IAB Europe would like to address the recent complaints filed against IAB Tech Lab's OpenRTB system to data protection authorities in the UK by Open Rights Group executive director Jim Killock and privacy research Michael Veale; in Ireland by Johnny Ryan of ad-blocking browser Brave; and in Poland by Panoptykon Foundation president Katarzyna Szymielewicz. These complaints allege that programmatic advertising using real-time auctions, and specifically the IAB Tech Lab OpenRTB protocol, was inherently incompatible with EU data protection law. Moreover, the complaints allege that the mere use of OpenRTB inevitably entailed large-scale, uncontrolled release of users’ personal data without their being aware or able to do anything about it. The complaints also took aim directly at IAB Europe’s Transparency & Consent Framework (TCF), claiming that the TCF facilitates the purported breaches.
These claims are not only false but are intentionally damaging to the digital advertising industry and to European digital media that depend on advertising as a revenue stream.
Digital Advertising Complying with GDPR.
In April 2017, a year before GDPR came into force, in the context of discussing the then newly proposed ePrivacy Regulation, IAB Europe sent the European Commission a document to highlight challenges for the digital media and advertising industry to operate under the proposed combination of GDPR and ePrivacy rules. IAB Europe commented that "it is technically impossible for the user to have prior information about every data controller involved in a real-time bidding (RTB) scenario” -- a circumstance that was true at the time but has changed since.
Around the same time during 2017, IAB Europe, which represents a cross-section of the media, publishing, and advertising industry, began seeking for solutions to these challenges, and started to design and develop a framework to help all parties in the digital advertising chain comply with GDPR transparency and consent requirements. IAB Europe was concerned that without an industry standard, compliance would -- at best -- be expensive as a result of a fragmentation of solutions that are not interoperable, and -- at worst -- practically impossible for a lack of cross-industry cooperation and coordination. The resulting uncertainty and confusion for the online advertising ecosystem could have presented an existential challenge, which no one would want to see happen.
The objective of the Framework is to give media and advertising industry a common way of providing transparency, and a common language with which to communicate consumer choices for the processing of personal data in connection with online advertising and related purposes. IAB Europe managing and operating this Framework and its Policies today, collaborates with the IAB Tech Lab for the technical governance of the technical specifications used in the Framework. The Transparency & Consent Framework (TCF) was launched on 25 April. It’s the only GDPR transparency and consent mechanism that has been built by the industry, for the industry, creating a true industry-standard approach.
The TCF enables users to receive information and give consent “in advance” to a number of vendors who are thereby able to process their personal data lawfully. In effect it creates a pool of 1 or more vendors who have prior permission to process personal data and informs them of their permission status through a near real-time signal. Receiving a signal of prior transparency and/or consent, enables the recipient of the signal to know whether they may lawfully process personal data or access a user’s device (to place cookies for example). The TCF enables users to receive information about, and give consent in advance to a set of controllers, only a subset of whom may end up processing their personal data in connection with any given ad impression. The outcome for the user is the same as if there had been bilateral communication between a vendor wanting to process user data in connection with delivering an ad (with the vendor asking before processing the data). The Framework demonstrates that real-time bidding is certainly not “incompatible with consent under GDPR”.
OpenRTB is a protocol – that is, a set of rules and guidelines for communicating data. Protocols are neutral – they just say how information is to be laid out so that everyone who implements them understands everyone else. An example of a very simple protocol is the way we typically write out dates in shorthand. In Europe, the expected order is day-month-year. Because everyone uses the same “protocol” for this purpose, we all know what is meant by “01.02.2019” or 01/02/2019 or 01-02-2019. The protocol does not say anything about why anyone wants to flag a particular date – it just gives us a universally-recognised way of doing it so that we do not waste time wondering what the information means. The OpenRTB protocol is a tool that can be used to determine which advertisement should be served on a given web page at a given time. Data can inform that determination. Like all tools, Open RTB must be used in a way that complies with the law. Doing so is entirely possible. More importantly, doing so is greatly facilitated by using the IAB Europe Transparency & Consent Framework, whose whole raison d’être is to help ensure that the collection and processing of user data is done in full compliance with EU privacy and data protection rules, most notably the General Data Protection Regulation (GDPR) and ePrivacy Directive.
