CPDP is a conference about privacy and data protection. It offers a forum where different voices are heard and where positions are compared debated, approached or differentiated. More information about this conference is available on the official website here.
ONLINE ADVERTISING: DATA PROTECTION AND PRIVACY CONCERNS OF USERS, INDUSTRY AND REGULATORS
organised by TYPES project
Chair Townsend Feehand, IAB Europe (BE)
Moderator Nikolaos Laoutaris, Telefónica and Data Transparency Lab (ES)
Panel John W. Byers, Boston University (US), Christopher W. Clifton, Purdue University (US), Will DeVries, Google (US), Pedro Martin Jurado, Spanish Ministry of Industry (ES), Claire Levallois-Barth, Telecom ParisTech (FR)
The lack of awareness of citizens regarding the management of personal information and their increasing concern regarding privacy and data protection pose a serious risk for the sustainable economic growth of online services. In 2015, the Eurobarometer study revealed that 63% of EU citizens do not trust online businesses (search engines, online social networks, e-mail services), more than half of the citizens neither like providing personal information in return for free services, nor appreciate the use of their personal data for targeted advertising. These numbers implicitly demand for more transparency over the use of personal data in online services. The recently adopted General Data Protection Regulation (GDPR) aims at easing the current situation by enhancing users’ control over their personal data. In light of the concerns this situation raises for online advertising sector, the panel will address the following questions:
CPDP is a conference about privacy and data protection. It offers a forum where different voices are heard and where positions are compared debated, approached or differentiated. More information about this conference is available on the official website here.
THE REFORM OF THE E-PRIVACY DIRECTIVE
organised by Brussels Privacy Hub
Chair Wojciech Wiewiorowski, EDPS (EU)
Moderator Pat Walshe, Privacy Matters (UK)
Panel Rosa Barcelo, DG Connect (EU), Cornelia Kutterer, Microsoft (BE), Joe McNamee, EDRi (EU), Matthias Matthiesen, IAB Europe (EU), Angela Mills Wade, European Publisher’s Council (EU), Michele Voznick, DG Just (EU)
The review of the ePrivacy Directive, as ignited by the release of the GDPR, is likely to be the next milestone in the EU data protection overhaul currently under way. Further, the public consultation results, as made available by the Commission, completed a process that started as early as 2015. This review is critical in view of the importance of the electronic communications industry in the EU and the declared Commission objective to “enhance security and confidentiality of communications”. The interrelationship between the GDPR provisions and the forthcoming legal instrument will be an issue of the utmost interest. Parts of the e-Privacy Directive only apply to providers of publicly available communication service, such as phone companies and internet access providers. Many feel that that scope is too narrow. But it is contentious what the scope of the e-privacy rules should be. Also hotly debated are the rules on cookies and similar tracking technologies.
Interact is the premiere gathering of Europe’s digital advertising industry, where leaders advertisers, industry experts, agencies and media owners come together to celebrate the achievements of the industry, analyse emerging business and technology trends, and reflect together on the challenges for the coming year and how best to address them.
The programme features rich interactive discussions weaving in analysts, academia, media and other influencers, a pan-European and global focus, an informal and confidential atmosphere for high-level networking, and a policy and regulatory dimension that is often neglected in other industry fora. Interact is a chance for attendees to get a brain dump on business and technical developments outside of one’s immediate areas of expertise, make valuable new business contacts and take forward a sense of excitement and common purpose in this fast-moving and complex industry.
Where: NH Collection Amsterdam Barbizon Palace Hotel
When: May 23-24 2017
Registrations are now open! Visit the website to book your ticket with the EARLY BIRD Rate.
Brussels, 10 January 2017 – The Interactive Advertising Bureau Europe (IAB Europe) is dismayed by the European Commission’s proposal for a new ePrivacy Regulation, the next iteration of the infamous cookie law.
“The Commission had the perfect opportunity to prove it’s serious about better and smarter regulation by repealing an outdated and unnecessary cookie law,” said Townsend Feehan, CEO of IAB Europe.
