Held in Milan on 23-24 May, IAB Europe’s annual 2-day conference Interact 2018 featured a keynote speech by Amelia Torode, Founder, The Fawnbrake Collective.
The importance of digital advertising to business growth will only increase – but that doesn’t make the future of digital advertising any more predictable. To thrive, businesses must embrace the continual disruption that is characteristic of the digital landscape. Brand strategist Amelia Torode examines the practical changes that they can make, in order to do so: not just executing digital transformation programmes, but building business strategies, workplace cultures and supplier relationships that are optimised for on-going change. Check it HERE.
Held in Milan on 23-24 May, IAB Europe’s annual 2-day conference Interact 2018 featured a keynote speech by Mark Howe, Managing Director Agencies Europe Middle East & Africa Google
Digital advertising has been helping businesses and brands grow for many years, yet the industry itself faced major growing pains over the past year. It is time for us to collectively set our ambitions higher — for consumers, advertisers, and content owners alike. In doing so, we’ll help ensure the internet remains the free, open, pluralistic place it is today and help businesses of all sizes grow. Join Google’s Mark Howe as he explores key areas of progress over the past year and outlines our vision and plans for the year ahead, as we work to build an advertising ecosystem that works for everyone. Check it HERE.
Held in Milan on 23-24 May, IAB Europe’s annual 2-day conference Interact 2018 featured a presentation by Luca Achille Sepe, Chief Executive Officer & Founder SHAA
The phenomenon of digital transformation is bringing with it a radical change in the digital experience strategies and approaches being deployed by businesses. Consequently, there is a need for concrete solutions that are aligned with the rapid transformation taking place and that address the new needs and habits of digital users.SHAA’s response is to deploy interactivity as a key tool for injecting new value into digital experiences. We aim to give users the opportunity to experience dynamic, highly personalized content and to this end have developed a broad range of interactive solutions that generate high levels of engagement and offer maximum levels of performance.
A recurring theme in the feedback we are getting from the market on the Transparency & Consent Framework (TCF or “the Framework”) is that it increases the degree of legal liability that publishers bear under EU data protection rules, notably by forcing them to assume full liability for actions by third parties that are beyond their control.
In fact, nothing could be further from the truth. The TCF does not create new rules on liability, nor does it alter existing ones. Those rules are regulated by law and by contract, neither of which is affected by the Framework. The GDPR states that controllers are responsible, and therefore liable, for the processing of personal data they control. A controller is also liable for processing done on its behalf by processors under its control, unless the processor acted against the instructions of the controller.
In addition, liability is regulated through other law, such as tort law, and contract law. In many cases companies will contractually stipulate where liability lies – agreeing amongst themselves how to share it out as part of a normal commercial negotiation. Such contracts are typically concluded between publishers and their third-party partners, something that will not change under the GDPR or the TCF.
The Framework allows publishers to provide consumers transparency into the third-party partners they work with, and to obtain and transmit user consent signals to those partners. Indeed, the reason we need these signals is that third parties must comply with the GDPR’s transparency requirements and, where they are leveraging the consent legal basis, must be able to demonstrate that the user has indeed consented. These things are only possible if there is a signal.
For example, if a publisher lets a third party know that it has not provided transparency into on behalf of a third party, and has not obtained consent on behalf of a third party (maybe because the publisher doesn’t work with that third party), and that third party starts processing personal data regardless, the publisher is now able to demonstrate that it has duly informed the third party of all relevant facts allowing blame and liability to be established clearly with the third party that has engaged in unlawful processing despite better knowledge.
If anything, publishers are in a better position implementing the Framework than they were pre-GDPR. This is because thanks to the audit trail it creates in order to convey information up the delivery chain, the Framework will make it possible to detect what parties were acting without the necessary legal basis, so that liability can be correctly apportioned.
This article was originally posted here.
