Taide Guajardo, Brand Operations Director, Procter & Gamble Europe, is the first speaker to be announced for IAB Europe’s flagship digital advertising conference, Interact.

Brussels, 27^th March 2019 - IAB Europe, the leading European-level industry association for the digital advertising ecosystem announced today the speaker line up for their flagship annual event ‘Interact 2019’. The 13^th edition of Interact will take place on the 4-5 June in Warsaw, Poland. Over 700 European advertisers, industry experts, agencies & media owners are expected to attend. Speakers from P&G, Verizon Media, Douglas, IBM and BBDO will take to the stage to address the theme of the event: Growing change. Changing Growth. Both of those elements are entering a transformation phase: Change is accelerating, with the political landscape and regulatory environment becoming just as important as technological breakthroughs and evolving consumer behaviour. Growth is shifting from a quantitative to a qualitative agenda and new business models are gradually emerging in a restructuring value chain.

Taide Guajardo, Brand Operations Director, Procter & Gamble Europe, will take to the stage on Day 1 to share how and why P&G is taking talking into action and how they're redefining what brands can do for society. She will explain what growth means to them and why the company feels committed to shaping the new generation of standards for privacy, transparency, and ethics in the use of machine learning and artificial intelligence. Gujardo has been leading growth and change at Procter & Gamble for almost 30 years, managing an impressive budget and 200-person team of marketers and partner agencies from across Europe. Her mission is to identify innovations and implement innovative marketing solutions for the whole portfolio of P&G brands, which are based on data and modern technology.

The two-day conference consisting of keynote speeches and panel discussions will in total host more than 40 outstanding industry experts, agency representatives and publishers to share their experiences, inspirations and solutions on the Interact conference stages. This year’s speaker line-up was judged and decided by a Programme Advisory Board.  This independent board of industry experts reviewed over 80 global applications to decide the best content to feature in Interact 2019. Selected topics include Programmatic Audio & Voice Advertising, Addressable TV, Digital-Out-Of-Home, E-commerce, Brand Safety, Influencer Marketing and AI.  As part of the selected submissions, the following companies have also been invited to speak:

• Dominic Grainger, Chief Executive GroupM, EMEA,
• Anita Caras, Research Director, Verizon Media,
• Liam Brennan, Global Director of Innovation, Mediacom,
• Kristanne Roberts, Global Development Director, Kantar,
• Dr Jochen Schlosser, Chief Strategy Officer, Adform,
• James Brown, Managing Director EMEA, Rubicon Project,
• Sofie Rutgeerts, Senior Digital and Innovation Analyst, SBS Belgium.

Interact 2019 will kick off with the results of IAB Europe's annual AdEx Benchmark Study. This definitive guide to the state of the European digital advertising market will reveal the latest revenue stats and growth areas.

“Every year, Interact gathers the greatest digital minds to analyse emerging trends; discover technological breakthroughs and introduce best business practices. This year, as we have experienced some of the greatest political and regulatory change in our ‘digital’ lifetime, it’s the perfect opportunity to see how this will shape and grow our industry. We’re delighted to co-host the event with IAB Poland in Warsaw, welcoming visitors to one of digital’s fastest growing and innovative digital hubs”, said Townsend Feehan, CEO, IAB Europe.

To review the first line up of Interact 2019 speakers, please visit the event website (www.interactcongress.eu).

Registration for the event is open at: https://registration.interactcongress.eu and early bird ticket prices are available until Friday 12^th April 2019.

Contact for media:

Helen Mussard
mussard@iabeurope.eu

Editor Notes:

About Interact

Interact is a must-attend event for the digital advertising industry. Hosted by IAB Europe, for over 12 years, leading European advertisers, industry experts, agencies & media owners meet to get inspired and share best practices. This year’s Interact will take place on 4-5 June at Multikino, Złote Tarasy in Warsaw, Poland and over 700 digital advertising leaders are expected.

About IAB Europe

IAB Europe is the leading European-level industry association for the digital advertising ecosystem. Its mission is to promote the development of this innovative sector and ensure its sustainability by shaping the regulatory environment, demonstrating the value digital advertising brings to Europe’s economy, to consumers and to the market, and developing and facilitating the uptake of harmonised business practices that take account of changing user expectations and enable digital brand advertising to scale in Europe.

2019 Interact Media Partners

The media partners of the event are Online Marketing, Marketer +, Marketing Przy Kawie, My Company Poland, Puls Biznesu, Wirtualna Polska, Gazeta.pl, Interaktywnie.com, iQads, Smark, Forbes, Newsweek Poland, Social Press, MIT Sloan, infostud, Adverticum and Marketing Magazin. Industry partners are EGTA (European Affairs Group (Tv & Radio)), EASA (European Advertising Standards Alliance) and EACA (European Association of Communication Agencies).

In this blog series, IAB Europe’s Brand Advertising Committee and its members explore key perspectives and the latest developments in the drive for a viewable, quality digital advertising environment.

