This 50-minute webinar took a look at two exciting technologies which are transforming the face of advertising today: digital audio and DOOH. Watch the recording as our speakers examine the key aspects of digital audio courtesy of Xaxis, followed by a case study on DOOH which highlights the set-up and underlying mechanisms for such a campaign. The case study was presented by OMD. The webinar concluded with a Q&A session.
Moderator:
Luís Marinho-Falcao is the director of operations of IAB Portugal & CEO of Rikhozi Burson-Marsteller, the PR company he founded in Mozambique in 2010. This was after 25 years in marketing communications that saw him founding Ogilvy Interactive in Lisbon, heading operations for Wunderman Worldwide in Istanbul, relaunching the BMW Group in Portugal in 2003 and becoming the executive director of the Ogilvy Group in Maputo in 2008. He is fluent in 4 languages and can get by in two more.
Speakers:
Jack Paget is the Audio & Mobile Product Manager for Xaxis UK & Pan-Regional. He started his career working with publishers at Criteo in 2013, before moving to work with agencies and direct clients at Rocketfuel, running multi-market global campaigns delivering for Hilton Hotels. In 2015 he joined GroupM UK to help launch and run the GroupM Supply Marketplace (GMSM) which was a private exchange built to serve internal GroupM entities with Premium, brand safe and high hygiene factor inventory across display and video. Currently he is spearheading audio product developments for Xaxis UK and is working with counterparts across the globe to expand their Audio capabilities. Jack is a keen ‘odd-traveller’ with trips ranging from driving to Mongolia in an ambulance to cycling to Amsterdam on a 1970s Tandem.
Ezgi Doganay Aksit is Associate Digital Director at OMD Turkey. She's been working in the digital media industry for 9 years and worked at the biggest global agencies. Her career started in London at Carat Global. She has experience through a wide range of clients from FMCG giants (Procter&Gamble) to automotive (Mercedes-Benz, Nissan) and many more. Currently she is responsible for most of the global pod at OMD Turkey such as HP, Nissan, Disney. Apart from her daily job she built her own lifestyle blog called www.theurbanmelody.com focusing more in health&wellness and travel. She is also a Pilates instructor and teaches Pilates after her office job.
Gökberk Ertunç is Senior Programmatic Executive at OMD Turkey. He is a Linux and Open Source enthusiast. He was a SEO specialist for several Local brands in his previous roles since his graduation from Media and Psychology. He started in the Accuen Team at OMD Turkey. His responsibilities ranged from IO based buyings to transforming programmatic demand channel PMP and Automated Guaranteed deals. From 2015 till 2017 he was responsible for Turkish Airlines campaign spanning over 80 countries in EMEA and Global. From IO based buyings to Private marketplace deals, he has been responsible for all of programmatic transformation in OMD Turkey.
Brussels, 17 July 2018 – The draft Code of Practice on Disinformation, drawn up by IAB Europe alongside other stakeholders from online advertising and platforms sectors[1], was presented today at the meeting of the Multi-stakeholder Forum on Disinformation. European Commissioner Mariya Gabriel (Digital Economy and Society) participated in the meeting and welcomed the inclusive and constructive process that led to the first iteration of the Code.
The draft Code was developed by a Working Group designated by DG CONNECT in the context of the Multi-stakeholder Forum on Disinformation (‘Forum’), of which the Working Group is part. IAB Europe is a member of the Working Group.
The draft Code will now be reviewed by the advisory group of stakeholders within the Forum, the Sounding Board, whose feedback is expected during September[2].
The Forum was formed upon the recommendation deriving from the Commission’s Communication on tackling online disinformation published in April 2018, building on the work of the High-Level Expert Group on Fake News and Disinformation convened by DG CONNECT in January 2018.
“The legitimate online ecosystem provides an infrastructure that can be misused by bad actors to deceive and confuse citizens, making it more difficult for them to make fact-based judgments, and ultimately undermining our democracies,” said Townsend Feehan, IAB Europe CEO. “The same ecosystem is also a powerful platform for the democratic dissemination of information and views. All stakeholders need to work together to reduce the opportunities for misuse. We are pleased to have had the opportunity to participate in this exercise under the leadership of DG CONNECT.”
