Blog Archive

Video: How can cookies make your surfing experience convenient?

How can cookies make your surfing experience convenient? – Explania

Member blog – Adform – Introducing six new consumer-friendly formats in response to the rise of ad blocking

This blog introduces six new formats that have been developed in response to the rise of …

Member blog – Adform – Introducing six new consumer-friendly formats in response to the rise of ad blocking Read More »

IAB Europe response to the European Commission’s public consultation on contract rules for online purchases of digital content and tangible goods

On 12th June 2015, the European Commission launched a public consultation as part of its …

IAB Europe response to the European Commission’s public consultation on contract rules for online purchases of digital content and tangible goods Read More »

Programmatic: The Unstoppable Revolution

This blog reviews the programmatic market today and how it compares to other revolutionary technologies throughout …

Programmatic: The Unstoppable Revolution Read More »

Q&A: What is the International IAB/ABC Spiders and Bots list?

What is the International IAB/ABC Spiders and Robots list? The International IAB US/ABC UK Spiders & …

Q&A: What is the International IAB/ABC Spiders and Bots list? Read More »

Champion of the Fans

At dmexco 2015, IAB Europe announced that the total programmatic display advertising market in Europe
jumped 70.5% from €2.14bn in 2013 to €3.65bn in 2014.

Liseler Meslegiyle Yarisiyor

Research from IAB Europe in collaboration with nine national IABs reveals that advertisers are taking
advantage of the increased growth of mobile to engage with key audiences.

AppNexus Research: Programmatic Trust Study

This report examines attitudes towards programmatic across the global advertising ecosystem.

IAB Europe Report: European Programmatic Market Sizing 2014

The 2014 report reveals that the European programmatic market increased 70.5% to €3.65bn. For the …

IAB Europe Report: European Programmatic Market Sizing 2014 Read More »

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Check Out Our Industry Insider Series on Trust and Transparency!

As part of our September Trust and Transparency event series, we are hosting a range …

Check Out Our Industry Insider Series on Trust and Transparency! Read More »

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Catch Up on All of the Action From Our Trust & Transparency Series So Far!

This week we kicked off our brand new Trust and Transparency series and what a …

Catch Up on All of the Action From Our Trust & Transparency Series So Far! Read More »

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New Report Finds Ban on Targeted Advertising Will Deepen Digital Divide in Europe

16 September 2021, Brussels, Belgium – A ban on targeted advertising would have a host …

New Report Finds Ban on Targeted Advertising Will Deepen Digital Divide in Europe Read More »

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Join Our Free Industry Insider Series on Trust and Transparency This Month!

As part of our Trust and Transparency event series throughout September, we will be hosting …

Join Our Free Industry Insider Series on Trust and Transparency This Month! Read More »

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Member Guest Post with PubMatic – Audience Addressability is the Digital Advertising Industry’s Opportunity to Reset, Rethink, and Reinvigorate

In this week’s member-guest blog post, Fiona Ellis-Smith, Associate Director, Advertiser Solutions at PubMatic shares …

Member Guest Post with PubMatic – Audience Addressability is the Digital Advertising Industry’s Opportunity to Reset, Rethink, and Reinvigorate Read More »

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Looking to Get More Involved with IAB Europe Post-Summer? Join Our Committees!

The Summer might be over but we have a lot of exciting opportunities at IAB …

Looking to Get More Involved with IAB Europe Post-Summer? Join Our Committees! Read More »

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Member Guest Post with Samsung Ads – Behind the Screens: How the Pandemic Has Supercharged Gaming Amongst UK Consumers

In this week’s member-guest blog post, we welcome Alex Hole, VP Samsung Ads Europe, as …

Member Guest Post with Samsung Ads – Behind the Screens: How the Pandemic Has Supercharged Gaming Amongst UK Consumers Read More »

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Member Guest Post with Smaato – Five Key Trends in Digital Ad Tech Every Publisher and Marketer Should Know

In our latest member guest blog post, Jane Handel, Product Marketing Manager at Smaato discusses …

Member Guest Post with Smaato – Five Key Trends in Digital Ad Tech Every Publisher and Marketer Should Know Read More »

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Brand Measurement in a Post Third-Party Cookie World – A Q&A With Experts From the Research Committee

2020 kicked off with one of the most fundamental changes to the online advertising industry, …

Brand Measurement in a Post Third-Party Cookie World – A Q&A With Experts From the Research Committee Read More »

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IAB Europe Launches New TCF Vendor Compliance Programme

As the managing organisation of the Transparency & Consent Framework (TCF), IAB Europe constantly strives …

IAB Europe Launches New TCF Vendor Compliance Programme Read More »