IAB Spain undertakes a comprehensive mission as a forum for meeting and representing the digital advertising industry in Spain. Since its inception in 2001, IAB Spain has played a crucial role in the promotion and development of digital advertising, working to convey key messages from the digital industry. IAB Spain's mission unfolds on various strategic fronts. Firstly, by contributing and fostering conversations with public with the aim of contributing to the proper regulation of the sector. The association proactively works on creating industry standards, with the goal of establishing guidelines and best practices that promotes the sustainable and ethical growth of digital marketing, advertising and therefore promoting innovation and positivity’s for the public.

Members of IAB Spain encompass a wide range of stakeholders in the digital advertising ecosystem, including digital and audiovisual publishers, platforms, media agencies, marketing and advertising agencies, advertisers, consulting firms, technology providers, advertising networks, DOOH (Digital Out of Home), online audio, mobile, and others, such as eCommerce and research institutes.

In addition, IAB Spain engages in the development of continuous training programs for industry professionals, recognizing the importance of staying updated in a digitally evolving environment. The association also plays a key role in providing information about the market and trends, offering valuable resources for strategic decision-making and effective business management in the digital realm.

IAB Spain positions itself as a crucial agent in generating communication and knowledge in Spanish society, emphasizing the essential contribution of digital marketing, communication, and advertising to the social and economic development of Spain. The association acknowledges that the proper development of the sector requires clear regulation and standards adopted by the entire ecosystem, focused on promoting digital communication, marketing, and advertising, always with the consumer and their rights at the forefront.

In summary, IAB Spain stands as a space for meeting, collaboration, and education for all affiliated companies, promoting innovation, ethics, and excellence in the communication, and digital marketing and advertising industry in Spain. Its impact and transformative leadership solidify it as a fundamental player in the economic revitalization of the country through the continuous development and strengthening of the digital industry.