Watch this webinar recording in which we explored the transparency and trust challenges in the digital advertising supply chain and industry driven solutions.
Following on from the publication of the IAB Europe Transparency Guide, we dove deeper into transparency concerns in the supply chain and explored the applications of the Transparency Guide and other industry initiatives.
The IAB Europe Transparency Guide aims to improve transparency in the digital advertising supply chain in the areas of data, cost and inventory source. The guide provides questions for each stakeholder category to be asked at different stages of the supply chain.
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Date: 16th-17th May, 2018
Venue: Hilton London Canary Wharf, London
Agenda: https://bit.ly/2EHA0qv
Bookings: https://bit.ly/2GtKgPn
Programmatic Pioneers Summit is the leading European event for marketers who want to transform their programmatic strategies. Whether in-house or outsourced, PPS brings together the entire ecosystem: the Brands, Agencies, Publishers and Tech companies who are challenging convention and shaping the future of programmatic marketing.
Download the agenda to find out exactly who is speaking, what the hottest topics are and how Programmatic Pioneers Summit can benefit you: https://bit.ly/2EHA0qv
Programmatic Pioneers Summit will bring together over 200 attendees, 70+ thought leading speakers and 10+ hours of valuable networking time. With brands, agencies, publishers and solution providers all in the one place at the one time this is not to be missed!
As a proud partner of the event, we are pleased to offer you an exclusive 20% discount off the full price to attend, using our code: PPSIAB2018
Book your place online here
IAB Europe today released the draft technical specifications for its GDPR Transparency & Consent Framework (“Framework”) for public comment. First announced in November 2017, the Framework is a cross-industry effort to help publishers, technology vendors, agencies and advertisers meet the transparency and user choice requirements (including consent where necessary) of the GDPR before the regulation comes into effect on May 25 this year. The Framework is a non-commercial, open source initiative. The final version is scheduled for release mid-April, after continued consultation with publishers, advertisers, and other important industry participants.
The GDPR covers a broader scope of “personal data” than the existing EU Data Protection Directive, and companies are expecting to be more constrained in how they can access and process such data for advertising purposes. The Framework is available to companies based in Europe and around the world, and is designed to support various channels and formats, including mobile and desktop environments.
The Framework includes technical specifications that will allow companies and consumers to have greater control over, and dynamic insight into, the parties who access and process the personal data of consumers in the EU. The technical specifications will be maintained by an IAB Tech Lab working group going forward, through a collaboration between IAB Europe and IAB Tech Lab that leverages IAB Europe’s policy and legal expertise and IAB Tech Lab’s technical expertise.
IAB Europe has published the draft specifications for public comment and is working to closely collaborate with key industry stakeholders including publishers, advertisers, agencies, and their important trade organisations. Organisations wishing to meet with stakeholders involved in the framework and provide feedback may do so until April 8, 2018.
Data protection officers, IT leaders and other interested individuals within publishers, brands, agencies and technology vendors responsible for their organisation’s GDPR compliance can access the specifications here.
General feedback may be submitted in writing to feedback@advertisingconsent.eu, and technical feedback may be submitted to transparencyframework@iabtechlab.com. Those interested have the opportunity to share further feedback and ask questions by participating in upcoming Q&A Webinars that will be scheduled during March 2018. See the webinar schedule and register here.
Advertising accounts for 81.5 percent of revenues for digital publishers (Source: IHS Markit). From May 25, publishers looking to provide a customized online experience including tailored advertising can use the Framework to allow data to be collected and processed lawfully by their partners for advertising and other purposes.
Without the Framework consumers will see less relevant online messages from brands, and brands will see less engagement from consumers. The resulting loss in advertising revenue would impact jobs within the publishing and digital advertising industries, and millions more in related sectors.
Commenting on the Framework, Colin Barlow, Global COO, GroupM said: “The GDPR will bring a number of new requirements to all participants in the digital advertising ecosystem. Such change requires a new shared industry standard, and the IAB Europe Framework offers the best solution to achieving this. GroupM has been consulting with IAB Europe and other members to ensure the framework meets our needs, and so that we can align to its requirements.”
For more information and updates on the proposed solution and its supporters, please visit the dedicated website at www.advertisingconsent.eu.
On March, 8 2018, IAB Europe released the draft technical specifications for its GDPR Transparency & Consent Framework (“Framework”) for public comment. The Framework is a cross-industry effort to help publishers, technology vendors, agencies and advertisers meet the transparency and user choice requirements (including consent where necessary) of the GDPR before the regulation comes into effect on May 25 this year. The Framework is a non-commercial, open source initiative. The final version is scheduled for release mid-April, after continued consultation with publishers, advertisers, and other important industry participants. Organisations wishing to meet with stakeholders involved in the framework and provide feedback may do so until April 8, 2018. Those interested have the opportunity to share further feedback and ask questions by participating in upcoming Q&A Webinars . See the webinar schedule and register here.
