IAB Croatia is a community of digital leaders acting as a catalyst for the development of the Croatian digital ecosystem. As part of the Croatian Association of Communications Agencies (HURA!), IAB Croatia shapes the future of digital marketing through innovation, education, and standardization.
Activities:
- Together with HURA, IAB Croatia organizes Dani komunikacija — a festival that redefines creativity and communications. Every spring in Rovinj, the festival brings together thousands of participants for an unconventional blend of inspiration, knowledge, and entertainment, crowned by the presentation of the prestigious MIXX Awards Croatia.
- IAB Discovery: The Month of… is an educational series dedicated to key topics shaping the digital future. Each month, it explores a new digital theme through interactive activities, publications, gatherings, trainings, and more.
- IAB Croatia sets standards & guidelines that define the digital market. Built on globally recognized guidelines, these standards contribute to market development and regulation by promoting digital best practices.
- MIXX Awards Croatia is a professional competition that recognizes the best digital campaigns and tools/platforms. Awarding excellence serves as an independent acknowledgment of outstanding work by digital professionals, raising the quality benchmark of the entire industry.
- IAB Croatia provides its members with a space for exchanging ideas and experiences, where key decisions shaping the digital ecosystem are made. Within specialized teams, IAB Digital Hubs redefine various aspects of the industry through educational, publishing, and development activities.
- IAB Croatia provides valuable insights into the state of the industry through IAB Croatia Online Media AdEx, an annual assessment of investment in digital media channels in Croatia, the results of which are used for detailed media planning.
Contact:
Dunja Ivana Ballon
Director, IAB Croatia
