IAB Europe is delighted to announce the appointment of Jacob Dexe, Public Affairs Manager at IAB Sweden, as the new Chair of the Policy Committee, and the continuation of Emma Ascroft, Senior Director, Public Policy, at Yahoo, as Vice Chair.
The Policy Committee is a cornerstone of IAB Europe’s mission to represent the interests of the digital advertising and marketing industry in the EU. Bringing together senior leaders and policy experts from across the sector, the Committee ensures that the industry speaks with a united and informed voice on key policy issues, while fostering collaboration and promoting a sustainable digital economy.
Jacob brings a strong academic and professional background to the role. He has served as Public Affairs Manager at IAB Sweden for the past two years, following an eight-year tenure as a researcher at the RISE Research Institute. His research focused on privacy, transparency, and algorithmic decision-making.
In addition, we are pleased to confirm that Emma Ascroft will continue in her role as Vice Chair. With her extensive policy experience and steadfast commitment to the Committee’s work, Emma’s continued leadership ensures continuity and strength as the Committee moves forward.
About the Policy Committee
IAB Europe’s Policy Committee is the central forum for developing and coordinating industry positions on key EU policy issues. It serves as a platform for members to:
We encourage all IAB Europe members involved in public policy to actively participate in the Committee and help shape the future of digital advertising in Europe.
For more information about the Policy Committee and how to get involved, visit this page.
What happens when the brightest minds in digital advertising come together to share, challenge, and shape the future of programmatic? You get Virtual Programmatic Day (VPD) - a standout event where ideas meet action.
On 8th July 2025 from 15:00 CET/14:00 BST, we invite you to take part in the largest virtual event in Europe dedicated to programmatic advertising. For this edition, we will be hosting a a hybrid format, thanks to members Rakuten Advertising for their riverside venue! Taking place in London, VPD offers an afternoon packed with sharp insights, fresh perspectives, and strategic thinking from some of the most influential leaders in the industry.
This year’s programme tackles the major themes making headlines in 2025. From omnichannel advertising and curated marketplaces to the future of attention metrics, VPD offers practical takeaways through four dynamic panel sessions:
A no-nonsense review of what’s worked so far this year, where budgets are moving, and how top players are adapting for the second half of 2025.
Discover how advertisers are running programmatic campaigns across every screen, stream, and store with more precision and performance than ever.
With curated marketplaces on the rise, find out how buyers and sellers can create real value with smarter supply strategies and quality-first thinking.
More than a buzzword? Learn how attention data is being used in real-world campaigns to sharpen both media and creative decisions.
Whether you want to see us in person in London or join from the comfort of your office, we have multiple options for you to participate:
We have a stellar lineup of speakers already confirmed, with more coming soon, including:
Keep your eyes peeled for more leading speakers to be revealed very soon.
After the panels, the conversation will continue with a networking reception from 16:00 BST. It’s a great opportunity to meet peers and industry leaders.
Find out more about the event here, and register below to secure your space.
Mark your calendar and get ready for an afternoon of insight, strategy, and real-world solutions. Whether you’re tuning in from your desk or joining us in London, Virtual Programmatic Day 2025 is where the industry connects and collaborates.
We can’t wait to see you there!
Retail Media continues to grow at pace, and has become an essential part of the advertising ecosystem. In 2024 alone, Retail Media recorded 22.2% growth in Europe, highlighting its increasing strategic importance for both retailers and brands. As this momentum builds, industry players are seeking clarity on best practices, measurement, activation, and innovation.
To support this, our Retail & Commerce Media Committee has worked on a series of Q&A blogs, featuring insights from committee members, who are experts from across the retail media value chain. These blogs explore practical challenges, emerging trends, and strategic guidance for both new and seasoned players in the space.
Check them out below:
You can discover more about IAB Europe’s Retail & Commerce Media initiatives and work here. To learn more about membership opportunities and how you can get involved, connect with Marie-Clare Puffett at puffett [at] iabeurope.eu.