Neither OpenRTB nor the TCF can be used to physically prevent the illegal transmission of user data to parties that have no legal right to receive it, but the law does not require them to. Instead, it provides for punitive sanctions when such (mis)conduct by those using the systems occurs. A website (or intermediary operating on a site) that knowingly shares user data with parties that have no legal right to receive it is enabling a breach of the law. Processing personal data without a valid legal basis is a clear breach of the law, as well as TCF policies. CMPs and vendors who are found to do so will face consequences, potentially being subject to enforcement action by data protection authorities, and as a consequence be fined up to 4% of its annual turnover or EUR 20 million (whichever is larger) under the GDPR, in addition to being banned from using the TCF.
There are many instances in daily life where the law provides for ex post sanctions in case of breaches rather than ex ante requirements that prevent the opportunity for a breach even to arise. Automobiles are not required to integrate functionality that absolutely prevents them from exceeding the speed limit – instead, drivers who do so are sanctioned with fines and/or deprived of their permits. The GDPR does not prohibit all processing of personal data, instead it sets out the conditions under which processing of personal data is lawful. None of these conditions is the absolute technical or require companies to implement technologies to physically block data collection and processing.
IAB Europe has consistently tried to outline the counter arguments and correct information, mentioned above, to the claimants. However, they have consistently chosen to ignore the facts and bring more inaccurate information to their case. Their errors of omission could therefore be characterised as either misrepresentations or just fabrications.
IAB Europe would like to address the recent complaints filed against IAB Tech Lab's OpenRTB system to data protection authorities in the UK by Open Rights Group executive director Jim Killock and privacy research Michael Veale; in Ireland by Johnny Ryan of ad-blocking browser Brave; and in Poland by Panoptykon Foundation president Katarzyna Szymielewicz. These complaints allege that programmatic advertising using real-time auctions, and specifically the IAB Tech Lab’s OpenRTB protocol, are inherently incompatible with EU data protection law. Moreover, the complaints allege that the mere use of OpenRTB inevitably entailed large-scale, uncontrolled release of users’ personal data without their being aware or able to do anything about it. The complaints also took aim directly at IAB Europe’s Transparency & Consent Framework (TCF), claiming that the TCF facilitates the purported breaches.
These claims are not only false but are intentionally damaging to the digital advertising industry and to European digital media that depend on advertising as a revenue stream.
Digital Advertising Complying with GDPR.
Most recently, one of the complainants released communications between IAB Europe and the European Commission from April 2017, in which IAB Europe highlighted challenges for the digital media and advertising industry to operate under the proposed combination of GDPR and ePrivacy rules in the context of discussions for an update to said ePrivacy rules. IAB Europe commented that "it is technically impossible for the user to have prior information about every data controller involved in a real-time bidding (RTB) scenario” -- a circumstance that was true at the time, but has changed since.
The complainants attempt to twist this statement to mean an admission that their claims have merit. However, as the claimants are aware, in the years since this statement was made, IAB Europe has worked with its members making up a cross-section of the media and advertising industry to offer solutions to this challenge by developing and releasing the IAB Europe Transparency & Consent Framework (TCF) in April 2018.
The TCF provides a way to provide transparency to users about how, and by whom, their personal data is processed. It also enables users to express choices. Moreover, the TCF enables vendors engaged in programmatic advertising to know ahead of time whether their own and/or their partners’ transparency and consent status allows them to lawfully process personal data for online advertising and related purposes. IAB Europe’s submission to the European Commission in April 2017 showed that the industry needed to adapt to meet higher standards for transparency and consent under the GDPR. The TCF demonstrates how complex challenges can be overcome when industry players come together. But most importantly, the TCF demonstrates that real-time bidding is certainly not “incompatible with consent under GDPR”.