Alex North, Head of Marketing Science R&D, EMEA, Facebook

Viewability is a measure of the opportunity for advertising value. As advertisers strive to understand mobile's unique consumption patterns and optimal marketing approaches, they're faced with new challenges that can't be solved through assumptions taken from other media.

There is universal agreement that if an ad never appears on someone's screen, then it cannot create value. But there's debate as to what counts as “viewable” once the ad has entered the screen, what standards should be employed, and how these should be applied across platforms, especially mobile. Here at Facebook, we're often asked for our perspective on the link between viewability and value as the platforms in our portfolio are used so heavily on mobile devices. Advertisers are keen to understand how consumption patterns and optimal marketing approaches are different for mobile.

It’s crucial that we explore the data available to understand how mobile platforms are consumed and how they can be used by marketers effectively: otherwise, we risk introducing bias. For example:

• Audience bias - Duration is discussed regularly in the context of viewability, and granularity on the length of exposure is indeed important to understand. However, for platforms like Facebook and Instagram the duration of exposure is largely determined by how quickly a person scrolls through their newsfeed and their general consumption habits, and these can change dramatically from person to person. Optimising for duration could prioritise people who scroll more slowly or watch video a lot more than the average person. We've seen that there's a real difference in the age profile of those who scroll at various speeds (see the chart below). In fact, looking at Facebook internal data from December 2016 to January 2017 we found that people in their 60s scroll 2.4 times slower than people under 20. Hence if you optimise for duration you may be unknowingly paying more to reach a skewed audience.

• Bias against short-view value - It's often assumed that duration is a reliable proxy for value, but we have found that the relationship between duration and value is not linear, and shorter exposures offer value as well. In July 2017, Oracle Data Cloud analysed 14 US campaigns on Facebook that had been previously measured for sales lift and found that long view impressions (>2 seconds) were 1.6-times more valuable for creating sales lift than short view impressions (<2 seconds) on a per impression basis. This makes sense: longer views create more value. However, the same study found that 52% of the total lift driven by video came from impressions that were under two seconds. If you focus purely on duration, and do not sufficiently account for outcomes through either a measure of campaign effectiveness or via the optimisation employed, then inventory and opportunity are left on the table.
• Bias towards smaller ads- Smaller sized ads can more easily enter the viewable state and start counting duration sooner, and hence may be deemed more viewable than larger ads. This is pertinent for platforms such as Facebook and Instagram where ads on mobile take up the majority of the screen.

While there is universal agreement that marketers shouldn't pay for ads that don't enter the screen, it still remains an open topic on the point at which an ad is able to start creating value once it has entered the screen. Mobile environments, and particularly in-feed environments such as Facebook and Instagram, present a distinct interactive experience where users consume each piece of content before deciding to scroll to the next post. Marketers must take into account the nuances of consumption across platforms when considering where best to place campaigns. The keys to success will be a common understanding of how to quantify exposure (such as the sort of principles outlined by the European Viewability Steering Group[1]), paired with a focus on measuring the value of exposure.

[1] The EVSG principles are outlined here - https://eaca.eu/wp-content/uploads/2017/12/European-Viewability-Measurement-Principles-04.12.2017.pdf

This article was originally published here.

According to IAB Turkey AdEx-TR 2018 Report digital ad revenues reached 2,47 billion TL with a growth of 14,2%

IAB AdEx-TR 2018 report reveals that display ad revenues reached TL 1,41bn by growing 15%. Advertising based on Display/Click gets the biggest share under Display category with TL 969M. On the other hand, Video ad revenues reached to TL 353M with a growth rate of 31% and Native to TL 101M.

Search Advertising revenues which consists of Keyword Based Advertising completed 2018 with TL 923M, where Classified & Directories rose to TL 113M. E-mail marketing ad revenues which had declined in previous years, continued to decline by 5% with nearly to TL5M.           and, in-game advertising reached TL 17M.

While TL 1,4bn out of TL2,47bn was spent on mobile platforms, 79% of the social media ads (TL411M in total) took place on mobile platforms. Programmatic ad-spend hit TL 1,69bn and continued to increase in 2018.

Neslihan Olcay, IAB Turkey’s Chairwoman said, “According to e-marketer[1], in 2018 global ad spend will reach $628.6bn and digital will be the driving force of advertising industry with a share of 43,5%. In a relatively difficult economical period, Turkey succeeded to grow in double digits once more. We foresee that video ads which grew by 31% in 2018 will follow the same path in 2019 since Fair Usage Quota has been removed. As of next year, making a methodological improvement in AdEx study and providing more detailed information to the industry are within the plans. 

In this context, I’d like to emphasize that new research projects will be among top priorities in addition to AdEx-TR. The Research Committee recently founded will conduct diversified research studies related to the market and will support the industry and foreign investors’ decision-making processes.

In 2019, we’ll also initiate new working groups, namely B2B and AdTech & MarTech. These are two major topics expected to grow. M2M (Machine to Machine) marketing will be another interesting topic in a couple of years. Moreover, even today Digital extends beyond the advertising, therefore Direct Brand Economy will also be in our agenda. And we will definitely keep the current projects by improving them.”

