DIGIDAY spoke to IAB Europe CEO Townsend Feehan ahead of her appearance at Digiday’s Publishing Summit Europe in October, where she plans to help raise awareness of some of the far-fetched and potentially damaging ideas that are being discussed in Brussels related to data protection. The interview can be read in its entirety here.
Brussels, 1 September 2016 – IAB Europe welcomes guidance published by EU telecom regulators on Tuesday confirming that network-level ad blocking is a violation of EU rules on net neutrality. “This official clarification aligns to what any sensible person would consider to be intuitively correct”, said Allan Sørensen, IAB Europe Policy Committee Chairman.
Under EU rules, Internet Service Providers (ISPs) may not block, slow down, alter, restrict, interfere with, degrade or discriminate when providing an internet access service. In their report, the regulators specifically state that this prohibition applies also to advertising.
“Hopefully the timing of the guidance, coming as it does when network-level ad blocking remains limited to isolated cases in sub-regions of the EU, will nip the problem in the bud. Consumers have the right not to receive online advertising if they choose not to, and to compensate publishers and providers of other online services in some other way. But the imposition of network-level blocking would have nefarious medium- to long-term consequences for European media and Europe’s digital economy.”
For more information, please contact:
Townsend Feehan, IAB Europe CEO (feehan@iabeurope.eu)
Allan Sørensen, Policy Committee Chairman (as@danskemedier.dk)
About IAB Europe
IAB Europe is the leading European-level industry association for the online advertising ecosystem. Its mission is to promote the development of this innovative sector by shaping the regulatory environment, investing in research and education, and developing and facilitating the uptake of business standards. Together with its members – companies and national trade associations – IAB Europe represents over 5,500 organisations. The online advertising Industry is estimated to account for over a million jobs in Europe and contribute over EUR 100 billion to European GDP, and acts as an incubator of high-end data analytics and other digital skills that can then be deployed in the wider economy
dmexco is the global business and innovation platform of the digital economy. It enables visitors to experience disruptive trends and defines the business potential of tomorrow. This is the meeting place for makers and shakers, visionaries marketing and media professionals, techies, and creative thinkers. dmexco combines the leading trade fair for digital marketing with an extraordinary conference – and it’s the sector’s top event of the year.
Click here to register.
Remember to also check out our Policy Panel and Programmatic Panel!
Join us in the Debate Hall at 10:40 on 15 September
Search is an integral part of our everyday life. The devices and technology used to access it are evolving with unprecedented speed: Mobile technology increasingly dictates the way that people search for information. Consumers are able to buy directly on a search results page or through ‘buy’ buttons. Additionally, search is happening in different places rather than just on the search results page now. Technology giants like Microsoft, Google and Apple are focusing on new ways machine-based learning, A.I. and bots can analyze data. Today's digital assistants are already voice-search enabled and growing smarter with every interaction.
Obviously search is a huge business and central part of the marketing landscape. Hence, it's essential for marketers to understand and adapt to these new technologies to build immersive customer experiences. Consumer engagement with brands will reach the next evolution, with deep-linking and intelligent agents being integrated into apps and products. Let's take a look into the crystal ball with Microsoft's search guru Rik van der Kooi to see the key trends currently affecting the direction of search and the changes the future may hold for us in 2016 and beyond!
Interviewer:
TOWNSEND FEEHAN
CEO, IAB Europe
Townsend Feehan is CEO of IAB Europe. Prior to joining IAB Europe, Townsend worked for Microsoft Legal & Corporate Affairs in Brussels and ran EU industry associations in the ICT, consumer electronics and biotechnology sectors. She previously represented Microsoft on IAB Europe’s Board. Townsend has an M. Phil. in European policy from the University of Edinburgh.
Interviewee:
RIK VAN DER KOOI
Corporate Vice President, Microsoft Advertising, Microsoft
Rik van der Kooi runs Microsoft’s programs, technologies, and experiences to drive customer engagement and monetization. As CVP of Advertising Sales, Rik leads the company’s global search advertising business and sales organization, and the development of emerging solutions for Microsoft’s consumer services. He is a board member of the IAB. Rik and the business report to Kevin Turner, Microsoft’s COO. Prior to his role as CVP, he served as chief financial officer of the Online Services Division. Before joining Microsoft in 1999, Rik was CFO of IBC Vehicles Ltd., a subsidiary of General Motors Corp in the UK. Rik earned an MBA from the IESE in Barcelona, and a BBA from Nyenrode Business University in the Netherlands. He is married, has three kids, and enjoys playing music and soccer in his spare time.
More info here.
Don't get lost - dmexco is bigger than ever! Download the floor plan here and join us in the Debate Hall!
