Wayfair, a leading online destination for furniture, home furnishings, décor, and goods, sought to turbo-charge the performance of its digital marketing campaigns. With an emphasis on continually optimizing its supply chains, Wayfair is laser focused on developing and deploying proprietary algorithms and data science-driven models across its business, from digital advertising to order fulfillment and delivery.
To meet its sophisticated digital advertising objectives, Wayfair chose AppNexus. With the AppNexus Programmable Bidder (APB), Wayfair built brand-customized buying algorithms that drive increased advertising effectiveness and return on ad spend.
Download the case study below.
For Bannerconnect, executing sophisticated segmentation strategies often leads to complexity in one of two ways: buyers either need to juggle multiple micro-targeted campaigns themselves, or they must work with an array ad tech partners in order to achieve their goals.
Bannerconnect sought a more cost-effective way to employ highly sophisticated targeting and bidding techniques in order to achieve its automotive brand client’s direct response campaign objectives.
Bannerconnect also wanted to avoid working with a “black box” bidder, which lacks transparency and doesn’t allow clients to exert control over how their data is used, or how bidding decisions are made.
Bannerconnect tested the AppNexus Programmable Bidder (APB) to see if it could extract additional value by deploying customized bid strategies in a leading automotive brand’s campaign. The campaign performance objective was to reach viewers who had previously viewed vehicle models on the company’s website.
Download the case study below.
The following report provides further insight into the buy-side (advertisers and agencies) attitudes and current adoption of programmatic advertising following the full report publication. The additional data in this report includes a breakdown of advertiser and agency respondents by regions as listed below:
Download the document here.
dmexco is the global business and innovation platform of the digital economy. It enables visitors to experience disruptive trends and defines the business potential of tomorrow. This is the meeting place for makers and shakers, visionaries marketing and media professionals, techies, and creative thinkers. dmexco combines the leading trade fair for digital marketing with an extraordinary conference – and it’s the sector’s top event of the year.
Click here to register.
Remember to also join IAB Europe for our Policy Panel, Programmatic Panel, and Fireside Chat!
With header bidding now confirmed as the most disruptive and innovative technology in ad tech in recent years, and with almost 70% of publishers using it as part of their monetisation strategy, the panel will review the most important lessons we’ve learnt from the rise of the technology over the last eighteen months. We will discuss how it has impacted publisher’s monetisation strategies, how and if, as a result, they allocate sales resources and inventory differently, as well as best practices for achieving maximum yield and managing multiple header tags through the use of containers.
The panel will also address what’s next in header bidding as the technology is applied to mobile and video. Is it as simple as mirroring its use on desktop or are there specifics to the mobile environment? And finally, the conversation will touch on the evolution of header bidding. Does Google offering Enhanced Dynamic Allocation change anything? Is the best use of the technology for it to stay on the browser side, or is the server-to-server connection the way forward. What problems would that solve and is it scalable? Join our executives and guests for this exclusive dmexco workshop.
More info here.
About the Expo
Within just a few years, dmexco has developed into the most important meeting point for the global digital economy. This is where visitors can conclude direct business deals, make valuable new contacts, and evaluate business ideas. The expo presents all the relevant brands of the digiconomy. The focus is on dialogue – and that certainly pays off. Around 50,000 visitors and more than 950 exhibitors are expected in 2016.
About the Conference
Thanks to its outstanding international conference program, for two days dmexco will be the hotspot of the digiconomy. The leading thinkers of the digital economy will be coming here from all over the world in order to present and discuss the latest trends and innovations. Visitors can look forward to a full program of practice-oriented presentations by top international speakers, lively discussions, and a wealth of new impulses.
DIGIDAY spoke to IAB Europe CEO Townsend Feehan ahead of her appearance at Digiday’s Publishing Summit Europe in October, where she plans to help raise awareness of some of the far-fetched and potentially damaging ideas that are being discussed in Brussels related to data protection. The interview can be read in its entirety here.
