IAB Europe Digital Advertising Glossary
For a newcomer to the online advertising scene, an industry steeped in acronyms and specialised …
Month: December 2016
Meetrics video: How Ads Get Misplaced
Meetrics International Business Director, Anant Joshi, speaks to ExchangeWire about how brands avoid ad misplacement. …
IAB Europe White Paper: Native Advertising and Content Marketing
Today’s consumers are bombarded with advertising messages which could mean up to 5,000 messages each …
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comScore and Kellogg and Krux: Combating Fraud to Drive ROI
Fraud has taken an undeniable toll on the digital media industry, costing billions of dollars …
comScore and Kellogg and Krux: Combating Fraud to Drive ROI Read More »
How to Comply with EU Rules Applicable to Online Native Advertising
IAB Europe has prepared Guidance on how to comply with EU rules applicable to online …
How to Comply with EU Rules Applicable to Online Native Advertising Read More »