The Great Debate Retail Media H1 2025

30th April | 12:00 - 14:30 CET | Register here

Join us for our virtual H1 2025 edition of The Great Debate on Retail Media. Through engaging Oxford-style debates, panel discussions, and showcase sessions, we’ll explore key topics such as breaking down silos in retail media, the role of programmatic, and how measurement will evolve beyond ROAS in 2025.

Our expert speakers from IAB Europe’s Retail Media Committee will share their perspectives on the latest innovations and the importance of standardisation and certification in retail media.

Agenda (CET)

12:00-12:05 - Welcome and Introduction

12:05-12:35 - Panel discussion: How can we break down the silos in retail media? Is programmatic the answer?

The panel will explore the challenges and opportunities in breaking down the silos within retail media. Key points of discussion will include the integration of various retail media channels, the role of data and technology. The panelists will debate whether programmatic solutions can unify the silos and create a more cohesive retail media strategy.

Moderator: 

• Kim Ludlow, EMEA Lead for Retail and Commerce Media, Moloco

Speakers: 

• Julien Gardès, VP International Business Development & Retail Media, Triplelift 
• Robert Kiessling, Data Partnerships Director, The Trade Desk 
• Paul Wright, Head of International, Uber Advertising 
• Emma Helsloot, Director of Retail Media Sales, Pentaleap

12:35-12:50 - Oxford style debate: Retail media measurement will move beyond ROAS in 2025 - Incrementality will be king

• Marta Piotrowska, Director of Media & AI & Mar-Tech & Retail Media, Allegro 
• Paul Dahill, Managing Director, Sales EMEA, Koddi

12:50-13:20 - Showcase session: In-Store Retail Media Innovation

Moderator: 

• James Allison, Director Market Development EMEA, Advertima

Speakers: 

• Saskia Nettekoven, Team Lead New Business, Douglas Marketing Solutions and Thao Tram Lam, Douglas Marketing Solutions
• Till Goehre, Head of Data & Product, MediaMarktSaturn Retail Media

13:20-13:30 - Presentation: Status on IAB Europe’s Standardisation and Certification Initiatives

• Marie-Clare Puffett, Industry Development & Insights Director, IAB Europe

13:30-14:00 - Roundtable with buy and sell-side: Why is Standardisation and Certification Important to the Development of Retail Media?

Moderator: 

• Babs Kehinde, Senior Director, Commerce Media, EMEA at PubMatic  

Speakers: 

• Georgina Holledge, Business Director, Capture & Plan-Apps 
• Darren Jacobs, EMEA Sales Director, Zitcha 
• Stephen Shepherd, Head of Strategy and Consulting. Tesco Media 

14:05-14:05 - Closing

Secure your virtual seat below and stay tuned for the full agenda and speaker line-up.

Hosts: 

Jason Wescott, Global Head of Commerce Solutions at GroupM Nexus & Chair of the IAB Europe’s Retail & Commerce Media Committee

Patricia Grundmann, VP of Retail Media, MD OBI First Media Group & Vice Chair of IAB Europe’s Retail & Commerce Media Committee

Speakers: 

Marie-Clare Puffett, Industry Development & Insights Director, IAB Europe

Kim Ludlow, EMEA Lead for Retail and Commerce Media, Moloco

Julien Gardès, VP International Business Development & Retail Media, Triplelift 

Robert Kiessling, Data Partnerships Director, The Trade Desk

Paul Wright, Head of International, Uber Advertising

Emma Helsloot, Director Sales EMEA, Pentaleap

Marta Piotrowska, Director of Media & AI & Mar-Tech & Retail Media, Allegro

Paul Dahill, Managing Director, Sales EMEA, Koddi

James Allison, Director Market Development EMEA, Advertima

Saskia Nettekoven, Lead Project Manager, Retail Media, Douglas Marketing Solutions 

Thao Tram Lam, Product & Innovation Manager, Retail Media, Douglas Marketing Solutions 

Till Goehre, Head of Data & Product, MediaMarktSaturn Retail Media 

Babs Kehinde, Senior Director, Commerce Media, EMEA at PubMatic  

Darren Jacobs, EMEA Sales Director, Zitcha 

Georgina Holledge, Business Director, Capture & Plan-Apps 

Stephen Shepherd, Head of Strategy and Consulting. Tesco Media