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Get the slides here.

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Get the slides here.

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Get the slides here.
 

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Get the slides here.
 

Slides HERE.

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Browse or download the case study HERE.

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Contrary to the common belief that there is no culture of speech on the internet, once again, the research of IAB Poland proves that this is not the case. Crossing the borders of culture on the net is still a marginal occurrence. Unfortunately, because of universal accessibility, the internet has the worst image among all means of communication in this context. Since the phenomenon of insulting on the net remains inconsequential, it is obvious that the best form of prevention is constant education of internet users. It is worth noting that indeed, thanks to the appropriate education, the perception of online anonymity has changed. The percentage of web surfers convinced that the internet allows anonymity has decreased by half over the last five years, reaching 26%. Since the definite majority of internet users already acknowledge that the web is a public space, they certainly care more about the culture of their own expressions online. IAB Poland's newest report gives hope that in the future, we will no longer discuss the internet culture of insult, but rather the culture of speech.

Browse or download the report below.

Brussels, 17 May 2017 –  IAB Europe’s annual conference, Interact, kicks off in Amsterdam next Tuesday 23^rd May, focusing on the “new rules of engagement” between marketers and consumers.  The new rules reflect users’ increasing ability to engage with digital content and services – including advertising – on their own terms (or not at all).  Marketers ignore these rules at their peril.

Over two days, Interact will bring together 300+ C-level executives from 30 countries and 3 continents to focus on creativity, building a commercially viable digital ecosystem, and navigating a future marked by disruption.

There will be keynotes from  such as Havas Media Group’s Dominique Delport, AOL’s Digital Prophet David Shing, Facebook’s Nicola Mendelsohn, Nigel Morris of DentsuAegis, Gian Fulgoni of comScore, Google’s Matt Brittin, and Jeffrey Cole of the Annenberg School for Communications at USC. Publishers at the cutting edge of the digital revolution will feature, including Schibsted, RTL, The Guardian and de Persgroep.  Advertisers on the programme include household names such as Philips and Orange.

“It is an exhilarating time to be part of this industry,” said Townsend Feehan, CEO. “On the business side, there is advertiser pressure for swift, transformational change on accountability and transparency, and as if that were not enough, the EU’s new ePrivacy law is a tsunami threatening to wash us all off the map. But every challenge also constitutes an opportunity. In Amsterdam, we will hear from a sterling cast of industry leaders about how they view the opportunities, and harness the experience and energy of colleagues from across the ecosystem to define a path forward together that will be worthy of where we have come from.”

“We very much look forward to welcoming industry stakeholders from across Europe to Interact to optimise solutions that both consumers and advertisers will find valuable,” said Chairman of the Board Constantine Kamaras.

About IAB Europe

IAB Europe is the leading European-level industry association for the online advertising ecosystem. Its mission is to promote the development of this innovative sector by shaping the regulatory environment, investing in research and education, and developing and facilitating the uptake of business standards. Together with its members – companies and national trade associations – IAB Europe represents over 5,500 organisations. The online advertising Industry is estimated to account for over a million jobs in Europe and contribute over EUR 100 billion to European GDP, and acts as an incubator of high-end data analytics and other digital skills that can then be deployed in the wider economy.

About Interact

Interact is the premiere gathering of Europe’s digital advertising industry, where leaders advertisers, industry experts, agencies and media owners come together to celebrate the achievements of the industry, analyse emerging business and technology trends, and reflect together on the challenges for the coming year and how best to address them.

Find out more and check out the impressive line-up of speakers here: www.interactcongress.eu

Sublime Skinz appoints former OpenX EMEA Managing Director, Andrew Buckman, as increased demand for high impact non-intrusive advertising signals a period of rapid European expansion. 

London, UK, 15 May 2017: Sublime Skinz, a leading global provider of skin-based advertising, today announced the appointment of Andrew Buckman to the position of EMEA Managing Director. The appointment comes at a time of rapid business growth, encompassing the launch of multiple ad formats and several new publisher partnerships.

Andrew joins the company from OpenX, where he was responsible for accelerating adoption of the advertising platform throughout the EMEA region. Prior to this, Andrew’s extensive experience in the ad tech industry has included high-profile roles at Tradedoubler, where he advanced the scale, profitability, and reputation of the company, and Yahoo!, where he took the lead on multiple sizeable European projects.

Sublime Skinz continues to expand its EMEA team to meet growing demand in the region, and has recently launched four new ad formats designed to meet different advertiser needs. These include VideoSkinz Reminder, Swapping Skinz, Travelling Skinz, and M-Skinz HTML5. In addition the company has partnered with a number of new premium publishers across the EMEA region, including Newsquest, Netmums, and Perform Group in the UK, WebAds in Spain, and TripleDoubleU in Germany.

“At a time of significant growth across EMEA, Sublime Skinz needed a managing director with in-depth knowledge of the digital advertising ecosystem as well as the ability to form strategic partnerships and promote adoption of new technologies,” explained Marc Rouanet, President, Sublime Skinz Inc. “We have been in conversation with Andrew for a long time, and – with his vast industry experience –he fits the bill perfectly.  We are delighted to welcome him to the team.”