Brussels, 1 September 2016 – IAB Europe welcomes guidance published by EU telecom regulators on Tuesday confirming that network-level ad blocking is a violation of EU rules on net neutrality. “This official clarification aligns to what any sensible person would consider to be intuitively correct”, said Allan Sørensen, IAB Europe Policy Committee Chairman.
Under EU rules, Internet Service Providers (ISPs) may not block, slow down, alter, restrict, interfere with, degrade or discriminate when providing an internet access service. In their report, the regulators specifically state that this prohibition applies also to advertising.
“Hopefully the timing of the guidance, coming as it does when network-level ad blocking remains limited to isolated cases in sub-regions of the EU, will nip the problem in the bud. Consumers have the right not to receive online advertising if they choose not to, and to compensate publishers and providers of other online services in some other way. But the imposition of network-level blocking would have nefarious medium- to long-term consequences for European media and Europe’s digital economy.”
For more information, please contact:
Townsend Feehan, IAB Europe CEO (feehan@iabeurope.eu)
Allan Sørensen, Policy Committee Chairman (as@danskemedier.dk)
About IAB Europe
IAB Europe is the leading European-level industry association for the online advertising ecosystem. Its mission is to promote the development of this innovative sector by shaping the regulatory environment, investing in research and education, and developing and facilitating the uptake of business standards. Together with its members – companies and national trade associations – IAB Europe represents over 5,500 organisations. The online advertising Industry is estimated to account for over a million jobs in Europe and contribute over EUR 100 billion to European GDP, and acts as an incubator of high-end data analytics and other digital skills that can then be deployed in the wider economy
dmexco is the global business and innovation platform of the digital economy. It enables visitors to experience disruptive trends and defines the business potential of tomorrow. This is the meeting place for makers and shakers, visionaries marketing and media professionals, techies, and creative thinkers. dmexco combines the leading trade fair for digital marketing with an extraordinary conference – and it’s the sector’s top event of the year.
Click here to register.
Remember to also check out our Policy Panel and Programmatic Panel!
Join us in the Debate Hall at 10:40 on 15 September
Search is an integral part of our everyday life. The devices and technology used to access it are evolving with unprecedented speed: Mobile technology increasingly dictates the way that people search for information. Consumers are able to buy directly on a search results page or through ‘buy’ buttons. Additionally, search is happening in different places rather than just on the search results page now. Technology giants like Microsoft, Google and Apple are focusing on new ways machine-based learning, A.I. and bots can analyze data. Today's digital assistants are already voice-search enabled and growing smarter with every interaction.
Obviously search is a huge business and central part of the marketing landscape. Hence, it's essential for marketers to understand and adapt to these new technologies to build immersive customer experiences. Consumer engagement with brands will reach the next evolution, with deep-linking and intelligent agents being integrated into apps and products. Let's take a look into the crystal ball with Microsoft's search guru Rik van der Kooi to see the key trends currently affecting the direction of search and the changes the future may hold for us in 2016 and beyond!
Interviewer:
TOWNSEND FEEHAN
CEO, IAB Europe
Townsend Feehan is CEO of IAB Europe. Prior to joining IAB Europe, Townsend worked for Microsoft Legal & Corporate Affairs in Brussels and ran EU industry associations in the ICT, consumer electronics and biotechnology sectors. She previously represented Microsoft on IAB Europe’s Board. Townsend has an M. Phil. in European policy from the University of Edinburgh.
Interviewee:
RIK VAN DER KOOI
Corporate Vice President, Microsoft Advertising, Microsoft
Rik van der Kooi runs Microsoft’s programs, technologies, and experiences to drive customer engagement and monetization. As CVP of Advertising Sales, Rik leads the company’s global search advertising business and sales organization, and the development of emerging solutions for Microsoft’s consumer services. He is a board member of the IAB. Rik and the business report to Kevin Turner, Microsoft’s COO. Prior to his role as CVP, he served as chief financial officer of the Online Services Division. Before joining Microsoft in 1999, Rik was CFO of IBC Vehicles Ltd., a subsidiary of General Motors Corp in the UK. Rik earned an MBA from the IESE in Barcelona, and a BBA from Nyenrode Business University in the Netherlands. He is married, has three kids, and enjoys playing music and soccer in his spare time.