Though all manifestations of online disinformation do not leverage, or relate to, advertising, it is important to acknowledge the real-life scenarios where digital advertising may facilitate the creation and propagation of disinformation, for example, by inadvertently enabling the placing of legitimate advertising on websites enabling disinformation. “IAB Europe members are committed to continuing to invest in brand safety tools that reduce or eliminate such ad misplacement, because it is the right thing to do and is in the best interest of the brands involved”, said Feehan.
IAB Europe encourages continued EU-level investment in research to better understand the scope and nature of online disinformation, and in consumer education, notably in the area of media literacy, to increase people’s ability critically to assess information they receive.
We are looking forward to hearing the Sounding Board’s views on the draft Code, and to continuing to collaborate with others across the ecosystem on this major challenge.
Contact
Greg Mroczkowski, Public Policy Manager at IAB Europe (mroczkowski@iabeurope.eu, +32 4830 58 203)
About IAB Europe
IAB Europe is the leading European-level industry association for the digital media and advertising industry. Its mission is to promote the development of this innovative sector and ensure its sustainability by shaping the regulatory environment, demonstrating the value digital advertising brings to Europe’s economy, to consumers and to the market, and developing and facilitating the uptake of harmonised business practices that take account of changing user expectations and enable digital brand advertising to scale in Europe.
[1] Working Group comprises of the following members: Google, Facebook, Twitter, Mozilla, EDIMA, EASA, WFA, AIM, IAB Europe, EACA.
[2] Sounding Board comprises of the following members: EBU, EFJ, NME, ACT, EPC, AER, EMMA, ENPA, BEUC, IFCN, Poynter, Bilyana Petkova (Maastricht University), Oreste Pollicino (Bocconi University), Giovanni Riotta (LUISS/Princeton University), Ravi Kiran Vatrapu (Copenhagen Business School).
Brussels and London, 11th July 2018 – In association with IAB Europe, Xaxis conducted a pan-European survey to understand the current and future impact of Artificial Intelligence (AI) on digital advertising. The results of this survey have been published in the ‘Artificial Intelligence: myth vs. reality in the digital advertising world’ report today.
The survey1 sought the views of 1,000+ decision makers across the industry including advertisers, agencies, publishers, and intermediaries.
The report identified that decision makers from all parts of the industry recognise the significant value AI can bring to achieve results across the digital advertising ecosystem.
Many respondents agreed with the statement that ‘AI will be the next industrial revolution’, with the potential to deliver instrumental change in the digital advertising industry.
However, there is work to do in terms of reliability and trust; respondents highlighted the key concerns facing AI in digital advertising as relying less on human control, and the ability to gain trustworthy insights. It’s about maintaining a positive and productive balance between AI, a human workforce, and end customers, the study found.
The key findings of the survey are:
Townsend Feehan, CEO of IAB Europe said: “A thriving digital ecosystem depends on advertising powered by innovation, creativity and efficiency. We are pleased to have worked with Xaxis on this research which highlights that the application of Artificial Intelligence in digital advertising can deliver better targeting, optimisation and business growth.”
John Wittesaele, President EMEA, Xaxis said: “The most powerful, and largely unfulfilled, potential of AI lies in the bigger picture, in its ability to optimise towards business outcomes rather than simple metrics."
For more information, please contact:
Leanne Mackee, Xaxis EMEA (leanne.mackee@xaxis.com)
Marie-Clare Puffett, IAB Europe (puffett@iabeurope.eu)
1 About the Xaxis in association with IAB Europe Understanding the current and future impact of Artificial Intelligence survey
Xaxis, in association with IAB Europe, conducted a survey to uncover the opinions and attitudes towards Artificial Intelligence (referred to as AI in this report) in the digital ad tech industry.
The objective was to learn how recent innovations in AI technology can impact business operations, with the goal to dispel the myths of AI and provide a realistic view of how it is being used to achieve results. It aimed to illustrate how the advertising ecosystem and all of its stakeholders including publishers, brand advertisers and media agencies are currently using AI.
The survey asked about:
About Xaxis
Xaxis is The Outcome Media Company. We combine unique brand-safe media access, unrivalled programmatic expertise, and 360-degree data with proprietary artificial intelligence to help global brands achieve the outcomes they value from their digital media investments. Xaxis offers managed programmatic services in 47 markets, including North America, Europe, Asia Pacific, Latin America, the Middle East, and Africa.
