Advertising Horizons: Fuelling Europe's Digital Future.
Explore New Horizons for Digital Advertising with IAB Europe!
On 4 February, join IAB Europe at Sparks, Brussels for an exclusive gathering of the most influential voices in digital advertising. Advertising Horizons is set to be a unique, immersive experience where policy meets innovation, bringing together policymakers, industry leaders, and forward-thinking stakeholders for a day that will shape the future of digital advertising across Europe.
This isn’t your typical policy discussion! Advertising Horizons promises to be a day of engaging panel debates, hands-on interactive sessions, and networking opportunities with the minds who are driving the industry forward. This one-day event will explore the trends and technologies transforming the digital advertising landscape, covering key issues such as:
Closing the Gaps in Innovation and Skills
Discuss how to address Europe’s innovation gap with the US and China and tackle the mismatch between today’s digital skills and tomorrow’s needs.
Driving Creativity and Digitalisation
Discuss how to address Europe’s innovation gap with the US and China and tackle the mismatch between today’s digital skills and tomorrow’s needs.
Innovating while protecting EU consumers
Discuss how to address Europe’s innovation gap with the US and China and tackle the mismatch between today’s digital skills and tomorrow’s needs.
Balancing Privacy and Innovation
Discuss how to address Europe’s innovation gap with the US and China and tackle the mismatch between today’s digital skills and tomorrow’s needs.
Whether you're a policymaker, marketer, or industry leader, this event is designed to spark new ideas, foster collaboration, and offer insights that can propel your strategies forward in today’s dynamic market.
With the first speakers now announced and more to come, this event promises to shape the conversation on the future of digital advertising in Europe. Don’t miss these inspiring discussions, designed to equip you with the knowledge to thrive in Europe’s evolving digital landscape.
Meet The Speakers
Andreea Calbeaza
Senior Manager, Government Affairs, Microsoft
Dr. Daniel Knapp is Chief Economist at IAB Europe. He is an advertising and media analyst with more than 15 years of international experience. He has served in leadership roles spanning market analysis, strategic advisory, and business intelligence. Daniel spent 11 years at IHS Markit, latterly as Executive Director for Technology, Media and Telecoms. He was also an associated expert on media and AI at the European Commission. Daniel received his PhD from the London School of Economics (LSE) on the sociology of algorithms and the datafication of media. In addition to his role at IAB Europe, he is CSO at Twins Digital, a marketing services company, and partner at Ecuiti, a data science firm.
Alexander Whalen
Public Policy Manager, EU Affairs, Meta
Dr. Daniel Knapp is Chief Economist at IAB Europe. He is an advertising and media analyst with more than 15 years of international experience. He has served in leadership roles spanning market analysis, strategic advisory, and business intelligence. Daniel spent 11 years at IHS Markit, latterly as Executive Director for Technology, Media and Telecoms. He was also an associated expert on media and AI at the European Commission. Daniel received his PhD from the London School of Economics (LSE) on the sociology of algorithms and the datafication of media. In addition to his role at IAB Europe, he is CSO at Twins Digital, a marketing services company, and partner at Ecuiti, a data science firm.
Benjamin Cohen
CEO & Founder, Y-Brush
Dr. Daniel Knapp is Chief Economist at IAB Europe. He is an advertising and media analyst with more than 15 years of international experience. He has served in leadership roles spanning market analysis, strategic advisory, and business intelligence. Daniel spent 11 years at IHS Markit, latterly as Executive Director for Technology, Media and Telecoms. He was also an associated expert on media and AI at the European Commission. Daniel received his PhD from the London School of Economics (LSE) on the sociology of algorithms and the datafication of media. In addition to his role at IAB Europe, he is CSO at Twins Digital, a marketing services company, and partner at Ecuiti, a data science firm.
Daniel Knapp
Chief Economist, IAB Europe
Dr. Daniel Knapp is Chief Economist at IAB Europe. He is an advertising and media analyst with more than 15 years of international experience. He has served in leadership roles spanning market analysis, strategic advisory, and business intelligence. Daniel spent 11 years at IHS Markit, latterly as Executive Director for Technology, Media and Telecoms. He was also an associated expert on media and AI at the European Commission. Daniel received his PhD from the London School of Economics (LSE) on the sociology of algorithms and the datafication of media. In addition to his role at IAB Europe, he is CSO at Twins Digital, a marketing services company, and partner at Ecuiti, a data science firm.