“Sublime Skinz takes a fresh approach to digital communication; delivering formats that pique audience attention without intruding on the user experience,” said Andrew Buckman, EMEA Managing Director at Sublime Skinz. “I’m excited to be joining the company and immersing myself in this innovative ethos, and I look forward to consolidating Sublime Skinz’s current successes as well as driving future developments across EMEA.”

About Sublime Skinz

Sublime Skinz is a leading ad tech company specialising in the distribution and optimisation of skin-based advertising. It is the first platform of its kind to provide skin-based advertising on multi devices, working with advertisers, publishers, media agencies, trading desks to drive efficient campaigns at scale.

Sublime Skinz provides actionable statistics and transparent insights in real time, allowing brands to capitalise on the most impactful format with the greatest coverage across multiple websites. Sublime Skinz works with a clear objective to maximse revenues and optimise return on ad investments.

Founded in 2012, the Paris-based company has developed an international reach with offices in London, San Francisco and New York, and boasts an impressive network integrated with more than 3,500 websites worldwide. Sublime Skinz was honoured as the ‘audience favourite’ winner of the Launch: Silicon Valley World Cup Tech in 2014, and in 2016 was awarded Ernst & Young’s ‘Born Global’ prize and Business France’s ‘International Trophy of Digital Business.’

For more information, please visit www.sublimeskinz.com.

Press Contact

GingerMay PR
Kay Seago, Senior Account Executive
kay.seago@gingermaypr.com
Tel: +44 (0)203 642 1124

We’re not even halfway through the year but already 2017 has been one of the most turbulent years for the marketing industry. When fake news started to make daily headlines in the wake of Trump’s election campaign, brands began to worry about just what type of stories their ads were being placed next to, but it turned out, that was just the tip of the iceberg. When The Times’ investigation exposed ads from worthy brands such as Marie Claire, The Guardian and Waitrose, were running on websites potentially funding extremists, white supremacists and pornographers, advertisers, agencies and publishers began to take note.

If these had been a few isolated incidents, it’s possible that technology would have been made the scapegoat – the advertising automation sector often (and unfairly) gets a bad rap for delivering reach over context. But when it came down to it, this unsavoury content was appearing on sites that were on the top of everybody’s media plan – YouTube and Facebook – the type of inventory advertisers bought in droves precisely because it offered both large audience reach and wide familiarity, lending it an air of brand safety. In the fallout, it is agencies that have shouldered most of the blame, vilified as being careless and irresponsible with their clients’ media placements.

But the reality is that automation and agencies are poor scapegoats when even the biggest media platforms represent a risk. How can advertisers and agencies work together to protect their brands?  Whether you’re an advertiser or agency, there are some things to consider when putting measures in place to protect your brand:

1. Brands, agencies and technology partners need to work better together

Agencies can only do what they have the tools to do – they can strategise over the best sites for their client’s ad but they can’t analyse the context of a page in real-time. Moreover, in a world of increasing investment in walled gardens, agencies are often at the mercy of said walled gardens to provide the necessary tools.

Despite taking the heat for the recent YouTube furore, the truth is YouTube simply has not historically provided the granularity of controls necessary for advertisers to eliminate this type of risky content. Shying away from programmatic technology is not a solution – human media plans are equally susceptible, as the YouTube case demonstrates. Brands, agencies and technology partners need to develop a closer relationship so that everyone understands the potential risks and has the technology to manage them in a systematic way. If the brand and the agency have direct access to the technology, they can work together with the technology provider to optimise audiences, define appropriate context for placements and improve measurement.

2. Verify before you buy

It’s clear advertising automation providers must put protective measures in place, but these must go beyond just measurement. Moreover, overly broad tactics like whitelisting aren’t effective at separating safe content from dangers, especially on properties with diverse content such social networks and news sites. While not 100% fool proof, page-level crawlers and predictive algorithms are a more effective and efficient way to help advertisers, agencies, and their tech partners evaluate web pages and apps before they buy. As a general principle, content should be guilty until proven innocent, which means it must be evaluated as brand safe before letting an ad run on it

3. Less blame, more sensible risk management

Digital is only gaining share of consumer media time and brands that want to achieve both reach and relevancy know that pulling ads from digital is not a long-term solution. Sure, many believe, as P&G’s chief brand officer Marc Pritchard said, even a couple of thousand impressions served up next to inappropriate content is “a couple thousand too many”. But how many advertisers are willing to abandon critical digital touchpoints to eliminate those couple thousand impressions, a classic case of cutting off one’s nose to spite one’s face?

Rather than blame automation, publishers, or agencies for the risks that come from a fast moving, fragmented media environment, advertisers should be looking to strike the right balance between mitigating risks and getting their message to consumers. This means accepting a small degree of risk and aggressively managing the trade-offs between risk and reward.

To be clear, advertisers, agencies, publishers, and tech companies can (and should) be doing more to keep brands safe. As an industry, we have a shared obligation to put the right checks and balances in place to stop that from happening to advertisers – and technology, when used correctly, is the most robust way of ascertaining whether a potential placement is housed within a suitably brand safe environment.