Blog Archive

comScore: The Multi-Platform Majority

This research from comScore shows that consumers are increasing consuming digital media away from the …

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IAB Turkey: Multiplatform Internet Audience Measurement

Results from the most recent IAB Turkey Internet Audience Measurement Study, a monthly structural study …

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United Internet Media and InteractiveMedia – Catch Me If You Can!

A study of the effects of the parallel use of several screens on attention and …

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IAB Serbia: Annual Online Audience Research

IAB Serbia and MindTake have set up an annual online audience research in Serbia that …

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IAB UK – RealView

IAB UK commissioned this piece of research to investigate how consumers really use their devices …

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United Internet Media – Multi-Screen – A Peak into the Living Room!

An ethnographic study with eye tracking, which investigates the distribution of attention to the various …

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AGOF – Digital Facts

The “digital facts” AGOF study will enable media planners to calculate reach and user data …

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UNICEF creates a mobile campaign for UK charity to increase brand associations and donation intent.

Get the slides here.

IAB Poland and MEC make a WebTrack study

In this study, three brands: BoboFrut, Leroy Martin and Olympus, show that online branding campaigns …

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Get Involved In Industry & Policy Initiatives – Join An IAB Europe Committee!

Our committees are the backbone of our organisation. These groups bring together industry leaders and …

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IAB Europe Declares Formal Endorsement of the Strengthened Code of Practice on Disinformation

16 June 2022, Brussels, Belgium – IAB Europe today declared its formal endorsement of the …

IAB Europe Declares Formal Endorsement of the Strengthened Code of Practice on Disinformation Read More »

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Join the IAB Europe Team! Digital Advertising Privacy Officer Vacancy

IAB Europe is recruiting a full-time Digital Advertising Privacy Officer to join its growing Brussels-based …

Join the IAB Europe Team! Digital Advertising Privacy Officer Vacancy Read More »

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Interact 2022 Attendee Tells All

On 25th and 26th May 2022, IAB Europe hosted its annual, flagship event, Interact, in …

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Interact 2022 – That’s a Wrap!

On 25th and 26th May 2022, IAB Europe hosted its flagship annual event in Madrid! …

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Interact 2022 – Day Two Highlights

On 25th and 26th May 2022, IAB Europe hosted its flagship annual event in Madrid! …

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Interact 2022 – Day One Highlights

On 25th and 26th May 2022, IAB Europe hosted its flagship annual event in Madrid! …

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Winners Announced for IAB Europe’s Prestigious 2022 MIXX Awards and Research Awards!

IAB Europe, the leading European-level industry association for the digital advertising and marketing ecosystem, is …

Winners Announced for IAB Europe’s Prestigious 2022 MIXX Awards and Research Awards! Read More »

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IAB Europe AdEx 2021 Benchmark Study Reveals Double-Digit Digital Advertising Growth Across All Markets

European Digital Advertising Market Grew by 30.5% to achieve €92bn Turkey Achieved 99.7% Market Growth …

IAB Europe AdEx 2021 Benchmark Study Reveals Double-Digit Digital Advertising Growth Across All Markets Read More »

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Virtual Programmatic Day Wrap Up!

Well, that’s a wrap on the first Virtual Programmatic Day of 2022! The event brought …

Virtual Programmatic Day Wrap Up! Read More »