About IAB Europe
IAB Europe is the leading European-level industry association for the digital advertising ecosystem. Its mission is to promote the development of this innovative sector and ensure its sustainability by shaping the regulatory environment, demonstrating the value digital advertising brings to Europe’s economy, to consumers and to the market, and developing and facilitating the uptake of harmonised business practices that take account of changing user expectations and enable digital brand advertising to scale in Europe.
In association with IAB Europe, Xaxis conducted a pan-European survey to understand the current and future impact of Artificial Intelligence (AI) on digital advertising. The results of this survey are published in this report.
The survey sought the views of 1,000+ decision makers across the industry including advertisers, agencies, publishers, and intermediaries.
The report identified that decision makers from all parts of the industry recognise the significant value AI can bring to achieve results across the digital advertising ecosystem.
Many respondents agreed with the statement that ‘AI will be the next industrial revolution’, with the potential to deliver instrumental change in the digital advertising industry.
However, there is work to do in terms of reliability and trust; respondents highlighted the key concerns facing AI in digital advertising as relying less on human control, and the ability to gain trustworthy insights. It’s about maintaining a positive and productive balance between AI, a human workforce, and end customers, the study found.
The key findings of the survey are:
Download the full report below:
Developed under the guidance of the IAB Europe Education & Training Committe in concert with the IAB Europe Research Committee, this survey aims to cover a series of critical areas of the digital training and human capital in the online ecosystem, identifying:
The survey will not take longer than 15 minutes to complete and will close on Friday, 7 September. Please pass on this survey to any relevant colleagues in your organisation or market.
All participants will receive a copy of the report.
Registrations are now open for the Virtual Programmatic Day H2 2018 which will take place on 14 November 2018.
The Virtual Programmatic Day brings together industry experts and thought-leaders to explore the latest trends, drivers and barriers impacting programmatic trading in Europe.
The below list of speakers is not definitive so check back regularly for updates:
Business coach, consultant. Associated with digital marketing for 19 years. She gained her professional experience in Grupa Onet-RAS Polska, Agora S.A. (Gazeta.pl), Gemius S.A., IDMnet (ZPR Media Group). A graduate of the TROP Business Trainers School and a co-trainer the annual edition of the School of Coaches. She conducted training in e-marketing, sales and social skills. For the last 1,5 years she was associated with IAB Polska, where she was responsible for coordinating IAB working groups and cooperation with member companies.
Watch the recording below to gain insight into the results of the AdEx Benchmark 2017 report, the definitive guide to the state of the European digital advertising market, including trends, formats and cross-market comparisons.
The European Digital Advertising market has doubled in size in 5 years reaching €48bn in 2017 compared with €24.8bn in 2012. The market grew by 13.2% in 2017, driven by strong growth in social, mobile and video investment. This webinar dove deeper into trends, formats and market by market growth across Europe.
Daniel Knapp, Executive Director TMT at IHS Markit, IAB Europe’s research partner, presented the key findings of the AdEx Benchmark report. This was followed by a panel discussion between industry leaders commenting on the findings and their perspectives on future trends.
Panelists:
Watch this recording to find out more about:
A graduate of the Warsaw School of Economics in the field of Management and Marketing, with the specialization in Marketing Research.
She joined the Mindshare team in June 2018, where she is responsible for agency’s Digital strategy creation and its supervision. Substantially supervises the FAST and INVENTION teams, is responsible for building a positive image of Mindshare in digital areas and building relationships with media partners.
Before joining Mindshare, she held the position of Digital Director in Mediacom, where she managed a 30-person digital team. She created strategies for Procter & Gamble, Danone, Teva Pharmaceuticals (OTC), Douglas, Jeronimo Martins Drogeries & Pharmacies. The campaigns run by her have repeatedly won prizes in industry competitions like Effie and Innovation Awards. She also developed programmatic competences in the agency and introduced new digital products, including Webscore.
Additionally, she actively works at IAB Polska as a member of the Program Board of the IAB Forum and a member of the Mixx Awards jury. She is a DIMAQ Professional trainer.