The OpenRTB protocol is a tool that can be used to determine which advertisement should be served on a given web page at a given time. Data can inform that determination. Like all technology, OpenRTB must be used in a way that complies with the law. Doing so is entirely possible and greatly facilitated by the IAB Europe Transparency & Consent Framework, whose whole raison d’être is to help ensure that the collection and processing of user data is done in full compliance with EU privacy and data protection rules.
The complaints lobbed against OpenRTB and the TCF take the view that their inherent incompatibility with the law stems from a hypothetical possibility for personal data to be processed unlawfully in the course of programmatic advertising processes. This hypothetical possibility arises because neither OpenRTB nor the TCF are capable of physically preventing companies using the protocol to unlawfully process personal data. But the law does not require them to.
The GDPR does not prohibit processing of personal data, but it sets out the conditions under which processing of personal data is lawful. None of the conditions is the absolute technical impossibility for data to be processed unlawfully. There are many instances in daily life where the law provides for requirements, breaches of which are punished by sanctions after the fact, rather than requiring that breaches are technically impossible even to arise. Automobiles are not required to integrate functionality that absolutely prevents them from exceeding the speed limit. Instead, drivers are educated and trained in traffic rules, and drivers who violate speed limits are sanctioned with fines and/or deprived of their permits.
An online service (such as a website or an app) or an advertising technology company that shares or otherwise processes personal data without a lawful basis to do so, is in breach of the law. Companies who are found to do so will face consequences, such as being subject to enforcement action by data protection authorities, and as a consequence be fined up to 4% of its annual turnover or EUR 20 million (whichever is larger) under the GDPR. Relying on a combination of technical and legal controls, companies processing personal data in connection with online advertising can process personal data in full compliance with the law, just like drivers of automobiles can control their vehicle and prevent it from breaching the law.
IAB Europe has consistently tried to outline the counter arguments and correct information, mentioned above, to the claimants. However, they have consistently chosen to ignore the facts, bringing more inaccurate information to support their case. Their errors of omission could therefore be characterised as either misrepresentations or just fabrications.
For any further press enquiries, please contact
Helen Mussard, Marketing & Business Strategy Director, IAB Europe
mussard@iabeurope.eu
Interact is a must-attend event for the digital advertising industry. Join over 700 attendees, meet leading European advertisers, industry experts, agencies & media owners to get inspired & share best practices.
Make sure to pre-register today and take advantage of the Early Bird rate!
d3con is the world's largest programmatic event with 1500 attendees on April 3rd in Hamburg.
This year's keynote: How Buzzfeed editor Craig Silverman spend 2 years researching the business models behind ad fraud and uncovering the parties involved in it.
This and lots more at d3con on April 3rd in Hamburg. English translation available for German language sessions.
Get your tickets below with 10% discount through the IAB Europe partnership
Remember to also join us at 13.30 CET on the Main Stage for the International Experts’ Panel where leading professionals will discuss the latest trends in programmatic:
Make sure not to miss out on the IAB Europe Workshop: Introduction to Programmatic Advertising on 2 July, 16:46 CET on the Beach stage.
This session will provide an Introduction to Programmatic Advertising based on IAB Europe's eponymous course developed for Publishers, Agencies and Advertisers. We will dive into the basics of programmatic advertising, why it is growing and how it can be used as well as key trends that are defining the industry today.
IAB Europe is looking for entries from talented and hard-working teams that have created some of the best digital research projects that are deserving of pan-European recognition awards for its IAB Europe Research Awards competition.
The IAB Europe Research Awards are an opportunity to gain industry recognition for your digital research projects and to show the contribution they have made to the development of the digital advertising industry.
The final deadline has now been extended to Friday 22 March.
Further information can be found in the entry notes here and you can submit your project here.
Last year’s Research Awards, which took place at IAB Europe’s annual Interact event in Milan, awarded some of the industry’s best digital research projects. We have taken a look back at some of the inspiring work to help you with your 2019 entry. The winners of the 2019 competition will be presented at Interact in Warsaw on 4-5 June.