*Agency fees, production costs and direct buys are not involved.

**Social media, mobile and programmatic are included under Format based Digital Ad Investments and should not be added to total value

[1] May 2018

IAB Europe has taken note of the Advocate General’s opinion in Case C-673/17 Planet 49. As an organization that is actively helping the digital advertising industry in understanding and complying with EU privacy and data protection law, IAB Europe takes great interest in cases that clarify the obligations companies have under EU privacy and data protection rules.

While we are still reviewing the Advocate General’s opinion in its entirety, and keeping in mind that this is a non-binding opinion, its key aspects seem rather unsurprising. AG Szpunar confirms some requirements of EU privacy and data protection law that should be self-evident from an expert reading of the General Data Protection Regulation (GDPR) and ePrivacy Directive, and which IAB Europe has been advising its members of for several years.

The law unequivocally requires an affirmative action for a user to give consent, ruling out automatic consents, or consents “implied” from inaction. The law also unequivocally requires that users are informed of both the presence and the identity of any third parties who use cookies and/or process the personal data of users. There are many ambiguities in the law, this case was not about any of them.

IAB Europe’s expert understanding of the law -- which appears to be shared by the Advocate General -- has made us realize early on that GDPR compliance by the digital advertising industry cannot easily be achieved without close cooperation by all involved. This has driven us to develop the Transparency & Consent Framework (Framework) in order to provide a practical standard solution for the industry.

Any publisher, advertiser or technology company who was surprised by the Advocate General’s opinion should take this as a subtle hint to up their data protection game, and consider adopting the Framework with a view to achieving greater GDPR and ePrivacy Directive compliance.

On the 15^th March, IAB Europe hosted its ‘Network Next’ Meeting to bring all National IABs together to discuss industry trends and share best practices across Europe. As part of the discussions, IAB Europe’s new Chief Economist, Dr Daniel Knapp, gave an update on the programmatic advertising marketplace (presentation available to download below). As part of Daniel’s new role, IAB Europe will be bringing members regular market insights and economic growth stats, to keep you better up to date on what’s happening within the ever-changing ecosystem!

To accompany the presentation, IAB Europe’s Business Programmes Manager, Marie-Clare Puffett, has provided some commentary around the trends including insights from the Programmatic Trading Committee.

Non-programmatic will be a Thing of the Past

As the stats show, programmatic will be the driving force behind all future digital advertising growth, with the ‘non-programmatic’ share being greatly reduced by 2023. The IAB Europe Programmatic Market Sizing Report highlighted that digital display ad spend is now programmatic first; 62% of European display ad spend was traded programmatically in 2017, whilst mobile was the ‘most programmatic’ format as more than 80% of mobile was traded programmatically.

Programmatic Video Dominates Growth

Programmatic video is clearly an opportunity and disrupter within the digital advertising market. Video advertising can be delivered via a variety of different channels and mechanisms from online video delivered on a desktop or mobile, through to programmatic linear TV – the opportunities are vast. As such, video is gaining its share of the programmatic pie and in 2017 a third of programmatic ad spend was in video.

The video opportunity is further backed up by the fact that the growth in connected devices is coming from smart TVs and Pay TV STBs as opposed to other devices such as smartphones. Indeed, connected TV advertising spend is expected to double in France, Germany, Italy, Spain and the UK by 2023. IAB Europe  explored the key opportunities and challenges of connected TV advertising in a white paper and will continue to explore this trend in 2019. The paper touches upon measurement and creativity considerations and was written by members of IAB Europe’s Programmatic Trading Committee and Video Task Force including Adform, Carat, Freewheel, Publicis Media Group and SpotX.

Listen up, Audio is Growing

Another key growth area is audio advertising driven mainly by podcast and music streaming services and expected to become a €1bn market by 2023. However, this trend and growth is causing a shift-change in the advertising landscape. From streaming our favourite music to listening to the latest podcast digital audio is a key part of media consumption. In a new blog series, IAB Europe’s Programmatic Trading Committee will explore how the programmatic audio landscape is evolving across Europe, the key opportunities and challenges that it presents and what the future looks like, including how voice will also impact the advertising space.

Want to Delve into and Determine Trends? Join Us!

IAB Europe’s Programmatic Trading Committee’s objective is to increase understanding of the programmatic ecosystem and the impact it is having on digital advertising and influence industry initiatives to improve the ecosystem. As part of its annual work plan, the Committee develops and delivers a comprehensive pan-European programme of educational outputs. The key topics on its 2019 work plan include programmatic audio, DOOH, connected TV, 101 videos on how programmatic works. In addition, the committee delivers two key pieces of research each year; Attitudes to Programmatic Advertising, the industry benchmark survey to understand the current adoption, barriers, drivers and strategies and the European Programmatic Market Sizing report to understand the investment trends in the region. If you would like to get involved, please contact Marie-Clare Puffett (puffett@iabeurope.eu).

