will be realized through the activities of its workgroups and task forces. Only members can share their knowledge and experience to grow and bring professional standards to the market by participating at the workgroups and task forces.
IAB Sweden together with its members is focusing on following areas within its task forces:

  • Affiliate Marketing
  • Audio & Podcast
  • DOOH
  • Gaming
  • Gold Standard
  • Influencer Marketing
  • Online Video
  • Post 3rd Party Cookie
  • Programmatic
  • Search
  • Viewability

IAB Sweden Website contains news, guidelines, best practices and much more for those working with digital marketing.


Together with the task forces, IAB Sweden arranges several seminars and webinars each year. There are two bigger events during the fall; IAB Sweden Programmatic Event and IAB Sweden MIXX Awards, both visited by hundreds of employees in the industry.


Kenneth Danielsson, CEO

Tel +46 708 26 03 36

Daniel Weilar

IAB Europe
Rond-Point Robert
Schuman 11
1040 Brussels
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