The GDPR Compliance Primer has been prepared by the members of the IAB Europe GDPR Implementation Working Group, under the leadership of Improve Digital.
The purpose of the GDPR Compliance Primer is to give companies a guide to navigating the first steps required for GDPR Compliance, and to make Members of IAB Europe aware of the scale and consequences of figuring out compliance with the GDPR.
The GDPR Compliance Primer is an evolving document, and may be subject to change in case of major developments of public authorities or the work of IAB Europe's GDPR Implementation Working Group. The current version is Version 1.0, published on 22 May 2017.
Browse the Primer or download it below:
Platform Now Available to Worldwide Advertisers, Publishers, Agencies and Ad Networks to Promote Trust and Transparency in Digital Advertising
RESTON, VA, September 14, 2017 – comScore today announced that it has extended access to its free viewability measurement solution around the globe. First announced in April 2017, comScore Viewability has completed live testing by worldwide advertisers, agencies, publishers and ad networks, and is now broadly available.
comScore Viewability is a self-service solution that enables clients to continuously measure digital campaigns within and across publishers and ad networks through an easy-to-use interface that reports baseline display and video viewability metrics. Providing broad access to viewability metrics promotes trust and transparency in advertising and shifts focus toward more advanced measures of ad impact, such as in-target reach and frequency and lift in brand equity, sales, or visits to retail stores and other destinations.
“We’re now several years into the viewability debate, yet it seems like our industry is having the same conversations while overlooking advertisers’ more critical needs,” said Dan Hess, executive vice president of products at comScore. “By offering free viewability measurement, we’re taking a stand to help marketers benefit from more meaningful metrics, such as who is truly being reached and the impact of creative and placement decisions.”
“If we’re to achieve true cross-platform measurement, we need to be confident that impressions are being measured on the same ‘opportunity to see’ basis that has been a standard for decades in television,” Hess continued, “By making viewability a given, we’re enabling clients to connect the dots and understand the total impact of advertising investments across both digital and TV.”
comScore Viewability uses the same measurement tag and technology as comScore validated Campaign Essentials™ (vCE®), meaning the metrics provided in comScore Viewability will align with vCE-reported data. vCE is accredited by the Media Rating Council (MRC) for both display and video viewability for impressions in desktop and mobile environments, and includes filtering of both general and sophisticated invalid traffic (IVT). comScore Viewability is not accredited at this time.
To sign up for comScore Viewability, please click here.
To receive updates related to viewability and other comScore advertising solutions, please click here.
What the Industry is Saying
"In order to create a total video marketplace where buyers can plan across platforms to achieve advertising goals, viewability is key to leveling the playing field between digital and TV. This new viewability solution will help expand access and use of viewability measures, allowing the industry to turn its focus back to making sure that ads have an impact."
- Lyle Schwartz, president of investment, North America, GroupM"IAB applauds comScore for providing critical support for the digital ad industry’s viewability standard. It is critical that this industry stop wasting time on unproductive arguments about baseline standards and start investing time on what really matters – the strategies, ideas, and executions that move hearts, minds, and wallets. The MRC standard for viewable impressions was agreed to and has evolved under consistent cross-industry participation. It’s time for the entire marketing-media ecosystem to accept it and move on to more productive innovations, including agreement on how to measure cross-media audiences and engagement."
- Randall Rothenberg, president and CEO, Interactive Advertising Bureau (IAB)“Viewability has been one of those important issues that no one was quite willing to make the first move on. What comScore just made is a leadership move. They’ve changed the conversation and created a new normal on the issue of viewability. It’s great to see.”
- Doug Weaver, CEO, Upstream Group“Establishing viewability as a baseline standard is critical to the evolution of digital advertising – it further helps bridge the measurement gap between digital and TV. By better aligning advertising across all platforms, advertisers can then take the next step to better understanding their campaign and brand performance.”
- Alison Fennah, executive business advisor, Interactive Advertising Bureau (IAB) Europe“Offering free viewability measurement will allow for more comprehensive reporting and help close the gaps where viewability is not currently reported getting us one step closer to our industry goal of making digital measurement comparable to other media.”
- Marla Kaplowitz, president and CEO, American Association of Advertising Agencies (4As)“Giving the market broad access to viewability metrics is a critical step in moving digital advertising forward. We applaud comScore for taking this step to bring greater trust and transparency to the industry, and working to level the playing field between digital and TV advertising.”
