Meetrics International Business Director, Anant Joshi, speaks to ExchangeWire about how brands avoid ad misplacement.
Watch the interview here.
Today’s consumers are bombarded with advertising messages which could mean up to 5,000 messages each day. Combine this fact with the increasing use of ad blocking tools and the challenge becomes even more real and indeed some audiences have become unreachable via advertising. These contemporary challenges have meant that engaging formats and creativity have become key in online advertising. The IAB Europe Native Advertising and Content Marketing white paper provides insight into how native advertising can build better advertising experiences for consumers and therefore more meaningful relationships. It also provides guidance on key considerations for creating and distribution native advertising.
The white paper addresses:
IAB Europe would like to thank the white paper leaders that helped to edit and compile the final draft:
And the white paper contributors that provided the content for the white paper:
Fraud has taken an undeniable toll on the digital media industry, costing billions of dollars in wasted advertising budgets. Even relatively low levels of fraud on a campaign can mean massive amounts of waste – especially for a large advertiser like Kellogg.
In this case study, learn how Krux and comScore partner to help Kellogg improve advertising outcomes, including:
IAB Europe has prepared Guidance on how to comply with EU rules applicable to online native advertising and content-based advertising. The legal obligations surrounding online native advertising can be confusing and difficult to find, as the rules are contained in two EU Directives which have subsequently been taken up into national law. The Guidance first summarises the legal requirements applicable to online native advertising, and is then followed by a large section on recommended good practices, including graphic and real examples. Finally, the Guidance also includes a more thorough analysis of the relevant EU legislation for online native advertising.
Due to the nature of EU law, this Guidance should only be used as a first step to figuring out compliance. Each national legislature might implement laws differently, and local regulators may interpret the rules more or less stringently than others. Therefore IAB Europe always recommends consulting local IABs and self-regulatory organisations where appropriate.
Download the document below.