Since the launch of our newly formed Advertising & Media Committee in March, we have been focused on uniting industry leaders to address the most pressing challenges and opportunities in digital advertising across Europe. Today, we are excited to introduce the new Chair and Vice Chair who will help guide the committee’s strategic direction and help shape its future impact.
We are delighted to welcome Wayne Tassie, Group Director, Netherlands at DoubleVerify, as Chair of the Advertising & Media Committee. Wayne brings a wealth of expertise in programmatic media and brand safety, as well as a strong track record of driving collaboration and innovation across the digital ecosystem.
Joining him as Vice Chair is Jörg Vogelsang, Advisor & Founder of 101con, representing BVDW. With deep experience in ad tech, programmatic strategy, and market development, Jörg brings valuable insights and a long-standing commitment to advancing transparency, efficiency, and standards in digital advertising.
Together, they will lead the committee in its mission to unite the industry to address pressing commercial and technological challenges, and guide the work of the four specialised sub-groups:
They will also drive the development and adoption of industry standards and guidelines and help foster knowledge-sharing and best practices across Europe.
Of his newly appointed position, Wayne said, “It’s an honour to have been elected Chair of IAB Europe’s Advertising & Media Committee, following my time leading the Programmatic Trading Committee. I’m excited to help shape the future of digital advertising in Europe by fostering a collaborative, inclusive environment where every committee member has a voice. Together, we have a real opportunity to drive meaningful progress, build trust, accelerate innovation, and guide the industry forward with clarity and purpose. I’d like to thank the team at IAB Europe, and Jörg Vogelsang, our Vice-Chair, for their ongoing partnership and friendship.”
Jörg also commented on his new role, saying, “I’m honoured to have been elected and grateful for the trust placed in me by the members. In times of disruption driven by AI, regulation and market shifts, we need pragmatic, scalable answers. Through our collective work within IAB Europe, we can help turn this transformation into meaningful progress – to the benefit of all participants in the digital advertising ecosystem.”
We look forward to working with Wayne and Jörg to strengthen collaboration across the ecosystem and deliver tangible value to our members.
For more information on the Advertising & Media Committee, and how to join the committee and its working groups, visit our website here or contact Marie-Clare Puffett at puffett [at] iabeurope.eu to get involved.
Wayne is a senior commercial leader, driving innovation across brands, agencies, platforms, and technology partners within the digital advertising landscape. As Group Director, Netherlands at DoubleVerify, he defines the regional vision and leads the strategy to advance media quality and accelerate performance-driven outcomes for some of the world’s most prominent local and global advertisers, fostering long-term, mutually beneficial partnerships.
Following his tenure as Chair of IAB Europe’s Programmatic Trading Committee, Wayne was elected Chair of IAB Europe’s Advertising & Media Committee, where he will elevate the work and collaboration across four critical working groups: Connected TV (CTV), Addressability & Measurement, Programmatic, and AI in Advertising.
A passionate advocate for coaching, mentorship, and industry education, Wayne has contributed to numerous external initiatives. These include podcasts, panels, and training programmes, all aimed at empowering the next generation of digital marketing professionals.
For more than 20 years, Jörg Vogelsang has held senior positions across the digital advertising and AdTech industry. As Strategic Advisor and Founder of 101con, he supports leading companies with strategy and implementation in areas such as digital advertising, adtech, and digital transformation. His career includes roles at BCN/Burda, The Trade Desk, Index Exchange, Adform, Google, and The Boston Consulting Group. Vogelsang serves as Vice Chairman of the Programmatic Advertising Focus Group at the BVDW and has been actively involved in IAB Europe initiatives for several years.
This piece was authored by DMWF. For more information, email hello@digitalmaerketingwf.com or visit the DMWF LinkedIn page here.
This June, the global marketing community will gather at Olympia, London for one of the
most anticipated events in the industry calendar - DMWF Global 2025. Returning on 24th–25th
June, the definitive event for senior leaders driving the future of marketing technology, will
bring together the brightest minds, biggest brands, and most forward-thinking professionals
from across the world to share ideas, spark innovation, and shape what’s next in digital
marketing and media.
