Blog Archive

IAB Europe Report: European Programmatic Market Sizing 2013

The 2013 report reveals that the European programmatic market leaped 111% from €0.98bn in 2012 …

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IAB Europe White Paper: Introduction to Programmatic Trading

The launch of IAB Europe’s first pan-European Programmatic Trading White Paper is the start of …

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IAB Europe Report: Priorities for Digital Measurement

Findings from the IAB Europe Metrics and KPIs survey demonstrate stakeholder priorities for digital measurement. …

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IAB Europe Brand Builders Executive Summary

IAB Europe has developed Brand Builders, a suite of six recommended brand advertising formats which …

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How has the Directive been transposed across Europe?

The chart below has been compiled by IAB Europe with the support of national IABs …

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IAB Europe Reports: European Advertising spend 2008-2013

Access the IAB Europe AdEx Benchmark reports, the definitive guides to the state of the …

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Millward Brown Research: AdReaction Video Creative in a Digital World

Millward Brown‘s AdReaction Video study explores how, where and why multiscreen users in 42 countries …

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IAB Report: Global Mobile Advertising Revenue 2013

Global Mobile Advertising Revenue Hits €14.6 Billion ($19.3 Billion) in 2013 Nearly Doubling from Previous …

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IAB Report: Global Mobile Advertising Revenue 2012

IAB Europe, the U.S. IAB Mobile Marketing Center of Excellence, and IHS revealed during a …

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IAB Europe’s Members Elect A New Board of Directors

Brussels, Belgium, 18th June, 2021: IAB Europe is delighted to announce that a new Board …

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Draft DSA IMCO & LIBE Reports: European Parliament Needs To Set DSA Work In The Context Of Existing EU Rules On Digital Advertising

Recent weeks have seen important milestones in both the European Parliament and the Council of …

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Member Guest Post with Comscore – The Future of Contextual CTV Targeting is Now

In this week’s member-guest blog post, we hear from Rachel Gantz, General Manager, Activation at …

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Member Guest Post with IAB Romania – Harnessing & Understanding the Audio Economy – the Need for Meaningful Content

In this week’s member-guest blog post, we caught up with IAB Romania’s Director Executive, Ioana …

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IAB Europe, TCF and NOYB’s War On Cookie Banners

This week’s guest editor for the IAB Europe blog is IAB Europe’s Legal Director, Filip …

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Interact Online 2021 – Event Wrap-Up

On 25th – 27th May 2021, IAB Europe hosted its flagship event live and online …

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Interact Online 2021 – Industry Initiatives Highlights & Videos

On 25th May 2021, IAB Europe’s flagship event, Interact Online, kicked off with an afternoon …

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Interact Online 2021 – Policy & Data Protection Highlights & Videos

On 26th May 2021, IAB Europe’s flagship event, Interact Online, dived into an afternoon that …

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Interact Online 2021 – Standards & Frameworks Highlights & Videos

On 27th May 2021, IAB Europe’s flagship event, Interact Online, concluded with an afternoon that …

Interact Online 2021 – Standards & Frameworks Highlights & Videos Read More »

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Member Guest Post with Didomi – How to Prepare for a Cookieless Future? It’s Time to Make Privacy Positive

In this week’s member-guest post, we hear from Amy Arnell, Content Marketing Specialist at Didomi, …

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