Borusan Otomotiv - BMW

BMW 4 Series Addressable TV

Awards: Programmatic Advertising (Silver)

Campaign summary
We run a data-oriented Programmatic Addressable TV campaign through HBBTV protocol. With the help of cross device technology it is supported with retargeting strategies through social media and web channels.
All creatives were actionable and user was able to engage with creative with TV’s remote control and expand creative to designed microsite and able to fill the form. All forms feed CRM system directly with the API connection between microsite and CRM.
Campaign used digital data sources such as website visitors, campaign clickers as a benefit of DSP’s cross device technology, and also used DSP’s targeting options such as city, frequency, time, creative targeting options and also optimized the campaign based on all possible variables and generated as much as possible forms. Also campaign optimized based on offline quality of each forms.
As a result, we aim to have a data-oriented, real time actionable and optimizable TV campaign and we designed campaign strategy according to our aim and had a very successful campaign with more than 800 forms generated through smart TV devices.

1. Objectives and Strategy
   Objective; Having a data-oriented and optimizable performance campaign through TV advertising with a maximum reach and form generation.
   And set our strategy accordingly;
   • Decided to use Addressable TV technology which is available through HBBTV protocol in Turkey.
   • Selected TV channels which are compliant with Programmatic Addressable TV advertising.
   • Designed data-oriented strategy with cross device technology and decided to target our website visitors and digital campaign clickers.
   • Also set some retargeting strategies with cross device technology for the TV campaign engagers to retarget with different scenarios, such as TV to Web, TV to mobile, TV to Social. And landed those users to special landing page of BMW 4 Series.
   • In the meantime, designed our creatives as actionable and created a microsite so that users can fill the form.
   • Campaign designed to report and optimize every single detail on real time, based on all possible variables through DSP.
2. Execution and Media
   Campaign used most Premium 3 TV Channels, TV8, KanalD, CNNTurk, of Turkey and targeted devices which are Smart TV, connected to internet and running on listed TV Channels. Total available audience reach was around 4M unique household.
   Campaign execution, cross device technology management, tracking and buying is done through Adform DSP technology.
   First party data management and activation is done through Adform DMP technology.
3. Creative
   2 sets of L shaped static creatives designed to run on rotation and optimize based on performance.Also a microsite designed to activate after on user engagement with TV’s remote control. It contains information, images and also contact form to let users to fill in. Contact form integrated with CRM system and feeds the CRM system through API connection.
4. Innovation
   Innovative and most important assets of campaign;
   • Data oriented Addressable TV advertising through Programmatic Platforms
   • Digital data usage, retargeting and reporting with Adform’s probabilistic Cross Device technology. Example outcome strategies;
   o Website visitors and digital campaign clickers retargeting on Addressable TV
   o TV campaign engagers’ retargeting on web environment.
   o TV campaign engagers’ website visits reporting through other devices
   • Real time reporting and actionability of the campaign based on various variables like City, TV Program, Data, Time, Viewability, Creative.
   • Performance oriented and actionable campaign through TV devices
   • Seamless integration flow from end user’s TV device to call center.5. Results
   4.8 M ad impression
   1.8 M unique household reach
   80k click to L banner
   %95 viewability measurement based on MRC standards
   883 filled forms
   265 requests to visit BMW dealers
   %63 higher conversion rate once compared to BMW 4 Series digital campaigns.

Bruketa&Zinic&Grey

The Tunnel

Awards: Brand Advertising Campaign (Silver)

Campaign summary       

Together with Adris, Croatia Osiguranje Insurance Company, Brigada and Millenium promocija, we organised a historical exhibition in a tunnel bellow Zagreb to mark the 133th anniversary of Croatia osiguranje Insurance Company. We were engaging the citizens to take an active part on an everyday basis and change the physical layout of the exhibition by adding their own historical accounts posting them on the social media with the hashtag #PovijestPisemoSami (#WeWriteOurOwnHistory). Throughout 7 weeks we used digital channels to raise awareness, incentivise people to see the exhibition and take an active part, with the budget allocated for Facebook (15%), Instagram (8%), Google (11%) and Twitter (6%), and direct media buying on top sites (60%). We targeted all online users, making adjustments according to real-time results. Every week we came up with new creative ideas accommodated to suit different digital channels. The photographs of users not only composited the exhibition’s layout, but also generated content for further online and offline communication. The online campaign reached over 1.5 million people and exceeded the targeted number of photographs eventually received (5,370).