DMWF Global has built its reputation on world-class content, strategic insight, and an
unrivalled speaker line-up. With over 2,500 senior marketing professionals, 90+ solution
providers, and 150+ influential speakers, this year’s edition is set to be the largest and
most ambitious yet.
We’re particularly excited to share that IAB Europe will be taking to the stage as part of this
year’s comprehensive agenda.
Representing a vital voice in Europe’s digital advertising ecosystem, IAB Europe has
brought together the DMWF Panel: “The Future of Streaming: Overcoming Barriers to
Growth and Investment” on the Search, Media & Advertising track. Marie-Clare Puffett,
Industry Development & Insights Director at IAB Europe will also be moderating the insightful
panel!
As consumer behaviour continues to evolve and streaming becomes an increasingly central
part of the media landscape, this discussion will explore the key challenges and
opportunities facing publishers, advertisers, and platforms. From monetisation and
measurement to investment models and user expectations, the session promises to deliver
real insight for brands navigating the next wave of content consumption.
IAB Europe’s participation highlights the event’s commitment to not only showcasing
innovation but enabling deeper, strategic dialogue between marketers, media owners, and
technology leaders.
DMWF Global 2025’s newly expanded conference agenda features 10 enhanced tracks,
each curated to reflect the industry’s most critical focus areas:
Whether you’re looking to scale your automation efforts, transform your data strategy, or
explore the impact of AI on content personalisation, each session is designed to provide
actionable strategies that drive performance and long-term value.
In an industry defined by constant evolution, DMWF Global is more than just a
conference - it’s an essential touchpoint for senior marketers seeking clarity, connection,
and competitive edge.
And this isn’t just about hearing from the big names—though they’re certainly present. With speakers from Google, Microsoft, The Coca-Cola Company, LinkedIn, TikTok Shop, Unilever, Diageo, Amazon, Mars, and many more, you’ll gain direct insight into how the world’s most recognised brands are adapting and innovating in real-time. See the full speaker line-up here.
We’re proud to partner with IAB Europe in shaping conversations that matter. As the digital advertising and marketing landscape continues to transform, it’s through events like DMWF Global that we come together to challenge thinking, share knowledge, and uncover the next wave of opportunity.
Whether you're in search, programmatic, content, data, or brand strategy—this event offers the strategic clarity and tactical inspiration needed to navigate change and lead with confidence.
Secure your place today and join us for a transformative two days of learning, insight, and real connection.
👉Register now
📄Explore the agenda
We look forward to seeing you in London this June.
From Brussels with clarity and purpose, Interact 2025 brought together the brightest minds in digital advertising for two days of inspiration, collaboration, and momentum-building. Held on 20th-21st May at the vibrant Nhow Hotel in Brussels, our flagship event gathered leaders from across Europe and beyond to tackle the big questions facing our industry today, and to find answers together.
Under the theme ‘Digital Skylight - Clarity and Purpose for 2025 and Beyond’, we explored the economic, technological, and societal shifts redefining the digital ecosystem. Through visionary keynotes, deep-dive discussions, and unmatched networking experiences, Interact 2025 set the stage for a future built on insight, innovation, and intentional growth.
Whether you joined us in person or are catching up now, this wrap-up captures the highlights, key moments, and standout sessions that defined this year’s event. Scroll down to explore event photos, video recaps, and on-stage insights in our Mainstage Morning, Interactive Workshops and Deep-Dive Masterclasses blog posts that lit the path forward for digital advertising in 2025 and beyond.
A big thank you to our sponsors, media partners, and our event host Joanna Burton for helping to make it a huge success.
Event Highlights & In-Depth Blogs:
If you’d like to know more about IAB Europe and the membership opportunities available to dive into these key topics and more, reach out to the team at communication [at] iabeurope.eu.
The energy in the room was electric as the Interact 2025 mainstage opened on 21st May 2025 in Brussels with a powerful series of keynote presentations that set the tone for the day. Bringing together influential voices from across the digital advertising ecosystem and beyond, the morning sessions delivered fresh perspectives on the economic, technological, and regulatory forces reshaping our industry.
