Interactive Advertising Bureau
Knowledge Hub

IAB Romania

We are connecting the dots in digital advertising since 2007! Through our projects and actions we offer support for the development, consolidation and education of the digital marketing industry in Romania. 

Our projects involved self-regulation & standards for digital advertising, codes of conduct and best practices (for digital, display, direct mailing, Influencer Marketing etc), promoting and recognizing digital excellency & creativity through MIXX Awards (10 Editions), educating and sharing know-how (IAB DigiTalks), connecting & informing our members and the industry (weekly Tuesletter), monitoring the value of digital market adspend (ROADS Study with PWC), keeping up with the trends (IAB Digital Brunch on Clubhouse), lobby and keeping contact with International and Local NGOs (BRAT, RAC, IAA, UAPR etc). 

We focus continuously on protecting and endorsing the development of the online advertising industry in Romania.


Our power comes from our members - over 50 of the most important online publishers, the major online sales houses, interactive agencies, media agencies, creative agencies, tech suppliers, advertisers.  


We currently have 2 taskforces ongoing, dedicated to MIXX Awards and Influencer Marketing and plan to set up one more on Technical & Technology Projects and on Quality & Education.

Special Projects

ROADS - Measuring online adspend in Romania

In 2008 we started working on the local Online Advertising Expenditure study, and we have the results every semester ever since for the last 4 years. We chose to work with PricewaterhouseCoopers Romania in order to ensure that we are following the model that the IAB Europe uses in key European markets.

MIXX Awards - Rewarding digital creativity at international standards since 2011

IAB DigiTalk - Connecting people and knowhow from all over the world- a series of short (2h) conferences on specific “hot” topics of the year. 


Board of Directors

The current governing structure of IAB Romania is a General Assembly, constituted of all voting members, that meets once a year to vote on the most important issues, plans, projects and budget. We have a Board of Directors with nine members that meet every month and have a weekly call. Companies currently represented in the Board of IAB Romania are: Teads, Publicis, There4 Agency, Webdigital, Sense8, V8Interactive etc. 

Our executive team:

President – Oana Lupoaie, Managing Director Sense8 Digital Technology

Vice-President – Andrei Dragu, Business Development Director V8Interactive & Programme Director MIXX Awards Romania 

Ioana Anescu, Managing Director –


Ioana Anescu, Managing Director –

IAB Romania is based in Bucharest, 2nd district

Twitter: @IABRomania /


IAB Romania Fb Community: 


IAB Europe
Rond-Point Robert
Schuman 11
1040 Brussels
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