- Blaise D’Sylva, vice president of media at Dr. Pepper Snapple Group"At Oath, we're committed to helping advertisers and publishers build their brands and take action on real metrics across screens. As the digital advertising industry continues to grow, viewability is a top priority and marketers want greater transparency and trust in the marketplace. We're excited to see the steps comScore is taking to enhance viewability measurement on a global scale, which will offer clients greater control and in turn drive more dollars to digital."
- Tim Mahlman, president, head of programmatic ad tech platforms, Oath“We’re glad to see comScore’s efforts to bring more transparency and accountability to digital advertising. By making viewability measurement accessible for all, our publisher community can better demonstrate the real value that they bring to media buyers and their brands.”
- Jeff Hirsch, CMO and head of U.S. publisher development, PubMatic
About comScore
comScore is a leading cross-platform measurement company that measures audiences, brands and consumer behavior everywhere. comScore completed its merger with Rentrak Corporation in January 2016, to create the new model for a dynamic, cross-platform world. Built on precision and innovation, comScore’s data footprint combines proprietary digital, TV and movie intelligence with vast demographic details to quantify consumers’ multiscreen behavior at massive scale. This approach helps media companies monetize their complete audiences and allows marketers to reach these audiences more effectively. With more than 3,200 clients and a global footprint in more than 75 countries, comScore is delivering the future of measurement. Shares of comScore stock are currently traded on the OTC Market (OTC:SCOR). For more information on comScore, please visit comscore.com.
Cautionary Note Regarding Forward-Looking Statements
This press release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934, including, without limitation, comScore’s expectations as to the impact of comScore Viewability, validated Campaign Essentials™ (vCE®) and comScore's entire suite of advertising products. These statements involve risks and uncertainties that could cause our actual results to differ materially from expectations, including, but not limited to, comScore’s ability to achieve its expected financial and operational results. For additional discussion of risk factors, please refer to comScore’s respective Annual Reports on Form 10-K, Quarterly Reports on Form 10-Q, and other filings that comScore makes from time to time with the Securities and Exchange Commission (the “SEC”), which are available on the SEC’s website (www.sec.gov).
Investors are cautioned not to place undue reliance on our forward-looking statements, which speak only as of the date such statements are made. comScore does not intend or undertake any obligation to publicly update any forward-looking statements to reflect events, circumstances or new information after the date of this press release, or to reflect the occurrence of unanticipated events.
Antoine Ibrahim
comScore, Inc.
(212) 497-1785
press@comscore.com
The total programmatic display advertising market in Europe experienced another year of double-digit growth jumping 42.7% from €5.7bn in 2015 to €8.1bn in 2016.
The report reveals that 50.1% of European display ad spend is now traded programmatically. Additionally, programmatic video grew by an exponential 155% and now accounts for more than 45% of total online video ad spend. Mobile continues to be the ‘most’ programmatic format with 65% of mobile ad spend traded programmatically in 2016.
Whilst CEE is still small in size and maturity, it is starting to catch up and grew by 53% in 2016 compared to Western Europe which grew by 42%.
Programmatic revenues by format:
Programmatic revenues by region:
The European Programmatic Market Sizing research is produced by IAB Europe and IHS Markit, taking a holistic approach to aggregating the data to ensure all stakeholder perspectives were included. The numbers are based on ad spend reported by IABs, transactional data, statistical and econometric models to infer a European market size and knowledge from industry experts. This programmatic research complements the IAB Europe AdEx Benchmark Report, the definitive guide to the state of the European digital advertising market.
Please click below and enter your details to download this Report.
Programmatic video surges by more than 150%
Cologne, 13th September 2017 – At dmexco today, IAB Europe in collaboration with IHS Markit announced that the total programmatic display advertising market in Europe experienced another year of double-digit growth jumping 42.7% from €5.7bn in 2015 to €8.1bn in 2016.
The report reveals that 50.1% of European display ad spend is now traded programmatically. Additionally, programmatic video grew by an exponential 155% and now accounts for more than 45% of total online video ad spend. Mobile continues to be the ‘most’ programmatic format with 65% of mobile ad spend traded programmatically in 2016.
Whilst CEE is still small in size and maturity, it is starting to catch up and grew by 53% in 2016 compared to Western Europe which grew by 42%.