MÉDIAMÉTRE, NETRATINGS MÉDIAMÉTRIE –‘TOTAL INTERNET AUDIENCE’
Advertising Measurement
The winner for the Advertising Measurement category went to Mediametre's 'Total Internet Audience' project, which provided measurement and statistics for target audiences across France. This was created for business groups, brands, websites and apps, based on consumer usage across Computer, Mobile and Tablet.
OMD EMEA – ‘RETAIL REVOLUTION: HOW CONSUMERS ACCEPT, UNDERSTAND AND TRUST ARTIFICIAL INTELLIGENCE’
Consumer Attitudes and Behaviour
The idea behind the OMD EMEA ‘Retail Revolution’ study was to understand people’s perceptions, attitudes and beliefs behind Artificial Intelligence. They at how many people use AI, how many do not use it but would like to incorporate it into their daily lives, but also the reasons why a lot of people wouldn’t use it, e.g. lack of trust or control.
COMSCORE – ‘FREE VIEWABILITY’
Advertising Solutions
Winning the Advertising Solutions category, ComScore’s 'Free Viewability' allows digital media buyers a free service to brands for measurement of both video and display campaigns. This allowed them to very easily measure the behaviour of consumers, brands and audiences for geographic and demographic targets.
OMD SPAIN, OMNICOM MEDIA GROUP, ANNALECT - CROSSROADS™
Consumer Devices
Combining both audio-data collection technology and an APP-meter to collect sounds and in real-time (not recorded), they hashed and coded them. They experimented with this to analyse the data using Google Analytics. The winners recognised that there has been a huge drop in traditional linear-TV audiences (due to a rise in users streaming through other channels and also watching on alternative devices), so their objective behind this was to analyse the audiences’ content consumption and behavioural information, in relation to mobile usage.
OATH, PILOT, VIRAO – ‘USER INSIGHTS FROM ANOTHER REALITY’
Advertising Formats
Oath collaborated with Pilot and Virao to create a virtual smart home in Germany. They collectively conducted research to accurately find out how brands engage with users. They did this by hosting virtual sessions in the smart home with a handful of ad placements carefully positioned around the home.
BBC GLOBAL NEWS LIMITED – SOE TOOLKIT
Research and Data Innovation
The cost-effective browser-based SoE Toolkit allows for ease when measuring effectiveness against campaign objectives. Their research allowed them to analyse the impact of branded content and the ways in which the campaign objectives were successfully met.
To take a look at more of the IAB Europe Research Award winners, click here.
Further information can be found in the entry notes here and you can submit your project here.
The 2019 categories are: Brand Advertising Effectiveness, Consumer Attitudes and Behaviour, Consumer Devices, Digital Advertising Formats, Advertising Solutions, Research and Data Innovation, Audience Measurement, Best Use of Research Budget. You are welcome to enter one of more of these.
Why enter?
Our MIXX Awards Europe 2019 competition is also open for entries with the same deadlines. The MIXX Awards Europe are an opportunity to gain industry recognition for your digital advertising campaigns to be showcased and the show the contribution they have made to the development of the digital advertising industry.
To take a look at the MIXX Awards Europe competition winners from last year, click here.
IAB Europe is looking for entries from talented and hard-working teams that have created some of the best digital advertising campaigns that are deserving of the European-recognised awards for its MIXX Awards Europe competition.
The MIXX Awards Europe are an opportunity to gain industry recognition for your European campaigns and to educate the marketplace about what works and why in digital marketing, as well as inspire the industry by highlighting new ideas and future trends.
All European campaigns that have won a digital award in a national or international award competition are invited to participate.
The final deadline has now been extended to Friday 22 March.
Further information can be found in the entry notes here and you can submit your project here.
Last year’s MIXX Awards, which took place at IAB Europe’s annual Interact event in Milan, awarded some of the industry’s best digital campaigns. We have taken a look back at some of the inspiring work to help you with your 2019 entry. The winners of the 2019 competition will be presented at Interact in Warsaw on 4-5 June.
PEOPLE INITIATIVE – ‘FROM INSIDE THE PLOT’
MIXX Awards Europe Grand Prix, Branded Content, Responsive Display Advertising and Integrated Advertising
HERE.
