Registrations are now open for the Virtual Programmatic Day H2 2018 which will take place on 14 November 2018.
The Virtual Programmatic Day brings together industry experts and thought-leaders to explore the latest trends, drivers and barriers impacting programmatic trading in Europe.
The below list of speakers is not definitive so check back regularly for updates:
Business coach, consultant. Associated with digital marketing for 19 years. She gained her professional experience in Grupa Onet-RAS Polska, Agora S.A. (Gazeta.pl), Gemius S.A., IDMnet (ZPR Media Group). A graduate of the TROP Business Trainers School and a co-trainer the annual edition of the School of Coaches. She conducted training in e-marketing, sales and social skills. For the last 1,5 years she was associated with IAB Polska, where she was responsible for coordinating IAB working groups and cooperation with member companies.
Watch the recording below to gain insight into the results of the AdEx Benchmark 2017 report, the definitive guide to the state of the European digital advertising market, including trends, formats and cross-market comparisons.
The European Digital Advertising market has doubled in size in 5 years reaching €48bn in 2017 compared with €24.8bn in 2012. The market grew by 13.2% in 2017, driven by strong growth in social, mobile and video investment. This webinar dove deeper into trends, formats and market by market growth across Europe.
Daniel Knapp, Executive Director TMT at IHS Markit, IAB Europe’s research partner, presented the key findings of the AdEx Benchmark report. This was followed by a panel discussion between industry leaders commenting on the findings and their perspectives on future trends.
Panelists:
Watch this recording to find out more about:
A graduate of the Warsaw School of Economics in the field of Management and Marketing, with the specialization in Marketing Research.
She joined the Mindshare team in June 2018, where she is responsible for agency’s Digital strategy creation and its supervision. Substantially supervises the FAST and INVENTION teams, is responsible for building a positive image of Mindshare in digital areas and building relationships with media partners.
Before joining Mindshare, she held the position of Digital Director in Mediacom, where she managed a 30-person digital team. She created strategies for Procter & Gamble, Danone, Teva Pharmaceuticals (OTC), Douglas, Jeronimo Martins Drogeries & Pharmacies. The campaigns run by her have repeatedly won prizes in industry competitions like Effie and Innovation Awards. She also developed programmatic competences in the agency and introduced new digital products, including Webscore.
Additionally, she actively works at IAB Polska as a member of the Program Board of the IAB Forum and a member of the Mixx Awards jury. She is a DIMAQ Professional trainer.
In her free time, she is happy to participate in start-up projects such as Whisbear or TopFryzjer.pl. She is a mother of two children, actively practices sports: fitness, skiing and windsurfing.