About the Expo
Within just a few years, dmexco has developed into the most important meeting point for the global digital economy. This is where visitors can conclude direct business deals, make valuable new contacts, and evaluate business ideas. The expo presents all the relevant brands of the digiconomy. The focus is on dialogue – and that certainly pays off. Around 50,000 visitors and more than 950 exhibitors are expected in 2016.
About the Conference
Thanks to its outstanding international conference program, for two days dmexco will be the hotspot of the digiconomy. The leading thinkers of the digital economy will be coming here from all over the world in order to present and discuss the latest trends and innovations. Visitors can look forward to a full program of practice-oriented presentations by top international speakers, lively discussions, and a wealth of new impulses.
An agency that manages the digital advertising strategy of a well known, global supermarket approached Adform for media planning and buying for a promotional cross device campaign that synchronizes with national and regional TV advertising.
Download the case study below.
Unless you’ve been living under a Poké Ball the last several weeks, you’ve undoubtedly heard of the new app-based game and overnight sensation Pokémon GO. As one of the first location-based augmented reality games, Pokémon GO mimics your actual “real world” surroundings using a Google Maps-like interface as you seek to find and capture Pokémon characters.
The app was released in early July, and in its first full month of reporting, data from comScore Mobile Metrix® showed that it ranked as the 9th largest mobile app in the UK with 9.5 million unique visitors across smartphone and tablet. This represents 30% of the total mobile app population, even edging out a couple of social media heavyweights for the month.
For as long as comScore has been measuring digital audiences, there really isn’t even a remotely comparable instance of a website or app capturing such a large audience in such a short period of time. Perhaps even more impressive for Pokémon GO is the high level of engagement it’s seeing. In its first month, the app also ranked 5th in total app time spent, behind only Facebook, Google, BBC Sites and Apple Inc. In addition, well over a quarter of its user base visited on a daily basis, suggesting that its audience was highly engaged with the app throughout the month and doesn’t just represent a bunch of curious lurkers.
Pokémon GO is just the latest app to capture the public’s attention in what remains a very vibrant ecosystem. For more insights on the mobile app landscape and its fast risers, visit comScore's insights page.
To learn more about comScore mobile solutions, request a demo or contact them.
Read the original article here.
About Moat
Moat is a brand intelligence and SaaS analytics company focused on transforming digital advertising with our two products: Moat Analytics and Moat Pro. Moat Analytics is a proprietary solution that enables the collection of signals and metrics to better understand ad effectiveness, engagement, and overall consumer attention. Moat Pro is an industry wide real-time search solution that provides insights across brands, publishers, and the ad tech landscape.
About the Opportunity
Read more about this position and apply here!
In cooperation with the relevant market partners, BVDW (IAB Germany) has collected market figures for net advertising revenues generated via programmatic advertising in Germany.
Download the document below.
dmexco is the global business and innovation platform of the digital economy. It enables visitors to experience disruptive trends and defines the business potential of tomorrow. This is the meeting place for makers and shakers, visionaries marketing and media professionals, techies, and creative thinkers. dmexco combines the leading trade fair for digital marketing with an extraordinary conference – and it’s the sector’s top event of the year.
Click here to register.
Remember to also check out our Programmatic Panel and the Fireside chat!
Join us September 14th, 14.30, Debate Hall!
The European Commission is pushing hard on its Digital Single Market agenda, with new legislative or policy proposals emerging virtually every week. Big data is as much of a buzz word in Brussels as in companies' marketing departments. But will all the attention bring changes that enable innovation and investment in online advertising, or just tie the ecosystem up in knots? From data protection to harmonisation of contract rules, to platform regulation and plans to encourage the free flow of data, EU regulation is business-critical, creating compliance challenges but also commercial opportunities. Join us to learn where you can get the information you need to stay on the right side of the law, and to help shape Europe's future digital economy.
Presenter:
JOACHIM JOBI
Head of Public Affairs, BVDW
Panelists:
STEPHAN BERINGER
Head of Data, Technology & Innovation, Publicis Media
Stephan Beringer is responsible for driving accelerated scale, connectivity and consistency across Publicis Media’s data, technology and innovation capabilities. Beringer oversees the global implementation and delivery of tech, data and programmatic solutions, inclusive of RUN’s suite of offerings. He also serves as executive lead on Publicis Groupe-wide partnerships with major partners, such as Google, Facebook and Adobe. A 20+ year industry veteran, he has led and successfully grown powerful media, creative and tech entities within Publicis Groupe and Omnicom and worked with global clients such as Audi, L’Oréal, McDonald's, Renault, P&G and Samsung.
PROF. NIKO HÄRTING
Compliance Expert, Härting Rechtsanwälte
Born 1964
Studied at Freien Universitat Berlin
Trainee in the judicial service in Berlin and Chicago
1989 to 1993 academic assistant at Freien Universita?t Berlin, Prof. Dr. Detlef Leenen (privat law)
Admission to the bar in 1993
Partner at HARTING Rechtsanwalte since 1996
Professor at the Hochschule fur Recht (HWR Berlin) since 2012
NICK HUGH
VP EMEA, Yahoo!