Fabien Le Roux
Head of Creative Departement, TikTok
Dr. Daniel Knapp is Chief Economist at IAB Europe. He is an advertising and media analyst with more than 15 years of international experience. He has served in leadership roles spanning market analysis, strategic advisory, and business intelligence. Daniel spent 11 years at IHS Markit, latterly as Executive Director for Technology, Media and Telecoms. He was also an associated expert on media and AI at the European Commission. Daniel received his PhD from the London School of Economics (LSE) on the sociology of algorithms and the datafication of media. In addition to his role at IAB Europe, he is CSO at Twins Digital, a marketing services company, and partner at Ecuiti, a data science firm.
Dr. Jacob Dexe
Public Affairs Manager, IAB Sweden
Dr. Daniel Knapp is Chief Economist at IAB Europe. He is an advertising and media analyst with more than 15 years of international experience. He has served in leadership roles spanning market analysis, strategic advisory, and business intelligence. Daniel spent 11 years at IHS Markit, latterly as Executive Director for Technology, Media and Telecoms. He was also an associated expert on media and AI at the European Commission. Daniel received his PhD from the London School of Economics (LSE) on the sociology of algorithms and the datafication of media. In addition to his role at IAB Europe, he is CSO at Twins Digital, a marketing services company, and partner at Ecuiti, a data science firm.
Jack Smith
Chief Innovation Officer, DoubleVerify
Dr. Daniel Knapp is Chief Economist at IAB Europe. He is an advertising and media analyst with more than 15 years of international experience. He has served in leadership roles spanning market analysis, strategic advisory, and business intelligence. Daniel spent 11 years at IHS Markit, latterly as Executive Director for Technology, Media and Telecoms. He was also an associated expert on media and AI at the European Commission. Daniel received his PhD from the London School of Economics (LSE) on the sociology of algorithms and the datafication of media. In addition to his role at IAB Europe, he is CSO at Twins Digital, a marketing services company, and partner at Ecuiti, a data science firm.
Kamal Janardhan
Sr. Director Product Management, Google
Alessandra Marinacci is an experienced brand and marketing professional who is currently responsible for all the brands of TIM Group. Before stepping into this position she had responsibilities in the tourism industry as Marketing Director overseeing Club Med brand's relaunch in Southern Europe and Emerging Markets among other projects. In 2015 she joined Puig to manage the flagship brand Paco Rabanne in PUIG and was coordinating all the media activities for the beauty brands of the group including Prada, Jean Paul Gaultier and Valentino. The previous 8 years she had growing responsibilities in the brand marketing team of Red Bull, in Italy and at global level as well. She moved the first step in the brand and marketing sector in P&G after the first work experience in the international institutions as European Economist. Throughout her multiple years in professional positions, she has managed teams across EMEA. Currently, she sits on the board of Telecontact Center, in the Association Historical Archive of Olivetti, Dress For Success, an organization that supports female empowerment, she is also a member of La Carica delle 101, a women's association supporting Italian startups, and a member of the CMO Council Europe Advisory Board.
Karolina Mojzesowicz
Deputy Head of Unit, DG JUST C3
Alessandra Marinacci is an experienced brand and marketing professional who is currently responsible for all the brands of TIM Group. Before stepping into this position she had responsibilities in the tourism industry as Marketing Director overseeing Club Med brand's relaunch in Southern Europe and Emerging Markets among other projects. In 2015 she joined Puig to manage the flagship brand Paco Rabanne in PUIG and was coordinating all the media activities for the beauty brands of the group including Prada, Jean Paul Gaultier and Valentino. The previous 8 years she had growing responsibilities in the brand marketing team of Red Bull, in Italy and at global level as well. She moved the first step in the brand and marketing sector in P&G after the first work experience in the international institutions as European Economist. Throughout her multiple years in professional positions, she has managed teams across EMEA. Currently, she sits on the board of Telecontact Center, in the Association Historical Archive of Olivetti, Dress For Success, an organization that supports female empowerment, she is also a member of La Carica delle 101, a women's association supporting Italian startups, and a member of the CMO Council Europe Advisory Board.
