Join this webinar to gain insight into best practice in advertising effectiveness and cross-device measurement from the winners of the IAB Europe 2018 Research Awards.
This is the first of two webinars showcasing the winners of the IAB Europe 2018 Research Awards which recognise and celebrate the research projects and the contribution they have made to the development of the digital advertising industry.
The winning case studies of the Brand Advertising Effectiveness, Advertising Solutions, Audience Measurement and Consumer Devices categories will be explored.
The winning case studies to be presented are:
The speakers are:
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Nigel Roth, Managing Director, On Device Research |
Betrand Krug, Head of Digital, Mediametrie |
George Panayiotou, Senior Product Manager, International Advertising, comScore |
Luis Fernando Ruiz Bedoya, Insights and Intelligence Director, OMD Spain |
After registering you will receive a confirmation email containing information about joining the webinar.
Watch the recordings of other IAB Europe webinars on our YouTube channel here.
IAB Europe will reveal the results of its much-anticipated European Programmatic Market Sizing research which will highlight the size, growth and status of the programmatic advertising market in Europe in a dedicated seminar at this year's edition of DMEXCO. Insights from the Attitudes to Programmatic Advertising survey, the industry benchmark on the development of programmatic in Europe will also be shared to reveal the latest buy-side and sell-side drivers, barriers and strategies. The findings of both of these pieces of research will be discussed in a panel of industry leaders and disruptors.
Join us on DMEXCO Day 1, September 12, 14:00 - 14:45, Seminar 8 - Hall 5.1
Add it to your calendar below:
Speakers:
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| Presenter and moderator: Simon Halstead, Chair IAB Europe Programmatic Trading Committee and Head of Open Demand International, Oath | Presenter: Daniel Knapp, Executive Director TMT, IHS Markit | David Goddard, Global Head of Programmatic Trading, BBC Advertising | Gerhard Louw, Head of International Media Management, Deutsche Telekom |
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| Pierre Gauthier, Commercial Director France, NewBase & Adbase France and Board Member, IAB France | Matt Simpson, Joint Investment CEO EMEA, Omnicom Media Group | Leon Siotis, General Manager Supply, SpotX |
You can grab your DMEXCO tickets here.
In addition to this seminar, IAB Europe will be hosted by IAB Switzerland and IAB Austria in Hall 8 - Row B - Number 18 DMEXCO so make sure to schedule a meeting or drop by.
From 10th to 12th october the ProgrammatiCon will welcome international programmatic marketing experts at Schönbrunn Palace in Vienna.
With its 3-day-program the conference is the major event on data-driven advertising within the whole German-speaking area. The agenda features all aspects of programmatic advertising - from automation, machine learning and video ads to media consolidation and brand safety.
This year's highlights:
Save 20% on your ticket!
As event partner we can provide 20% discount on all tickets for IAB Europe members. Please use the promotion code "IAB-Europe-20" in the ticketshop.
ATS London 2018 - Monday, September 10
ATS London returns to the BFI Southbank. Expect to see deep-dive, drilled down discussion, punctuated with ExchangeWire’s industry insights, to provide you with educational content and up to the minute debate and challenge on the issues that really matter.
ATS London 2018 discussions include:
ATS London attracts an audience of more than 500 professionals across the global programmatic media industry, including C-level executives from agencies, advertisers, publishers, trading specialists, and technology providers – a must attend sell-out event every year.
Limited tickets available here
Code: IAB@ATSLondon
ATS returns to Berlin on November 6, 2018
ExchangeWire’s global conference series — ATS — will return to Berlin in November 2018. ATS Berlin will focus specifically on the programmatic advertising and marketing technology industry in Germany.
Supported by ExchangeWire’s global editorial perspective, ATS Berlin 2018 will focus on the technology and tools that underpin programmatic and data-driven advertising, current challenges facing the industry, and future trends and developments witnessed across global markets. ATS Berlin 2017 attracted 200+ industry attendees.
Get your tickets here
Code: IAB@ATSBerlin
Join this webinar to gain insight into the IAB Europe Transparency & Consent Framework.
