Interact is the premiere gathering of Europe’s digital advertising industry, where leaders advertisers, industry experts, agencies and media owners come together to celebrate the achievements of the industry, analyse emerging business and technology trends, and reflect together on the challenges for the coming year and how best to address them.
The programme features rich interactive discussions weaving in analysts, academia, media and other influencers, a pan-European and global focus, an informal and confidential atmosphere for high-level networking, and a policy and regulatory dimension that is often neglected in other industry fora. Interact is a chance for attendees to get a brain dump on business and technical developments outside of one’s immediate areas of expertise, make valuable new business contacts and take forward a sense of excitement and common purpose in this fast-moving and complex industry.
Where: NH Collection Amsterdam Barbizon Palace Hotel
When: May 23-24 2017
Registrations are now open! Visit the website to book your ticket with the EARLY BIRD Rate.
Brussels, 10 January 2017 – The Interactive Advertising Bureau Europe (IAB Europe) is dismayed by the European Commission’s proposal for a new ePrivacy Regulation, the next iteration of the infamous cookie law.
“The Commission had the perfect opportunity to prove it’s serious about better and smarter regulation by repealing an outdated and unnecessary cookie law,” said Townsend Feehan, CEO of IAB Europe.
“But instead, DG Connect has rammed through a proposal for yet more regulation before it was possible to determine whether new rules are really needed, given that the new data protection rules adopted only year ago addressing virtually the same subject matter are yet to be applied in practice.”
“While the Commission finally acknowledged the important role of advertising for funding free content online, it does so at the same time as presenting a law that as a practical matter would undeniably damage the advertising business model – without achieving any real benefits for users from a privacy and data protection point of view” said Feehan.
“People who thought cookie banners were annoying, will be disappointed to hear that things won’t get better,” Feehan warned. “Without significant improvements to the proposed text, users would have to actively change the settings of every single device and app they use, and more actively deal with constant requests for permission for the use of harmless cookies when visiting websites and using other digital services.”
“We hope the co-legislators will assess this proposal on the merits and take good account of constructive industry suggestions that would better protect user privacy, while putting less of a burden on their time, attention and patience,” concluded Feehan.
For additional information please contact Townsend Feehan, CEO (feehan@iabeurope.eu, +32 (0) 478 27 50 74) or Matthias Matthiesen, Senior Manager, Privacy & Public Policy (matthiesen@iabeurope.eu , +32 (0) 496 70 92 94)
Get the slides here.
On 22 December 2016, European publishers (EMMA, ENPA, EPC, NME), the digital advertising industry (IAB Europe), direct marketers (FEDMA), advertisers (WFA) and advertising agencies (EACA) called on Mr Andrus Ansip, Vice-President of the European Commission European Commission and Mr Günther H. Oettinger, Commissioner for the Digital Economy & Society European Commission to express serious concerns about the direction of the review of the ePrivacy Directive.
All stakeholders argued that the approach taken "would fail to meet the stated objectives of the legislation to provide Europeans with the confidence and trust they deserve because the strict requirements on processing data would instead create endless and unnecessary demands on their time, attention and patience when using every-day essential services. European companies will suffer competitive disadvantage by comparison to other markets and ultimately damage the potential of Europe’s data-driven economy."
Read the full letter below.
Get the slides here.
London, 5 January 2017. The Internet Advertising Bureau UK has named Jon Mew as its new chief executive.
Mew has been the IAB’s Chief Operating Officer since September 2014. He joined in November 2008 as the first Head of Mobile, before moving into the role of Director of Mobile and Operations which involved merging mobile into the core part of the business. This year mobile overtook desktop to become the biggest digital platform, in terms of display adspend. Mew has worked across a variety of media and prior to the IAB held senior marketing roles at Freeserve and Orange.
“The IAB will soon represent a £10bn industry in this country, more complex and variegated than any other media sector,” said Richard Eyre, IAB UK Chairman, who led the search. “However, this scale comes with no slowing of innovation and will continue to adapt, demanding both agility of mind and positivity of action.
“Jon not only has a deep understanding of the workings of the IAB today, he has a compelling vision for its future and proven skills to execute on a demanding strategy. I'm excited to be working with him and his team to deliver it”
Commenting on his appointment Mew said: “It’s a thrilling and exacting time to be taking this role. The sensational range of digital services that have become part of our daily life are primarily funded by advertising. I want to re-assert positivity around this.
“The IAB will restructure to provide greater engagement with agencies and advertisers. Also, reflecting the pace and growth of our sector, the IAB’s activities will be streamlined to serve the industry more assertively.”
Mew takes over as CEO on 13 January 2017, succeeding Guy Phillipson who is stepping down after 12 years in the role.
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For more information:
Alex Burmaster, Meteor Public Relations - 020 3544 3570 alex@meteorpublicrelations.com
Harriet Gale, IAB UK - 0207 050 6957 harriet@iabuk.net
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About the Internet Advertising Bureau
The Internet Advertising Bureau (IAB) is the UK trade association for digital advertising, representing most of the UK’s leading brands, media owners and agencies. Given the rapidly evolving nature of the digital landscape, the IAB works to ensure that marketers can maximise the potential of digital media and mobile devices, helping members engage their customers and build great brands. By disseminating knowledge and fostering dialogue through research, policy guidance, training and events, the IAB aims to be every marketer’s authoritative and objective source for best practices in internet advertising. To access the IAB’s current research, policy briefings, training opportunities and events schedule, visit www.iabuk.net.
