Interactive Advertising Bureau

The one-day IAB Denmark Programmatic Advertising conference brings together buyers, sellers and tech platforms to network, learn about trends and address how we can work together to the stimulate the market. Join this conference to take part of conversations that set the industry agenda on transparency, brand safety, and growth. No other Nordic industry event boasts this kind of content.

IAB Europe will take part in this event with a dedicated panel.

Programmatic Advertising in Europe: latest trends, attitudes and growth drivers

Insights from the latest IAB Europe Attitudes to Programmatic Advertising and European Programmatic Market Sizing reports, the industry benchmarks on the development of programmatic in Europe will be shared to reveal the latest buy-side and sell-side drivers, barriers and strategies and the size and growth of the market. The findings of both of these pieces of research will be discussed in a panel of industry leaders.

Presenter and moderator: Simon Halstead, Chair IAB Europe Programmatic Trading Committee and Head of Open Demand International, Oath
Simon is Chair of IAB Europe's Programmatic Trading Committee and has been involved in the programmatic industry since 2011. In his role as Head of Open Demand EMEA for Oath, Simon leads sales efforts to Advertisers, Agencies and Independent buyers and technology partners working with Oath Programmatic Exchanges, working with teams in regional and in major EMEA markets. Prior to Oath, Simon worked at Microsoft and a number of Media buying agencies and Sales Houses.
Casper Buchhave, Digital Business Development Manager, VELUX
Working at the Global Digital Business Development team at VELUX, Casper dedicates his time to design and discover technology driven solutions that have a positive impact on the VELUX business. With 10+ years of experience from the agency side Casper is a veteran in digital marketing and media, and from his work of leading clients on their digital transformation, he holds extensive knowledge about the possibilities and challenges of marketing technology.
Clementina Piazza, Programmatic Director EMEA, Integral Ad Science
Clementina Piazza is Programmatic Director for EMEA at Integral Ad Science. Her focus is to support and develop IAS programmatic offering for the region. Clementina comes to IAS having previously worked on the DSP side, the latest being Amazon Advertising Platform, working both across the UK and EMEA.
Ina Arens, Head of Programmatic, MediaCom
Ina has over 10 years experience in digital. She started out in Paid Search at Yahoo!, worked ad tech side and at multiple agencies, where she has run teams of Search and Programmatic experts. At Mediacom, Ina is defining Programmatic trading for the agency’s international clients.
Holger Mews, CRO, Adform
As CRO, he is responsible for all in-market revenues globally,  including Europe, North America, the Middle East, Africa, Asia and the Pacific. With over 20 years of business experience, including 13 years  directly in the digital advertising industry, Holger joined Adform from Adobe in November 2013 where he was Commercial Director for Central Europe. He has also served as Vice President for Central & Eastern Europe at Efficient Frontier, and as Territory Manager at DoubleClick, leading business expansion within DACH region and Benelux. Prior to that, Holger held various senior positions in marketing and sales at publishing house Gruner + Jahr/Bertelsmann. He studied business administration with a focus on marketing and law at the University of Hamburg in a master-program.

 

This webinar aimed to answer three vital questions tied to digital transformation: what it is, why it is important, and how it can be achieved. With high-calibre speakers from across Europe, discussing not only the theoretical dimension but exemplifying it with concrete case-studies, this webinar promises to deliver vital insight into what is becoming a necessity for companies and organisations regardless of their business focus.

Watch the recording of the webinar here.

Speakers:

Moderator and Panelist  
Neslihan Olcay, Chief Executive Officer, Wavemaker Turkey and Chair of the IAB Europe Education & Training Committee

Neslihan Olcay was named as the CEO of WAVEMAKER Turkey in October 2017. She has also been the Chief Digital Development Officer of GroupM Turkey since January 2016, working alongside her duties at WAVEMAKER. She is also responsible from AdvantageM, GroupM’s talent development academy and the digital transformation programme. Neslihan is an active member of the media and advertising community in Turkey. She is one of the founding members of IAB Turkey was named as the chair of IAB Europe Education & Training Committee in May 2017.
Presenter and Panelist

Jeanette Duvebrant, Engagement Lead, Northern Europe - Google Digital Academy, Google

Jeanette joined Google in 2006. In 2008 she started and built the Google Agency business team in Sweden which she continued to lead until end of 2016. Back from parental leave in 2017 she joined the Google Digital Academy team leading external education for Nordics and Benelux. Jeanette has a MSc in Business & Economics from Stockholm University.
Case study
Ilse Vandevyvere, Head of B2C Marketing Design, Proximus

Business engineer by education, passionate about customers by nature. Engaged in several commercial roles in business development, sales, marketing during the last 10 years. Recently jumped on the digital speedboat with the ambition to steer Proximus towards digital transformation and success. Always open for inspiring chats on EQ, travelling and resilience.
Christophe Glorieux, Managing Partner - Founder, Digipolitans 

Christophe is a respected executive with almost 20 years expertise in transforming bricks and mortar companies into agile omnichannel marketplaces.
Presenter and Panelist  
Jonathan Robertshaw, Head of Strategy - Online and Technology, BBC