10 AM BST / 11 AM CEST - Wednesday, 17 April

IAB Europe's Education Committee member iubenda will be leading a discussion in our upcoming webinar GDPR One Year On. Lessons Learned. Join this webinar not only to get a better understanding of what GDPR is and what it entails for you, but also to take a look at some concrete compliance traps tied to the regulation.

Following a succinct breakdown of the key aspects of GDPR, we will then review five common GDPR pitfalls and solutions to them:

1. Thinking the GDPR does not apply to you because you're based outside of the US or do not have EU-based users
2. Failing to maintain proofs of consent / not being able to demonstrate that valid consent was collected
3. Not knowing the difference between the controller and the processor, and more importantly, which applies to your situation
4. Failing to create and maintain records of your processing activities
5. Not collecting separate consents for separate purposes (e.g. Using a sign-up form to collect consent for only for product updates while intending to send both product updates and third-party offers to the email list)

The webinar will conclude with a Q&A session, giving you the opportunity to have your most pressing questions answered by experts in the field.

Moderator and presenter: 

Matthias Matthiesen, Director, Privacy & Public Policy, IAB Europe Matthias is responsible for European data protection and privacy policy at IAB Europe. Matthias has previously worked for public affairs consultancy Weber Shandwick and for a Member of the European Parliament. He holds a Master of Laws (LL.M.) in European law from Maastricht University, the Netherlands and speaks English, German and Italian.

Presenters:

Abbie Clement, Head of Content, iubenda Abbie is an experienced web professional with over 8 years of public and private sector experience in the IT, marketing and communication fields, across multiple countries. Currently, she lives and works in Milan. iubenda is a leading provider of software facilitated privacy and compliance solutions that serves more than more than 65,000 customers in 100+ countries.

Philip M. Weiss, Director of Marketing, iubenda Philip previously worked in senior marketing, business development and general management positions at Nosto, NetComm Suisse and Google within others. Philip combines 10 years of experience across multiple countries.

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Elysées Biarritz, 22-24 Rue Quentin-Bauchart, 75008 Paris, France

by Maciej Sawa, CEO, OnAudience.com from CloudTechnologies Group

Programmatic advertising is growing rapidly all over the world and to stay effective it needs high-quality audience data. Spending on digital information is growing at a double-digit rate - OnAudience.com study reveals that it will hit $26 B globally this year. 78% of marketers declared that they will spend more on data in 2019 than the year before, according to an IAB Europe study, so data is an important part of today’s digital economy. What is the size of the global data market and on which markets advertisers spend the most?

Growing programmatic market needs data

Programmatic advertising lets marketers purchase digital ads automatically, by using dedicated technologies. It’s an effective model, so advertisers from all over the world are increasing programmatic budgets. European spending for automatically bought ads reached €12 B, according to an IAB Europe and IHS Markit study.^[1] eMarketer estimates that by 2020, over 86% of US digital display ad dollars will transact programmatically.^[2]

One of the key factors of the effectiveness of programmatic advertising is audience data. Last year marketers spent over $20 B on data (+32.4 YoY) and in 2019 the spending will exceed $26 B (+26.6% YoY), according to the Global Data Market Size report.^[3]

3rd party data - targeting the right audience

The estimated spend includes a large amount of 3rd party data - digital information about customers’ behaviour, interests and purchase intentions that help advertisers target the right group and send them tailored messages. This type of data is also used for developing Business Intelligence tools and marketing automation software.

Therefore, it is crucial to use high-quality information in digital marketing because data has a direct impact on campaign effectiveness. But what does “high-quality” mean? It means that digital information is up to date and describes a real internet user. When marketers use poor-quality or non verified data, there is a risk that their ads won’t see the right group and ad budgets won’t be spent effectively.

The programmatic market is becoming increasingly hungry for data, which is the petrol that drives it. The aforementioned report about the value of digital information, clearly shows that demand for data is growing rapidly all over the world. Marketers in almost all of the 23 analysed countries will spend more on data than last year. Let’s take a closer look at the top Global and European programmatic markets to find the largest ones and point out the trends that are shaping the fast-growing data market.

World’s largest data markets - TOP 5

The US is the world’s largest data market with an estimated value of $15.2 B in 2019, which is over 58% of global data market value. This year the second position will go to the Chinese data market, where marketers will spend $2.4 B on audience data.

Just ahead of UK is China. The UK has been on the 2nd spot for years, but China - the fastest growing among the world’s largest data markets (+95.5% YoY) - overtook it, and will hit $2.35 B in 2019 (+25.1% YoY).

Canada and France are closing the TOP 5 world’s largest data market list. Advertisers will spend for digital information over $768 M on the Canadian market, which is a growth of 30.6%. In France, marketers will spend nearly $470 M (+37.8% YoY).

The largest markets in Europe - TOP 5

Need for data is growing fast across Europe. This year marketers from all European countries will spend $4.2 B on data and which is nearly 30% more than a year before^[4].

The largest market in Europe is the UK with an estimated value of $2.35 B. It grew by 25% in comparison to 2018. France took the second position - advertisers will spend nearly $470 M on data on this market in 2019 (+37.8% YoY). The fastest growing market among the TOP 5 is Germany. With the 44.4% growth rate, it took the third position among the largest data markets in Europe and will reach $265.6 M this year.