Objectives and Strategy               

The agency’s task was to increase brand awareness, generate buzz and incentivise social media engagement. The objectives of the campaign:

• Brand awareness: 500,000 single users
• Number of photographs with hashtag #PovijestPisemoSami (#WeWriteOurOwnHistory): 3,000

The task was to showcase 133 years of the activity of Croatia Osiguranje Insurance Company in a creative and appealing way. The tunnel bellow Zagreb was turned into a multi-media project that is an exhibition spanning 13 decades characterised by interesting events, people and items from a specific historical period. Its specificity was allowing citizens to actively engage in compositing its layout over digital channels changing it on a daily basis and embedding bits and pieces from their own past. The project was foreseen as a historical account accommodating each and every one of us.

Execution and Media    

The strategy was centred round digital media. They were used to raise awareness about the exhibition itself, incentivise people to go and see the tunnel and engage users to take an active part in the exhibition’s layout by posting their own photographs from the past on their own social media profiles with the hashtag #PovijestPisemoSami (#WeWriteOurOwnHistory) and a short caption. The campaign took 7 weeks, with the budget allocated for Facebook (15%), Instagram (8%), Google (11%) and Twitter (6%), and direct media buying on top sites (60%). The digital campaign was used to post content in order to pique the interest of users, incentivise them to take an active part in the exhibition’ layout and become brand ambassadors. We targeted all online users, making adjustments according to real-time results.

Creative              

The underlying idea for the launch of the campaign was raising awareness about the event itself. Throughout 7 subsequent weeks, to optimise the campaign and achieve best possible result, every week we came up with new creative ideas for different digital channels, adjusted to suit their own individual specificities. The photographs from the users’ past composited the exhibition’s layout on a daily basis and generated content for further online and offline communication.

Innovation

The exhibition was composited offline in real-time every day with online content posted the previous day (offline/online fusion). Custom messages were used to micro-target all people in close vicinity of the tunnel (>1km).

Results

Different communication channels were used to create effective synergy and huge media outreach. The online campaign reached over 1.5 million users and exceeded the targeted number of photographs. Eventually, the number of photographs received with hashtag #PovijestPisemoSami (#WeWriteOurOwnHistory) amounted to 5,370.

Number of ads: 1,264

Number of key words: 725

Number of video views: 290,000

FB engagement rate +366%

No. of shares +185%

The achievement rate by the objectives:

-              Brand awareness: 500,000 users -> 300% achievement rate

-              Number of photographs received: 3,000 - > 180% achievement rate

OMD

Doritos Cool & Hot

Awards: Video Advertising (Gold)

Campaign summary
Our new product Doritos Cool & Hot was at first refreshing and then giving a hot sensation.
We had to interact with our consumers in order to have them experience the sensations.

1. Objectives and Strategy
We were inspired by the roller coaster experience in the main commercial to tell the boldness of our product. On mobile platforms, where we meet our target audience heavily, we offered an astonishing experience throughout our specifically created interactive 360 video, in order to have our consumers interact with our product genuinely and maximize the user experience.

2. Execution and Media
Users can explore around by moving their mobile phones when virtually riding on Roller Coaster with our 360 custom mobile video.
To experience the feeling of refreshment which is our first sensation,
the whole screen was covered with ice and then the consumers were asked to break the ice by tapping the screen.
Then immediately; the whole screen was covered with the flames and asked the consumers to put out the fire again by tapping the screen.
We made our target audience to experience cool & hot loop to the fullest.

3. Creative
We were inspired by the cool and hot feeling of the product. With the virtual rollercoaster, users can explore around by moving their mobile phones with our 360 custom mobile video.

4. Innovation
Aurora is an interactive 360 video, in order to have our consumers interact with our product genuinely and maximize the user experience.

5. Results
During the video, users moved their phones 3 million times to break the ice and put out the flames.
Compared with similar interactive campaigns, 10 times more interactions were achieved.
87% of the viewers’s attention was on the screen.
We achieved 35% increase in ad recall, compared with our pre-mobile-campaign period.

IAB Europe is delighted to announce the winners of its prestigious annual MIXX Awards Europe competition.  The awards showcase the very best of digital advertising from across Europe and the winners were announced at IAB Europe’s annual Interact conference in Warsaw, Poland on 4 June. Chaired by Anna Lubowska, Independent Business Consultant and Supervisory Boards Member, the MIXX Awards Europe has 13 categories which were reviewed by a jury of leading industry experts. More information about the MIXX Awards Europe jury members can be found here.

