Curation has quickly become one of the advertising industry’s biggest buzzwords, often interpreted in different ways across the ecosystem. In this episode of Digital Dawn, our Data & Innovation Specialist, Dimitris Beis, sits down with Julie Selman, SVP Head of EMEA at Magnite and Nick Halas, Head of Product Strategy at Global Amplifi, dentsu, to separate fact from fiction when it comes to curation and marketplaces.
We discuss what marketplaces mean in today’s programmatic landscape, how curated marketplaces differ from PMPs, and the role they play in simplifying the supply chain. The conversation also explores the value curated partnerships can deliver for buyers and publishers, opportunities for collaboration across the ecosystem, and whether marketplaces are set to shape the future of programmatic.
