Milan, 24 May - IAB Europe is pleased to announce the winners of its 2018 Research Awards; On Device Research, Inskin Media, OMD EMEA, OMD Spain, Oath, comScore, BBC Global News Limited and Médiamétrie.

The awards recognise and celebrate the research projects and the contribution they have made to the development of the digital advertising industry. The winners were announced last night at the gala dinner held as part of IAB Europe’s Interact conference in Milan.

Alison Fennah, Executive Business Advisor at IAB Europe said: “Congratulations to all of the 2018 IAB Europe Research Award winners and highly commended entries, whose projects will become part of IAB Europe’s best practice libraries used and referenced by industry professionals.”

Paul Hardcastle, Chair of the Jury and Research Director at Oath said: “I was pleased to see a high level of innovation in digital research projects across Europe in this year’s competition. Showcasing this best practice is important to the continued development of research into digital advertising development.”

The 2018 award winners:

The Jury was Chaired by Paul Hardcastle, Research Director at Oath who was joined by Tony Evans, Director of Marketing Science EMEA at Facebook, Geir Jangas, Director of Advertising at Schibsted, Pawel Kolenda, Research Director at IAB Poland and Vice-Chair of the IAB Europe Research Committee, Louise Twycross-Lewis, Senior Research and Social Insight Consulting Director at Wavemaker UK and Stephanie Matthews, Commercial Audiences Manager ITV.

For more information, please contact:

Marie-Clare Puffett, IAB Europe (puffett@iabeurope.eu)

About IAB Europe

IAB Europe is the leading European-level industry association for the digital advertising ecosystem. Its mission is to promote the development of this innovative sector and ensure its sustainability by shaping the regulatory environment, demonstrating the value digital advertising brings to Europe’s economy, to consumers and to the market, and developing and facilitating the uptake of harmonised business practices that take account of changing user expectations and enable digital brand advertising to scale in Europe.

Milan, 24 May 2018 - IAB Europe is pleased to announce the Winners of the 2018 MIXX Awards Europe: People Initiative, MediaCom, LDV United, Initiative Russia, RAFINERI, Havas Media, DBi, Ecselis, Golin and MullenLowe Romania, AKBANK and Ekstra Bladet.

The awards recognise and celebrate the year’s best digital advertising campaigns in Europe.

The winners were announced last night at the gala dinner held as part of IAB Europe’s Interact conference in Milan.

Alison Fennah, Executive Business Advisor for IAB Europe said: “Congratulations to all of our 2018 MIXX Award Europe 2018 winners, whose campaigns will be showcased to educate the market place about what works and why in digital marketing.”

Anna Lubowska, Chair of the Jury and CEO at GroupM Poland said: “Chairing the Jury and reviewing so many award-winning campaigns has been an insightful and challenging process. We are pleased to award some great campaigns from across Europe which showcase creativity, effectiveness and innovation.”

The 2018 award winners are:

GRAND PRIX

People Initiative
From Inside the Plot

The Jury was Chaired by Anna Lubowska, CEO at GroupM Poland and is joined Peter Drake, Executive Creative Director at DigitasLBi, Dan Watson, Digital Director at Carat, Daniel Bischoff, Marketing Director at RTL AdConnect, Ann Maes, Co-Founder at Flrish, Hossein Houssaini, Global Head of Programmatic Solutions at Havas, Libby Stroud-Kroon, Global Marketing Manager – Digital and Content for Johnnie Walker at Diageo and Roberto Zanaboni, Head of Digital Advertising, Rcs Media Group SpA.

More information about the jury members can be found online here.

For more information, please contact:

Marie-Clare Puffett, IAB Europe (puffett@iabeurope.eu)

About IAB Europe

IAB Europe is the leading European-level industry association for the digital advertising ecosystem. Its mission is to promote the development of this innovative sector and ensure its sustainability by shaping the regulatory environment, demonstrating the value digital advertising brings to Europe’s economy, to consumers and to the market, and developing and facilitating the uptake of harmonised business practices that take account of changing user expectations and enable digital brand advertising to scale in Europe.