“But instead, DG Connect has rammed through a proposal for yet more regulation before it was possible to determine whether new rules are really needed, given that the new data protection rules adopted only year ago addressing virtually the same subject matter are yet to be applied in practice.”
“While the Commission finally acknowledged the important role of advertising for funding free content online, it does so at the same time as presenting a law that as a practical matter would undeniably damage the advertising business model – without achieving any real benefits for users from a privacy and data protection point of view” said Feehan.
“People who thought cookie banners were annoying, will be disappointed to hear that things won’t get better,” Feehan warned. “Without significant improvements to the proposed text, users would have to actively change the settings of every single device and app they use, and more actively deal with constant requests for permission for the use of harmless cookies when visiting websites and using other digital services.”
“We hope the co-legislators will assess this proposal on the merits and take good account of constructive industry suggestions that would better protect user privacy, while putting less of a burden on their time, attention and patience,” concluded Feehan.
For additional information please contact Townsend Feehan, CEO (feehan@iabeurope.eu, +32 (0) 478 27 50 74) or Matthias Matthiesen, Senior Manager, Privacy & Public Policy (matthiesen@iabeurope.eu , +32 (0) 496 70 92 94)
Get the slides here.
On 22 December 2016, European publishers (EMMA, ENPA, EPC, NME), the digital advertising industry (IAB Europe), direct marketers (FEDMA), advertisers (WFA) and advertising agencies (EACA) called on Mr Andrus Ansip, Vice-President of the European Commission European Commission and Mr Günther H. Oettinger, Commissioner for the Digital Economy & Society European Commission to express serious concerns about the direction of the review of the ePrivacy Directive.
All stakeholders argued that the approach taken "would fail to meet the stated objectives of the legislation to provide Europeans with the confidence and trust they deserve because the strict requirements on processing data would instead create endless and unnecessary demands on their time, attention and patience when using every-day essential services. European companies will suffer competitive disadvantage by comparison to other markets and ultimately damage the potential of Europe’s data-driven economy."
Read the full letter below.
Get the slides here.
London, 5 January 2017. The Internet Advertising Bureau UK has named Jon Mew as its new chief executive.
Mew has been the IAB’s Chief Operating Officer since September 2014. He joined in November 2008 as the first Head of Mobile, before moving into the role of Director of Mobile and Operations which involved merging mobile into the core part of the business. This year mobile overtook desktop to become the biggest digital platform, in terms of display adspend. Mew has worked across a variety of media and prior to the IAB held senior marketing roles at Freeserve and Orange.
“The IAB will soon represent a £10bn industry in this country, more complex and variegated than any other media sector,” said Richard Eyre, IAB UK Chairman, who led the search. “However, this scale comes with no slowing of innovation and will continue to adapt, demanding both agility of mind and positivity of action.
“Jon not only has a deep understanding of the workings of the IAB today, he has a compelling vision for its future and proven skills to execute on a demanding strategy. I'm excited to be working with him and his team to deliver it”
Commenting on his appointment Mew said: “It’s a thrilling and exacting time to be taking this role. The sensational range of digital services that have become part of our daily life are primarily funded by advertising. I want to re-assert positivity around this.
“The IAB will restructure to provide greater engagement with agencies and advertisers. Also, reflecting the pace and growth of our sector, the IAB’s activities will be streamlined to serve the industry more assertively.”
Mew takes over as CEO on 13 January 2017, succeeding Guy Phillipson who is stepping down after 12 years in the role.
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For more information:
Alex Burmaster, Meteor Public Relations - 020 3544 3570 alex@meteorpublicrelations.com
Harriet Gale, IAB UK - 0207 050 6957 harriet@iabuk.net
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About the Internet Advertising Bureau
The Internet Advertising Bureau (IAB) is the UK trade association for digital advertising, representing most of the UK’s leading brands, media owners and agencies. Given the rapidly evolving nature of the digital landscape, the IAB works to ensure that marketers can maximise the potential of digital media and mobile devices, helping members engage their customers and build great brands. By disseminating knowledge and fostering dialogue through research, policy guidance, training and events, the IAB aims to be every marketer’s authoritative and objective source for best practices in internet advertising. To access the IAB’s current research, policy briefings, training opportunities and events schedule, visit www.iabuk.net.