Programmatic revenues by format:
Programmatic revenues by region:
The European Programmatic Market Sizing research is produced by IAB Europe and IHS Markit, taking a holistic approach to aggregating the data to ensure all stakeholder perspectives were included. The numbers are based on ad spend reported by IABs, transactional data, statistical and econometric models to infer a European market size and knowledge from industry experts. This programmatic research complements the IAB Europe AdEx Benchmark Report1, the definitive guide to the state of the European digital advertising market.
As programmatic becomes the primary mechanism for trading, it is important for data to be integrated into programmatic trading tools, indeed IAB Europe’s Digital Measurement Priorities Report2 reveals that more than 90% of stakeholders state that is it important for industry-agreed digital audience and effectiveness studies to be available in programmatic trading tools alongside measurement and trading data.
IAB Europe’s efforts in advancing programmatic trading across Europe with its Programmatic Trading Committee are focused on enhancing transparency and education in key areas such as mobile and data.
Daniel Knapp, Executive Director TMT at IHS Markit said: “Europe is now programmatic-first. In a big leap, programmatic transaction mechanisms have matured and enjoyed large-scale adoption, up from 18.3% of spend in 2013 to 50.1% in 2016. Adoption across Europe remains uneven, with less mature advertising markets lagging behind market leaders such as the UK or the Netherlands. Growth in online advertising now largely means growth in programmatic, but uncertainty related to the evolving EU regulatory landscape on the collection and use of data puts in question the degree to which companies will be able to realise future growth.”
Gustav Mellentin, Co-Founder and CEO, Adform said: “While the major news in this report is the continued mass adoption of programmatic, the key takeaway for advertisers should be what this translates to looking forward. Expanded programmatic adoption across multiple channels, particularly video and mobile, pave the way for more sophisticated buying. Adoption extends far beyond traditional digital formats to include out of home, programmable TV, audio and even Print. The widespread adoption of programmatic combined with more intelligent and connected platforms enables added overall transparency and a simplification of the buying process for true people-based marketing. The industry, through consolidation and innovation, is rushing to create more unified advertising platforms that can reduce the tech tax, deliver added transparency while increasing simplicity for the media buyer.”
Fabien Scolan, VP of Ad products, Schibsted said: "There is no big surprise to see that automated media trading is over 50%. Advertising is now living what financial trading dealt with more than 20 years ago. With the arrival of the direct guaranteed in programmatic, the revolution in media trading has ended and entered a new phase driving new ways of mastering all conversions KPIs. While large advertisers and media agencies have been the first one to face this revolution publishers have largely contributed in making it go mainstream.. For a publisher like Schibsted, the next challenge will be to have one-stop-shop automated platform that allows all advertising sales channels, business models, products and formats. Ultimately, we want to allow both top advertisers and long tail spenders to benefit from a holistic automated media trading model."
The report can be downloaded here.
For more information, please contact:
Alison Fennah, Executive Business Advisor, IAB Europe (fennah@iabeurope.eu)
Marie-Clare Puffett, Business Programmes Manager, IAB Europe (puffett@iabeurope.eu)
1 IAB Europe AdEx Benchmark 2016 Report
2 IAB Europe Digital Measurement Priorities Report
About IAB Europe
IAB Europe is the leading European-level industry association for the digital advertising ecosystem. Its mission is to promote the development of this innovative sector and ensure its sustainability by shaping the regulatory environment, demonstrating the value digital advertising brings to Europe’s economy, to consumers and to the market, and developing and facilitating the uptake of harmonised business practices that take account of changing user expectations and enable digital brand advertising to scale in Europe.
Join this webinar series to gain insights into the work of IAB Europe’s GDPR Implementation Group (GIG).
After the 25th of May 2018, data protection authorities will have the power to fine companies up to €20,000,000 for breaching the new data protection law, the GDPR. The best time to start figuring out compliance was probably a year and a half ago, when the law was adopted. The next best time is now
In September, we had the first webinar of our GDPR Webinar series, presented by Michele Appello, Senior Director Business Solutions at Improve Digital, which focused on IAB Europe's GDPR Compliance Primer. Watch the replay here.
On Monday 6 November at 16:00 CET, please join us for the second part of our GDPR Webinar Series, presented by Ghita Harris-Newton, Chief Privacy Officer & Deputy General Counsel from Quantcast, which will focus on Personal Data.
Please note that this first webinar series will be entirely FREE. Sign up now! Register HERE.
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Upcoming webinars:
…and more to come in 2018.
IAB Europe’s Digital Measurement Priorities Report demonstrates that the priorities for driving brand investment into digital still lie in cross-media measurement and quality metrics.
