Blog Archive

AppNexus Research: Programmatic Trust Study

This report examines attitudes towards programmatic across the global advertising ecosystem.

Liseler Meslegiyle Yarisiyor

Research from IAB Europe in collaboration with nine national IABs reveals that advertisers are taking
advantage of the increased growth of mobile to engage with key audiences.

Champion of the Fans

At dmexco 2015, IAB Europe announced that the total programmatic display advertising market in Europe
jumped 70.5% from €2.14bn in 2013 to €3.65bn in 2014.

IAB Europe Report: European Programmatic Market Sizing 2014

The 2014 report reveals that the European programmatic market increased 70.5% to €3.65bn. For the …

IAB Europe Report: European Programmatic Market Sizing 2014 Read More »

IAB Europe Report: The Smart Shopper Snapshot

This new report from IAB Europe on shopping trends across Europe reveals: How Europeans find out …

IAB Europe Report: The Smart Shopper Snapshot Read More »

IAB Europe Report: European Advertiser Mobile Audit Report

More than 600 advertiser sites were audited in the first European Advertiser Mobile Audit to …

IAB Europe Report: European Advertiser Mobile Audit Report Read More »

IAB Report: Global Mobile Advertising Revenue 2014

IAB Europe, the U.S. IAB Mobile Marketing Center of Excellence and IHS Technology have revealed …

IAB Report: Global Mobile Advertising Revenue 2014 Read More »

IAB Europe Report: Attitudes towards Programmatic Advertising

More than 1,000 advertisers, agencies and publishers from 29 markets were surveyed to provide clarity …

IAB Europe Report: Attitudes towards Programmatic Advertising Read More »

IAB Europe White Paper: Road to Programmatic

The IAB Europe Road to Programmatic White Paper is aimed at helping brand advertisers, agencies …

IAB Europe White Paper: Road to Programmatic Read More »

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IAB Europe Releases Full 2021 AdEx Benchmark Report To Reveal Digital Advertising Market Size

Report details all factors contributing to 30.5% annual growth All 28 markets recorded double-digit growth …

IAB Europe Releases Full 2021 AdEx Benchmark Report To Reveal Digital Advertising Market Size Read More »

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Get Involved In Industry & Policy Initiatives – Join An IAB Europe Committee!

Our committees are the backbone of our organisation. These groups bring together industry leaders and …

Get Involved In Industry & Policy Initiatives – Join An IAB Europe Committee! Read More »

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IAB Europe Declares Formal Endorsement of the Strengthened Code of Practice on Disinformation

16 June 2022, Brussels, Belgium – IAB Europe today declared its formal endorsement of the …

IAB Europe Declares Formal Endorsement of the Strengthened Code of Practice on Disinformation Read More »

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Join the IAB Europe Team! Digital Advertising Privacy Officer Vacancy

IAB Europe is recruiting a full-time Digital Advertising Privacy Officer to join its growing Brussels-based …

Join the IAB Europe Team! Digital Advertising Privacy Officer Vacancy Read More »

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Interact 2022 Attendee Tells All

On 25th and 26th May 2022, IAB Europe hosted its annual, flagship event, Interact, in …

Interact 2022 Attendee Tells All Read More »

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Interact 2022 – That’s a Wrap!

On 25th and 26th May 2022, IAB Europe hosted its flagship annual event in Madrid! …

Interact 2022 – That’s a Wrap! Read More »

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Interact 2022 – Day Two Highlights

On 25th and 26th May 2022, IAB Europe hosted its flagship annual event in Madrid! …

Interact 2022 – Day Two Highlights Read More »

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Interact 2022 – Day One Highlights

On 25th and 26th May 2022, IAB Europe hosted its flagship annual event in Madrid! …

Interact 2022 – Day One Highlights Read More »

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Winners Announced for IAB Europe’s Prestigious 2022 MIXX Awards and Research Awards!

IAB Europe, the leading European-level industry association for the digital advertising and marketing ecosystem, is …

Winners Announced for IAB Europe’s Prestigious 2022 MIXX Awards and Research Awards! Read More »

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IAB Europe AdEx 2021 Benchmark Study Reveals Double-Digit Digital Advertising Growth Across All Markets

European Digital Advertising Market Grew by 30.5% to achieve €92bn Turkey Achieved 99.7% Market Growth …

IAB Europe AdEx 2021 Benchmark Study Reveals Double-Digit Digital Advertising Growth Across All Markets Read More »