Digital video advertising investment on mobile has overtaken desktop according to both advertisers and agencies in the second annual IAB Europe Attitudes to Digital Video Advertising research. Investment in digital video has increased across all devices but mobile and connected TV standout as the key drivers.
IAB Europe is hosting a webinar to dive deeper into the findings of the report including the current digital video adoption, drivers, challenges and strategies of both buy and sell-side stakeholders.
Confirmed speakers:
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| Ben Geach (presenter) Director Global Product Strategy Oracle |
Caroline Hugonenc VP Research Teads |
Paul Astbury Head of Specialist Sales Integral Ad Science |
Melissa Roberts Head of Video Market Development EMEA AppNexus |
After registering you will receive a confirmation email containing information about joining the webinar.
We are also surveying the industry about the current drivers and concerns that are impacting programmatic investment – take part here.
Held in Milan on 23-24 May, IAB Europe’s annual 2-day conference Interact 2018 featured a presentation by Meindert van den Heuvel, Managing Director Interbest Outdoor Media
Overview of the DOOH developments in the Dutch market
Held in Milan on 23-24 May, IAB Europe’s annual 2-day conference Interact 2018 featured a training by Matthias Matthiesen, Director Public Policy & Privacy and Chris Hartsuiker, Public Policy Officer, IAB Europe.
Which provisions in the General Data Protection Regulation are the most relevant to digital publishers and advertisers? What is the guidance of the European Data Protection Board (former Article 29 Working party) on these topics? This training session, provided by IAB Europe will provide insight into applying the GDPR to the digital advertising supply chain.
Held in Milan on 23-24 May, IAB Europe’s annual 2-day conference Interact 2018 featured a keynote speech by Randall Rothenberg, Chief Executive Officer IAB
Across virtually all product and service categories and segments, the conventional source of differentiation and value is shifting from high-barrier-to-entry, capital-intensive, owned-and-operated supply chains, to low-barrier-to-entry, capital-flexible, leased and rented supply chains – and value extraction, historically managed through cumbersome, third-party processes, is now being accomplished via direct relationships between brands and consumers. CEO Randall Rothenberg details IAB’s groundbreaking research into the new world of Direct Brands – and their implications for media, advertising, and marketing.
Held in Milan on 23-24 May, IAB Europe’s annual 2-day conference Interact 2018 featured a presentation by Caroline Hugonenc, Global Vice President Research, Teads
The 10 rules to reinvent the ad experience on Mobile leveraging technology and data
Held in Milan on 23-24 May, IAB Europe’s annual 2-day conference Interact 2018 featured a training by Wilfried Schobeiri, Chief Technology Officer, MediaMath and Matthias Matthiesen, Director Public Policy & Privacy IAB Europe
Following up on the plenary session from DAY 1 on IAB Europe’s GDPR Transparency & Consent Framework this training session presented by IAB Europe will offer the opportunity to ask any questions you may still have regarding the implementation of the Framework from the Global Vendor List to ensuring the best possible User Experience.
Held in Milan on 23-24 May, IAB Europe’s annual 2-day conference Interact 2018 featured a keynote speech by Anita Caras, Director Sales Insights EMEA OATH.
Ever wonder where brand love comes from? So did Oath. Oath has found out by looking at the many underlying drivers of brand love in our latest global consumer research study. We all know what love feels like, and we know getting your consumers to love your brand is more important today than ever before. But WHY does a consumer love a brand? What does that relationship look like?
Held in Milan on 23-24 May, IAB Europe’s annual 2-day conference Interact 2018 featured a keynote speech by Fabrizio Angelini, CEO Sensemakers, comScore Italia
In a country still dominated by TV (with an average of 4 hours per user per day and more than 50% of media investment) online players are struggling to get consumers’ attention. While the shift to mobile is concentrating traffic on OTT, online video and entertainment players are showing great potential for growth. comScore will show the latest data and key trends in the Italian market, while Auditel will explain how it is building one of the most sophisticated cross-media measurement systems to foster market development.