Anna Lubowska, Chair of the Jury said: “Today marketers have a range of channels in which they can reach their target audiences. This brings with it challenges on deciding where to allocate advertising budgets. Celebrating the latest and greatest work, the MIXX Awards Europe highlight why digital is a necessary channel for all campaigns. The competition recognises these campaigns and the teams behind them achieving excellence in digital marketing. Winning a MIXX Awards Europe prize puts victors in the marketing spotlight.”

The 2019 award winners are:

The Jury was Chaired by Anna Lubowska, Independent Business Consultant and Supervisory Boards Member and is joined by Anna Gruszka, Chief Digital Officer of IPG Mediabrands, CEO of Reprise, Ash Grant, Head of Biddable Media at Experian, Daniel Bischoff, Chief Marketing & Operations Officer at RTL AdConnect, Christina Keller, Director of Creative Shop, Central Europe at Facebook, Peter Drake, Executive Creative Director at Digitas and Stephanie Matthews, Campaign Manager at Virgin.

For more information, please contact:

Marie-Clare Puffett, IAB Europe (puffett@iabeurope.eu)

Mindshare

Lipton - Silence Ad Break

Awards: Brand Advertising Campaign (Gold)

Campaign summary
In Turkey, tea is like the official companion of long chats/gatherings. As Lipton we believe, ensuring long-lasting smooth taste of the tea pot also means enabling ‘long-lasting conversations’. However, due to our hectic lifestyles and multi-screen addictions, every day we make an unconscious decision by choosing screens over quality connection; people are not talking to each other as they used to be.
Media being the prominent source of this social fact, the strategy of Lipton Silent Prime Time project is all about and around media. To make people aware of this unconscious decision, we had to use media in a disruptive way. This is why silenced the screens on prime time, both TV and digital, to use the very screens that limits human interaction as a communication platform to stimulate people to have conversations with each other over a cup of tea. 

1. Objectives and Strategy
Our conversations aren’t as uninterrupted and deep as they used to be. As quality connections decline, people disconnect more&more.
Tea being the social glue and the official companion of long-lasting conversations, it couldn’t have been anyone else than a tea brand, to create disruption that would make us realize how disconnected we got and remind us the invaluable importance of quality connections.
A TV/digital video ad addressing these facts with emotional messages would help us create a momentary attention towards the matter. However, the attention would quickly scatter with the next bit of content on the screen, an instant message, a push notification from one of the tens of apps on our phone, or worse, by all of them at once!
We had to find a creative way to disrupt people and create an instant, impactful awareness that would remind them how better life is, when nurtured with quality connections. 

2. Execution and Media
On January 7th evening prime time, a TV roadblock of 5-minutes across 17 largest national channels was aired. This was designed to create the required disruption, deliver Lipton’s message and enhance message’s sincerety via creating required disconnection from the screens to stimulate quality conversations.
The 'Silent Prime Time' was our conversation igniter and Lipton’s all agencies were ready reserve together, to take necessary actions that’d boost the effect of the disruption.
Simultaneously with TV, we aired our copy on digital channels. We have silenced influencers on social media. All Turkey saw our OOH and print ads the very next morning and listened to DJ talks with the #timetotalk theme.
TV roadblock execution was the real challenge. No channel was willing to close 5-minutes of an adbreak for a single brand who will silence the screens. They were concerned about a possible decline in the adbreak and programme viewership performances.

3. Creative
We had a 43 seconds of manifesto TVC explaining how disconnected we were and how we forgot about the quality connections. Even if we have aired it on the same time in all TV channels, this would still be a TVC and people would watch it as another brand campaign talking about any social fact. People had to be surprised and shocked because we wanted them to talk about this very fact they see on the screen. This is how we ended up with silencing the most important screen in Turkey during 5 minutes on prime time.

4. Innovation
NA

5. Results
We created awareness around our hectic lives and being disconnected from each other on January 7th.
The “Silent Prime Time” project we reached 13 million people.
#timetotalk became an organic trend topic in 15 minutes and we generated 300 million impressions. There was a major discussion around #timetotalk hashtag on social media.
This disruptive media execution and the countrywide talkability it generated was featured in news, editorials, and talk-shows in the days to follow.
Politicians, journalists and bloggers joined the conversation about how disconnected we are and how we forgot about the value of quality connections.
Sentiment analysis around the campaign showed that only 2% of the reactions were negative.
Lipton's brand image scores increased by 500bps, taking the brand to its highest ever levels.
Also for the first time, the long-standing market leader overthrown and Lipton became the tea market leader both in value and volume.