The IAB Europe Transparency & Consent Framework is an open-source, not-for-profit industry standard that helps all parties in the digital advertising chain ensure that they comply with the EU's General Data Protection Regulation and ePrivacy Directive when processing personal data or accessing and/or storing information on a user's device, such as cookies, advertising identifiers, device identifiers and other tracking technologies.
We are pleased to invite you to the next IAB Europe Transparency & Consent Framework Webinar, which will take place on Tuesday 25 September at 15.30 – 18.00 CEST.
With this webinar, IAB Europe aims to offer a complete overview of the Transparency & Consent Framework to date including a deep dive into:
Speakers include:
To attend this webinar, please register here: https://attendee.gotowebinar.com/register/1660565315784997889
Please find the agenda outline below:
The IAB Europe Using Data Effectively in Programmatic White Paper (first published in November 2016) has been updated to reflect the changing nature of the European data landscape. This updated version includes revised content with an additional section covering GDPR considerations and new case studies.
Ben Geach (Global Product Strategy Director at Oracle Data Cloud) led the white paper update with input from Thomas Park (Senior Product Director, Advertising Products at Adform) and Chris Hartsuiker (Manager, Privacy and Public Policy at IAB Europe).
Ben commented:
“Updating this white paper has been necessary in light of the changing data landscape within Europe. It’s critical the ecosystem is well educated about how to use data for their success criteria - both knowing when to use different data types and when not to. We're on a journey to becoming a more data literate industry, to really understand the value captured in data. This market-wide renaissance will create a space for more impactful insights than ever before. The white paper acts as a practical guide to achieve this.”
The V 2.0 white paper addresses:
Download the paper below
Join this webinar in which we will share and explore the findings of the latest IAB Europe Digital Brand Advertising and Measurement Report.
There is a disparity between vision and reality in measurement of digital brand advertising campaigns, according to the latest IAB Europe Digital Brand Advertising and Measurement Report.
IAB Europe is hosting a webinar to dive deeper into the findings of the report including digital measurement priorities across stakeholders, metrics for determining digital advertising quality and KPIs for determining digital brand advertising success.
Attend this webinar to find out more about:
A presentation of the report findings will be followed by a panel discussion.
Confirmed speakers:
This 50-minute webinar took a look at two exciting technologies which are transforming the face of advertising today: digital audio and DOOH. Watch the recording as our speakers examine the key aspects of digital audio courtesy of Xaxis, followed by a case study on DOOH which highlights the set-up and underlying mechanisms for such a campaign. The case study was presented by OMD. The webinar concluded with a Q&A session.
Moderator:
Luís Marinho-Falcao is the director of operations of IAB Portugal & CEO of Rikhozi Burson-Marsteller, the PR company he founded in Mozambique in 2010. This was after 25 years in marketing communications that saw him founding Ogilvy Interactive in Lisbon, heading operations for Wunderman Worldwide in Istanbul, relaunching the BMW Group in Portugal in 2003 and becoming the executive director of the Ogilvy Group in Maputo in 2008. He is fluent in 4 languages and can get by in two more.
Speakers:
Jack Paget is the Audio & Mobile Product Manager for Xaxis UK & Pan-Regional. He started his career working with publishers at Criteo in 2013, before moving to work with agencies and direct clients at Rocketfuel, running multi-market global campaigns delivering for Hilton Hotels. In 2015 he joined GroupM UK to help launch and run the GroupM Supply Marketplace (GMSM) which was a private exchange built to serve internal GroupM entities with Premium, brand safe and high hygiene factor inventory across display and video. Currently he is spearheading audio product developments for Xaxis UK and is working with counterparts across the globe to expand their Audio capabilities. Jack is a keen ‘odd-traveller’ with trips ranging from driving to Mongolia in an ambulance to cycling to Amsterdam on a 1970s Tandem.
Ezgi Doganay Aksit is Associate Digital Director at OMD Turkey. She's been working in the digital media industry for 9 years and worked at the biggest global agencies. Her career started in London at Carat Global. She has experience through a wide range of clients from FMCG giants (Procter&Gamble) to automotive (Mercedes-Benz, Nissan) and many more. Currently she is responsible for most of the global pod at OMD Turkey such as HP, Nissan, Disney. Apart from her daily job she built her own lifestyle blog called www.theurbanmelody.com focusing more in health&wellness and travel. She is also a Pilates instructor and teaches Pilates after her office job.
