The BVDW, IAB Austria and IAB Switzerland study on Internet use in the DACH region was undertaken in May and June 2014. The study included the measurement of socio-demographics, media consumption, digital commerce as well as the evaluation of the online presence of brands and interaction with brands on the Internet.
European markets covered: Austria, Germany and Switzerland
Get the slides here.
Online ad spend: IAB Romania H1 2014 report
The IAB Romania digital ad spend report for the first half of 2014 shows that online ad revenues saw a 28% increase compared to the same period of 2013 (H1 2013).
Online ad spend: IAB Netherlands 2014 report
Online advertising revenue in the Netherlands reached €1.4bn in 2014, a growth of +11,3%. Mobile advertising revenue saw an 82% growth reaching a 17% share of the display market. Display revenues is sold via programmatic platforms reached €143.5m in 2014.
Online ad spend: IAB Ireland 2014 infographic
Key points: - Digital adspend grows by 34% in 2014 Total - Online Advertising reaches a high of €263m - €1 in every €3 of digital adspend is now on mobile.
Online ad spend: IAB Turkey 2014 press release and infographic
Digital advertising investment in Turkey grew by 20.5% in 2014.
Online ad spend: IAB Poland 2014 infographic
Mobile advertising revenues in Poland increased their share by 122% in 2014.
Online ad spend: IAB UK 2014 report
Online advertising revenue in the UK grew by 14% in 2014 reaching £7.194 billion in 2014.
IAB Europe has launched the Multi-Device and Connected World Library of Research to provide insight on the constantly evolving media consumption landscape.
Understanding the relationship between consumers and their devices across Europe is challenging for marketers and this library will bring the most recent best practice multi-device and cross market studies together in one place.
Tim Jones, Chairman of the IAB Europe Research Committee and Research Director Europe at Microsoft said “The Multi-Device and Connected World Library of Research from IAB Europe is an important initiative – in an era of always-on connectivity across multiple screens, it is important to increase our understanding of media behaviour”.
Have your study featured in the Library!
The Library of Research is an on-going initiative. If you are an IAB Europe member or National IAB member and would like to find out about featuring your research in the Multi-Device and Connected World Library of Research please contact puffett@iabeurope.eu.
What can you find in the Library
The library includes studies that explore the use of TVs, PCs, Laptops, Tablets, Mobiles and Smartphones; how devices are used in combination; device usage during the day; share of time spent on each device; type of content consumed.
Featuring regional and local market multi-device consumption research, the Library reflects the richness and diversity of Europe’s media landscape and demonstrates the increasing potential for advertising across media platforms.
Great pieces of research from following companies and associations are included in the Library to date: AGOF, BVDW, comScore, IAB Austria, IAB Serbia, IAB Switzerland, IAB Turkey, IAB UK, Millward Brown and United Internet Media with InteractiveMedia.
More: IAB Europe held a Webinar to mark the launch of the Library, watch the recording
IAB Europe, in collaboration with IHS Technology, has published the AdEx Benchmark 2014 Report – the definitive guide to the state of the European online advertising market.
This year the report reveals that in 2014, online advertising recorded double-digit growth for a fifth consecutive year at 11.8% to a market value of €30.7bn.
Any use of the figures should be correctly referenced: ‘IAB Europe AdEx Benchmark 2014 / IHS Technology’ and the charts cannot be used without the expressed permission of IAB Europe and IHS.
Watch the recording of the IAB Europe AdEx Benchmark 2014 webinar here.
This report from IAB Europe reveals that brand advertisers seek consumer insight and viewable advertising as key to unlocking digital investment. Key insights include:
The Consumer Barometer is available with up-to-date digital consumer insights across 56 countries. Google has collaborated with IAB Europe, TNS and Hive for the 2015 version of the tool. Anyone can use the free tool to create and download customised data and market-specific information. These can help users discover anything from: how often people go online, to how many connected devices they may have, how people research and purchase online, the influence of online video on their shopping habits or the differences between generations and their online behaviour.
The tool can be accessed here.