Lionel Basdevant
Senior Product Director, Criteo
Alessandra Marinacci is an experienced brand and marketing professional who is currently responsible for all the brands of TIM Group. Before stepping into this position she had responsibilities in the tourism industry as Marketing Director overseeing Club Med brand's relaunch in Southern Europe and Emerging Markets among other projects. In 2015 she joined Puig to manage the flagship brand Paco Rabanne in PUIG and was coordinating all the media activities for the beauty brands of the group including Prada, Jean Paul Gaultier and Valentino. The previous 8 years she had growing responsibilities in the brand marketing team of Red Bull, in Italy and at global level as well. She moved the first step in the brand and marketing sector in P&G after the first work experience in the international institutions as European Economist. Throughout her multiple years in professional positions, she has managed teams across EMEA. Currently, she sits on the board of Telecontact Center, in the Association Historical Archive of Olivetti, Dress For Success, an organization that supports female empowerment, she is also a member of La Carica delle 101, a women's association supporting Italian startups, and a member of the CMO Council Europe Advisory Board.
Prof. Dr. Max von Grafenstein
LL.M., Attourney at Law
Sascha Dolling, born in 1979, has been General Manager of Mediaplus Realtime since January 2022 and is primarily responsible for the internationalisation of data-driven advertising for the entire agency group. Based in Hamburg, he leads the development of globally applicable innovative, programmatic and data-driven media solutions.
Until 2021, Sascha Dolling was Senior Ad Tech Sales Manager at Amazon Ads, where he was responsible for sales of Amazon's entire Ad Tech Suite for clients such as Procter & Gamble, L'Oréal and Nestlé. Before that, the media science graduate spent three years at OMD Hamburg as Managing Partner Data Driven Marketing, where he was responsible for the further development of the agency's strategic orientation in programmatic and data-driven advertising. In this role Sascha became Tyto’s “Most Influential German in the Technology Sector 2020” for being the driving force behind the development of an early cookie-less targeting solution.
Until 2017, he was Director Digital Media Optimisation at G+J e|MS, where he was responsible for the entire yield management as well as the development and expansion of programmatic advertising. Further stations were Tchibo, Initiative Media and pilot.
Martyna Dziubek
Head of Marketing & NPD, Yope
Sascha Dolling, born in 1979, has been General Manager of Mediaplus Realtime since January 2022 and is primarily responsible for the internationalisation of data-driven advertising for the entire agency group. Based in Hamburg, he leads the development of globally applicable innovative, programmatic and data-driven media solutions.
Until 2021, Sascha Dolling was Senior Ad Tech Sales Manager at Amazon Ads, where he was responsible for sales of Amazon's entire Ad Tech Suite for clients such as Procter & Gamble, L'Oréal and Nestlé. Before that, the media science graduate spent three years at OMD Hamburg as Managing Partner Data Driven Marketing, where he was responsible for the further development of the agency's strategic orientation in programmatic and data-driven advertising. In this role Sascha became Tyto’s “Most Influential German in the Technology Sector 2020” for being the driving force behind the development of an early cookie-less targeting solution.
Until 2017, he was Director Digital Media Optimisation at G+J e|MS, where he was responsible for the entire yield management as well as the development and expansion of programmatic advertising. Further stations were Tchibo, Initiative Media and pilot.
Marco Pierani
Director Public Affairs & Media Relations, Euroconsumers
Sascha Dolling, born in 1979, has been General Manager of Mediaplus Realtime since January 2022 and is primarily responsible for the internationalisation of data-driven advertising for the entire agency group. Based in Hamburg, he leads the development of globally applicable innovative, programmatic and data-driven media solutions.
Until 2021, Sascha Dolling was Senior Ad Tech Sales Manager at Amazon Ads, where he was responsible for sales of Amazon's entire Ad Tech Suite for clients such as Procter & Gamble, L'Oréal and Nestlé. Before that, the media science graduate spent three years at OMD Hamburg as Managing Partner Data Driven Marketing, where he was responsible for the further development of the agency's strategic orientation in programmatic and data-driven advertising. In this role Sascha became Tyto’s “Most Influential German in the Technology Sector 2020” for being the driving force behind the development of an early cookie-less targeting solution.
