Moderated Panel discussion: Understanding why EU privacy policy is now business-critical

European regulators have data-driven advertising squarely in their sights. Privacy activists are winning more and more adherents to the idea that, with online tracking, our industry is on the wrong side of history. How did we get here? What is the way forward, especially as the gulf between Europe’s policy framework and that of the US seems to be widening?

• Frederik Borgesius, Researcher, Institute for Information Law (IViR), University of Amsterdam

Slides Here.

Moderated panel discussion: Is complexity the enemy of quality in advertising? 

In a world of complexity and incompatible standards, how can we get the clear view that we need to drive better advertising? We report on IAB Europe’s Quality Initiative, and explore the implications of new research for the industry’s measurement priorities.

• Philipp von Hilgers, Managing Director, Meetrics
• Alex Tait, Independent Consultant
• Karim Attia, Chair, IAB Europe Brand Advertising Committee
• Björn Kaspring, BVDW/IAB Germany Marketing Quality Group
• James Harris, Global Chief Digital Officer, Carat
• Suzanne McElligott, CEO, IAB Ireland (Moderator)

HERE

Keynote: Internet of Things: plenty of new digital touch points, or the end of advertising as we know it? Stephan Noller, Managing Director, uBirch

Slides HERE.