In this member-only webinar, a number of national market representatives provide an update on:
• Key programmatic challenges
• Programmatic market size and growth
• Current local / IAB programmatic initiatives
The webinar recording is available here.
European digital advertising continues to experience double-digit growth; in the first half of 2017 it grew by 11.5% to €22.2bn from €20.2bn in H1 2016.
In this webinar, Daniel Knapp, Executive Director TMT, IHS Markit dove deeper into the trends and formats driving growth across Europe.
Watch this. webinar recording to find out more about:
The AdEx Benchmark H1 2017 report can be downloaded here.
You can watch the recording of this event here.
Following the success of the first Virtual Programmatic Day in 2017, IAB Europe will be holding two in 2018. The first Virtual Programmatic Day will take place on 19 April.
The Virtual Programmatic Day H1 is an online event that will explore the key areas impacting programmatic trading including GDPR, auction dynamics and transparency and trust.
Please download the agenda for this event here.
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The recording of this webinar is available here.
Wednesday 14 March 15.00 CET / 14.00 GMT
Join this webinar in which we will explore the transparency and trust challenges in the digital advertising supply chain and industry driven solutions.
Register here
Following on from the publication of the IAB Europe Transparency Guide, we are hosting a webinar to dive deeper into transparency concerns in the supply chain and explore the applications of the Transparency Guide and other industry initiatives.
The IAB Europe Transparency Guide aims to improve transparency in the digital advertising supply chain in the areas of data, cost and inventory source. The guide provides questions for each stakeholder category to be asked at different stages of the supply chain.
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After registering you will receive a confirmation email containing information about joining the webinar.
Brussels, 02 February 2018 – 2015 saw IAB Europe endorsing the Google Digital Workshop. Designed as a one-stop shop for mastering digital marketing, the programme developed by Google is an exhaustive take on digital training, covering 26 topics (as of last year) and culminating in the Digital Workshop certificate of The Fundamentals of Digital Marketing .
With three new modules added in 2017 (Plan your online business strategy, Get started with content marketing, and Turn data into insights), Google sought and received a renewed endorsement from IAB Europe. The IAB Europe Endorsement aims to give recognition to those programmes which meet a series of criteria - chief of which are brand-neutrality (where applicable) as well as accuracy and thoroughness of topic covered. These programmes are awarded the coveted “IAB Europe Endorsed” seal, a confirmation of the high-standards of training they set and concrete contribution they bring to the industry.
“We are delighted to have renewed the Endorsement for Google Digital Workshop, one of the flagship digital training programmes currently available for professionals, business owners, and digital enthusiasts seeking a career in online. Training initiatives such as this are particularly vital during this period of flux for the industry, when seasoned vets and newcomers alike need to keep abreast of the developments and breakthroughs in all areas connected to digital. Programmes such as Google’s Digital Workshop are not only making great strides in offsetting the digital skill shortage the market is currently facing, they are building the future of the industry” said Townsend Feehan, CEO, IAB Europe.
The integrated approach taken by Google in building its Digital Workshop is where the strength of the programme lies. Each of the aforementioned 26 topics comes with several lessons and completing them all results in a certification bound to add value to any CV poised to take the next generation of digital industry experts by storm. All this content is supplemented by bonus materials, coaching and live training sessions.
“Opening up the opportunity of digital technology for everyone is at the heart of Google’s work. In Europe, and now in the Middle East and Africa, we've been working with partners to help everyone, whether in work, studying or unemployed, to grow their skills, careers, and businesses through Google's training, tailored to each country. We are proud to have trained 4M people through our Digital Workshop program in 53 countries in the region - and are delighted to have IAB Europe recognise and endorse our efforts”, said Matt Brittin, Google EMEA President.
About - Google Digital Workshop
Google Digital Workshop provides free digital skills training courses, tools and in-person coaching to help people get the right skills to find a job, advance their career or grow their business. It offers flexible and personalised learning plans and provides a certificate endorsed by IAB Europe upon the digital marketing course completion to help graduates boost their LinkedIn profile and CV.
You can find out more about the Google Digital Workshop here.
About the IAB Europe Endorsement Programme
As a main building block in IAB Europe’s plan to support education and training initiatives in Europe, the Endorsement Programme comes as a collaborative, easy to implement, and high impact project. Its main goal is to provide additional visibility and weight to high-quality training programmes developed by members and partners.
More information on this initiative by IAB Europe can be found here.
We’re looking forward to seeing you in Milan for Interact 2018 on the 23-24 May 2018.
Digital is accepted as a disruptive force. But what happens when the digital landscape itself faces radical change? How are Europe’s leaders preparing their people and their businesses? The importance of digital advertising to business growth will only increase. This year IAB Europe’s Interact brings you stakeholders who will share their vision of the industry in 2018 and beyond.
This year, IAB Europe will also make a €5 donation to the Worldwide Fund for Nature (WWF) for every delegate attending Interact 2018.