People Initiative were not only the winners of three categories last year, but they also took home the MIXX Awards Europe Grand Prix for their captivating ‘From Inside The Plot’ campaign for Fiat. The idea was to release a series of mini episodes of a main character injured by an unexpected shooter. They used Shazam to integrate 360-degree video technologies to unmask the shooter, which attracted a lot of attention all over social media.
LDV UNITED – ‘DARE TO PLAY’
Campaign Effectiveness
HERE.
Last year's Campaign Effectiveness category gold award went to LDV United for their inspirational 'Dare To Play' campaign, which looked at 6 athletes who suffered from separate mental disabilities, wanting to change the world and break social norms and expectations. The impressive and heart-warming campaign grabbed attention from athletes worldwide.
RAFINERI – ‘SAHIBINDEN: WARM HOME FOR ALL’
Display Advertising
HERE.
Winning the Gold Award for Display Advertising, we introduce 'Sahibinden: Warm Home For All' by Rafineri. The campaign aimed to increase the rate of pet adoption, by placing strategic ads of animals looking for a home, on banners of local pages of homes for sale. This strategy doubled the pet re-homing rate from 24.5% to 51%.
MEDIACOM – ‘AKBANK JAZZ VERSION OF THE CITY’
Effective Use of Data
HERE.
Winning Gold for Effective Use of Data, Mediacom created the 'Akbank Jazz Version of The City'. They worked closely with The HKU University of the Arts Conservatory in the Netherlands, to create algorithms that generates words from notes. Their vision was to turn the City into Jazz. This allowed them to create 87,000 songs, which received them a whopping 117 million social media impressions!
HAVAS MEDIA GROUP – ‘TOUR DE TECH’
Mobile Display Advertising
HERE.
Winning Gold for the Mobile Display Advertising category, the Havas Media Group ran their 'Tour De Tech' campaign, a new cycling scheme around the UK which encourages commuters to cycle around big cities, 24/7, free of charge. It rewards cyclists through an app for riding the bicycles, funded through brands adding logo stickers to the bicycles, creating a level of brand awareness.
EKSTRA BLADET – ‘DENMARK’S BEST IDEA’
Native Advertising
HERE.
Creating 'Denmark's Best Idea' won Ekstra Bladet the Gold Award in the Native Advertising category. This created a powerful and engaging tabloid read, which encouraged users to come forward and share their ideas for how to make Denmark a better place. This created a lot of competition as it brought attention to the site, with Allan Hyldbech winning an award for his contribution to the site with 'Swop Box'.
INITIATIVE RUSSIA – ‘DRY SHAMPOO’
Programmatic Advertising
HERE.
By finding a place in the market for dry shampoo, Initiative Russia won the Gold Award for Programmatic Advertising. Their effective and engaging campaign found a place in the market for the hair product for Russian women having difficulty washing their hair with no access to hot water. They used statistics and high-precision targeted advertising to reach their audience.
AKBANK – ‘THE FUTURE OF SEARCH ADS’
Search Advertising
HERE.
Winning Gold for Search Advertising, Akbank's 'The Future of Search Ads' ran powerful search engine campaigns to sell credit cards to online consumers. They used personalised search engine ads and tailored them to their target audience, for maximum effect. They did this by analysing social media behaviours to get an idea of their lifestyle, this boosted their sales by 95%.
GOLLIN AND MULLENLOWE ROMANIA – ‘ELECTRIC CASTLE – UNOFFICIAL PARTNERS’
Social Media
HERE.
After running a huge campaign across social media, the idea behind Electric Castle - Unofficial Partners reached 1.4 million people, winning them the Gold Award for Social Media. They wanted to attract international sponsors to donate money so that Electric Castle festival-goers could have the Monday off work, meaning they were able to spend an extra day at the festival. This led to 170 official partners donating, therefore 25% more attendees on the Sunday than previous years.
MEDIACOM – ‘SEA HERO QUEST VR’
Virtual and Augmented Reality
HERE.
