The French 2016 Digital Ad Spend Report developed by SRI, PwC and UDECAM can be downloaded below.
Bio
Gerhard studied at the University of Economics and Business Administration in Vienna as well as at the University of Illinois, USA, with a special focus on international marketing. He worked for different international companies in the area of new media such as bwin.com, UPC/chello and Hutchison 3G Austria. In 2007 he founded Digitalsunray Media, a full-service creative and mobile marketing agency, focusing on cross-platform development, app design and development, mobile marketing, campaign creation and media planning as well as digital strategy consulting. Digitalsunray Media runs its own rich-media advertising network ADvantage comprising many different Austrian and international mobile sites and apps.
Contact Details
gerhard.guenther@digitalsunray.com
+43 676 4334240
Bio
Rik is a seasoned digital marketer with experience of Information Architecture Design, Usability Testing, Content Creation and Project Management across a wide range of digital projects for public and private sector clients - large and small. He has worked with some excellent Digital Project Managers and some less good ones and learned from both.
He prefers to use a mix of styles during training; including discussion, workshops and looking at good practice. He strives to send participants away with hints and tips they can use as soon as they get back to their job along with thoughts and ideas about how they could transform the way they work in the longer term. He can work with existing training collateral or develop his own to meet specific needs.
Contact Details
(+44) 7971 112677
rikpipe@me.com
Cherkoff's unique passion for melding the worlds of computer software with the world of marketing is entirely relevant to this new 'long-tail' era. Professor John Maeda, MIT MediaLab, USA
Training Experience
James has designed and delivered more than five hundred digital marketing training programmes for organisations in Europe, Asia and the US.
The focus of the training sessions are to help companies, agencies and brands create digital marketing plans that focus on real business outcomes.
The sessions include bespoke presentations, structured exercises and planning frameworks that help define objectives, practical applications, analytical techniques and measurable results.
The training sessions are designed to bring digital marketing issues to life in ways that executives can appreciate, feel inspired by and bring into their strategic decision-making.
Public Speaking And Media
James speaks at conferences and events around the world including: MIT MediaLab and the University of Delaware in the US; Reboot in Denmark; HURA in Croatia; PICNIC in Holland; NESTA in London; the University of Edinburgh Business School; the Danish Institute of Technology; GDI Zurich; Durham Business School; the Vienna Tourist Conference; and professional services organisations such as the IAB, the Investor Relations Society, the Institute of Practitioners In Advertising the Market Research Society and the CIM.
James writes the blog Modern Marketing, a well-regarded strategic marketing blog that was selected by the British Library for its Web Archive and by The Guardian to be part of its Select Marketing Network.
He has contributed to the FT, BBC, Independent, Observer, Ad Age, Research Magazine, Mediaweek, WebProNews, changethis.com, Business Week and the Guardian.
You can also hear him on BBC Radio 4 discussing the early days of blogging.
James was named as a Thought-Leader in Research Magazine's '50 To Watch' and is a Course Director for Digital Strategy at the Chartered Institute of Marketing.
Career
James spent the first part of his career at global marketing consultancy Burson-Marsteller. There he managed programmes for Unilever, Philip Morris and Accenture, to which he was seconded as part of the European marketing team.
In 1998, James joined the web design agency Bluewave, before founding and managing Pumpernickle, a consultancy focused on Internet Culture.
The company's first assignment was a major strategic review on behalf of James Bond Enterprises Ltd, which went deep into the world of online community and how the web distorts traditional notions of IP.
Personal
James lives in Hackney, London with his partner and two daughters. When he isn't knee deep in networked media he can be found watching and/or discussing Arsenal FC, cooking excessively spicy food, drinking Rioja, cycling across Hackney Marshes, swimming at the London Acquatics Centre, planning camping trips, reading horrific crime novels or playing childish games.
Contact Details
Email : james@collaboratemarketing.com
Telephone : 07779 269 531
Website : www.collaboratemarketing.com
Address : 30 Thornby Road, London, E5 9QL
While you were out looking for the perfect gift for that special someone, AdRoll EMEA took the time to put together an infographic on 11 Insights You’ll Love This Valentine’s Day. So cozy up by the fire with your partner and before dipping into the strawberry basket, have a look at what Cupid's been up to when it comes to retailers and advertisers.
Get the slides here.
Brussels, 10 February 2017 – Interact, IAB Europe’s flagship annual conference, goes to Amsterdam for 2017. The conference will take place on 23-24 May at the NH Collection Amsterdam Barbizon Palace.
Interact is the premiere annual gathering of Europe’s digital advertising industry. It brings executives from across the ecosystem – advertisers, agencies, technology platforms and publishers – together with academics, industry analysts and regulators to analyse emerging business and technology trends and reflect together on the challenges for the coming 1-2 years.
The conference falls at a critical time for the industry, with consumers increasingly able to block ads, undermining the business model that currently delivers a universe of online content and services to consumers and small businesses at little or no cost. Aggravating the challenges, EU regulation continuing to chip away at interest-based advertising’s ability to support European digital media.
As the relationships between advertising, media and audiences are quickly changing, consumers are adopting new platforms, demanding new experiences and new forms of value exchange. Interact 2017 will provide enriching insights and offer thought-leadership on today's digital advertising industry, under the all-encompassing theme: The New Rules of Engagement, which will explore what a new formula for advertising could mean for Policy, Creativity, Profitability and Future Planning.