From unpacking the latest ad spend trends and hearing brand and publisher reactions to the AdEx results, to exploring the real-world impact of AI, the next evolution of Retail Media, and what it means to build a trusted digital roadmap, the morning was packed with thought leadership that challenged, inspired, and informed.
Capping off the morning sessions, we also had a powerful and deeply moving keynote from Anastasiya Baydachenko, CEO of IAB Ukraine, who delivered a sobering and necessary perspective with "Destroying Modern War Illusions".
Check out the mainstage morning highlights below:
In this opening keynote presentation, our Chief Economist, Dr. Daniel Knapp, set the scene on European Digital Advertising investment. Daniel revealed the top-level results from our hotly anticipated AdEx Benchmark Results for 2024, which now covers 30 European markets, to show where future advertising growth will come from.
Key highlights included:
Following Daniel’s presentation, we heard an advertiser’s perspective on digital investment and innovations. In this fireside chat Alison shared her insights on what Kraft Heinz is prioritising, detailing the channels and formats that are fuelling their growth and innovation. She addressed diverse critical issues such as creativity and brand building, the evolution of media spend and Metrics, while touching upon measurement, targeting, and attribution.
Next, we heard a publisher’s perspective. In his keynote address, Bernard covered key strategy pillars, such as content, distribution, and monetisation, while outlining the fundamental elements of a successful advertising strategy for premium publishers.
After a short coffee break, we came back to the mainstage to dive into the fascinating world of AI. This session demystified the AI space by covering trends, opportunities, myths, and misconceptions, as well as getting into practicalities. Forget the fluff. Dominique talked about real examples of companies using AI in new ways, and shared a live AI multi-tooling demonstration on smarter, faster, more creative work to reveal what the future of work looks like. Attendees learned how to bring AI into an organisation and drive transformation.
Next we turned to Retail Media, where Colin draw from his direct experience working with brands and retailers around the globe such as Barilla, Fonterra, Optimum Nutrition, Superdrug, Very Group Ocado (UK), Migros (Turkey), Cencosud (Chile), Terry White Chemmart (Australia) and the Warehouse Group (New Zealand) to address the hottest topics in this space today, including creativity, effectiveness, collaboration, and performance.
The IAB Tech Lab then took us through a deep dive into the highlights of its 2025 strategy and product roadmap, with a closer look at its Trusted Server Open Source Initiative. As browsers tighten their grip on the open web, the IAB Tech Lab’s Trusted Server Framework offers publishers a path to reclaim control, shifting key ad operations server-side to restore transparency, privacy compliance, and revenue potential.
To round off the morning sessions, we had a powerful and deeply moving keynote from Anastasiya, who delivered a sobering and necessary perspective with "Destroying Modern War Illusions". Her talk reminded us of the real-world impact of war on society and business, urging the industry to stay grounded, resilient, and purposeful as we navigate both progress and crisis.
After a morning of big-picture insights on the mainstage, the afternoon workshops at Interact 2025 offered attendees the chance to roll up their sleeves and engage in hands-on, in-depth discussions on the issues shaping the next chapter of digital advertising. Designed to foster focused dialogue and actionable outcomes, each workshop brought together expert speakers, curious minds, and innovative solutions.
From evaluating the current landscape of Retail Media and unlocking the potential of Privacy Enhancing Technologies (PETs), to forecasting the future of Connected TV and dissecting what’s working and what’s not, in digital measurement, these sessions were a testament to the industry’s commitment to continuous learning and evolution.
Check out the highlights from our afternoon workshops below:
In our dedicated retail media session, we walked attendees through the forces shaping Retail Media in Europe. Growth, advancements, and opportunities were all presented for attendees to truly understand the impact of Retail Media advertising.
The session started with our Industry Development & Insights Director, Marie-Clare Puffett, providing an overview of the Retail Media ecosystem, including key stats, and developments.