By creating the virtual and augmented reality game 'Sea Hero Quest VR', MediaCom were able to help scientists diagnose dementia in those playing the game and has therefore helped revolutionise dementia research. Many have claimed it isn't just a game, it's a quest to help fight dementia.
To take a look at more of the MIXX Awards Europe 2018 winners, click here.
Further information can be found in the entry notes here and you can submit your project here.
The 2019 categories are: Brand Advertising, Direct Response / Lead Generation, Video Advertising, Social Media, Search Advertising, Native Advertising, Branded Content, Responsive Display Advertising, Virtual and Augmented Reality, or other new technologies, Campaign Effectiveness, Programmatic Advertising, Integrated Advertising, Effective Use of Data. You are welcome to enter one or more of these.
Why enter?
Our IAB Europe Research Awards 2019 competition is also open for entries with the same deadlines. The IAB Europe Research Awards are an opportunity to gain industry recognition for your digital research projects to be showcased and the show the contribution they have made to the development of the digital advertising industry.
To take a look at the IAB Europe Research Awards competition winners from last year, click here.
By Victoria Chappell, Senior Marketing Director, EMEA, Integral Ad Science
Digital advertising is a change driven business. To better understand the impact of top priorities and concerns in the year to come, we asked over 150 professionals about the challenges they face, the upcoming opportunities they consider most important, and how those factors will drive industry-wide change – and direct ad budgets – over the course of 2019.
From data privacy, fake news, through to social media and AI, the IAS UK Industry Pulse report research highlighted a resounding call for better collaboration between agencies, brands and publishers, as well as greater transparency across the digital ecosystem.
The key findings from our latest UK Industry Pulse report were:
UK industry misalignment
When assessing the key priorities across the industry, we found distinct misalignment amongst UK respondents. Agency respondents agreed data privacy was the most pressing issue for 2019, brand respondents chose lack of consistent measurement across the entire media plan, whilst publishers opted for ad fraud.
Buy-side misalignment was further highlighted when looking at where future opportunities lie. Brands remain focused on multi-touch attribution and have begun to see greater opportunity in cross-device measurement. Over 2019, we expect to see more industry initiatives tackle measurement across the entire media plan – Unilever, for example, are beginning to show the possibilities of this.
In contrast to the brands, half of agency professionals (50%) surveyed are placing bets on AI and machine learning as the top future opportunity for digital advertising in the UK over the coming year.
Tighter collaboration and improved communication between all will be crucial this year if we are to successfully address key priorities such as consistent measurement and ad fraud head on.
Data privacy: the forefront focus
With the arrival of GDPR, data privacy has moved to become the top UK priority for the advertising industry – over half (55.5%) of all respondents felt data privacy was the top challenge for 2019, a significant 39% increase compared to the IAS Industry Pulse survey last year. It appears a sense of positivity towards the future of data protection has been instilled amongst UK respondents, nearly two-thirds (65.3%) said data privacy regulations improve business function. However, concerns do remain, with over half of respondents (61.2%) agreeing new regulations pose a significant threat to the entire digital advertising ecosystem. This mixed reaction to data privacy highlights a need for greater understanding of new and upcoming regulations and insight into how businesses will be impacted.
Opportunity of Amazon, AI and video
Overall, across the UK digital advertising industry, the greatest future opportunities were felt to be within video, AI and machine learning. Just over two fifths (41.1%) of respondents saw the future in video advertising, whilst 40.2% saw this in AI and machine learning.
When looking at platforms attracting larger ad budget allocation, Amazon was found to be set for a boost – with a majority (81.6%) of respondents believing Amazon will gain a larger portion of UK budgets in 2019. UK respondents are seeing that online consumers do not just visit the eCommerce giant to make a purchase; they also use it to discover and research relevant products. Amazon provides an attractive environment where consumers are ready to complete a purchase, making for an easy sell to buyers.