Denmark is fourth largest data market in Europe - marketers will spend over 137 M on data this year (+20.2% YoY). The list of TOP 5 European data markets closes with Italy. With very high growth-rate (+38.4% YoY), its value will exceed $88 M this year.

Data market in the age of GDPR

Spending for programmatic will grow across the world in the following years, so marketers will spend more on audience data too. According to a Zenith study, the global programmatic market will reach $84 B, which means that 65% of digital media will be bought programmatically.^[5]

Marketers invest in programmatic ads because it’s a fast advertising model and - if the data is of high-quality - it brings great results. The introduction of GDPR that was widely discussed in the digital industry, didn’t change the trend of growing spending on programmatic and audience data.

A month after introducing the new privacy rules, expenditures for programmatic started to recover to pre-GDPR levels. To ensure that data market will develop in compliance with the new privacy rules, the digital industry carried out projects which help companies comply with GDPR. IAB Europe launched a joint initiative called Transparency & Consent Framework that brings together trusted digital entities to which publishers can give access to the information about users’ devices or enable processing their data for specific purposes. Another important publication for digital marketers is a white paper launched by IAB Europe last year, in which authors explain how to effectively use data for marketing purposes in the GDPR era^[6].

Both programmatic and data markets are growing rapidly which shows estimates included in ‘Global Data Market Size 2017-2019’ report. The trend of using data to find the right customers and know their needs is stable and has an international reach because the effectiveness of digital ads depends on tailored messages to users who will be interested in relevant displayed ads.

^[1] IAB Europe & IHS Markit, European Programmatic Market Sizing 2017

^[2] eMarketer, US Programmatic Ad Spending Forecast Update 2018

^[3] OnAudience.com, Global Data Market Size 2017-2019

^[4] OnAudience.com, Global Data Market Size 2017-2019

^[5] Zenithmedia.com, 65% of digital media to be programmatic in 2019

^[6] IAB Europe, Using Data Effectively in Programmatic

The countdown is on to this year’s MIXX Awards Europe and the IAB Europe Research Awards, which will be taking place at Interact 2019 in Warsaw, Poland, on the 4-5 June.Europe’s greatest digital ad campaigns and research projects are invited to enter IAB Europe’s 2019 awards. The annual award competitions showcase the very best of digital advertising across Europe. Past winners have included Akbank, MediaCom, Havas, Initiative Russia, OMD, comScore, BBC Global News and Mediametrie.

We are pleased to announce the team of Jury members who will be judging the MIXX Awards Europe and IAB Europe Research Awards entries.

The MIXX Awards will be chaired by Anna Lubowska, a Independent business consultant, supervisory boards member in Poland. The MIXX Awards Europe recognise and celebrate the best digital advertising campaigns in Europe. All European campaigns that have won a digital award in a national or international award competition are invited to participate.

Anna Lubowska said: “The division of marketing communication into "digital" and "traditional" is in no longer relevant. As digital advertising is now a more integral part of marketing budgets, higher standards, both in terms of transparency and effectiveness, are expected. The MIXX Awards Europe showcases the latest and greatest digital campaign creativity and innovation from across the region. The jury will be looking for high quality campaigns that meet the expectations of the industry. With 13 categories, the competition provides advertising practitioners with the opportunity to gain recognition for their work as well as inspire the community. I look forward to working with the 2019 Jury to review all of the great work and award the winners in Warsaw on 4-5 June.”

Joining Anna on the MIXX Awards Jury, is; Anna Gruszka, Chief Digital Officer at IPG Mediabrands; Stephanie Matthews, Campaign Manager for Virgin; Daniel Bischoff, Chief Marketing & Operations Officer at RTL; Ash Grant, Head of Biddable Media at Experian and Peter Drake, Executive Creative Director at Digitas.

The Research Awards will be chaired by Rene Lamsfuss, Chief Analytics Officer at Publicis Media DACH. The IAB Europe Research Awards recognise and showcase great European digital research projects and the contribution they have made to the development of the digital advertising industry.

Joining Rene on the Research Awards Jury, are leading researchers from across the European digital advertising market including; Pawel Kolenda, Research Director at IAB Poland and Vice-Chair, IAB Europe Research Committee; Louise Twycross-Lewis, Head of Quant Research at Wavemaker, Anita Caras, Research Director at Verizon Media and Scott Joslin, SVP Data Strategy – International at Turner.

Due to popular demand, the final deadline to enter both competitions has been extended to Friday 22 March.

All winners will be announced at IAB Europe’s flagship conference, Interact 2019. Over 600 Industry leaders from across Europe’s digital advertising ecosystem, from advertisers to publishers, agencies to technology companies, are expected to attend the Interact 2019 event. This year the event is being held on 4-5 June in Warsaw, Poland.