Nick Hugh is VP, Yahoo EMEA and oversees Yahoo's business in Europe, Middle East and Africa. He runs teams across the region focused on strategy, sales, account management, operations, media and data acquisition, optimization, video, programmatic and social. His remit covers all performance and brand solutions across all screens and in display and search. Prior to his current role, Nick ran the performance display network and programmatic platforms across EMEA where he was responsible for the business end-to-end. Nick joined Yahoo in November 2008. Prior to Yahoo, Nick was Director of Publisher Services at the London-based behavioural targeting specialist Phorm Inc. There he was responsible for all supply-based operations and business development to drive the launch of the new business. Nick has worked in the Internet since the early days – starting out at Excite@Home in 1998, he has worked at well-known companies such as BT, 24/7 Media, LookSmart in a variety of sales, business development, strategy and operational roles. Nick has an MBA from INSEAD France, one of the leading business schools in the world and a BA Hons degree from Manchester, England.
ALAIN LEVY
CEO, Weborama
After graduating from Paris' Ecole Nationale des Ponts et Chaussées and MIT in Boston, and a short track in commodities trading, Alain Levy followed his taste for innovation and created Startup Avenue in 1999, one of the very first French incubators. Amongst other ventures, he foresaw in Weborama's project about analytics and data an immense potential and the future main driver of digital transformation. Enough to become CEO of the company and to turn Weborama into a leading data company operating in over 30 countries with 30 M$ annual revenues.
CHRISTIAN SAUER
CEO, Webtrekk GmbH
Christian founded Webtrekk in 2004 alongside co-founder and CTO Norman Wahnschaff.
Prior to Webtrekk, Christian worked in banking and consulting in the US, Mexico and Switzerland, and in 2000 co-founded KinderCampus AG, where he served on the board of directors until 2002. He also acts as managing partner for cobra youth communications GmbH, a full-service agency specialising in kid- and family-oriented marketing. Christian holds a BA from the Universität St. Gallen.
Don't get lost - dmexco is bigger than ever! Download the floor plan here and join us in the Debate Hall!
About the Expo
Within just a few years, dmexco has developed into the most important meeting point for the global digital economy. This is where visitors can conclude direct business deals, make valuable new contacts, and evaluate business ideas. The expo presents all the relevant brands of the digiconomy. The focus is on dialogue – and that certainly pays off. Around 50,000 visitors and more than 950 exhibitors are expected in 2016.
About the Conference
Thanks to its outstanding international conference program, for two days dmexco will be the hotspot of the digiconomy. The leading thinkers of the digital economy will be coming here from all over the world in order to present and discuss the latest trends and innovations. Visitors can look forward to a full program of practice-oriented presentations by top international speakers, lively discussions, and a wealth of new impulses.
Click here to register now!
The eyes of the world are once again focused on Brazil, as the country plays host to the biggest global sporting event, the Olympic Games. For digital users, this increased attention has manifested itself in changes to online audiences and behaviour for the Olympics official website and the Sports category, not only in the host nation, but very noticeably across Europe. Social media is a crucial communication medium for live events, in this case being used to provide and distribute news and information about the games. Facebook was the main social platform used to share official content before the event, but Instagram has overtaken as the social media star for engagement during Rio 2016.
Some of the key findings:
MMX can help you understand your target audience size and engagement across the globe. All of these metrics can be compared across digital media strategies and used to understand incremental or complementary activity coming from each of them.
To understand what else you can – and should – learn from comScore's MMX Multi-Platform data: Request a demo or contact comScore.
Read the original article here.
Join this webinar to gain insight into the results of the AdEx Benchmark 2015 report including trends, formats and cross-market comparisons.
Monday 19th September 3pm CEST / 2pm BST - If you've missed it, the recording is available here!
This webinar draws on the insights of the IAB Europe AdEx Benchmark 2015 report, the definitive guide to the state of the European online advertising market.
The report reveals some of the key milestones of the last ten years culminating in this year’s market value of €36.4bn surpassing the €33.3bn European TV market for the first time. This webinar will dive deeper into trends, formats and market by market growth across Europe.
Daniel Knapp, Director of Advertising Research at IHS Technology, IAB Europe’s research partner, will present the report’s findings.