- Friday, March 16 2018 – 5:00-6:00pm CET
- Friday, March 23, 2018 - 5:00-6:00pm CET
- Friday, March 30, 2018 - 5:00-6:00pm CET
- Friday, April 6, 2018 - 5:00-6:00pm CET
- Friday, April 13, 2018 - 5:00-6:00pm CET
Join on Wednesday 14 March 4pm CET/ 3pm GMT
Join this webinar on Wednesday, 14 March at 4pm CET / 3pm GMT to gain insight into the “Building better ad experience for users to sustain the free & open web” which encompasses Google’s initiatives to help sustain the ad ecosystem focus on two key areas, being the reduction of demand for ad blocking by busting annoying ads, and addressing existing ad blocker usage through user education and alternative funding choices.
As part of this commitment to ensure sustainable free and open web ecosystem, Google started to implement its plan for the Chrome browser to filter ads on 15 February. The filtering is based on the threshold of consumers’ reception of ads, as set jointly by industry with the Better Ads Standards of the Coalition for Better Ads which are applicable in desktop web and mobile web environments in Europe and North America based on research reflecting the views of more than 40,000 users in these geographies.
The webinar will be presented by Scott Spencer, Director of Sustainable Advertising, and Jan Hardrat, Publisher Solutions Specialist, Central Europe at Google, and followed by a Q&A session, and as a whole hosted by Greg Mroczkowski at IAB Europe. Among Scott Spencer’s wide-ranging responsibilities are the processes, policies, and algorithms that help Google fight bad ads, sites, and scams, as well as the company’s efforts to contribute to the improvement of the sustainability of the overall advertising ecosystem, which includes collaboration with the Coalition for Better Ads to fight the bad ad experiences. Whereas Jan Hardrat in his role works on initiatives such as Ad Experience Report and Funding Choices, as well as on programmatic advertising solutions, yield monetization and platform efficiencies.
Speakers:
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| Scott Spencer, Director of Sustainable Advertising, Google | Jan Hardrat, Publisher Solutions Specialist, Central Europe, Google |
Before joining adisfaction, Martin Caduff spent seven years building up the online marketing team of a renowned web agency in Zürich. In parallel, he taught web project management at the SAWI Academy for Marketing and Communication. At IAB Switzerland he is Deputy Head of the Search Section and teaches Search Engine Marketing at the IAB Academy. He is a regular speaker at industry events such as Swiss Online Marketing and Suisse Emex. At adisfaction, he is director of Performance Marketing and Analytics.
More info: www.adisfaction.ch
Since 1996 online first. For his clients Oliver Frank is used to analyse, centralize and streamline digital marketing campaigns across all online-channels on multidevice, and achieve fully customizable insights through their proprietary reporting layer. He helps clients to create, launch and manage integrated campaigns efficiently. His work experience: Goldbach, MEC, TBWA, Axel Springer, DQ&A and Gamned!
Contact details: ofrank@gamned.com
Daniel Hünebeck started his digital career at walltreet:online in product development. After a 3-year break from the online business as a consultant in a restructuring consultancy, he got back in the industry and has set up the boutique agency adisfaction in Switzerland. He then moved to UBS Switzerland, where he built all digital marketing activities and was honored with the iab Digital Marketer of the Year Award. Since 2012 he is also working as a teacher for several educational institutions. In 2017 he has founded his own independent consultancy. He is involved in Switzerland in the iab board, the iab Academy and in the advisory board of the Swiss Online Marketing fair.
Contact details:
Email : daniel@daniel-huenebeck.ch
Telephone : +41 79 615 51 97
Website : www.daniel-huenebeck.ch
Matteo Schuerch has gathered extensive experience in the European digital marketing space over the last 8 years. After starting off his career as strategy consultant in the media industry for Solon Management Consulting, he joined the online hotel booking platform Booking.com. Later on he founded the Swiss branch of Europe’s leading affiliate network affilinet (now Awin) and sat in its international board. In 2015 Matteo founded the digital marketing Company Converto, heading the launch innovative technologies such as Feed Based Advertising. Matteo Schuerch is trainer for several organisations including IAB Switzerland and Digicomp and is leading the Swiss Performance Marketing group of IAB Switzerland.
Contact details and more information: matteo.schuerch@converto.com
www.converto.com
www.feed-based-advertising.com
Mike Wieland, exe. Master of Marketing, NDS CRM FH, is founder of two companies in new media and online-marketing, today managing director of SEMSEA Suchmaschinenmarketing AG, a premium Google AdWords agency in Zurich, Salzburg and Hamburg. Responsible for online-marketing strategies, especially Google AdWords and Google Analytics. He is the winner of the Google Game On Masters 2016. In this competition, which was advertised by the search engine giant Google, over 1’000 agencies from the DACH area had participated.
All digital advertising categories experienced growth up to Q3 2017 in Poland. Find out more HERE and at: https://iabadex.pl