Until 2017, he was Director Digital Media Optimisation at G+J e|MS, where he was responsible for the entire yield management as well as the development and expansion of programmatic advertising. Further stations were Tchibo, Initiative Media and pilot.
Marco Giorello
Head of Unit
Directorate-General for Communications Networks, Content and Technology (CNECT)
Sascha Dolling, born in 1979, has been General Manager of Mediaplus Realtime since January 2022 and is primarily responsible for the internationalisation of data-driven advertising for the entire agency group. Based in Hamburg, he leads the development of globally applicable innovative, programmatic and data-driven media solutions.
Until 2021, Sascha Dolling was Senior Ad Tech Sales Manager at Amazon Ads, where he was responsible for sales of Amazon's entire Ad Tech Suite for clients such as Procter & Gamble, L'Oréal and Nestlé. Before that, the media science graduate spent three years at OMD Hamburg as Managing Partner Data Driven Marketing, where he was responsible for the further development of the agency's strategic orientation in programmatic and data-driven advertising. In this role Sascha became Tyto’s “Most Influential German in the Technology Sector 2020” for being the driving force behind the development of an early cookie-less targeting solution.
Until 2017, he was Director Digital Media Optimisation at G+J e|MS, where he was responsible for the entire yield management as well as the development and expansion of programmatic advertising. Further stations were Tchibo, Initiative Media and pilot.
Oliver Pischke
Global Digital Director, Kantar
Anna is an expert in digital advertising, with 10+ years of experience (both on agency and advertiser side). In 2019 she joined Sanofi CHC to accelerate digital transformation and scale Precision Marketing approach. She is responsible for learning agenda & digital best practice roll-out, including Responsible Media. Sanofi CHC is member of Global Alliance of Responsible Media (GARM), Anna took part in working groups discussions on establishing sustainability standards for digital advertising, initiative lead by GARM & Ad Net Zero. Before this role, she has several positions at Dentsu France, fostering her knowledge in Ad-tech & Programmatic buying.
Patrick Waelbroeck
Professor of economics, Telecom Paris / Institut Polytechnique de Paris
Anna is an expert in digital advertising, with 10+ years of experience (both on agency and advertiser side). In 2019 she joined Sanofi CHC to accelerate digital transformation and scale Precision Marketing approach. She is responsible for learning agenda & digital best practice roll-out, including Responsible Media. Sanofi CHC is member of Global Alliance of Responsible Media (GARM), Anna took part in working groups discussions on establishing sustainability standards for digital advertising, initiative lead by GARM & Ad Net Zero. Before this role, she has several positions at Dentsu France, fostering her knowledge in Ad-tech & Programmatic buying.
Pierre Devoize
Deputy MD in charge of Public Affairs, Alliance Digitale
Anna is an expert in digital advertising, with 10+ years of experience (both on agency and advertiser side). In 2019 she joined Sanofi CHC to accelerate digital transformation and scale Precision Marketing approach. She is responsible for learning agenda & digital best practice roll-out, including Responsible Media. Sanofi CHC is member of Global Alliance of Responsible Media (GARM), Anna took part in working groups discussions on establishing sustainability standards for digital advertising, initiative lead by GARM & Ad Net Zero. Before this role, she has several positions at Dentsu France, fostering her knowledge in Ad-tech & Programmatic buying.
Romain Lerallut
VP and Head of Criteo AI Lab
Tiernan is a visionary leader with over two decades of experience in the Irish and international marketing drinks industry. He has a passion for digital innovation and is a connected marketer who has always been committed to exploring, understanding, and applying emerging technologies to drive growth, efficiencies, and creativity. With his focus on putting the consumer, customer, and team development at the heart of business, Tiernan is leading Diageo's next-generation data-driven marketing, analytics, and e-commerce initiatives in Ireland and through Diageo's new European digital hub based in Dublin.
Shahnaz Ahmed
Creative and Innovation Director at The Social Element agency
Tiernan is a visionary leader with over two decades of experience in the Irish and international marketing drinks industry. He has a passion for digital innovation and is a connected marketer who has always been committed to exploring, understanding, and applying emerging technologies to drive growth, efficiencies, and creativity. With his focus on putting the consumer, customer, and team development at the heart of business, Tiernan is leading Diageo's next-generation data-driven marketing, analytics, and e-commerce initiatives in Ireland and through Diageo's new European digital hub based in Dublin.