The UK Industry Pulse report clearly reflects the need for closer agency and brand collaboration, greater transparency into media quality, and wider understanding of data privacy regulations. To capitalise on the opportunities in 2019, the industry must work together to realise the true potential of digital advertising. Reaching the right audience, with the right message, at the right time on the right device is no mean feat, but by first finding agreement on the challenges ahead, in 2019 we have a chance to get closer than ever before.
Transitioning to transparency
Transparency was an overwhelming industry desire revealed in our research, with both brands and agencies calling for greater insight into the quality of digital media – specifically, 83.3% of brands perceived an overall lack of media quality transparency as the main threat to ad budget expenditure. Social media was also flagged, with more than eight out of ten (84%) of respondents noting that social platforms do not provide adequate transparency.
In a conclusive statement, seven out of ten (70.2%) of buy-side respondents said that without greater clarity into social media platforms, their social budgets will be impacted in 2019. Social media platforms must act now, providing more meaningful insight into performance and measurement, or risk losing greater budget allocations. We have begun to see social platforms already begin to address the need for greater transparency, with the partnerships they are creating with third-party measurement and verification companies. At IAS, we have recently announced our brand safety work with YouTube and our upcoming release with Facebook.
This white paper was originally published here.
The paper looks at how broadcasters and pay TV operators have embraced automated technology to enhance their offerings.
It explores three strategic approaches premium video broadcasters and pay TV operators are taking to gradually transform their businesses through programmatic:
Although the shift to programmatic trading is reliant on technology, it is the change in sales and operational strategies that have driven positive outcomes. Each method will explore key challenges, results drivers, and any related myths. As the proportion of media allocated to direct sold and programmatic continues to grow in the ecosystem, the lessons of these applications will be essential to boost planning effectiveness and harness the efficiencies of automation.
This is the first in a series of outputs the FW Council for premium video, Europe (FWCE) will be working on, looking into the important and complex topic of programmatic TV.
You can browse or download the full paper HERE.
Please contact the FWCE with any questions or interest.
FWCouncil@freewheel.tv
@FWCouncil
Interact, the conference which gathers all leading European digital stakeholders this time is going to Warsaw - amazing and vibrant city attracting multinational corporates, small businesses and tourists, city which is the heart of one of Europe’s largest and fastest-growing economies.
The 13th edition of Interact will debate the theme: Growing change. Changing growth.
We believe that the digital era has always had two constants: Change, for example through technology innovation and business development, and Growth, via a parallel of increasing audiences and ever higher advertising spend.
Both of these pillars are entering a transformation phase: Change is accelerating, with the political landscape and regulatory environment becoming just as important as technological breakthroughs and evolving consumer behavior. Growth is shifting from a quantitative to a qualitative agenda and new business models are gradually emerging in a restructuring value chain.
Those angles of digital reality we would like to focus on during this year's gathering.
For the first time in the history of Interact, we’ve decided to call a Programme Advisory Board and open submissions for the presentations, panels, workshops, or interactive presentations.
The Programme Advisory Board is made up from senior industry representatives from agencies, clients, National IABs, and suppliers. They have kindly given their time to help us to shape the theme and topics for Interact 2019 to ensure the programme covers the critical issues for our industry both now and in the future.
We would like to encourage all experts, practitioners, visionaries, and people who are part and want to positively influence the digital industry, to submit speech ideas before 18:00 CET on 18 February, 2019.
Please note that:
It is also time to start preparing for the MIXX Awards Europe and IAB Europe Research Awards competitions which will open next week.
IAB Europe opens RFP process for undertaking its annual digital advertising spend study (AdEx Benchmark) and its annual Programmatic Market Sizing study.
Europe’s Greatest Digital Minds Invited to Speak at IAB Europe’s Flagship Conference: Interact 2019
On 4-5 June in Warsaw, Poland, one of Europe’s most important digital marketing conferences will take place. The leitmotif of the 13th Interact edition will be: Growing change. Changing growth. Interested speakers are now invited to submit their presentation proposals.
Interact is an annual event hosted by IAB Europe, the leading European-level industry association for the digital advertising ecosystem. The event attracts industry experts and influential representatives from Europe’s leading advertising agencies, media owners, and brands. This year, in cooperation with IAB Poland, the event will be held in Warsaw for the first time.
