For over 14 years, Italian weather website iLMeteo has provided users with highly accurate forecasts, and today it attracts over 32 million visitors a month. Consumers can access iLMeteo content though the website, mobile apps and videos. The company derives revenue from advertising, so monetising its web properties for users on all devices is a key focus. DoubleClick tools have been instrumental in helping iLMeteo achieve success.
Discover it here.
Get the slides here.
Get the slides here.
Get the slides here.
Rocket Fuel was tasked with generating flight bookings, alongside achieving a positive ROI and hitting an aggressive blended CPA goal. SAS initially enlisted Rocket Fuel to increase airline ticket sales. Utilising Rocket Fuel’s online partners and prospecting new audiences only, Rocket Fuel was able to deliver a CPA 63% better than goal. As a result of the programme’s previous success, SAS then introduced retargeting into the strategy – thus allowing Rocket Fuel to use its full-funnel approach. During this time, the monthly spend increased by 72%.
Get the slides here.
Get your entries in by Friday 1st April, don’t miss out!
Download the entry notes and entry form to enter now.
The IAB Europe Research Awards are an opportunity to gain industry recognition for your research projects and the contribution they have made to the development of the digital advertising industry.
Following on from the huge response to the IAB Europe Research Awards in 2015 with winners including GfK, Sky, IAB UK, Havas Media and Facebook, IAB Europe continues to expand the showcase of excellence in proving the power of digital via research. The categories for the 2016 awards have been revised to reflect the evolving digital advertising and consumption landscape and to showcase ground-breaking research approaches. Please see the entry notes for further details.
Knowledge is a key part of our programme to help develop the digital advertising business across Europe and we have a wealth of work that we aim to promote and share.
Winning projects will become part of the IAB Europe expanding libraries of proof points, including the Programmatic, Multi-Device and Connected World and Ad Effectiveness libraries, for industry professionals to use in their strategies and daily work.
The 8 categories for 2016 are:
Have a look at the 2015 winning entries here.
Brussels, 15 February 2016 – IAB Europe, the leading European level trade association representing a European network of national trade associations and companies from the entire range of actors in the digital advertising ecosystem, has taken note of the formal notice issued last week by the commission nationale de l’informatique et des libertés (CNIL), the French data protection authority, to Facebook asking the company to make changes inter alia to its use of cookies.
While prima facie the warning concerns only the company to which it was directed and not the entire sector, it carries a message for the entire industry, and may indeed have wider implications as many other French and European companies also engage in some of the practices in question.
Recent developments in the area of data protection law, including in the transatlantic and European contexts (Safe Harbour and the Privacy Shield, the proposed general data protection regulation, upcoming consultations on the amended ePrivacy Directive, recent national and European case law) are leading to a climate of confusion and uncertainty for many website operators. Yet companies are increasingly in need of legal certainty to maintain their ability to compete globally, but find such certainty to be sorely lacking.
“We are deeply worried about the current escalations and actions from some data protection authorities, which leave the industry in a state of legal uncertainty. Questioning the adequacy of Facebook’s information to users about cookies and obtaining their consent by way of a cookie-banner creates an environment of uncertainty for thousands of European companies that conduct similar business models,” said Townsend Feehan, IAB Europe CEO and continues:
“Cookies, including third party cookies, are an integral part of the Internet today and virtually all websites are relying on them for security purposes, displaying relevant advertising, analysing the effectiveness of their offerings, and more. It is just how the web works. The current escalations illustrate the need for an urgent clarification of the suggested data protection regulation and a revision of the e- privacy directive in order restore legal certainty for European businesses.”
IAB Europe urges the European Commission, national data protection authorities and other stakeholders to establish a constructive dialogue with a view to improving legal certainty, and is committed to do its part in contributing to such an undertaking.
Get the slides here.
Condé Nast wanted to automate manual processes in order to have more time for strategy and analysis. With support from MediaCom, they adopted a new approach based around programmatic guaranteed, which eliminated the need to exchange endless emails, invoices and documents with clients. “It’s exactly what a publisher like us needs in a digital environment that is always more and more demanding,” explains Condé Nast's Elia Blei.
Watch the video HERE.
Condé Nast wanted to offer its advertising clients programmatic access to inventory, maintain a premium look and feel and deliver more native, creative and custom solutions to both new and existing customers. Adopting DoubleClick Ad Exchange gave Condé Nast the ability to segment premium placements, develop private marketplaces, gain exposure to new clients, expand available inventory and drive revenue.
Watch it here.
Jubii is a publisher and media network that covers over 60% of the Danish internet population. The company wanted to monetise both premium and low value space in the most efficient way possible to foster further growth. A combination of direct and programmatic sales has seen an increase not only of the eCPM but also the fill rate for inventory across its portfolio. DoubleClick platforms have been instrumental in enabling this transformation.
Discover it here.
