Blog Archive
Millward Brown Research: AdReaction Video Creative in a Digital World
Millward Brown‘s AdReaction Video study explores how, where and why multiscreen users in 42 countries …
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IAB Report: Global Mobile Advertising Revenue 2013
Global Mobile Advertising Revenue Hits €14.6 Billion ($19.3 Billion) in 2013 Nearly Doubling from Previous …
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IAB Report: Global Mobile Advertising Revenue 2012
IAB Europe, the U.S. IAB Mobile Marketing Center of Excellence, and IHS revealed during a …
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Check Out Our Industry Insider Series on Trust and Transparency!
As part of our September Trust and Transparency event series, we are hosting a range …
Check Out Our Industry Insider Series on Trust and Transparency! Read More »
Catch Up on All of the Action From Our Trust & Transparency Series So Far!
This week we kicked off our brand new Trust and Transparency series and what a …
Catch Up on All of the Action From Our Trust & Transparency Series So Far! Read More »
New Report Finds Ban on Targeted Advertising Will Deepen Digital Divide in Europe
16 September 2021, Brussels, Belgium – A ban on targeted advertising would have a host …
New Report Finds Ban on Targeted Advertising Will Deepen Digital Divide in Europe Read More »
Join Our Free Industry Insider Series on Trust and Transparency This Month!
As part of our Trust and Transparency event series throughout September, we will be hosting …
Join Our Free Industry Insider Series on Trust and Transparency This Month! Read More »
Member Guest Post with PubMatic – Audience Addressability is the Digital Advertising Industry’s Opportunity to Reset, Rethink, and Reinvigorate
In this week’s member-guest blog post, Fiona Ellis-Smith, Associate Director, Advertiser Solutions at PubMatic shares …
Looking to Get More Involved with IAB Europe Post-Summer? Join Our Committees!
The Summer might be over but we have a lot of exciting opportunities at IAB …
Looking to Get More Involved with IAB Europe Post-Summer? Join Our Committees! Read More »
Member Guest Post with Samsung Ads – Behind the Screens: How the Pandemic Has Supercharged Gaming Amongst UK Consumers
In this week’s member-guest blog post, we welcome Alex Hole, VP Samsung Ads Europe, as …
Member Guest Post with Smaato – Five Key Trends in Digital Ad Tech Every Publisher and Marketer Should Know
In our latest member guest blog post, Jane Handel, Product Marketing Manager at Smaato discusses …
Brand Measurement in a Post Third-Party Cookie World – A Q&A With Experts From the Research Committee
2020 kicked off with one of the most fundamental changes to the online advertising industry, …
IAB Europe Launches New TCF Vendor Compliance Programme
As the managing organisation of the Transparency & Consent Framework (TCF), IAB Europe constantly strives …
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