The European Digital Advertising market has doubled in size in 5 years

The European Digital Advertising market reached €48bn in 2017 compared with €24.8bn in 2012

The AdEx Benchmark study is the definitive guide to the state of the European digital advertising market and is now in its twelfth year. A total of twenty markets grew double-digit. Mobile dominated with double-digit growth in all 27 markets in the study. Mobile display grew by more than 40% and now accounts for 42% of total display advertising whilst video now accounts for more than a quarter of total display. Social grew at a similar rate at 38% and increased its share of display whilst video grew by 4x the rate of non-video display at 35%. The growth in video is driven by out-stream advertising which experienced a 73.4% growth compared with in-stream at 6.9%.

Townsend Feehan, CEO of IAB Europe, commented “The digital advertising industry has experienced another year of strong double-digit growth in Europe confirming its role in underpinning the delivery of digital content and consumer experiences. With GDPR coming into force in just three days’ time we are at a crossroads for the industry and we must continue to improve user experiences as well as highlight the contribution that digital advertising makes to the European economy.”

The IAB Europe AdEx Benchmark study divides the digital ad market into three categories: Display, Search and Classifieds and Directories. Growth in these advertising formats has been underpinned by shifting uses in devices and changing consumption patterns.

Display advertising outperformed search and classifieds with a growth rate of 14.9% to a value of €19.3bn. Search is still the largest online advertising category in terms of revenue with a growth of 14.4% and a market value of €21.9bn.

Daniel Knapp, Executive Director TMT at IHS Markit, said “Social, mobile, video and search were the growth drivers behind digital advertising in Europe in 2017. They stand for the power of connection, location, emotion and path to purchase that make digital advertising so versatile and indispensable for today’s brands.”

The top 3 individual growth markets reveal strong growth in the CEE region:

1. Belarus – 33.9%
2. Serbia – 23.7%
3. Russia – 21.9%

There was also strong growth in the most mature markets (in line with or above the European average) such as the UK (14.3%), Norway (16.6%), Sweden (18.4%), Switzerland (12.5%) and Denmark (9.7%) demonstrating that maturity doesn’t hinder opportunity for further innovation and growth.

Top 10 rankings (by market size)

1. UK – €15.6bn
2. Germany – €6.6bn
3. France – €5.1bn
4. Russia – €3.3bn
5. Italy - €2.6bn
6. Sweden– €1.8bn
7. Netherlands – €1.8bn
8. Switzerland – €1.8bn
9. Spain – €1.8bn
10. Belgium – €1bn 

For more information, please contact:

Alison Fennah, IAB Europe (fennah@iabeurope.eu)

Marie-Clare Puffett, IAB Europe (puffett@iabeurope.eu)

You can download the study below:

The European Digital Advertising market reached €48bn in 2017 compared with €24.8bn in 2012

Milan, 23 May 2018 – At its annual Interact conference today, IAB Europe announced that digital advertising grew 13.2% in 2017 to €48bn, driven by strong growth in social, mobile and video investment.

The AdEx Benchmark study is the definitive guide to the state of the European digital advertising market and is now in its twelfth year. A total of twenty markets grew double-digit. Mobile dominated with double-digit growth in all 27 markets in the study. Mobile display grew by more than 40% and now accounts for 42% of total display advertising whilst video now accounts for more than a quarter of total display. Social grew at a similar rate at 38% and increased its share of display whilst video grew by 4x the rate of non-video display at 35%. The growth in video is driven by out-stream advertising which experienced a 73.4% growth compared with in-stream at 6.9%.

Townsend Feehan, CEO of IAB Europe, commented “The digital advertising industry has experienced another year of strong double-digit growth in Europe confirming its role in underpinning the delivery of digital content and consumer experiences. With GDPR coming into force in just three days’ time we are at a crossroads for the industry and we must continue to improve user experiences as well as highlight the contribution that digital advertising makes to the European economy.”