An example of the data points available in the tool:
The 2013 report reveals that the European programmatic market leaped 111% from €0.98bn in 2012 to €2.08bn in 2013. Please also see the 2014 report here.
The European Programmatic Market Sizing research is produced by IAB Europe and IHS, taking a holistic approach to aggregating the data to ensure all stakeholder perspectives were included. The numbers are based on ad spend reported by IABs, transactional data, statistical and econometric models to infer a European market size and knowledge from industry experts. This programmatic research will complement the IAB Europe AdEx Benchmark report, the definitive guide to the state of the European online advertising market. This year the research has been further developed to include programmatic mobile and video.
Brussels 3 September 2014 – IAB Europe is delighted to announce a lineup of speakers representing all corners of the digital ecosystem for its panel at dmexco this year. Marc Panic – Vice Chairman of IAB Europe and COO at GroupM Interaction EMEA will chair the panel and be joined by Gerhard Louw - International Media Management at Deutsche Telekom and active WFA member, Karim Attia – Chairman of the IAB Europe Brand Advertising Committee and CEO at nugg.ad, Daniel Knapp – Director Advertising Research at IHS Technology and Rene Lamsfuss, Chief Research Officer at Vivaki.
The panel, entitled ‘Unlocking a €50 billion European digital advertising industry’ will bring together these experts on Thursday 11th September at 14:00 CEST (seminar room 4) to discuss IAB Europe’s key programmes in regulatory and policy, business, research and education. According to IAB Europe’s AdEx Benchmark 2013 Report(1) the European online advertising market continues to show strong growth and IAB Europe is committed to supporting this young and innovative industry through a range of activities.
In addition to an outline of IAB Europe’s key programmes the panel will also provide an outlook on the market and current trends, such as Programmatic – a growth area which IAB Europe is supporting by delivering a comprehensive programme of educational activities to increase understanding of the programmatic ecosystem and the impact it is having on digital advertising. The IAB Europe Programmatic Trading Task force(2) and IHS Technology will publish their first-ever European Programmatic Trading market size figure at dmexco 2014.
As the voice of digital business and the leading European-level industry association for the interactive advertising ecosystem IAB Europe is hosting this panel at dmexco as part of its mission to promote and support the development of the digital industry.
Marc Panic – Vice Chair of IAB Europe and COO at GroupM Interaction EMEA said, “I am delighted to chair IAB Europe’s panel at dmexco 2014 – IAB Europe has a wide range of programmes dedicated to developing the digital industry and I anticipate a forward thinking discussion looking at the future of the market.”
Gerhard Louw - International Media Management at Deutsche Telekom and active WFA member said “I look forward to seeing the latest European numbers and trends in the digital advertising space and discussing the opportunities and challenges for large advertisers like ourselves in this exciting space.”
For more information about the panel or to arrange a meeting with IAB Europe to learn more about our current and future activities and how you can get involved please contact coordination@iabeurope.eu.
Media please contact: Marie-Clare Puffett - puffett@iabeurope.eu
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About IAB Europe
IAB Europe is the voice of digital business and the leading European-level industry association for the interactive advertising ecosystem. Its mission is to promote the development of this young and innovative sector by shaping the regulatory environment, investing in research and education, and developing and facilitating the uptake of business standards. Together with its members – companies and national trade associations – IAB Europe represents over 5,500 organisations
www.iabeurope.eu Twitter: @IABEurope, LinkedIn: IAB Europe
(1) About IAB Europe’s AdEx Benchmark Report:
The data has been compiled by IAB Europe based on information provided by the national IAB offices around Europe. It is then processed and analysed by IHS Technology. The report includes market size and value information for the full membership of IAB Europe in 2013 including Austria, Belgium, Bulgaria, Croatia, Czech Republic, Denmark, Finland, France, Germany, Greece, Hungary, Ireland, Italy, the Netherlands, Norway, Poland, Slovenia, Romania, Russia, Spain, Slovakia, Serbia, Turkey, Sweden, Switzerland and the UK. The data represents the calendar year 2013 January- December. This is the eighth AdEx Benchmark Report which began in the calendar year 2006.