We then heard from Evangelia Mitoli, Sales & New Business Development Manager at Douglas Marketing Solutions GmbH, who spoke about the role of first-party data in Retail Media and showcased how brands can benefit from DOUGLAS‘ Data Solutions along the whole customer journey.
The session concluded with an interactive panel discussion moderaated by Jason Wescott, Global Head of Commerce Solutions at GroupM and Chair of IAB Europe’s Retail & Commerce Media Committee who was joined by:
Our next workshop explored the transformative potential of Privacy-Enhancing Technologies (PETs). Through a keynote by Sebastian Grantz, Global Data & Privacy Manager, Industry Relations at Google, and an engaging panel discussion on 'Tackling PETs from different perspectives: Policy, Browser-Platforms, Industry', attendees gained insights into the latest PETs solutions and their practical applications.
Attendees left with a deeper understanding of emerging policy recommendations and the opportunities available for industry-wide collaboration on data sharing standards.
Sebastian moderated the panel discussion and was joined by:
In this session, David Cohen, CEO at IAB, led an exploration into the next generation of CTV. Attendees gained insights into the forces driving greater sophistication across buying and measurement, discovered the latest innovations propelling the channel forward, and learned how the industry is addressing measurement challenges.
The discussion also highlighted key investment trends and predictions for future growth, while offering inspiration and actionable strategies for raising the bar across the CTV ecosystem.
David moderated the session as was joined by:
In this final workshop of the day, we brought everything together to discuss advancements and focus areas in digital advertising measurement. Hosted by ExchangeWire’s CEO, Rachel Smith, a panel of measurement experts shared their views and forecasts on what we can expect from CTV, to audience measurement.
Rachel was joined by:
As the day progressed, Interact 2025 shifted into a more focused gear with a series of expert-led afternoon masterclasses designed to dive deep into the most critical and complex areas of digital advertising. These intimate, high-impact sessions offered attendees the chance to gain practical knowledge, explore emerging solutions, and walk away with actionable takeaways they could immediately apply within their organisations.
From navigating the balance between privacy and innovation, to kickstarting your AI journey, addressing audience measurement in the context of evolving EU policy, and putting the TCF into practice, these masterclasses delivered real value. Sustainability also took centre stage, with a session on how to reduce emissions across the digital supply chain and build a more sustainable future for our industry.
Our first masterclass explored the potential implications of the European Commission’s 2025 work programme for the digital advertising sector, with a focus on regulatory simplification and competitiveness. Key topics included the withdrawal of the draft ePrivacy Regulation, signalling possible changes to the EU’s privacy framework, and the upcoming review of the digital acquis. The discussion also examined the proposed European Data Union Strategy, aimed at fostering scalable data sharing while upholding robust privacy and security standards, and what all of this could mean for the future of digital advertising in Europe.
This session was moderated by Jacob Dexe, Public Affairs Manager, IAB Sweden, who ws joined by:
Dominique returned to the stage in the afternoon to help attendees cut straight to the good stuff, helping to inform and align teams on adopting AI in everyday tasks.
The session included a live demonstration on how to work smarter and more creatively with AI multi-tooling, using practical tasks from the audience, all run in AI multi-tooling format. It also offered a quick crash course on AI frameworks and best practices for research, data analytics, and content creation.
This session explored the crucial role of audience measurement within the evolving EU digital policy landscape. Key areas of focus included: the impact of the European Media Freedom Act (EMFA), the debate between independent and proprietary measurement systems, and upcoming regulatory developments. The masterclass also emphasised the increasing political significance of audience measurement for both commercial needs and public interest goals, advocating for industry collaboration and proactive engagement with regulatory oversight.
Speakers:
As the digital advertising ecosystem continues to evolve under increasing regulatory scrutiny, ensuring effective and consistent compliance with the EU Data Protection Legal Framework remains a shared challenge. This panel examined the role of the TCF Compliance Programmes in providing participants with structured ways to meet their legal requirements through audits, technical guidance, and dedicated enforcement procedures.