Suzanne McElligott
CEO of IAB Ireland
Tiernan is a visionary leader with over two decades of experience in the Irish and international marketing drinks industry. He has a passion for digital innovation and is a connected marketer who has always been committed to exploring, understanding, and applying emerging technologies to drive growth, efficiencies, and creativity. With his focus on putting the consumer, customer, and team development at the heart of business, Tiernan is leading Diageo's next-generation data-driven marketing, analytics, and e-commerce initiatives in Ireland and through Diageo's new European digital hub based in Dublin.
Saskia Baneke
Director of VIA Nederland
Tiernan is a visionary leader with over two decades of experience in the Irish and international marketing drinks industry. He has a passion for digital innovation and is a connected marketer who has always been committed to exploring, understanding, and applying emerging technologies to drive growth, efficiencies, and creativity. With his focus on putting the consumer, customer, and team development at the heart of business, Tiernan is leading Diageo's next-generation data-driven marketing, analytics, and e-commerce initiatives in Ireland and through Diageo's new European digital hub based in Dublin.
Stacey Featherstone
Public Policy Manager, Meta
Tiernan is a visionary leader with over two decades of experience in the Irish and international marketing drinks industry. He has a passion for digital innovation and is a connected marketer who has always been committed to exploring, understanding, and applying emerging technologies to drive growth, efficiencies, and creativity. With his focus on putting the consumer, customer, and team development at the heart of business, Tiernan is leading Diageo's next-generation data-driven marketing, analytics, and e-commerce initiatives in Ireland and through Diageo's new European digital hub based in Dublin.
Stevan Randjelovic
Head of Public Policy & Industry Affairs, WPP
Tiernan is a visionary leader with over two decades of experience in the Irish and international marketing drinks industry. He has a passion for digital innovation and is a connected marketer who has always been committed to exploring, understanding, and applying emerging technologies to drive growth, efficiencies, and creativity. With his focus on putting the consumer, customer, and team development at the heart of business, Tiernan is leading Diageo's next-generation data-driven marketing, analytics, and e-commerce initiatives in Ireland and through Diageo's new European digital hub based in Dublin.
Teresa Solman
Digital Media Team Leader, Allegro
Tiernan is a visionary leader with over two decades of experience in the Irish and international marketing drinks industry. He has a passion for digital innovation and is a connected marketer who has always been committed to exploring, understanding, and applying emerging technologies to drive growth, efficiencies, and creativity. With his focus on putting the consumer, customer, and team development at the heart of business, Tiernan is leading Diageo's next-generation data-driven marketing, analytics, and e-commerce initiatives in Ireland and through Diageo's new European digital hub based in Dublin.
Thomas Lue Lytzen
Director, Ad Sales & Tech at Ekstra Bladet
Tiernan is a visionary leader with over two decades of experience in the Irish and international marketing drinks industry. He has a passion for digital innovation and is a connected marketer who has always been committed to exploring, understanding, and applying emerging technologies to drive growth, efficiencies, and creativity. With his focus on putting the consumer, customer, and team development at the heart of business, Tiernan is leading Diageo's next-generation data-driven marketing, analytics, and e-commerce initiatives in Ireland and through Diageo's new European digital hub based in Dublin.
Hands-On Experiences
Advertising Horizons goes beyond the standard conference format. Get ready for interactive sessions that bring topics to life, allowing you to actively engage with the latest advancements and ideas in the digital advertising sector. You will be able to dive into unique Interactive Spaces that show the creative value of the digital advertising industry, providing hands-on opportunities to explore cutting-edge concepts and solutions shaping the future of digital advertising.
Event Highlights
Prominent Speakers
Hear from leading voices within the policy and industry sectors
Interactive Opportunities
Visit our interactive spaces to actively engage with innovative technology and advancements in Advertising Creativity.
Lightning Talks
Running alongside the main stage, there will be concise 10-minute presentations by senior executives from IAB Europe’s member companies tackling essential industry and policy topics. Speakers will also address common misconceptions on digital advertising.
Lunch and Refreshments Provided
Enjoy a selection of food and drinks to fuel your day
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