“Every year, Interact gathers the greatest digital minds to analyse emerging trends; discover technological breakthroughs and introduce best business practices. This year, as we have experienced some of the greatest political and regulatory change in our ‘digital’ lifetime, it’s the perfect opportunity to see how this will shape and grow our industry. We’re delighted to co-host the event with IAB Poland in Warsaw, welcoming visitors and celebrating the winners of The MIXX Awards Europe and IAB Europe Research Awards”. Townsend Feehan, CEO, IAB Europe.

Notes to editors

• Tickets for Interact 2019 are now available.
• The MIXX Awards Europe and IAB Europe Research Awards 2019 are two separate competitions – both are open for entry until Friday 22 March
• More information about the awards, jury members and conference available here: interactcongress.eu

About IAB Europe:

IAB Europe is the leading European-level industry association for the digital advertising ecosystem. Its mission is to promote the development of this innovative sector and ensure its sustainability by shaping the regulatory environment, demonstrating the value digital advertising brings to Europe’s economy, to consumers and to the market, and developing and facilitating the uptake of harmonised business practices that take account of changing user expectations and enable digital brand advertising to scale in Europe.

Media contact: 

Marie-Clare Puffett, Business Programmes Manager, IAB Europe – puffett@iabeurope.eu

IAB Europe has appointed Dr. Daniel Knapp as its first Chief Economist. As the leading European-level industry association for the digital advertising ecosystem, IAB Europe created this new role to strengthen its market analysis and economic research offering for its corporate members and network of National IABs.

Daniel joins IAB Europe with more than 15 years of international experience in advertising research and forecasting. Most recently he was Executive Director for Advertising Research at global information company, IHS Markit. Daniel’s research areas span all domains of digital advertising, with emphasis in video, programmatic, platform economics, the business application of AI/ML technologies, agency transformation, and buy- and sell-side optimization. His academic interest focusses on the sociology of algorithms and the datafication of media Outside of his role with IAB Europe, Daniel will continue building a company which offers data science solutions for digital advertising and media.

On joining IAB Europe, Daniel said “The digital advertising industry is one of the fastest growing and evolving sectors I’ve worked with. From new policies and regulations, to emerging channels and industry challenges, there has rarely been so much scrutiny or success applicable to one industry. I’m excited to be a part of IAB Europe’s new academic division, as they ramp up their research and insight expertise to members and industry stakeholders. It’s crucial, that as the voice of digital advertising across Europe, IAB Europe continues to lead on identifying and sharing the latest trends and insights to innovative and sustain this sector. “

Daniel brings the perfect blend of commercial and academic knowledge to IAB Europe’s new economic and market analysis focus. Daniel will be responsible for developing and managing a network of academics to soundboard and scrutinise IAB Europe’s industry research and thought leadership programmes. Daniel will also support IAB Europe’s Business Programmes team and the Research Committee with their annual benchmarking and pan-European studies and surveys.

Townsend Feehan, IAB Europe CEO said “IAB Europe’s new academic focus has been developed to provide outside perspectives on the opportunities and challenges within the European media landscape. Combined with our own member policy, technological and business insights, it will help shape and align our overall strategic focus and subsequent industry outputs. We want to collaborate with the smartest minds in Europe to be the most relevant information source for our members and stakeholders. After seeing Daniel’s outstanding contribution to research, it’s great to have him as a permanent part of the team, to truly augment our offerings to the digital advertising landscape.”

IAB Europe’s announcement of Daniel joining the team, follows on from the recent appointments of Patrick Verdon, as Technical Director and Helen Mussard, as Marketing & Business Strategy Director as it continues its mission to enable digital advertising to support media plurality and Europe’s digital economy, shape the regulatory environment and help companies process user data legally with the Transparency & Consent Framework (TCF).

We’re very excited to announce that IAB Europe’s flagship annual conference ‘Interact’ has just been accredited by DIMAQ.  All participating certificate holders will now receive recertification points. Those attending the conference will be awarded 20 points and all speakers will receive 40 points.

DIMAQ is an international programme of standardization and verification of digital marketing competence. Established in Poland, it is now available in 8 European countries: Poland, Slovenia, Slovakia, Greece, Serbia, Bosnia and Herzegovina, Montenegro and Cyprus.

The certificate allows participants to achieve the level of knowledge and competence required by digital marketing specialists. It also serves as a tool to compare and evaluate the said knowledge and skills. The programme’s methodology was developed by experts appointed by IAB Poland, under supervision of IAB Poland's Industry Skills Council.

To collect your points for the Interact conference, simply enter your DIMAQ registration number when registering for the conference here. The DIMAQ team will then take care of the rest!

IAB Europe Virtual Programmatic Day Agenda H1 2019The Virtual Programmatic Day brings together industry experts and thought-leaders to explore the latest trends, drivers and barriers impacting programmatic trading in Europe. It’s one of the largest virtual events in the programmatic world, with global leaders and experts dialling in to discuss and debate the hottest topics!

Key topics to be discussed include; the Development of Programmatic Audio Advertising in Europe; using Programmatic to power Creative Advertising and IAB Europe's Transparency and Consent Framework 2.0.

Register for the Virtual Programmatic Day here and download the agenda here.