Mindshare

Men Do Apologize TV Integration

Awards: Branded Content (Gold)

Campaign summary
In line with Axe’s long term strategy of having a cool male tone of voice with an emphasis on diminishing negative gender stereotypes around toxic masculinity, Axe has focused on fighting the “Real Men don’t apologize” stereotype in 2018. The purpose is weakening gender stereotypes via generating talkability on social media about how old fashioned these beliefs are.
Integrating our branded content to the popular TV show “Çukur”, in a way that the consumers haven’t experienced before, with the use of TV Adbox technology. For the first time in Turkey, a TV audience decided what would happen next in their favorite show, simply by using a remote control.
We’ve spreaded our message “Men do apologize” in an impactful way, helping the brand create positive talkability and higher brand engagement

1. Objectives and Strategy
   Axe had a long heritage of a “teenager male” tone of voice, with, shamefully, sexist references in between the lines. As of 2013 Axe started a journey of “growing up” leaving the old self behind. After stepping into the adult male life, combatting the idea of toxic masculinity has became a strategic priority for Axe. First fought with the “Men do not cry” gender stereotype, and in 2018, Axe focused on breaking the "Men do not apologize." stereotype.
   Our objective was to find ways to grab our target audience’s attention and create awareness around how the “Real Men don’t apologize” stereotype pressures men in their life.
   Also on the product side, there was a packaging innovation to prevent the breaks in product caps. There was negative buzz in social media around it and we’ve announced the new packaging on social media via #kirdiysakozurdileriz (#weapologizeforbreaking), which then became the campaign hashtag
2. Execution and Media
   Unlocking this strategy was possible via making popular macho characters to apologize. Çukur (The Pit) is one of the most popular TV series in Turkey, telling the story of a dangerous neighborhood ran by a noble mafia family. Since every episode has been watched by average 5mio people and male characters had been demonstrating all the wrong gender stereotypes that we fight against, it was the perfect content for us to integrate our message.
   But it wasn’t enough just to reach people, since scenario integrations are heavily used by brands. In order to generate talkability, it was also critical to interact with them in a way that the interaction itself would also create further buzz.
   Thus, we created a TV integration project that reflected the public opinion in real time, in a way that hasn’t been done before in Turkey thanks to the integration of TV Adbox and social media.
3. Creative
   Having various content alternatives and letting the audience define the storyline hasn’t been done before in Turkey. In collaboration with the scriptwriters, 4 different conflict scenes in which 4 different male actors hurt another character’s feelings were created.
   Then viewers were asked to decide, which character should apologize in real time via TV Adbox and Twitter.
   The voting results were shared after the first half of the episode on TV Adbox frame ads and on Twitter.
   Then the apology scene of most-voted character was broadcasted in the second half of the episode
4. Innovation
   TV Adbox (A HBB TV technology), enables advertisers to broadcast targeted ads on TV and also create interaction with the viewers via the remote control.
   Asking TV audience to decide what will happen next in real time was never been done before in Turkey. Of course not at the same scale, but it was even before Netflix did it with Black Mirror.
   People voted via Smart TV remote control, every character had a color coding on the remote. Also people who didn’t own a Smart TV were able to vote via Twitter. The most voted character apologized in the same episode on broadband. So the voters have had the chance to influence what all viewers would watch.
   Then the voters of other 3 characters were retargeted, leading them to watch the apology scene that they’ve wanted to see in our and Cukur’s social media accounts.5. Results
   The episode was watched by 5 million people. 5.249 votes were collected in just 60 minutes, through Smart TV’s and Social Media (1582 from Smart TV, 3667 from social media.)
   During the apology scene, via frame ad on TV we’ve aired an apology CTA: “Now, it’s your turn. Apologize from the ones you’ve hurt with the hashtag on Twitter!”. 3.750 apology messages were shared on Twitter in half an hour with hashtag #Kirdiysakozurdileriz. Axe became an organic trending topic and we’ve reached 1.216.226 unique users on Twitter in 3 hours with minimum investment.
   The use of this innovative technology, in a way that changed the course of an episode, was an unique experience for Cukur watchers

LDV United

Dare To Sponsor

Awards: Grand Prix; Integrated Advertising (Gold) and Social Media (Silver)

Campaign summary
Special Olympics needed to get more sponsors. In order to convince companies to sponsor athletes with a mental disability we made a full integrated B2B campaign. Targeting major brands through personalised direct mail, billboards in front of their own headquarters, a touching online movie and the support of Belgians top athletes on social media.