The IAB Europe AdEx Benchmark study divides the digital ad market into three categories: Display, Search and Classifieds and Directories. Growth in these advertising formats has been underpinned by shifting uses in devices and changing consumption patterns.

Display advertising outperformed search and classifieds with a growth rate of 14.9% to a value of €19.3bn. Search is still the largest online advertising category in terms of revenue with a growth of 14.4% and a market value of €21.9bn.

Daniel Knapp, Executive Director TMT at IHS Markit, said “Social, mobile, video and search were the growth drivers behind digital advertising in Europe in 2017. They stand for the power of connection, location, emotion and path to purchase that make digital advertising so versatile and indispensable for today’s brands.”

The top 3 individual growth markets reveal strong growth in the CEE region:

1. Belarus – 33.9%
2. Serbia – 23.7%
3. Russia – 21.9%

There was also strong growth in the most mature markets (in line with or above the European average) such as the UK (14.3%), Norway (16.6%), Sweden (18.4%), Switzerland (12.5%) and Denmark (9.7%) demonstrating that maturity doesn’t hinder opportunity for further innovation and growth.

Top 10 rankings (by market size)

1. UK – €15.6bn
2. Germany – €6.6bn
3. France – €5.1bn
4. Russia – €3.3bn
5. Italy - €2.6bn
6. Sweden– €1.8bn
7. Netherlands – €1.8bn
8. Switzerland – €1.8bn
9. Spain – €1.8bn
10. Belgium – €1bn 

The study is available here

For more information, please contact:

Alison Fennah, IAB Europe (fennah@iabeurope.eu)

Marie-Clare Puffett, IAB Europe (puffett@iabeurope.eu)

About IAB Europe

IAB Europe is the leading European-level industry association for the digital advertising ecosystem. Its mission is to promote the development of this innovative sector and ensure its sustainability by shaping the regulatory environment, demonstrating the value digital advertising brings to Europe’s economy, to consumers and to the market, and developing and facilitating the uptake of harmonised business practices that take account of changing user expectations and enable digital brand advertising to scale in Europe.

About the AdEx Benchmark study

The data has been compiled by IAB Europe based on information provided by the national IAB offices around Europe. It is then processed and analysed by IHS Markit. The report includes market size and value information for 2017 for the following markets: Austria, Belarus, Belgium, Bulgaria, Croatia, Czech Republic, Denmark, Finland, France, Germany, Greece, Hungary, Ireland, Italy, the Netherlands, Norway, Poland, Slovenia, Romania, Russia, Spain, Slovakia, Serbia, Turkey, Sweden, Switzerland and the UK. The data represents the calendar year 2017 January- December. This is the eleventh AdEx Benchmark study which began in the calendar year 2006.

Display includes PC-based and mobile banners, rich media and video formats.

See further explanatory note on data below.

About IHS Markit Technology, Media & Telecom’s Advertising Intelligence Service

IHS Markit Advertising Intelligence Service provides its clients with a holistic and global view of a rapidly evolving advertising and marketing landscape. Developed and maintained by a team of expert analysts, it offers accurate, continuously updated market data, forecasts and reports that give our clients deep perspective on a dynamic advertising market. As the only global product that offers the same detail and scope for both established and emerging media we provide a unique, independent and objective view.

About IHS Markit (www.ihsmarkit.com)

IHS Markit (Nasdaq: INFO) is a world leader in critical information, analytics and solutions for the major industries and markets that drive economies worldwide. The company delivers next-generation information, analytics and solutions to customers in business, finance and government, improving their operational efficiency and providing deep insights that lead to well-informed, confident decisions. IHS Markit has more than 50,000 key business and government customers, including 85 percent of the Fortune Global 500 and the world’s leading financial institutions.  Headquartered in London, IHS Markit is committed to sustainable, profitable growth.

IHS Markit is a registered trademark of IHS Markit Ltd. All other company and product names may be trademarks of their respective owners © 2017 IHS Markit Ltd. All rights reserved.