The Report draws on a survey of 700+ buy and sell-side stakeholders from across Europe1. The results echo the findings of the first IAB Europe Digital Measurement Priorities Report2 highlighting that industry-wide solutions are to be found across these areas. This is particularly important in the context of the fact that digital ad spend now leads TV by over €7bn3 and investments in programmatic advertising continue to increase. The top three priorities coming out of the 2017 survey are:
To find out more about IAB Europe’s work in these key areas join the following events:
Please click below and enter your details to download this Report.
Brussels, 7th September 2017 - IAB Europe’s new Digital Measurement Priorities Report demonstrates that the priorities for driving brand investment into digital still lie in cross-media measurement and quality metrics.
The Report draws on a survey of 700+ buy and sell-side stakeholders from across Europe1. The results echo the findings of the first IAB Europe Digital Measurement Priorities Report2 highlighting that industry-wide solutions are to be found across these areas. This is particularly important in the context of the fact that digital ad spend now leads TV by over €7bn3 and investments in programmatic advertising continue to increase. The top three priorities coming out of the 2017 survey are:
Cross-media measurement
Both buy and sell-side stakeholders indicate that cross-media evaluation and a better understanding of how digital works in combination with other channels are important to drive more digital investment. In this context and as large advertisers continue to shift their brand advertising money into digital, stakeholders want to be able to measure TV and digital more than any other media combination.
IAB Europe’s efforts to drive effective cross-media measurement are focused on enabling cross-industry discussions and facilitating the development of common best practices and standards across Europe's borders via our Measurement Organisations Forum.
Integration with programmatic tools
Programmatic advertising has continued strong growth over the past few years and is now a €5.7bn market. More than 90% of stakeholders state that is it important for industry-agreed digital audience and effectiveness studies to be available in programmatic trading tools alongside measurement and trading data.
IAB Europe’s efforts in advancing programmatic trading across Europe are focused on enhancing transparency and education in key areas such as mobile and data.
Viewability and brand safety for underpinning quality digital advertising
As per ongoing industry discussions, viewability and brand safety are top of mind when it comes to determining contact or environment quality. All stakeholders agree that a move towards viewable rather than served impressions is important and in terms of contact quality, measuring the length of time an ad is in view, particularly for video, is top.
IAB Europe is working with EACA and WFA in a cross-industry European Viewability Initiative4 which aims to address improving the accuracy and consistency of measuring the viewability of delivered impressions which will be a vital step towards identifying realistic brand exposure levels and will help to make digital advertising more directly comparable with TV where ‘opportunity for the consumer to view’ or ‘opportunity to see’ an advertisement is the accepted tenet for brand advertising.
Townsend Feehan, CEO, IAB Europe, said: “It is now more critical than ever to reinforce the quality of the digital advertising environment to ensure that advertisers have strong confidence, and underpin the delivery of free content. Ensuring that viewable impressions are measured correctly and consistently across all markets in Europe is a key first step and the aim of the cross-industry European Viewability initiative.”
Bethan Crockett, Digital Risk Director, GroupM, said: “GroupM welcomes IAB Europe’s research which validates the need for ongoing industry focus on digital measurement and, in particular, full alignment and integration of independent measurement across all digital advertising technology and platforms.”
Ben Ward, Commercial Director, Mothercare Ireland, commented: “Mothercare Ireland warmly welcomes the research results from IAB Europe, the need for group studies and measurement is a key tool in assisting retailers, publishers and advertisers alike in better understanding the market and where best to focus their attention and budget. We find huge benefits in such collaborative studies and the learnings around their results form a key part of our digital decision making process.”
Daniel Bischoff, Marketing Director, RTL AdConnect said: “The IAB Europe research shows that we need to better understand, evaluate and present the real impact of ‘Total Video’. In order to unlock the vast potential of the ‘Total Video’ ecosystem for advertisers, the key tasks for our industry will be to enhance understanding of the effects of combining TV and digital video, to find smart ways of using data in digital purchasing processes and to realise that quality matters in digital as much as in any other media.
The report can be downloaded here.
To find out more about IAB Europe’s work in these key areas join the following events:
For more information, please contact:
Marie-Clare Puffett, IAB Europe (puffett@iabeurope.eu)
1About the IAB Europe Digital Measurement Priorities survey
In order to understand stakeholder priorities for digital measurement, IAB Europe has undertaken the second Digital Measurement Priorities survey. The first survey was undertaken in 2014 and so the report shows how some of the priorities have shifted.
