Following the success of the RTA series over the past two years, ACI’s 3rd edition of the Real-Time Advertising Summit will delve deeper into the main drivers, whilst showcasing best practices of the rapidly evolving programmatic landscape. More info on the event and registration here.

IAB Europe is proudly organising a panel at this event and will also be speaking on what the EU’s new privacy law means for digital advertising. Read more about the latter here.

Current State of Programmatic, Market Size and Growth - November 9th, 9AM

The panel will explore:
- The results of the 2015 IAB Europe market sizing and attitudes research
- Programmatic progress made to date and key trends in Europe
- How the European market compares with APAC and the US

Moderator:

Graham Wylie, Chairman of the IAB Europe Programmatic Trading Committee and Senior Director Market Development and Channels, AppNexus

Panellists

James Harris, Chief Digital Officer, Carat	Ben Hancock, Global Head of Programmatic Trading, CNN International & Turner Broadcasting	Simon Haynes, Head of Digital, N&S Plus	Filipe Almedia, Head of Media & Intelligence, ComOn	Geir Jangås, Director of Ads Platform Operations, Schibsted

Following the success of the RTA series over the past two years, ACI’s 3rd edition of the Real-Time Advertising Summit will delve deeper into the main drivers, whilst showcasing best practices of the rapidly evolving programmatic landscape. More info on the event and registration here.

IAB Europe is proudly organising a panel at this event and will also be speaking on what the EU’s new privacy law means for digital advertising. Read more about the panel here.

What does the EU’s new privacy law mean for digital advertising? - November 9th, 12.40PM

The EU has just adopted a new comprehensive law regulating the use of personal data across the European Union… and beyond. It broadens the notion of personal data to cover basically all data and sets out under which conditions businesses may process such data. Programmatic advertising has been a major reason for this massive reform and data driven business models will be directly affected once the new law becomes applicable in May 2018. This session provides a brief introduction to the principles of EU privacy law and how it impacts programmatic advertising, as well as an outlook of what the EU is planning next… and why post-Brexit-UK and US businesses cannot ignore it.

Speaker:

Programmatic buying has become a hot topic for digital advertisers in China. When we talk about programmatic buying, the first thing which comes to mind may be auction based real-time bidding (RTB), and it may sometimes associated with the perception of low quality inventory together with the uncertainty on price and volume. Fueled by these perceptions, brands from the luxury category still hesitate from trying programmatic buy given the strong concern on their brand protection as well as media quality.

While it is interesting to see the strong growth of non-RTB buying, it is also exciting to learn that such non RTB buying could be a potential way out for Luxury Brand to embrace the benefit of programmatic buying in terms of better target audience reach and more customized digital strategy. With this context, MEC and Xaxis came up with a pioneering luxury programmatic strategy for Tiffany to improve its OTV advertising effectiveness, utilizing alternative programmatic buying methods called Programmatic Direct Buy (PDB).

Download the case study below.

Challenge:

• Position Paco Rabanne Brand within the consumer spirit and develop both branding and image for the Lady Million perfume.
• Design and delivery of a VideoSkinz campaign including a video ad playing at the top of the page and in the background, while product images wrap the sides of the page to furtherimmerse the viewer. The campaign was delivered to a targeted audience of Women 25-35 years old.
• Skin-based advertising is higly impactful and performing, offers great viewability and engagement level, without intruding the user experience.

Download the case study below.

Challenge and Solution:

• Target all inclusive and AB+ Families
• Design and deliver a Skinz campaign the most impactful and non intrusive Skinz format through 120 sites across the USA and Canada. Higher affinity for All inclusive and AB+ Families.
• Daily performance optimization according to CTR and Viewability metrics

Click here to download the case study.

Click below to download the case study.

The following report provides further insight into the sell-side (publishers) attitudes and current adoption of programmatic advertising following the full report publication. The additional data in this report includes a breakdown of advertiser and agency respondents by regions as listed below:

• Central and Eastern Europe: Bulgaria, Croatia, Czech Republic, Hungary, Poland, Romania, Russia, Serbia, Slovakia, Slovenia, Turkey
• Northern Europe: Norway, Sweden, Denmark, Finland
• Southern Europe: Spain, Italy, Portugal , Greece
• Western Europe: UK, France, Germany, Belgium, Switzerland, Netherlands, Austria, Ireland

Download it here.

The IAB Netherlands  Online Video Task Force, the trade association for digital marketing, has published their Online Video Guide. The handbook provides a clear overview of the technical, operational and commercial aspects of the online video industry.

Click here to download the report in English (scroll to the bottom of the page)

Created by the Programmatic Trading Committee, the infographics aim to provide guidance on the key considerations and steps to developing a programmatic strategy for publishers, agencies and advertisers.

The infographics will help stakeholders to evaluate whether programmatic is suited to their business and to decide which operational model may be appropriate.

Key considerations for a buy-side programmatic strategy:

Get the slides here.

Key considerations for a sell-side programmatic strategy:

Get the slides here.