1. Objectives and Strategy
   Special Olympics provides sports training and competition for people with intellectual disabilities. They are funded by private partners, but in need of extra financial support to keep up with their growing member numbers. So, the main objective was finding new leads and get potential sponsors to commit to a long-term partnership.

   But how do you get the attention of major brands in a competitive charity-/sponsorship- market situation?
   By presenting our athletes not as a good cause, but as a smart investment. Because even though they have an intellectual disability, they too win gold medals and break records.

   The campaign was aimed at big brands and companies. To achieve our goal, we set out three target groups:
   1. Primary prospects, getting a personalized treatment.
   2. Secondary prospects, reached through social media and media.
   The many people. Giving an extra push to our first target groups. And talking about social inclusion.

2. Execution and Media
   The idea? Copying existing sponsorship campaigns. For example: we put their picture on a can, like our Belgium Red Devils on a can of Coca Cola. We made them shave as if for a Gillette commercial. And put their face on a billboard holding a product.

   This idea was translated in a fully integrated approach. First of all, we’ve launched an online film, daring our primary prospects like P&G and Coca-Cola company directly to cast one of our special athletes in their next commercials. On the same day, we made sure that our Gillette print, featuring a shaving special athlete, was placed on a billboard in front of P&G’s headquarters. Moreover, we’ve also sent direct e-mails and a follow up direct mail containing a can featuring a special athlete.

3. Creative
   Next, we’ve broadened up the campaign to reach secondary prospects. For them, we bought – with limited budget - online banners on marketing websites and Instagram ads, and pushed our content on LinkedIn, showing banners who challenged brands to #daretosponsor.

   The press loved the surprise and in collaboration with influencer athletes on social media, the campaign kicked off with huge first PR-wave, reaching out to our last target group, sport fans. Multiple companies were charmed by the challenges, some even responding with a video on social, featuring their CEO who accepted the challenge. Each new sponsor, resulted in a new PR-wave.

4. Innovation
   To convince big brands to sponsor, we’ve used a unique approach to make a B2B campaign in a B2C-setting. We needed the support of sports heroes and sport fans to put pressure on potential sponsors.
   Besides, we hijacked well known sponsor formats such as TV-commercials, billboards and product placement. We showed in an original and fresh way how special athletes have the same abilities as famous sports professionals.
5. Results
   In PR, we had a total reach of over 16 million views and an earned media value of more than 719.000 euros.

   But more importantly, we found the extra sponsors that Special Olympics needed so badly. We convinced 10 of Belgium’s major brands to start a new partnership with Special Olympics. Including Procter & Gamble, Coca Cola (Aquarius), BNP Paribas, Mylène, Red Bull, Telenet, MCcain, Johnson & Johnson and Nestlé. Enabling over 800 athletes to continue training and competing in Special Olympics. Up till today, we are talking with new potential partners. Because every top athlete deserves a top sponsor.

Havas Denmark

ALDI Creating retail-traffic through intelligent GPS data customer mapping

Awards: Campaign Effectiveness (Gold) and Effective Use of Data (Silver)

Campaign summary
In Denmark, the distribution of flyers was poised to be taken over by one single company, creating a monopolistic situation that would inevitably translate itself into a steep price increase, calculations put the increase at 40%.
Seeing that flyer distribution was a massive operation in which Aldi was ‘’carpet flyering’’ (dropping a flyer in every household in any given neighborhood) in every city where there was an Aldi Supermaket without any regard to targeting, the 40% increase would not be sustainable.
We needed to develop a much more intelligent and cost reduced way to distribute our flyers, we needed to find a way to distribute the flyers in areas where we knew they would convert in business for ALDI, where people would read them and use them, we needed to pinpoint and target our distribution.
Moreover, we also needed to move Aldi into the 21st century with a digital flyer that would attract younger readers, reducing their dependence on printed flyers.
We used data and technology to provide insight to optimize the distribution model for printed retail flyers. This optimization would, in turn, allow us to reinvest savings into the production of a digital flyer and its subsequent promotion.

1. Objectives and Strategy
   Postal distribution in Denmark of Aldi Flyers were to be increased by 40% in 2017 /2018, we needed to develop an intelligent and cost-reduced buying model for leaflets for ALDI. We also wanted to give Aldi a Digital presence.