The report can be accessed here
(2) About the IAB Europe Programmatic Trading Task Force
The IAB Europe Programmatic Trading Task Force is a multi-stakeholder initiative to help Publishers, Agencies and Advertisers increase their understanding of the programmatic ecosystem and the impact it is having on digital advertising. The Task Force will deliver a comprehensive pan-European programme of educational activities.
About dmexco
dmexco is the leading international marketing exposition and conference connecting the global digital economy. Brands and leading companies from the global digital industry will be presenting their latest digital solutions, technologies, visions and innovations at dmexco on 10th and 11th September. www.dmexco.com
The launch of IAB Europe’s first pan-European Programmatic Trading White Paper is the start of a campaign to educate the digital advertising market. The White Paper has been produced with the input of ADTECH, AppNexus, AudienceScience, Cxense, Improve Digital, Yahoo!, The Exchange Lab, Xaxis and White & Case and provides company-neutral, simple explanations about what Programmatic Trading is and illustrates the opportunity that it provides across the diverse European markets.
As well as an analysis of the markets in which Programmatic is more developed, the Netherlands, UK, France and Germany, the White Paper also looks at the current state of Programmatic Trading for mobile, video, rich media and social, revealing signs that these are catching up with desktop display. The White Paper indicates a rise in the use of Programmatic Trading in mobile which is being driven by consumers shift to mobile, their expectations to connect in real time and the migration of social media to mobile channels. The rising availability of online video advertising via ad exchanges is driving the application of Programmatic Trading in this format.
IAB Europe hosted an Introduction to Programmatic Trading Webinar on 1st April based on the content of this White Paper. You can watch the recording here.
Findings from the IAB Europe Metrics and KPIs survey demonstrate stakeholder priorities for digital measurement. Industry stakeholders state their priorities for attracting more brand advertising investment online as:
Download the report to find out more.
Alison Fennah, Senior Business Advisor for IAB Europe says: “Congratulations to our all of our 2014 winners and highly commended entries. The quality and quantity of the entries clearly demonstrates the impact robust research projects have on the development of the industry. The awards help to promote and share best practice across Europe, and the winning projects will add to IAB Europe’s library of best practice and knowledge to be used and referenced by industry professionals.”
The 2014 winning and highly commended entries are:
Category: Branding
Winner: Bundesverband Digitale Wirtschaft (BVDW) e.V. (IAB Germany) The power of creation
Highly Commended: Sticky Google and Samsung uses Sticky to verify impact of tablet
Category: Ad Effectiveness
Winner: Yahoo! France Yahoo Consumer Connect & Coca Cola: Proving digital advertising’s impact on offline sales
Category: Consumer Attitudes & Behaviour
Winner: Microsoft UK Families Research. A study from Microsoft and Sparkler.
Highly Commended: Yahoo! UK Mediasenses
Category: Mobile Internet
Winner: Yahoo! UK Mediasenses
Category: Social Media
Winner: Havas Media Brussels SRP Study by Havas Media Brussels: The perfect match between TV & Social Media
Category: Multi-Screen
Winner: IAB UK IAB RealView – how consumers use connected devices and what advertisers can learn from this
Category: Audience Measurement
Winner: comScore Determining Publisher's Global Multi-Platform Audience
Category: Best Use of Research Budget
Winner: Facebook and Vizeum UK Measuring advertising’s impact on store traffic using mobile geolocation data
Highly Commended: IAB Poland Privacy in network
Nick Hiddleston, Worldwide Research Director, ZenithOptimedia was Chairman of the 2014 Jury which included by Bernd Vehlow, Head of Market Research at United Internet Media, Paul Hardcastle, Director, International Consumer Research at Yahoo!, Pawel Kolenda, Market Research Manager at IAB Poland and Nathalie La Verge, Managing Director at IAB Netherlands.
IAB Europe has developed Brand Builders, a suite of six recommended brand advertising formats which offers a new branding environment to advertisers. This Executive Summary provides an overview of the suite, how IAB Europe developed it and some European ad formats insights.
