Interactive Advertising Bureau

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Interact 2024 - Day Two Highlights

Lauren Wakefield
|
31/05/2024
On 21-22 May we hosted our annual flagship conference Interact 2024 in Milan where we brought industry leaders, innovators, and […]

Connecting the Dots: Product-Level Programmatic Emissions and AdTech’s Total Greenhouse Gas Footprint

Lauren Wakefield
|
30/05/2024
Dimitris Beis, Data Analyst & Sustainability Manager at IAB Europe shares his thoughts on the interplay between product-level programmatic emissions and […]

IAB Europe's Update on the European Union Elections

Amy Mazzola
|
28/05/2024
From 6-9 June, EU citizens will be voting for their 720 representatives in the Parliament. To help navigate the upcoming […]

Member Guest Blog With Amazon Ads: The Conversation Around Cookies Is a Distraction, Here’s How Brands Can Move Beyond It

Amy Mazzola
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23/05/2024
In this week's guest member blog post we caught up with Frazer Locke, Director, EU & APAC AdTech Sales at […]

A Q&A with IAB Europe's Retail Media Committee - The Value of Retail Media to Brands and Evolving Use Cases

Lauren Wakefield
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15/05/2024
Retail Media is transforming the digital advertising ecosystem. With this transformation comes a shift in how brands align their media […]

Guest Member Blog Post with Digiseg: Can We Finally Abandon the Myth of One-to-One Marketing?

Amy Mazzola
|
09/05/2024
In this week’s guest member blog post, we caught up with Søren H. Dinesen, the co-founder and CEO of Digiseg. […]

Introducing Programmatic Perspectives: In-Depth Conversations & Insights from Members of IAB Europe’s Programmatic Trading Committee

Lauren Wakefield
|
02/05/2024
This week marks the launch of a brand new series - ‘Programmatic Perspectives’. Brought to you by the members of […]

Meet the Interact 2024 Speaker - A Q&A with Paul-Antoine Strullu, Head of EMEA at Scope3

Lauren Wakefield
|
23/04/2024
IAB Europe’s flagship event Interact 2024 is heading to Milan on 21st - 22nd May. In partnership with IAB Italy, […]

CJEU Judgement of 7 March 2024 in TCF Case: IAB Europe’s Analysis

Lauren Wakefield
|
23/04/2024
On 7 March 2024, the Court of Justice of the European Union (CJEU or Court) rendered its judgement in case […]
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