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Our Focus

Digital Advertising & Marketing

IAB Europe aims to provide stakeholder perspectives and expert analysis on current industry trends and discussions through its business committees; Programmatic Trading, Research and Brand Advertising.

IAB Europe’s programme of research illustrates the value and growth of the digital industry across Europe, it proves the business contribution of digital advertising which may be under threat of adverse legislation and provides insight and education to the market via studies gaining the opinions of the industry on specific topics.

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