The two-day conference will discuss and debate what change and growth mean to modern businesses in the digital era, as both elements enter the transformation phase: technological development is accelerating, recipient groups are growing, and their behaviours are evolving.
“Every year, Interact gathers the greatest digital minds to analyse emerging trends; discover technological breakthroughs and introduce best business practices. This year, as we have experienced some of the greatest political and regulatory change in our ‘digital’ lifetime, it’s the perfect opportunity to see how this will shape and grow our industry. We’re delighted to co-host the event with IAB Poland in Warsaw, welcoming visitors to one of digital’s fastest growing and innovative digital hubs”. Townsend Feehan, CEO, IAB Europe.
The Programme Advisory Board made up of representatives from national IABs and industry experts from across Europe will be reviewing all speaker proposals to decide the content for the Interact 2019 program. They will oversee the call for papers to ensure the programme covers all the critical issues for the industry both now, and in the future.
Speakers or panellists that want to take part in the discussion are invited to submit their proposals for speeches or panel debates by 14 February 2019. Applications are free and can be submitted here.
“As every year in June, Warsaw becomes a centre for the exchange of ideas and views of the world of digital marketing. I am very pleased that this time it will be representatives of the industry from all over Europe. In addition, the leitmotiv of the event - growth - is a particularly topical topic not only in global terms, but also in the context of our home interactive market, which exceeded the threshold of EUR 1 billion for spending on online advertising (according to IAB PwC AdEx report)”. Włodzimierz Schmidt, President IAB Polska board.
The MIXX Awards Europe and IAB Europe Research Awards will also take place at the conference. The MIXX Awards recognise and celebrate the best digital advertising campaigns in Europe whilst The IAB Europe Research Awards identify and showcase the very best in digital research projects across Europe. Both competitions are now open and full details including how to enter can be found here.
Tickets for Interact 2019 will be available from the 15th February 2019. Visit www.interactongress.eu for full conference details.
Notes to editors
About IAB Europe:
IAB Europe is the leading European-level industry association for the digital advertising ecosystem. Its mission is to promote the development of this innovative sector and ensure its sustainability by shaping the regulatory environment, demonstrating the value digital advertising brings to Europe’s economy, to consumers and to the market, and developing and facilitating the uptake of harmonised business practices that take account of changing user expectations and enable digital brand advertising to scale in Europe.
Media contact:
Good news! The MIXX Awards Europe and the IAB Europe Research Awards are now open for entries! Enter before the early bird deadline for a discounted entry fee.
The MIXX Awards Europe are an opportunity gain industry recognition for your European campaigns and to educate the marketplace about what works and why in digital marketing, as well as inspire the industry by highlighting new ideas and future trends.
All European campaigns that have won a digital award in a national or international award competition are invited to participate.
The IAB Europe Research Awards are an opportunity to gain industry recognition for your digital research projects to be showcased and the show the contribution they have made to the development of the digital advertising industry.
Why Enter?
Entry deadline & fees
| MIXX Awards Europe | IAB Europe Research Awards | |
| Early bird deadline:
22 February 18.00 CET |
First category: €250
Additional categories (same campaign): €100 (excl. VAT) |
First category: €150
Additional categories (same project): €100 (excl. VAT) |
| Regular (extended) deadline:
22 March 18.00 CET |
First category: €400
Additional categories (same campaign): €200 (excl. VAT) |
First category: €250
Additional categories (same project): €150 (excl. VAT) |
| Small market entry fee - small European markets can take advantage of the early bird fee throughout the competition. The definition of a ‘small market’ is a market with a total digital ad spend revenue of €0.5bn or less as per our AdEx Benchmark Report (see entry notes for full list) | First category: €250
Additional categories (same campaign): €100 (excl. VAT) |
First category: €150
Additional categories (same project): €100 (excl. VAT) |
Entrants that enter 3 or more categories or projects will be eligible for a 30% discount off the regular Interact 2019 ticket price.