Gökberk Ertunç is Senior Programmatic Executive at OMD Turkey. He is a Linux and Open Source enthusiast. He was a SEO specialist for several Local brands in his previous roles since his graduation from Media and Psychology. He started in the Accuen Team at OMD Turkey. His responsibilities ranged from IO based buyings to transforming programmatic demand channel PMP and Automated Guaranteed deals. From 2015 till 2017 he was responsible for Turkish Airlines campaign spanning over 80 countries in EMEA and Global. From IO based buyings to Private marketplace deals, he has been responsible for all of programmatic transformation in OMD Turkey.
Brussels, 17 July 2018 – The draft Code of Practice on Disinformation, drawn up by IAB Europe alongside other stakeholders from online advertising and platforms sectors[1], was presented today at the meeting of the Multi-stakeholder Forum on Disinformation. European Commissioner Mariya Gabriel (Digital Economy and Society) participated in the meeting and welcomed the inclusive and constructive process that led to the first iteration of the Code.
The draft Code was developed by a Working Group designated by DG CONNECT in the context of the Multi-stakeholder Forum on Disinformation (‘Forum’), of which the Working Group is part. IAB Europe is a member of the Working Group.
The draft Code will now be reviewed by the advisory group of stakeholders within the Forum, the Sounding Board, whose feedback is expected during September[2].
The Forum was formed upon the recommendation deriving from the Commission’s Communication on tackling online disinformation published in April 2018, building on the work of the High-Level Expert Group on Fake News and Disinformation convened by DG CONNECT in January 2018.
“The legitimate online ecosystem provides an infrastructure that can be misused by bad actors to deceive and confuse citizens, making it more difficult for them to make fact-based judgments, and ultimately undermining our democracies,” said Townsend Feehan, IAB Europe CEO. “The same ecosystem is also a powerful platform for the democratic dissemination of information and views. All stakeholders need to work together to reduce the opportunities for misuse. We are pleased to have had the opportunity to participate in this exercise under the leadership of DG CONNECT.”
Though all manifestations of online disinformation do not leverage, or relate to, advertising, it is important to acknowledge the real-life scenarios where digital advertising may facilitate the creation and propagation of disinformation, for example, by inadvertently enabling the placing of legitimate advertising on websites enabling disinformation. “IAB Europe members are committed to continuing to invest in brand safety tools that reduce or eliminate such ad misplacement, because it is the right thing to do and is in the best interest of the brands involved”, said Feehan.
IAB Europe encourages continued EU-level investment in research to better understand the scope and nature of online disinformation, and in consumer education, notably in the area of media literacy, to increase people’s ability critically to assess information they receive.
We are looking forward to hearing the Sounding Board’s views on the draft Code, and to continuing to collaborate with others across the ecosystem on this major challenge.
Contact
Greg Mroczkowski, Public Policy Manager at IAB Europe (mroczkowski@iabeurope.eu, +32 4830 58 203)
About IAB Europe
IAB Europe is the leading European-level industry association for the digital media and advertising industry. Its mission is to promote the development of this innovative sector and ensure its sustainability by shaping the regulatory environment, demonstrating the value digital advertising brings to Europe’s economy, to consumers and to the market, and developing and facilitating the uptake of harmonised business practices that take account of changing user expectations and enable digital brand advertising to scale in Europe.
[1] Working Group comprises of the following members: Google, Facebook, Twitter, Mozilla, EDIMA, EASA, WFA, AIM, IAB Europe, EACA.
[2] Sounding Board comprises of the following members: EBU, EFJ, NME, ACT, EPC, AER, EMMA, ENPA, BEUC, IFCN, Poynter, Bilyana Petkova (Maastricht University), Oreste Pollicino (Bocconi University), Giovanni Riotta (LUISS/Princeton University), Ravi Kiran Vatrapu (Copenhagen Business School).