In her free time, she is happy to participate in start-up projects such as Whisbear or TopFryzjer.pl. She is a mother of two children, actively practices sports: fitness, skiing and windsurfing.
Brussels, 28 June 2017 - IAB Europe, in collaboration with IHS Markit, has today published the AdEx Benchmark 2017 Report – the definitive guide to the state of the European digital advertising market. The report, now in its twelfth year, reveals the key milestones contributing to this year’s market value of €48bn and the eighth consecutive year of double-digit growth.
The report provides a comprehensive perspective of digital advertising spend across Europe which is essential in benchmarking market development trends, the increasingly pan-regional nature of digital advertising investments and the role of Europe’s digital economy in a global context, attracting global start-up funding and European policy formulation.
The report is based on a study1 of twenty-seven markets in Europe. Twenty of these grew double-digit. Core to this growth is mobile where all markets experienced double-digit growth. For the first time, the report includes data on social ad spend and splits video by in-stream and out-stream revealing that video and social are also key growth drivers underpinned by creative innovation allowing more seamless integration of ad formats into media content.
Top 10 Rankings – year-on-year growth
Top 10 Rankings – mobile growth
Townsend Feehan, CEO of IAB Europe said, “The latest AdEx Benchmark Report confirms digital advertising’s role in underpinning the delivery of digital content and consumer experiences. With GDPR now a reality, the industry is at a crossroads and it must strive to improve on consumer expectations and maximise the contribution that digital advertising makes to the European economy”.
Daniel Knapp, Executive Director TMT at IHS Markit, said “Social, mobile, video and search were the growth drivers behind digital advertising in Europe in 2017. They stand for the power of connection, location, emotion and path to purchase that make digital advertising so versatile and indispensable for today’s brands.”
The report incorporates data from the following online advertising formats:
Additional segmentations are:
The report treats video and mobile display as subsets of display, and mobile search as a subset of search.
A webinar providing insight and comment from industry leaders on the results will take place on 3 July 15.00 CEST / 14.00 BST. Register here.
For more information, please contact:
Alison Fennah, IAB Europe (fennah@iabeurope.eu)
Marie-Clare Puffett, IAB Europe (puffett@iabeurope.eu)
About IAB Europe
IAB Europe is the leading European-level industry association for the digital advertising ecosystem. Its mission is to promote the development of this innovative sector and ensure its sustainability by shaping the regulatory environment, demonstrating the value digital advertising brings to Europe’s economy, to consumers and to the market, and developing and facilitating the uptake of harmonised business practices that take account of changing user expectations and enable digital brand advertising to scale in Europe.
1 About the AdEx Benchmark study
The data has been compiled by IAB Europe based on information provided by the national IAB offices around Europe. It is then processed and analysed by IHS Markit. The report includes market size and value information for 2017 for the following markets: Austria, Belarus, Belgium, Bulgaria, Croatia, Czech Republic, Denmark, Finland, France, Germany, Greece, Hungary, Ireland, Italy, the Netherlands, Norway, Poland, Slovenia, Romania, Russia, Spain, Slovakia, Serbia, Turkey, Sweden, Switzerland and the UK. The data represents the calendar year 2017 January- December. This is the twelfth AdEx Benchmark study which began in the calendar year 2006.
Display includes PC-based and mobile banners, rich media and video formats.
See further explanatory note on data below.
About IHS Markit Technology, Media & Telecom’s Advertising Intelligence Service
IHS Markit Advertising Intelligence Service provides its clients with a holistic and global view of a rapidly evolving advertising and marketing landscape. Developed and maintained by a team of expert analysts, it offers accurate, continuously updated market data, forecasts and reports that give our clients deep perspective on a dynamic advertising market. As the only global product that offers the same detail and scope for both established and emerging media we provide a unique, independent and objective view.
About IHS Markit (www.ihsmarkit.com)
IHS Markit (Nasdaq: INFO) is a world leader in critical information, analytics and solutions for the major industries and markets that drive economies worldwide. The company delivers next-generation information, analytics and solutions to customers in business, finance and government, improving their operational efficiency and providing deep insights that lead to well-informed, confident decisions. IHS Markit has more than 50,000 key business and government customers, including 85 percent of the Fortune Global 500 and the world’s leading financial institutions. Headquartered in London, IHS Markit is committed to sustainable, profitable growth.