Check out the recordings of previous versions here.

Speakers

Lucia Mastromauro - VP Global Agency Development, Adform

Lucia Mastromauro joined Adform as Vice President of Global Agencies.

She arrived from her position as MD Advertising at video game developer King, prior to which she had extensive experience as Head of Sales, Account Management and Network Agencies at Google's DoubleClick, and was the Interactive Marketing Manager at eBay.

Thomas Adhumeau - Senior Associate General Counsel, Commercial & Privacy, AppNexus a Xandr Company

Thomas moved to London from Paris three years ago to become AppNexus’ first Europe based lawyer and has been supporting the company’s GDPR implementation efforts since then, as well as working with IAB Europe on the Transparency and Consent Framework.

David Goddard - Vice President, Global Programmatic Strategy, BBC Global News

David is the Vice President, Global Programmatic Strategy at BBC Global News and is responsible for the strategy and development of global programmatic advertising across the portfolio of BBC properties represented by Global News Limited

Prior to the BBC David was responsible for Programmatic Trading at Gumtree, Ebay inc, at the infancy of programmatic trading in the UK, setting up the Programmatic Direct offering in 2011.

David is also a Member for IAB Europe's Programmatic Trading Committee. IAB Europe's Programmatic Trading Committee aim to help Publishers, Agencies and Advertisers increase their understanding of the programmatic ecosystem and the impact it is having on digital advertising. The Committee will deliver a comprehensive pan-European programme of educational activities.

Lindsay Rowntree - Head of Content, ExchangeWire

Lindsay Rowntree is head of content at ExchangeWire, where her responsibilities include curating and developing content around emerging models and technology within programmatic, ad tech and martech, as well as growing the depth of content and reach of ExchangeWire’s global audience. Lindsay is also head of content for ExchangeWire’s sister publications; DTC Daily and TheGamingEconomy.

Having joined ExchangeWire in January 2016, she previously held the role of director of search, UK at Starcom MediaVest Group, where she spent six years, providing her with extensive experience in digital advertising, performance marketing, data, technology, client servicing and media planning/buying.

Julie Selman - Senior Director and Head of Demand Strategy, FreeWheel, a Comcast company

With more than 15 years experience in digital media and technology sales, Julie is well positioned to provide detailed insight to continue FreeWheel Markets’ efforts in empowering all segments of the new TV ecosystem. Her extensive career and ability to speak multiple European languages have enhanced Julie’s expertise to coordinate strategic alignment within the company, identify strategies to drive growth and deliver strong results for clients.

Prior to FreeWheel’s acquisition of the company in 2017, Julie served as Vice President EMEA Demand Sales, at StickyADS.tv. She has also worked as Head of Sales Italy for Vibrant Media and Country Manager UK for Qualifio and spearheaded demand sales at Taboola when it first opened offices in the UK. She has a BSc from the University of Amsterdam, an MSc from the London School of Economics, and an MBA from SDA Bocconi in Milan.

Townsend Feehan - CEO, IAB Europe

Townsend Feehan is CEO of IAB Europe. Prior to joining IAB Europe, Townsend worked for Microsoft Legal & Corporate Affairs in Brussels and ran EU industry associations in the ICT, consumer electronics and biotechnology sectors. She previously represented Microsoft on IAB Europe’s Board. Townsend has an M. Phil. in European policy from the University of Edinburgh.

Clementina Piaza - Programmatic Director EMEA, Integral Ad Science

Clementina Piazza is Programmatic Director for EMEA at Integral Ad Science. Her focus is to support and develop IAS programmatic offering for the region. Clementina comes to IAS having previously worked on the DSP side, the latest being Amazon Advertising Platform, working both across the UK and EMEA.

Liam Brennan - Global Director of Innovation, MediaCom

In his role at MediaCom, he is helping develop business & digital transformation agendas with some of MediaCom’s largest clients through the use data, technology and start-ups.

More recently, Liam has been developing and co-leading the global growth of the MediaCom BLINK offering – a new strategic initiative designed to help clients harness the marketing innovation opportunity technology offers. Over the past two years, the BLINK team has showcased over 200 tech companies and start-ups to MediaCom clients and worked on over 50 live projects.

Liam has previously led the digital strategy for brands such as The Coca-Cola Company, Adidas Group, ASOS, Red Bull and Airbnb.

Danielle Darko - Global Programmatic Associate Director, MediaCom

Danielle Darko is the Global Programmatic Associate Director for Shell at MediaCom. Prior to this, she was the Programmatic lead for GSK. In previous roles, Danielle has worked across PPC, social and programmatic – building strategies and executions to streamline globally in order to meet client expectations and beyond. She is proficient in a wide range of digital sectors and products. She is committed to improving transparency concerns in the industry and making programmatic easily accessible to marketers to better understand the value in the channel and the overarching digital landscape.

Stefan Hanloser - Vice-President, Data Protection Law, ProSiebenSat.1 Media SE.

