Member infographic: Redefining the value of native advertising
by Jordan Wisbey, Head of Native, Verizon Media The future Trends suggest native advertising will …
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Month: December 2018
Member blog: Header Bidding Brings Transparency to Programmatic
The rise of header bidding lights up the media supply chain by James Brown, Managing Director …
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IAB Europe White Paper: Connected TV
IAB Europe has today launched a white paper to provide an overview of the status, …
IAB Europe Press Release: IAB Europe launches Connected TV White Paper The paper examines key opportunities and challenges such as growth of advertising, measurement and creativity
Brussels, 6 December – IAB Europe, the leading European-level industry association for the digital advertising …
Blog Series: What you always wanted to know about the Transparency & Consent Framework (TCF) / Part 5
On September 25th, we held a 2.5-hour long webinar providing a Complete Overview of the IAB …
Guest blog: Programmatic Advertising for SMEs
According to the World Bank, small and medium enterprises (SMEs) account for about 90% of …
Member blog: Who can make video buying simpler?
James Oyedele, Programmatic Solutions Lead, Adform The video marketplace remains a tricky environment to navigate. …