Interactive Advertising Bureau
Knowledge Hub

IAB Italy


IAB Italy is the reference point for the definition, development and the promotion of data and information about the online advertising industry.

IAB Italy is also engaged in online advertising spending growth and forecast (in collaboration with Assointernet) and on research activities.


Media-owners/sales reps, advertising agencies, media agencies, web agencies, research institutes, publishers, advertisers.


  • International
  • PR
  • Lobby (dedicated to Italian institutions and politicians)
  • Research
  • Finance
  • Events
  • Ad Spending
  • Standards

Communication Tools

Pamphlet: an annual publication published with one of the most important Italian publishers in the advertising field (Ediforum) where IAB Italy talk about the internet scenarios and all the benefit of marketing/advertising online in terms of effectiveness and efficiency.
Partnership: events organized by dedicated publishers where Members always have a discount on the participation fee and on speaking/sponsorship opportunities.
Networking: IAB Italy organizes many networking opportunities for its members such as special events, dinner, happy hour, etc.


IAB Forum: the most important event about online advertising in Italy. It takes place in Milan in October with more than 10.000 attendees and over 100 sponsors.
IAB Events: a smaller edition of the IAB Forum which takes place in Rome in May dedicated to the economic and politic world.
IAB Seminars: one-day event focused every year on a different issue relating to online advertising and web marketing.
IAB Mixx Award: the most important Italian award dedicated to enhancing the digital advertising strategies and campaigns emphasizing the creative innovation and effectiveness of communication on the new media.

Special Projects

Osservatorio IAB: an important activity that will show the structure of the Italian online advertising market: who are the players, how they work and what is their target.
Ad Spending: survey and forecast about online advertising spending in Italy, in collaboration with Nielsen Media Research.
IAB Italy Masters: the first Masters in Italy dedicated to graduates focused on Communication, Digital Marketing and Interactive Advertising, in collaboration with ALMED – Alta Scuola in Media, Comunicazione e Spettacolo – Università Cattolica del Sacro Cuore (Milan). The goal of the Masters is to produce young online advertising professionals.
IAB Italy also organizes a Master in Marketing and Communications with Alma Graduate School.



IAB Italy
Via Larga, 23 – 20122 Milan – Italy
Phone: +39.(0)2.58320694


IAB Europe
Rond-Point Robert
Schuman 11
1040 Brussels
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