The session was moderated by Ninon Vagner, Privacy Director at IAB Europe who was joined by:
This masterclass provided an essential update on Ad Net Zero Europe’s progress in reducing advertising’s carbon footprint, highlighting key milestones and the importance of collaboration across markets. It unpacked the challenges and opportunities within the five Ad Net Zero actions and shared the latest on the Global Media Sustainability Framework.
IAB Europe then dived deep into the digital side of this transformation, introducing key tools that can help you start cutting emissions today. The session concluded with an interactive audience Q&A, ensuring attendees left with practical, actionable insights.
Speakers:
Brussels, Belgium, 29th May 2025 – IAB Europe has announced the official launch of its Retail Media Certification Programme for retailers, following a successful initial pilot phase. This first-of-its-kind initiative aims to set a new standard for transparency, consistency, and accountability in Retail Media measurement across Europe. Two leading retailers - Nectar360, Sainsbury’s retail media business, and Albert Heijn - are in the final stages of the compliance audit and are set to become the first certified retailers under the programme.
In parallel, IAB Europe is also launching a new beta phase of the certification programme tailored specifically for Ad Tech players that support the retail media ecosystem, expanding the programme’s impact across the broader Retail Media ecosystem.
The Retail Media Certification Programme is designed to help retailers and technology providers validate their measurement practices against industry-agreed standards. For retailers, the full certification is now available, following months of collaboration, feedback, and pilot testing during the beta phase. This rigorous process includes an independent audit to assess compliance with measurement standards in both on-site and off-site Retail Media reporting.
Commenting on the launch, Jason Wescott, Global Head of Commerce Solutions at GroupM and Chair of IAB Europe’s Retail & Commerce Media Committee, said, “A lack of standardisation has long been a barrier to retail media investment. We've addressed this by delivering both measurement standards and now a certification programme to give advertisers confidence in the networks they work with. I’m delighted Nectar360 and Albert Heijn are the first to soon be certified and look forward to welcoming ad tech participants into the next phase.”
Amir Rasekh, Managing Director, Nectar360, also said, “Our clients are at the heart of everything we do, and we’re continually working in pursuit of greater transparency, consistency, and accountability to deliver better outcomes for them. This is an important piece of work by IAB Europe, which is why we were determined to be among the first two businesses to be certified. We also understand the need to standardise and play our part in removing complexity in the retail media market for clients, whilst also continuing to innovate and develop the sophistication of our measurement practices according to their needs.”
Max de Jong, Sr. Manager Media Performance & Consumer Insights at Albert Heijn Retail Media Services, said, “We’re proud to be one of the first retailers globally to take part in this pilot. It’s another important step forward in our journey to build AH Retail Media Services into a mature, measurable, and trusted media organisation.”
The certification programme has been developed in consultation with leading industry experts, including members of IAB Europe’s Retail & Commerce Media Committee, Retailer Leaders Council, National IABs and Federations, brands, agencies, and retailers. It also aligns with global standards where possible, including ongoing coordination with the Media Rating Council (MRC) to ensure harmonisation of accreditation efforts across the Atlantic.
Independent auditors for the programme include Alliance for Audited Media (AAM), Audit Bureau of Circulations (ABC UK), and Centre d'Étude des Supports de Publicité (CESP).
Retailers interested in achieving certification can now apply here. Meanwhile, Ad Tech partners are also invited to register interest in joining the beta phase using the same form here, where they will receive guidance on the certification framework and contribute feedback to help refine the process ahead of a full rollout in 2026.
For more information about the Retail Media Certification Programme, view our FAQs here, and visit the IAB Europe website here.
To learn more and gain further insights into the Retail Media Certification Programme, join us at our upcoming Retail Media Certification Townhall on 12th June at 15:00 CET. Register here.
The digital advertising community is preparing to gather once again on the sun-soaked shores of the French Riviera for the Cannes Lions Festival 2025, taking place from 16th to 20th June. Known for its blend of creativity, insight, and inspiration (and a splash of rose and glamour), the festival remains one of the most anticipated moments in the industry calendar.
