Blog Archive
AppNexus Research: Programmatic Trust Study
This report examines attitudes towards programmatic across the global advertising ecosystem.
Liseler Meslegiyle Yarisiyor
Research from IAB Europe in collaboration with nine national IABs reveals that advertisers are taking
advantage of the increased growth of mobile to engage with key audiences.
Champion of the Fans
At dmexco 2015, IAB Europe announced that the total programmatic display advertising market in Europe
jumped 70.5% from €2.14bn in 2013 to €3.65bn in 2014.
IAB Europe Report: European Programmatic Market Sizing 2014
The 2014 report reveals that the European programmatic market increased 70.5% to €3.65bn. For the …
IAB Europe Report: European Programmatic Market Sizing 2014 Read More »
IAB Europe Report: The Smart Shopper Snapshot
This new report from IAB Europe on shopping trends across Europe reveals: How Europeans find out …
IAB Europe Report: European Advertiser Mobile Audit Report
More than 600 advertiser sites were audited in the first European Advertiser Mobile Audit to …
IAB Europe Report: European Advertiser Mobile Audit Report Read More »
IAB Report: Global Mobile Advertising Revenue 2014
IAB Europe, the U.S. IAB Mobile Marketing Center of Excellence and IHS Technology have revealed …
IAB Report: Global Mobile Advertising Revenue 2014 Read More »
IAB Europe Report: Attitudes towards Programmatic Advertising
More than 1,000 advertisers, agencies and publishers from 29 markets were surveyed to provide clarity …
IAB Europe Report: Attitudes towards Programmatic Advertising Read More »
IAB Europe Releases Full 2021 AdEx Benchmark Report To Reveal Digital Advertising Market Size
Report details all factors contributing to 30.5% annual growth All 28 markets recorded double-digit growth …
Get Involved In Industry & Policy Initiatives – Join An IAB Europe Committee!
Our committees are the backbone of our organisation. These groups bring together industry leaders and …
Get Involved In Industry & Policy Initiatives – Join An IAB Europe Committee! Read More »
IAB Europe Declares Formal Endorsement of the Strengthened Code of Practice on Disinformation
16 June 2022, Brussels, Belgium – IAB Europe today declared its formal endorsement of the …
Join the IAB Europe Team! Digital Advertising Privacy Officer Vacancy
IAB Europe is recruiting a full-time Digital Advertising Privacy Officer to join its growing Brussels-based …
Join the IAB Europe Team! Digital Advertising Privacy Officer Vacancy Read More »
Interact 2022 Attendee Tells All
On 25th and 26th May 2022, IAB Europe hosted its annual, flagship event, Interact, in …
Interact 2022 – That’s a Wrap!
On 25th and 26th May 2022, IAB Europe hosted its flagship annual event in Madrid! …
Interact 2022 – Day Two Highlights
On 25th and 26th May 2022, IAB Europe hosted its flagship annual event in Madrid! …
Interact 2022 – Day One Highlights
On 25th and 26th May 2022, IAB Europe hosted its flagship annual event in Madrid! …
Winners Announced for IAB Europe’s Prestigious 2022 MIXX Awards and Research Awards!
IAB Europe, the leading European-level industry association for the digital advertising and marketing ecosystem, is …
Winners Announced for IAB Europe’s Prestigious 2022 MIXX Awards and Research Awards! Read More »