Meetrics International Business Director, Anant Joshi, speaks to ExchangeWire about how brands avoid ad misplacement.
Watch the interview here.
Today’s consumers are bombarded with advertising messages which could mean up to 5,000 messages each day. Combine this fact with the increasing use of ad blocking tools and the challenge becomes even more real and indeed some audiences have become unreachable via advertising. These contemporary challenges have meant that engaging formats and creativity have become key in online advertising. The IAB Europe Native Advertising and Content Marketing white paper provides insight into how native advertising can build better advertising experiences for consumers and therefore more meaningful relationships. It also provides guidance on key considerations for creating and distribution native advertising.
The white paper addresses:
IAB Europe would like to thank the white paper leaders that helped to edit and compile the final draft:
And the white paper contributors that provided the content for the white paper:
Fraud has taken an undeniable toll on the digital media industry, costing billions of dollars in wasted advertising budgets. Even relatively low levels of fraud on a campaign can mean massive amounts of waste – especially for a large advertiser like Kellogg.
In this case study, learn how Krux and comScore partner to help Kellogg improve advertising outcomes, including:
IAB Europe has prepared Guidance on how to comply with EU rules applicable to online native advertising and content-based advertising. The legal obligations surrounding online native advertising can be confusing and difficult to find, as the rules are contained in two EU Directives which have subsequently been taken up into national law. The Guidance first summarises the legal requirements applicable to online native advertising, and is then followed by a large section on recommended good practices, including graphic and real examples. Finally, the Guidance also includes a more thorough analysis of the relevant EU legislation for online native advertising.
Due to the nature of EU law, this Guidance should only be used as a first step to figuring out compliance. Each national legislature might implement laws differently, and local regulators may interpret the rules more or less stringently than others. Therefore IAB Europe always recommends consulting local IABs and self-regulatory organisations where appropriate.
Download the document below.
An ad must have the opportunity to be seen in order to have the opportunity to make an impact, which makes viewability a critical component of campaign delivery. Daily alerting and access to metrics that identify opportunities for improvement are essential to make sure ads have the best chance to be seen by target audiences.
This case study explores how an Auto Manufacturer and its agency used comScore validated Campaign Essentials™ (vCE®) to optimise viewability in-flight, resulting in an 86% increase in viewability for a key publisher partner.
The adoption of the GDPR which will apply with direct effect in all EU Member States from May 2018, along with the agreement reached on the EU-US Privacy Shield and the review process of the e-privacy directive, are regarded as crucial steps towards a thriving digital economy and a successful European Digital Single Market.
This year’s conference will discuss the implementation of the new rules and ask how organisations need to rethink their privacy and data protection policies. It will also explore how data-driven innovation can be supported while preserving consumers’ and citizens’ privacy, as well as discussing the extent to which achieving a level-playing field for all market players is possible. Finally, it will examine the new EU Data Protection rules within a global context.
IAB Europe CEO, Townsend Feehan will participate to following panel:
The European Commission is expected to release a new legislative proposal on ePrivacy by the end of 2016, following a stakeholder consultation that took place earlier on this year. This session will discuss what updates to the ePrivacy Directive may be required so that it is aligned with the GDPR, and to ensure it remains consistent with future market and technological developments in the electronic communications sector.
Panellists:
Rosa Barcelo, Head of Sector, Digital Privacy, DG CONNECT, European Commission
Claus-Dieter Ulmer, Senior Vice President, Group Privacy, Deutsche Telekom
Jeremy Rollison, Director, EU Government Affairs, Microsoft
Townsend Feehan, CEO, Interactive Advertising Bureau Europe
David Martin, Senior Legal Officer, BEUC
Moderator:
Duncan Robinson, Brussels Correspondent, Financial Times
See more here.