IHS Markit is a registered trademark of IHS Markit Ltd. All other company and product names may be trademarks of their respective owners © 2017 IHS Markit Ltd. All rights reserved.
Explanatory note on IAB Europe/IHS Markit AdEx Benchmark figures
Each national IAB in Europe runs its own annual online advertising spending study and the IAB Europe AdEx Benchmark figures are based on these studies. As the methodology of the studies varies country by country, IAB Europe and IHS Markit have defined methodology rules to represent the figures in such a way as to make them realistically comparable. This involves:
IAB Europe, in collaboration with IHS Markit, presents the AdEx Benchmark 2017 Report – the definitive guide to the state of the European digital advertising market. The report, now in its twelfth year, reveals the key milestones contributing to this year’s market value of €48bn and the eighth consecutive year of double-digit growth.
The report provides a comprehensive perspective of digital advertising spend across Europe which is essential in benchmarking market development trends, the increasingly pan-regional nature of digital advertising investments and the role of Europe’s digital economy in a global context, attracting global start-up funding and European policy formulation.
The report is based on a study of twenty-seven markets in Europe. Twenty of these grew double-digit. Core to this growth is mobile where all markets experienced double-digit growth. For the first time, the report includes data on social ad spend and splits video by in-stream and out-stream revealing that video and social are also key growth drivers underpinned by creative innovation allowing more seamless integration of ad formats into media content.
You can download the full report below:
This 50-minute webinar takes a look at two exciting technologies which are transforming the face of advertising today: digital audio and DOOH. Join us as we examine the key aspects of digital audio courtesy of Xaxis, followed by a case study on DOOH which highlights the set-up and underlying mechanisms for such a campaign. The case study will be presented by OMD. The webinar will conclude with a Q&A session.
Moderator:
Luís Marinho-Falcao is the director of operations of IAB Portugal & CEO of Rikhozi Burson-Marsteller, the PR company he founded in Mozambique in 2010. This was after 25 years in marketing communications that saw him founding Ogilvy Interactive in Lisbon, heading operations for Wunderman Worldwide in Istanbul, relaunching the BMW Group in Portugal in 2003 and becoming the executive director of the Ogilvy Group in Maputo in 2008. He is fluent in 4 languages and can get by in two more.
Speakers:
Jack Paget is the Audio & Mobile Product Manager for Xaxis UK & Pan-Regional. He started his career working with publishers at Criteo in 2013, before moving to work with agencies and direct clients at Rocketfuel, running multi-market global campaigns delivering for Hilton Hotels. In 2015 he joined GroupM UK to help launch and run the GroupM Supply Marketplace (GMSM) which was a private exchange built to serve internal GroupM entities with Premium, brand safe and high hygiene factor inventory across display and video. Currently he is spearheading audio product developments for Xaxis UK and is working with counterparts across the globe to expand their Audio capabilities. Jack is a keen ‘odd-traveller’ with trips ranging from driving to Mongolia in an ambulance to cycling to Amsterdam on a 1970s Tandem.
Ezgi Doganay Aksit is Associate Digital Director at OMD Turkey. She's been working in the digital media industry for 9 years and worked at the biggest global agencies. Her career started in London at Carat Global. She has experience through a wide range of clients from FMCG giants (Procter&Gamble) to automotive (Mercedes-Benz, Nissan) and many more. Currently she is responsible for most of the global pod at OMD Turkey such as HP, Nissan, Disney. Apart from her daily job she built her own lifestyle blog called www.theurbanmelody.com focusing more in health&wellness and travel. She is also a Pilates instructor and teaches Pilates after her office job.
Gökberk Ertunç is Senior Programmatic Executive at OMD Turkey. He is a Linux and Open Source enthusiast. He was a SEO specialist for several Local brands in his previous roles since his graduation from Media and Psychology. He started in the Accuen Team at OMD Turkey. His responsibilities ranged from IO based buyings to transforming programmatic demand channel PMP and Automated Guaranteed deals. From 2015 till 2017 he was responsible for Turkish Airlines campaign spanning over 80 countries in EMEA and Global. From IO based buyings to Private marketplace deals, he has been responsible for all of programmatic transformation in OMD Turkey.