More info here.
Don't get lost - dmexco is bigger than ever! Download the floor plan here and join us in the Debate Hall!
About the Expo
Within just a few years, dmexco has developed into the most important meeting point for the global digital economy. This is where visitors can conclude direct business deals, make valuable new contacts, and evaluate business ideas. The expo presents all the relevant brands of the digiconomy. The focus is on dialogue – and that certainly pays off. Around 50,000 visitors and more than 950 exhibitors are expected in 2016.
About the Conference
Thanks to its outstanding international conference program, for two days dmexco will be the hotspot of the digiconomy. The leading thinkers of the digital economy will be coming here from all over the world in order to present and discuss the latest trends and innovations. Visitors can look forward to a full program of practice-oriented presentations by top international speakers, lively discussions, and a wealth of new impulses.
An agency that manages the digital advertising strategy of a well known, global supermarket approached Adform for media planning and buying for a promotional cross device campaign that synchronizes with national and regional TV advertising.
Download the case study below.
Unless you’ve been living under a Poké Ball the last several weeks, you’ve undoubtedly heard of the new app-based game and overnight sensation Pokémon GO. As one of the first location-based augmented reality games, Pokémon GO mimics your actual “real world” surroundings using a Google Maps-like interface as you seek to find and capture Pokémon characters.
The app was released in early July, and in its first full month of reporting, data from comScore Mobile Metrix® showed that it ranked as the 9th largest mobile app in the UK with 9.5 million unique visitors across smartphone and tablet. This represents 30% of the total mobile app population, even edging out a couple of social media heavyweights for the month.
For as long as comScore has been measuring digital audiences, there really isn’t even a remotely comparable instance of a website or app capturing such a large audience in such a short period of time. Perhaps even more impressive for Pokémon GO is the high level of engagement it’s seeing. In its first month, the app also ranked 5th in total app time spent, behind only Facebook, Google, BBC Sites and Apple Inc. In addition, well over a quarter of its user base visited on a daily basis, suggesting that its audience was highly engaged with the app throughout the month and doesn’t just represent a bunch of curious lurkers.
Pokémon GO is just the latest app to capture the public’s attention in what remains a very vibrant ecosystem. For more insights on the mobile app landscape and its fast risers, visit comScore's insights page.
To learn more about comScore mobile solutions, request a demo or contact them.
Read the original article here.
About Moat
Moat is a brand intelligence and SaaS analytics company focused on transforming digital advertising with our two products: Moat Analytics and Moat Pro. Moat Analytics is a proprietary solution that enables the collection of signals and metrics to better understand ad effectiveness, engagement, and overall consumer attention. Moat Pro is an industry wide real-time search solution that provides insights across brands, publishers, and the ad tech landscape.
About the Opportunity
Read more about this position and apply here!
In cooperation with the relevant market partners, BVDW (IAB Germany) has collected market figures for net advertising revenues generated via programmatic advertising in Germany.
Download the document below.
dmexco is the global business and innovation platform of the digital economy. It enables visitors to experience disruptive trends and defines the business potential of tomorrow. This is the meeting place for makers and shakers, visionaries marketing and media professionals, techies, and creative thinkers. dmexco combines the leading trade fair for digital marketing with an extraordinary conference – and it’s the sector’s top event of the year.
Click here to register.
Remember to also check out our Programmatic Panel and the Fireside chat!
Join us September 14th, 14.30, Debate Hall!
The European Commission is pushing hard on its Digital Single Market agenda, with new legislative or policy proposals emerging virtually every week. Big data is as much of a buzz word in Brussels as in companies' marketing departments. But will all the attention bring changes that enable innovation and investment in online advertising, or just tie the ecosystem up in knots? From data protection to harmonisation of contract rules, to platform regulation and plans to encourage the free flow of data, EU regulation is business-critical, creating compliance challenges but also commercial opportunities. Join us to learn where you can get the information you need to stay on the right side of the law, and to help shape Europe's future digital economy.