The survey asked about the following areas:
2IAB Europe 2014 Digital Measurement Priorities Report
3IAB Europe AdEx Benchmark 2016 Report
4European Viewability Initiative
About IAB Europe
IAB Europe is the leading European-level industry association for the digital advertising ecosystem. Its mission is to promote the development of this innovative sector and ensure its sustainability by shaping the regulatory environment, demonstrating the value digital advertising brings to Europe’s economy, to consumers and to the market, and developing and facilitating the uptake of harmonised business practices that take account of changing user expectations and enable digital brand advertising to scale in Europe.
Brussels, 7 September 2017 – Obstructing the collection and use of data in digital advertising would have serious and unintended consequences for the EU economy, for Europe’s independent media, and for the accessibility of the internet itself. These are the findings of new research exploring the likely impact of the ePrivacy Regulation proposed earlier this year by the European Commission as the next iteration of the infamous cookie law (Directive 2002/58/EC).
Digital advertising’s disappearing economic contribution
New analysis from the independent financial research company IHS Markit shows digital advertising contributing to €526 billion of the EU’s annual GDP, both directly and through the growth it enables for EU businesses[1]. However, up to half of the digital advertising market could disappear if proposed restrictions on the use of data in advertising came into force.
The IHS Markit analysis reveals that 66% of current digital advertising spend depends on data, and that the use of data drives 90% of annual growth in the digital advertising market. Data-driven advertising is over 500% more effective than advertising without data and is crucial for providing advertisers with transparency on who sees their ads. Because of this, advertisers will slash their investment in digital advertising if data can no longer be used.
Impoverishment of the media landscape
A halving of digital advertising spend would have serious consequences for the EU economy, and equally serious consequences for Europe’s media. Data-driven advertising increases the value of online advertising units by 300%, and the increase in value is particularly significant for smaller publishers, which would otherwise struggle to access digital advertising revenues[2]. IHS Markit’s econometric analysis predicts that the impact of restricting data in advertising would be 5x greater on smaller, independent publishers.
In its survey of 11,000 internet users in 11 EU countries, the market research company GfK explored attitudes to digital advertising, to sharing data, and to the prospect of paying for content[3]. It found that only 30% of Europeans are prepared to pay for content to replace digital advertising revenues, and the average amount they are prepared to pay (€3.8 per month) is far below the amount that news sites need to fund their journalism. With digital advertising spend plummeting and audiences refusing to pay, the outlook for publishers looks bleak. Restrictions on collection of data crucial for generating advertising revenues that fund journalism would reduce the ability of media organisations to deliver high quality content and services, which could have serious unintended consequences for the social and political landscape in Europe.
An internet that’s no longer accessible to all
The GfK study also revealed the likely impact of a decline in digital advertising revenues on the accessibility of the internet itself. More than two-thirds of Europeans (68%) have never paid for any of the online content or services that they use. When asked how their internet use would change if required to pay, 88% said that they would significantly reduce the amount of time that they spend online. In contrast, 69% said they were willing for their browsing data to be used in advertising, in order to access free content. Overall, 80% said that they prefer free content with advertising to paid-for content.
The unintended consequences of restricting data-driven advertising
“These findings should give MEPs very significant cause for concern as they consider the proposed ePrivacy Regulation,” said Townsend Feehan, CEO of IAB Europe. “The alternative to data-driven advertising isn’t just less targeted advertising – it’s a digital ad industry half the size that it is today. That has huge consequences for Europeans’ experience of the internet, for the EU economy and for the existence of a free and balanced media. The latest research shows that the appetite for paying for online content simply doesn’t exist to a viable degree amongst EU citizens. Ignoring this fact is a recipe for economic, social and political disaster.”
Full reports are available online: www.datadrivenadvertising.eu
Research co-funded by the European Interactive Digital Advertising Alliance (EDAA) and the Interactive Advertising Bureau Europe (IAB Europe).
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[1] The Economic Contribution of Digital Advertising in Europe – IHS Markit Study – published 2017.
[2] The Economic Value of Behavioural Targeting in Digital Advertising – IHS Markit Study – published 2017.
[3] Europe Online: An Experience Driven by Advertising – GfK Study – published 2017.