Brussels and London, 11th July 2018 – In association with IAB Europe, Xaxis conducted a pan-European survey to understand the current and future impact of Artificial Intelligence (AI) on digital advertising. The results of this survey have been published in the ‘Artificial Intelligence: myth vs. reality in the digital advertising world’ report today.
The survey1 sought the views of 1,000+ decision makers across the industry including advertisers, agencies, publishers, and intermediaries.
The report identified that decision makers from all parts of the industry recognise the significant value AI can bring to achieve results across the digital advertising ecosystem.
Many respondents agreed with the statement that ‘AI will be the next industrial revolution’, with the potential to deliver instrumental change in the digital advertising industry.
However, there is work to do in terms of reliability and trust; respondents highlighted the key concerns facing AI in digital advertising as relying less on human control, and the ability to gain trustworthy insights. It’s about maintaining a positive and productive balance between AI, a human workforce, and end customers, the study found.
The key findings of the survey are:
Townsend Feehan, CEO of IAB Europe said: “A thriving digital ecosystem depends on advertising powered by innovation, creativity and efficiency. We are pleased to have worked with Xaxis on this research which highlights that the application of Artificial Intelligence in digital advertising can deliver better targeting, optimisation and business growth.”
John Wittesaele, President EMEA, Xaxis said: “The most powerful, and largely unfulfilled, potential of AI lies in the bigger picture, in its ability to optimise towards business outcomes rather than simple metrics."
For more information, please contact:
Leanne Mackee, Xaxis EMEA (leanne.mackee@xaxis.com)
Marie-Clare Puffett, IAB Europe (puffett@iabeurope.eu)
1 About the Xaxis in association with IAB Europe Understanding the current and future impact of Artificial Intelligence survey
Xaxis, in association with IAB Europe, conducted a survey to uncover the opinions and attitudes towards Artificial Intelligence (referred to as AI in this report) in the digital ad tech industry.
The objective was to learn how recent innovations in AI technology can impact business operations, with the goal to dispel the myths of AI and provide a realistic view of how it is being used to achieve results. It aimed to illustrate how the advertising ecosystem and all of its stakeholders including publishers, brand advertisers and media agencies are currently using AI.
The survey asked about:
About Xaxis
Xaxis is The Outcome Media Company. We combine unique brand-safe media access, unrivalled programmatic expertise, and 360-degree data with proprietary artificial intelligence to help global brands achieve the outcomes they value from their digital media investments. Xaxis offers managed programmatic services in 47 markets, including North America, Europe, Asia Pacific, Latin America, the Middle East, and Africa.
About IAB Europe
IAB Europe is the leading European-level industry association for the digital advertising ecosystem. Its mission is to promote the development of this innovative sector and ensure its sustainability by shaping the regulatory environment, demonstrating the value digital advertising brings to Europe’s economy, to consumers and to the market, and developing and facilitating the uptake of harmonised business practices that take account of changing user expectations and enable digital brand advertising to scale in Europe.
In association with IAB Europe, Xaxis conducted a pan-European survey to understand the current and future impact of Artificial Intelligence (AI) on digital advertising. The results of this survey are published in this report.
The survey sought the views of 1,000+ decision makers across the industry including advertisers, agencies, publishers, and intermediaries.
The report identified that decision makers from all parts of the industry recognise the significant value AI can bring to achieve results across the digital advertising ecosystem.
Many respondents agreed with the statement that ‘AI will be the next industrial revolution’, with the potential to deliver instrumental change in the digital advertising industry.
However, there is work to do in terms of reliability and trust; respondents highlighted the key concerns facing AI in digital advertising as relying less on human control, and the ability to gain trustworthy insights. It’s about maintaining a positive and productive balance between AI, a human workforce, and end customers, the study found.
The key findings of the survey are:
Download the full report below:
Developed under the guidance of the IAB Europe Education & Training Committe in concert with the IAB Europe Research Committee, this survey aims to cover a series of critical areas of the digital training and human capital in the online ecosystem, identifying:
The survey will not take longer than 15 minutes to complete and will close on Friday, 7 September. Please pass on this survey to any relevant colleagues in your organisation or market.
All participants will receive a copy of the report.