This year, IAB Europe is excited to return to Cannes to connect with leaders, spark conversations, and showcase the pivotal work we’re driving across Retail Media, Connected TV, and more.
Our Chief Economist, Daniel Knapp, Industry Development & Insights Director, Marie-Clare Puffett, Marketing & Communications Director, Lauren Wakefield, and Data Analyst & Sustianability Lead, Dimitris Beis, will be on the ground and available to share insights, discuss industry developments and opportunities, and highlight how our initiatives can support your strategic goals. If you'd like to meet with the team, get in touch!
Here’s a sneak peek at what’s in store for our time in Cannes:
Global Media Sustainability Framework v1.2 Launch
Join us at the Sustainability Hub, Palais (next to the Debussy Theatre - Palais pass required) for the release of GMSF v1.2.
This is the first major update to the framework filling major data gaps – especially in digital – and equipping advertisers, agencies, and media owners with voluntary industry standards to estimate and reduce emissions across six main media channels.
Speakers include our very own Data Analyst and Sustainability Lead, Dimitris, alongside:
Coffee & Commerce in Cannes with PubMatic
In partnership with PubMatic, we are hosting an exclusive breakfast and roundtable discussion.
Attendees will be among the first to hear key findings from IAB Europe’s Attitudes to Retail Media survey and learn how advertisers, agencies, and Retail Media Networks across Europe are approaching investment, growth, and innovation. They’ll also gain fresh insights from PubMatic on how the open internet is powering the next wave of commerce media and what it means for the future of the industry.
Addressability & Measurement Round Table & Networking Session with Verve
With thanks to event hosts Verve, we will be hosting an informal roundtable and networking event for our Addressability Working Group members. Participants can expect to join industry stakeholders to hear their perspectives on the current addressability and measurement landscape in Europe. Think lively conversation with practical insights on how the landscape will develop.
If you’re working in the addressability space and are interested in attending, please vist the event page here and RSVP here to attend.
Connected TV (CTV) Measurement Roundtable Brunch with Nielsen
In partnership with Nielsen, we will host an exclusive roundtable discussion, bringing together CTV Leaders from our CTV Working Group to delve into the pivotal area of Connected TV (CTV) measurement within the European landscape. This focused roundtable will provide a valuable forum for working group members to connect, exchange insights on the latest measurement challenges and innovations, and build meaningful relationships.
If you’re working in the CTV space and are interested in attending, please email the team below.
If you are heading to Cannes and would like to connect with the team, please reach out to:
Marie-Clare Puffett
puffett [at] iabeurope.eu
Lauren Wakefield
wakefield [at] iabeurope.eu
Daniel Knapp
Dimitris Beis
beis [at] iabeurope.eu
Brussels, Belgium, 22nd May 2025 - IAB Europe, the leading European-level industry association for the digital marketing and advertising ecosystem, is pleased to announce the appointment of a new Board of Directors. Elected during the hybrid Annual General Meeting (AGM) held in Brussels on 20th May 2025, the new Board will serve a two-year mandate and support the execution of IAB Europe’s strategic priorities.
The Board is composed of 10 National Federation Members and 10 Corporate Members, representing a cross-section of Europe’s digital advertising value chain, from leading publishers and media owners to ad tech providers and agencies. This multi-stakeholder composition ensures balanced representation across the ecosystem and reinforces IAB Europe’s role as the unified voice for digital advertising in Europe.
The new Board will oversee the implementation of IAB Europe’s 2025 work plan, which centres on four strategic pillars:
National Federation Board Members:
Corporate Member Directors:
Townsend Feehan, CEO of IAB Europe, commented: "This is a transformative period for our industry, marked by evolving regulation, rapid technological innovation, and increasing demand for sustainable practices. Our 2025 board brings together an exceptional group of leaders who are committed to collaborating across national and corporate perspectives to build a responsible, transparent, and future-ready digital advertising ecosystem. The team and I look forward to working closely with them to deliver meaningful progress for our members and the wider industry."