About IAB Europe
IAB Europe is the leading European-level industry association for the online advertising ecosystem. Its mission is to promote the development of this innovative sector and ensure its sustainability by shaping the regulatory environment, demonstrating the value digital advertising brings to Europe’s economy, to consumers and to the market, and developing and facilitating the uptake of harmonised business practices that take account of changing user expectations and enable digital brand advertising to scale in Europe.
Contacts:
Greg Mroczkowski
IAB Europe, Public Policy Manager
mroczkowski@iabeurope.eu
+32 (0) 4830 58 203
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Colombe Michaud
IAB Europe, Senior Communications Manager
michaud@iabeurope.eu
+32 (0) 495 193 830
The research company GfK conducted online surveys with over 11,000 internet users across 11 EU countries. They explored the types of content they access online, their attitudes to data-driven advertising, and their willingness to pay for content as an alternative to advertising.
Key findings include:
The research agency IHS Markit used interviews with advertisers, publishers and technology companies to help identify the role of data in digital advertising. With its proprietary database of advertising trends and econometric modeling techniques, it predicted the likely impact of the proposed ePrivacy Regulation, which in the current form will effectively to prevent the use of behavioural data for ads.
Key findings include:
IHS Markit updated its analysis of the economic contribution that digital advertising as a whole makes to the EU. This provides important context for the analysis of data-driven advertising’s value. This analysis used publicly available data, including Gross Domestic Product (GDP) and employment data. It includes digital advertising’s direct contribution through Gross Value Added, as well as its indirect, induced and wider effects. IHS Markit identified the contribution that digital advertising makes to revenue growth for advertisers, and also explored how different digital industries depend on advertising.
Key findings include:
Skin-based advertising company, Sublime Skinz, will reveal an enhanced mobile ad format at dmexco 2017 that delivers seamless video advertising to users
London, UK, 7 September 2017: Sublime Skinz, the leading solution for high-impact non-intrusive digital advertising, today announced it will launch a video update to its mobile ad format – M-Skinz – at this year’s dmexco exhibition. The enhanced format boasts vertical video display that fits seamlessly with the user’s browsing experience, fuelling the demand for premium video advertising on mobile.
M-Skinz is an intelligent format specifically designed for mobile web campaigns and consists of two banners positioned at the top and bottom of the screen, with a panel displaying the video campaign which appears when the user swipes to see it. The format has been developed in line with Sublime Skinz’s dedication to provide non-invasive advertising to advertisers and agencies, while taking steps to empower multi-device campaigns. The launch comes following recent reports predicting mobile video advertising spend to reach $6.82 billion a year by 2019.
Andrew Buckman, Managing Director EMEA at Sublime Skinz said: “We are delighted to launch the enhanced M-Skinz format, which meets the growing need for video content on mobile but – as with our other formats – continues to place the user first, delivering seamless advertising that is non-intrusive. It’s an exciting new area of development in digital advertising, and the new format has been optimised for vertical display, aligned with how users generally consume content on mobile. We have also developed another version for advertisers who may not yet have vertical capabilities, to allow them to perfectly integrate more traditional video assets.”
He added: “Positive ad experiences are essential for campaign efficiencies and are a fundamental element of all our product developments. The enhanced formats will be available on Sublime Skinz’s mobile inventory, which already includes mobile sites such as Macworld, sofeminine, Johnston Press, Netmums, and PC Advisor.”
To find out more about the new format visit Sublime Skinz at dmexco in Hall 6 / C071 – D078
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Sublime Skinz is a leading ad tech company specialising in the distribution and optimisation of skin-based advertising. It is the first platform of its kind to provide skin-based advertising on multiple devices, working with advertisers, publishers, media agencies, trading desks to drive efficient campaigns at scale.
Sublime Skinz provides actionable statistics and transparent insights in real time, allowing brands to capitalise on the most impactful format with the greatest coverage across multiple websites. Sublime Skinz works with a clear objective to maximise revenues and optimise return on ad investments.
Founded in 2012, the Paris-based company has developed an international reach with offices in London, San Francisco and New York, and boasts an impressive network integrated with more than 3,500 websites worldwide. Sublime Skinz was honoured as the ‘audience favourite’ winner of the Launch: Silicon Valley World Cup Tech in 2014, and in 2016 was awarded Ernst & Young’s ‘Born Global’ prize and Business France’s ‘International Trophy of Digital Business.’
For more information, please visit www.sublimeskinz.com.
Kay Seago, Senior Account Executive
Tel: +44 (0)203 642 1124