Dr Stefan Hanloser is Vice-President, Data Protection Law at ProSiebenSat.1 Media SE. Operating out of the company’s headquarter in Munich, Stefan oversees ProSiebenSat.1’s group-wide privacy legal program. Prior to joining ProSiebenSat.1, Stefan worked as Global Corporate Privacy Officer at Allianz Asset Management AG, the financial services holding of Allianz Group. Stefan has a background as an information technology lawyer with two international law firms in Munich, New York, and Washington, D.C.

Lisa Kalyuzhny - Senior Director, Advertising Solutions, PubMatic

Lisa is a business development and digital sales professional with international experience in ad tech and media. At PubMatic, she is responsible for driving the company’s key relationships with buy-side businesses, particularly agencies, trading desks, Demand Side Platforms and direct brands. Originally working for PubMatic in New York, she relocated to London two years ago to develop demand partnerships in the UK.

Prior to PubMatic she worked at IPG Mediabrands, managing digital media partnerships as well as agency relationships with the buying and planning teams nationally. She also spent over five years at Triton Media managing media clients domestically and internationally.

Lisa is also an active member of IAB Europe's Programmatic Trading Committee.

Valérie Latronche - Managing Director of France and Belgium, Rubicon Project

Liv Eckhoff - Head of Ad Products, Schibsted Norway

Liv is head of Ad Products at Schibsted Norway. Her team is responsible for the company’s digital advertising portfolio and prices. This includes display, video and native advertising, as well as data targeting products, in both direct and programmatic sales channels.

She has been with Schibsted for four years. She came in as a Business Developer in the advertising department in Aftenposten, one of the largest publishers in Schibsted Norway’s portfolio, before she moved on to Schibsted Marketing Services, the central unit that develops and operates the digital ad portfolio. Among her responsibilities before she became head of the team, was native advertising and data targeting products.

Prior to joining Schibsted, Liv worked as a Management Consultant in EY for five years.

Edward Wale - Managing Director, UK and Spain, SpotX

Edward Wale is Managing Director, UK and Spain at SpotX, the leading video advertising platform unifying TV and digital video globally. In his current role, Wale manages a number of multinational teams responsible for working with SpotX’s demand partners and supply-side customers in the UK, Spain and emerging markets including Central and Eastern Europe. He joined SpotX in 2016 as Director of Platform Services and was promoted to Managing Director in September 2018.

Wale has eight years of digital advertising experience from companies including Videology and BrightRoll – which was acquired by Yahoo! in October 2014. He joined Videology in 2014 where he managed and developed publishers’ advertising strategy and prior to that, he worked with agencies, trading desks and independent platform clients at BrightRoll.

Andrew Buckman - COO, Global, Sublime

Andrew joined the leading solution for high-impact non-intrusive digital advertising, Sublime in May 2017 with 20 years’ experience in international internet environments and expertise in ad tech, search, start-up creations, and turnaround management in e-commerce and digital advertising.

He joined Sublime as the EMEA Managing Director and became Global Chief Operations Officer in April 2019, adding APAC and the Americas to his remit. In his role as COO

at Sublime, Andrew is instrumental in meeting growing global demand, forming strategic partnerships and promoting the adoption of new high-impact and nonintrusive ad solutions and technologies. One of his main missions is to drive future developments in key European markets such as Spain, Italy, Germany as well as in APAC and the Americas.

Amy China Wire - Head of Teads Studio UK, Teads 

I joined Teads as part of the 2016 acquisition of Brainient.

I currently head up the UK Teads Studio operation and lead a  talented team of creative strategists & designers.

As a studio, we are tasked with providing our clients with a range of creative solutions to ensure the best possible performance across a Teads media buy.

Hilary Umeh - Director of Business Development, The Trade Desk

Hilary is currently Director of Business Development at The Trade Desk, where he works collectively with client services and trading teams to cultivate accounts, build relationships with senior leadership teams client-side, and identify strategic upselling opportunities. Hilary also oversees the laydown of client roadmaps based on individual client needs, working closely with product, marketing and revenue teams to constantly optimise efforts in line with company goals.

Simon Halstead - Sr Director, Exchanges and Supply EMEA, Oath Ad Platforms, EMEA, Verizon Media. Chair of the Programmatic Trading Committee, IAB Europe

Simon is Chair of IAB Europe's Programmatic Trading Committee, and has been involved in the programmatic industry since 2011.  In his role as Head of

Open Demand for Verizon Media, Simon leads sales efforts to Advertisers, Agencies and Independent buyers and technology partners working with Oath Programmatic Exchanges, working with teams in regional and in major EMEA markets.

Prior to Verizon Media, Simon worked at Microsoft and a number of Media buying agencies and Sales Houses.

Artur Semionov - Head of Client Solutions, EMEA, Xaxis

Artur joined Xaxis UK in 2015 to lead a team responsible for brand activations. His team ran one of the first few programmatic audio campaigns for Xaxis which set a foundation for further product development. After moving to Xaxis EMEA, Client Solution department in 2017, he took a responsibility for driving and testing new innovative solutions with local markets. For the last couple of years Artur has been heavily involved in programmatic audio roll-out in EMEA region.