“In a way, we are at a ‘moment of truth’ for the industry, with high-stakes risks but also dazzling opportunities if we can get it right”, notes Townsend Feehan, IAB Europe CEO. “It feels as if literally everything is in play. On the industry side, marketers need to earn consumers’ attention on the merits as never before. This means we need to accept responsibility for the conduct that has provoked users to turn to ad blocking, including disruptive and excessive advertising and a failure to give consumers sufficient insight into how the technology works, where the real risks to privacy are and where risks are negligible or non-existent. On the user side, there needs to be an acknowledgement that the Internet is not some kind of parallel dimension where valuable information and services can be had for free, including the quality news on which our democracies depend.”
A thriving digital ecosystem for Europe depends on advertising – and it is only by successfully recalibrating the terms of engagement that it can thrive.
Confirmed speakers include David Shing (AOL Digital Prophet), Chris Clarke (Chief Creative Officer, Digitas LBi), Sarah Mansfield (VP Global Media Europe & Americas, Unilever), Nicola Mendelsohn (VP EMEA, Facebook), Gian Fulgoni (CEO & Co-founder, comScore), John Montgomery (EVP, Global Brand Safety, GroupM), Nigel Gilbert (VP Strategic Development EMEA, AppNexus), Daniel Knapp, Senior Director, Advertising Research, IHS Markit,
Other highlights of the conference include the MIXX Awards Europe and the IAB Europe Research Awards ceremonies, taking place at Gala dinner on 23 May 2017 at the staggering Amsterdam Maritime Museum.
Current sponsors confirmed as of today include ComScore, AOL, GfK and Integral Ad Science.
We currently have a very attractive EARLY BIRD Rate. Don't miss it.
For additional information please contact Townsend Feehan, CEO (feehan@iabeurope.eu, +32 (0) 478 27 50 74).
Each year GroupM publishes its overview of the state of digital marketing and its implications for advertisers titled Interaction. In 2017 it's challenging to discriminate digital marketing from all marketing. Consumers barely separate their digital and analog lives; little media is published in only analog form and enterprises infuse digital processes into every aspect of their organizations. The digital ink is in the water and it's permanent.
This year’s Interaction Preview, written by global chief digital officer Rob Norman, outlines opportunities and challenges facing the digital media ecosystem in 2017, touching on subjects such as live video, the resurgence of audio, artificial intelligence and machine learning, AR & VR, transparency and fraud, fake news and the “duopoly.”
The report can be downloaded from the GroupM website here.
You can watch the recording of the first webinar entitled Building more Meaningful Consumer Relationships with Online Native Advertising below.
This webinar provides insight into how native advertising enables both publishers and advertisers to build more meaningful consumer relationships. It also outlines the key stakeholders involved in native advertising and content marketing and their key roles and responsibilities. This is the first in a series of three webinars on Native Advertising and Content Marketing. The recordings of the two other seminars in this series are available here (Key Operational Considerations for Native Advertising and Content Marketing) and here (The Native Advertising and Content Marketing landscape across Europe).
The speakers were:
Watch the webinar here.
Download the deck below.
The 2016 EMEA Benchmarks Report provides brands and agencies with key insights into the complex world of converging TV and digital video. Whilst broadcast TV continued to command the lion’s share of media spend in all European markets, digital video investments were at an all-time high.
Click here to download the original.
UK advertisers spent about £606 million on online ads last year that didn’t meet minimum viewability thresholds, according to the latest quarterly benchmark report from Meetrics. And this is only the UK. Imagine the total amount for European market.
The benchmark contains measured impressions from all general devices as desktop, tablets/ipads, and smartphones/iphones. Within mobile both mobile web and in app is covered. Over the course of a quarter, Meetrics measures billions of ad impressions. In the final quarter of 2016, only 55% of banner ads served in the European market met the IAB and Media Ratings Council’s recommendation that 50% of the ad was in view for at least 1 second. The utilization of ad verification solutions for digital marketing campaigns is very promising to reduce this significant amount, to strengthen the brand perception and to save advertisers millions and millions of marketing budgets. But not only money should be a reason to drive ad verification solutions forward. Ad Fraud is much in the limelight in 2017. To protect an ad from fraudulent activities every advertiser can reduce the risk by including a verification specialist to overlook their campaigns.
The original report is available here.
The MIXX Awards are an opportunity gain industry recognition for your European campaigns and to educate the marketplace about what works and why in digital marketing, as well as inspire the industry by highlighting new ideas and future trends.
All European campaigns that have won a digital award in a national or international award competition are invited to participate.
The categories are: Display Advertising, Mobile Advertising, Video Advertising, Social Media, Search Advertising, Native Advertising, Branded Content, Responsive Display Advertising, Virtual and Augmented Reality, Campaign Effectiveness, Programmatic Advertising, Integrated Advertising, Effective Use of Data. You are welcome to enter one or more of these.
The awards will be held at the Interact conference in Amsterdam 23-24 May, for more information and how to enter, please follow this link: www.interactcongress.eu/#awards
Why Enter?
Entry deadline: Wednesday 29 March
Download the entry notes below
The IAB Europe Research Awards are an opportunity to gain industry recognition for your digital research projects to be showcased and the show the contribution they have made to the development of the digital advertising industry.
The categories are: Brand Advertising Effectiveness, Consumer Attitudes and Behaviour, Consumer Devices, Digital Advertising Formats, Advertising Solutions, Research and Data Innovation, Audience Measurement.
The awards will be held at the Interact conference in Amsterdam 23-24 May, for more information and how to enter, please follow this link: www.interactcongress.eu/#awards
Why Enter?
Entry deadline: Wednesday 29 March
Download the entry notes below