Experienced digital strategist and innovator, with proven track record in leading thinking and working with Executive stakeholders at a world class media and digital technology organisation. I have a portfolio skill set in digital and media strategy, digital innovation, horizon scanning, operations and delivery, and business change. With experience of working with public service, commercial and third sector organisations at a senior level; and of working with international partners in Africa and Asia.
Presenter and Panelist
Ioana Anescu, Managing Director, IAB Romania

I’m a 100% active, enthusiast and optimist online & communication passionate!  For 9 years I’ve been involved in the development of IAB Romania – the association of digital marketing industry in Romania, in contact with all the major players and initiatives of the Romanian online advertising market. I've set up educational projects and activities (IAB Academy, Digital Dialogues, IAB Breakfasts). In 2013, and in 2017 I’ve been elected as Board Member of IAB Europe, to represent Romania. 
Case study

Robert Anghel, Daily Banking Tribe Leader, ING Bank Romania

Robert has over 14 years of digital background, out of which, 6 years of banking industry. With extensive professional experience in commerce and telecom, Robert started working within ING in 2012, and now he overlooks the bank’s strategy in the daily banking sector. As such, Robert is in charge directly with the development of the customer acquisition strategy, the increase in (digital) payments and customer tenure. ING is the best developed bank in Romania from the digital point of view.

RTL AdConnect and RTL Group publish the 25th edition of TV (Total Video) Key Facts, an international report of broadcast and digital media trends and facts for brands and agencies. Our TV Key Facts are available under multiple and complementary formats: a trend magazine, a database covering the broadcast and digital media profiles of 39 countries as well as worldwide conferences.

To access this resource, go to www.rtladconnect.com/tvkeyfacts

IAB Europe has published a minor change affecting the Policies of the IAB Europe Transparency & Consent Framework (“Framework”) on Wednesday, 3 October 2018.

The update exclusively addresses a paragraph under the heading “Working with Vendors” in the “Policies for CMPs”, that could have been understood as requiring CMPs to work exclusively with Vendors who participate in the Framework.

Such an exclusivity paragraph is inconsistent with the “Policies for Interacting with Users”, which stipulate that the UI must prominently distinguish between Framework participants and others and avoid confusing or misleading users about the Framework participation of any of the disclosed parties.

To resolve this inconsistency and address confusion it has caused, IAB Europe deleted the exclusivity language under the heading “Working with Vendors” in the “Policies for CMPs”, and replaced it with the following wording:

“If a CMP works with Vendors who are not registered with the MO, the CMP must make it possible for users to distinguish between Vendors registered with the Framework, and those who are not. CMPs must not mislead others as to the Framework participation of any of the Vendors who are not registered with the MO.”

No other changes have been made to the Policies at this time.

The new Policies Version 2018-10-03.2a replace the previous Version 2018-04-25.2.

Brussels, 3 October 2018 - IAB Europe’s Board of Directors just appointed Wlodzimierz Schmidt, President & CEO of IAB Poland, as Chairman ad interim, succeeding Constantine Kamaras, former Head of Public & International Affairs at IAB Greece who served on the IAB Europe Board for two consecutive terms. The Board also voted to designate Mr. Kamaras Chairman Emeritus.

IAB Europe – whose mission is to promote the development of the digital advertising industry and ensure its sustainability by shaping the regulatory environment and demonstrating the value digital advertising brings to Europe’s economy – remains with the following board members until May 2019.

The Board also voted for IAB Italy to be part of the IAB Europe Executive Committee (ExCo), represented by Sebastiano Cappa. The ExCo is now comprised of the following members:

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Media contacts: 

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About IAB Europe

IAB Europe is the leading European-level industry association for the online advertising ecosystem. Its mission is to promote the development of this innovative sector and ensure its sustainability by shaping the regulatory environment, demonstrating the value digital advertising brings to Europe’s economy, to consumers and to the market, and developing and facilitating the update of harmonised business practices that take account of changing user expectations and enable digital brand advertising to scale in Europe.

Tuesday, November 6

ASTOR Film Lounge, Kurfürstendamm 225, 10719 Berlin, Germany

ExchangeWire’s global conference series — ATS — will return to Berlin on November 6, 2018. ATS Berlin will focus specifically on the programmatic advertising and marketing technology industry in Germany. Supported by ExchangeWire’s global editorial perspective, ATS Berlin 2018 will focus on the technology and tools that underpin programmatic and data-driven advertising, current challenges facing the industry, and future trends and developments witnessed across global markets. ATS Berlin 2017 attracted 200+ industry attendees.

Join Criteo and IAB Europe as we look into the current landscape of cross-channel measurement, examine attribution methodologies when measuring cross-device ROI and dig into why data is critical to build out cross-device identity.

Watch the recording of this webinar to learn how to:

Speakers:

Alison Fennah
Executive Business Advisor, IAB Europe

Stewart Emerson
Product Marketing Director, Criteo

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