   We used data and technology to provide insight to optimize the distribution model for printed retail flyers.
   This strategy would allow us to intelligently reduce the distribution of leaflets in areas with low or no potential/customers, or ad new area if relevant for each of the individual shops. The idea was to match the distribution area with the actual ALDI customers, a quite unusual way to use geo data targeting.
   With the savings from reducing the printed leaflets, we initiated a digital transformation for ALDI to give them an online presence

2. Execution and Media
   With the help of mobile geo-tagging data we digitally mapped the customers that shopped at each of ALDIs 189 stores with the help of geo-data.
   Once they were mapped we pinpointed where they lived thanks to a key insight: their night time location: If you remained on the same location from 02-04 am.
   We pinpointed where our customers lived at a granular level of distances from their closest ALDI Shops: : <500 m, <1000 m, <1500 m…
   Based on this info, we gradually reduced the distribution to allow us to evaluate the effect on the sales revenue.
   Before the operation, the number of flyers that where being distributed numbered 1,227,656, by the end of our project the distribution of flyers numbered: 860,087.
   We also developed all digital assets for the digital flyer –
3. Creative
   The creative idea stems from looking at the geo tagging technology and think differently about it. We say the potential of geotagging to find a solution to an analogical problem.
   We saw the tech as more than just something to target potential clients and it paid out.
4. Innovation
   Geo tagging information is traditionally used to target specific groups of users with advertising based on their mobile advertising ID’s. This implies the use a digital solution to collet the data to then target them digitally. But for this campaign the application of the digital insight was analogical, that was the innovation.

   5. Results
   We dropped the number of flyers being distributed from 1,227, 656 to 860,087, that is a 33% reduction.

   • If we only look at it from a cost perspective, we saved ALDI a significant amount of distribution budget, 2,162,000 Euros to be exact, and without it affecting ALDI’s sales.
   • The number of readers of the printed flyers increased for the first time in 4 years by 4.9%
   • the number of readers of the digital version of ALDI’s leaflet increased by 24.1 pct. (9.1 pct. point above target/objective, 60 pct. above target)

   Additionally, we managed to reach a totally new segment thanks to the digitalization of the flyer: a much more modern, younger, urban family segment that spends more than the traditional ALDI customer.
   In this process it instantly became very clear that urban areas had a much higher performance, when being targeted with ALDI’s digital leaflet

Xaxis

CASTORAMA INSPIRES

Awards: Effective Use of Data (Gold) and Campaign Effectiveness (Silver)

Castorama worked with Xaxis to make it the online sales leader in the home-improvement category, with a limited budget. They wanted to create new paths to conversion and used content featuring popular celebrities to target their demographic by boosting engagement. Utilising mPlatform and AI-based targeting technologies, Xaxis matched banners served to the interests of each consumer. They then tailored content to be even more targeted. To maximise sales, they cross-referenced data for castorama.pl with the best-selling items on Google, Allegro and Ceneo online stores.

Initiative / Reprise

Orange Finance tracks full consumer journey

Awards: Direct Response / Lead Generation Campaign (Gold)

Orange decided to check the impact of its mobile campaign on visits in shops and its offline sales of promoted services. They searched for a common point between their campaign and measurement of a physical location, delivered by a mobile device. Initiative built a custom attribution model based on geolocation and a list of Orange stores, in which users could apply for a cash loan. Here, mobile was very useful, as they could run a rich media ad with embedded map that shows the nearest Orange Store.

MediaCom Schweiz

Audi e-tron launch campaign e-Hub

Winner of Responsive Display Advertising (Gold)

How can Audi launch the first electric car without having one that can be shown? Consumers still have many questions on electro-mobility. Our solution: Absolute Customer Centricity. The focus starts on the customer and their questions on e-mobility. Thanks to a nurturing concept, the prospect/person concerned receives information that’s relevant only to him throughout the customer journey. Designing a digital always-on content/lead campaign to generate e-tron prospects who will be converted to high-quality e-tron buyer leads via a multi-tiered and multi-channel approach.

Hype

Turn Your Searches Into Trees

Awards: Search Advertising (Gold)

Hype and Turkish search engine, Yaani, designed a campaign that turned search queries into trees. They wanted to increase the use of Yaani as a search engine while making Turkish citizens’ lives better. To do that, Hype designed a campaign where the promise was to plant 1 tree for each 100 searches conducted on Yaani.