Category: |
Virtual and Augmented Reality |
Award: |
GOLD |
Agency: |
Framestore |
Campaign: |
Fantastic Beasts and Where to Find Them |
Watch it here.
Category: |
Virtual and Augmented Reality |
Award: |
SILVER |
Agency: |
KADEI |
Campaign: |
Storytelling in Augmented Reality |
Category: |
Campaign Effectiveness |
Award: |
GOLD |
Agency: |
DDB Brussels |
Campaign: |
STARDUST FOR BOWIE |
Watch it here.
Category: |
Campaign Effectiveness |
Award: |
SILVER |
Agency: |
First Content Studio |
Campaign: |
IAM12 |
Watch it here.
Category: |
Campaign Effectiveness |
Award: |
BRONZE |
Agency: |
Pure New Media |
Campaign: |
Allianz Yolda |
Watch it here.
Category: |
Programmatic Advertising |
Award: |
GOLD |
Agency: |
Mindshare Turkey |
Campaign: |
Last Chance |
Watch it here.
Category: |
Programmatic Advertising |
Award: |
SILVER |
Agency: |
Bluerank Sp. z o.o. |
Campaign: |
Data-driven car selling campaign! Success story of personalization campaign for Mitsubishi. |
Watch it here.
Category: |
Programmatic Advertising |
Award: |
BRONZE |
Agency: |
Mindshare Turkey |
Campaign: |
Knorr Programmatic OOH |
Watch it here.
Category: |
Integrated Advertising |
Award: |
GOLD |
Agency: |
Mindshare Turkey |
Campaign: |
Spark Brilliance |
Watch it here.
Category: |
Integrated Advertising |
Award: |
SILVER |
Agency: |
Turkcell - Pure New Media |
Campaign: |
Letters to Gallipoli |
Watch it here.
Category: |
Integrated Advertising |
Award: |
SILVER |
Agency: |
These Days |
Campaign: |
Coins of Hope |
Watch it here.
Category: |
Integrated Advertising |
Award: |
BRONZE |
Agency: |
Senor |
Campaign: |
Say It Out Loud |
Watch it here.
Category: |
Effective Use Of Data |
Award: |
GOLD |
Agency: |
Mindshare Turkey & Maxus Turkey |
Campaign: |
Typo Domains By Nescafé |
Watch it here.
Category: |
Effective Use Of Data |
Award: |
SILVER |
Agency: |
MediaCom – die Kommunikationsagentur GmbH |
Campaign: |
CUTOEBB Geo Localised Ads |
Watch it here.
Category: |
Effective Use Of Data |
Award: |
BRONZE |
Agency: |
OMD Programmatic |
Campaign: |
The strength of a data driven marketing strategy |
Watch it here.
| Category: | Brand Advertising Effectiveness |
| Award: | WINNER |
| Company: | Kantar Millward Brown |
| Project: | KMB BrandLift: AOL, Cadbury Buttons ‘Memory Lane’ |
Get the slides here.
| Category: | Consumer Attitudes and Behaviour |
| Award: | WINNER |
| Company: | OMD Spain |
| Project: | Measuring the emotional impact on Facebook |
Get the slides here.
| Category: | Consumer Devices |
| Award: | WINNER |
| Company: | Mediametrie |
| Campaign: | Measurement of New Forms of TV Consumption (4-Screen TV/ Video Measurement) |
Get the slides here.
| Category: | Digital Advertising Formats |
| Award: | WINNER |
| Company: | |
| Project: | Moving Pictures: The Persuasive Power of Video |
Get the slides here.
| Category: | Digital Advertising Formats |
| Award: | HIGHLY COMMENDED |
| Company: | Kantar Millward Brown |
| Project: | AdReaction: Engaging Gen X, Y and Z |
Get the slides here.
| Category: | Advertising Solutions |
| Award: | WINNER |
| Company: | Publicis Media GmbH |
| Project: | The X that changes the Media World |
Slides HERE.
| Category: | Research and Data Innovation |
| Award: | WINNER |
| Company: | Publicis Media GmbH |
| Project: | The X that changes the Media World |
| Category: | Research and Data Innovation |
| Award: | HIGHLY COMMENDED |
| Agency: | Médiamétrie |
| Project: | Measurement of New Forms of TV Consumption (4-Screen TV/ Video Measurement) |
| Category: | Audience Measurement |
| Award: | WINNER |
| Company: | Gemius |
| Project: | gemiusAdReal™ Research – Breakthrough Transparency in the Online Advertising Industry (inc. video, display, programmatic, search, social & viewability) |