Presenter:
JOACHIM JOBI
Head of Public Affairs, BVDW
Panelists:
STEPHAN BERINGER
Head of Data, Technology & Innovation, Publicis Media
Stephan Beringer is responsible for driving accelerated scale, connectivity and consistency across Publicis Media’s data, technology and innovation capabilities. Beringer oversees the global implementation and delivery of tech, data and programmatic solutions, inclusive of RUN’s suite of offerings. He also serves as executive lead on Publicis Groupe-wide partnerships with major partners, such as Google, Facebook and Adobe. A 20+ year industry veteran, he has led and successfully grown powerful media, creative and tech entities within Publicis Groupe and Omnicom and worked with global clients such as Audi, L’Oréal, McDonald's, Renault, P&G and Samsung.
PROF. NIKO HÄRTING
Compliance Expert, Härting Rechtsanwälte
Born 1964
Studied at Freien Universitat Berlin
Trainee in the judicial service in Berlin and Chicago
1989 to 1993 academic assistant at Freien Universita?t Berlin, Prof. Dr. Detlef Leenen (privat law)
Admission to the bar in 1993
Partner at HARTING Rechtsanwalte since 1996
Professor at the Hochschule fur Recht (HWR Berlin) since 2012
NICK HUGH
VP EMEA, Yahoo!
Nick Hugh is VP, Yahoo EMEA and oversees Yahoo's business in Europe, Middle East and Africa. He runs teams across the region focused on strategy, sales, account management, operations, media and data acquisition, optimization, video, programmatic and social. His remit covers all performance and brand solutions across all screens and in display and search. Prior to his current role, Nick ran the performance display network and programmatic platforms across EMEA where he was responsible for the business end-to-end. Nick joined Yahoo in November 2008. Prior to Yahoo, Nick was Director of Publisher Services at the London-based behavioural targeting specialist Phorm Inc. There he was responsible for all supply-based operations and business development to drive the launch of the new business. Nick has worked in the Internet since the early days – starting out at Excite@Home in 1998, he has worked at well-known companies such as BT, 24/7 Media, LookSmart in a variety of sales, business development, strategy and operational roles. Nick has an MBA from INSEAD France, one of the leading business schools in the world and a BA Hons degree from Manchester, England.
ALAIN LEVY
CEO, Weborama
After graduating from Paris' Ecole Nationale des Ponts et Chaussées and MIT in Boston, and a short track in commodities trading, Alain Levy followed his taste for innovation and created Startup Avenue in 1999, one of the very first French incubators. Amongst other ventures, he foresaw in Weborama's project about analytics and data an immense potential and the future main driver of digital transformation. Enough to become CEO of the company and to turn Weborama into a leading data company operating in over 30 countries with 30 M$ annual revenues.
CHRISTIAN SAUER
CEO, Webtrekk GmbH
Christian founded Webtrekk in 2004 alongside co-founder and CTO Norman Wahnschaff.
Prior to Webtrekk, Christian worked in banking and consulting in the US, Mexico and Switzerland, and in 2000 co-founded KinderCampus AG, where he served on the board of directors until 2002. He also acts as managing partner for cobra youth communications GmbH, a full-service agency specialising in kid- and family-oriented marketing. Christian holds a BA from the Universität St. Gallen.
Don't get lost - dmexco is bigger than ever! Download the floor plan here and join us in the Debate Hall!
About the Expo
Within just a few years, dmexco has developed into the most important meeting point for the global digital economy. This is where visitors can conclude direct business deals, make valuable new contacts, and evaluate business ideas. The expo presents all the relevant brands of the digiconomy. The focus is on dialogue – and that certainly pays off. Around 50,000 visitors and more than 950 exhibitors are expected in 2016.
About the Conference
Thanks to its outstanding international conference program, for two days dmexco will be the hotspot of the digiconomy. The leading thinkers of the digital economy will be coming here from all over the world in order to present and discuss the latest trends and innovations. Visitors can look forward to a full program of practice-oriented presentations by top international speakers, lively discussions, and a wealth of new impulses.
Click here to register now!