The presentation of results will be followed by a discussion between the following industry leaders commenting on the findings and their perspectives on future trends:
Daniel Knapp, Senior Director, Advertising Research, IHS
Daniel is a Senior Director at IHS, where he oversees the global advertising research, consulting and forecasting practice. His key research areas include media market disruption, the re-architecting of the media industry through data-driven approaches, platform economics, advertising technology, and media M&A. Daniel works with a diverse array of organizations from investment banks, global media and entertainment groups, to governments and technology firms, advising on strategy, providing due diligence, trend modelling and expert insight. His insights have appeared in the New York Times, The Guardian, Le Monde, Variety and other international newspapers and industry journals. He is a regular guest on TV and radio, and frequent speaker at industry and academic conferences and policy round tables. Prior to IHS, Daniel worked in media policy for the State Chancellery in Dusseldorf, Germany, and as a Research Fellow at the European Institute for the Media, a think tank. Daniel studied in Germany, Finland, Paris and London and holds an MSc from the London School of Economics (LSE), where he is also completing a PhD.
Jean-Paul Edwards, Strategy and Product Development Director, OMD EMEA
Jean-Paul has been with OMD for 20 years. He founded Manning Gottlieb OMD’s Digital team in 1997, and led the agency Media Futures offering. He now works at OMD EMEA to drive development of the network’s offering in a digitally led, data centric media environment. Outside of work Jean-Paul is kept busy by three children, he is a keen skier and reader across a wide range of embarrassingly geeky topics.
Anita Caras, Head of International Research & Consumer Insights, AOL
Anita Cara
s is responsible for leading a team of high performing insight professionals spanning all markets outside the US. Under her direction, the team are responsible for delivering consumer insights and data assets that generate demand, support International revenue commitments and help build AOL’s brand equity in the digital advertising space. Passionate about brands and the possibilities that digital media offers, Anita is focused on driving understanding of digital media and the opportunities it creates via data driven dashboards and content pieces, which are distributed both internally and externally to agencies, advertisers and journalists across the Globe. Anita’s 20+ years of media research experience have been drawn from roles both media owner and agency side. Prior to joining AOL, Anita held roles at: Microsoft, ITV, Viacom Brand Solutions/MTV and ZenithOptimedia both in Australia and in the UK. Before that, Anita taught media production and journalistic skills to college children in Long Island, USA.
Daniel Williams, Global Online Media Manager, Shell
As Global Online Media Manager at Shell, Dan is responsible for the strategy, performance and measurement of Shell’s digital media investment. Prior to working at Shell Dan spent several years working in digital media agencies working across a range of industries from finance and telecoms to high street fashion, with a range of B2B and B2C clients.
Attend this Webinar to find out more about:
• The European online advertising market: size and growth
• How online advertising performs compared to other media
• Trends in display, paid-for-search, classifieds & directories
• The rise of video and mobile advertising in Europe
• What is driving growth in the market?
• What is holding back online advertising?
• Comparison of 27 European markets
After registering you will receive a confirmation email containing information about joining the webinar.
It’s no secret that Europe has established itself as a hot bed for ad tech innovation. Fuelled by the uptake of programmatic, this is creating an increasingly lucrative market for ad tech. While the US still represents roughly half of global programmatic spend, Europe is now hot on its heels with the UK, France and Germany prevailing as more established markets.
In fact, the IAB Europe’s latest AdEx Benchmark report found that the digital advertising market has now reached €36.4 billion and is the largest advertising medium in Europe, overtaking television for the first time last year. Programmatic advertising’s market value increased to more than €3.6 billion with 40% of desktop display revenue generated programmatically. According to a report on the Attitudes towards Programmatic Advertising, also from IAB Europe, programmatic trading will continue to grow, with over 90% of study respondents – including advertisers, agencies, and publishers – predicting that their programmatic investment and revenue will continue to increase over the next 12 months.
When you break this spend down by market, it’s no surprise that the UK has clearly established itself as an advanced market alongside the US – MagnaGlobal has estimated that in the UK, programmatic will be valued at $7.7B by 2017 while eMarketer predicts that total digital ad spend for the UK spend will reach $14.4B by 2017, representing more than half of all brand spend. The majority of UK publishers are considering programmatic, or have already embraced programmatic monetization. For example, in the UK, real time bidding has without doubt become an incredibly vital part of the digital ad stack.
While the UK is certainly the biggest European market for programmatic, we see clear opportunities for growth in key markets on the mainland over the next twelve months, with the Netherlands and Nordics continuing to gain strong programmatic penetration, particularly as the Netherlands has had the highest programmatic adoption rate in Europe. We’ve also seen a recent programmatic push in Finland, with three-quarters of advertisers having bought ads programmatically in 2015, showing that the technology is now becoming an established part of the country’s media buying process.
Outside of the UK, programmatic adoption is still high, as publishers view it as essential to their marketing strategy – however, the IAB Europe report found that in most European markets, the biggest barriers to investing in programmatic remain underdeveloped skill sets and data quality, while uptake has also been hampered by a lack of transparency and the inability to scale across some of the more fragmented markets. For example, the same research from the Association of Finnish Advertisers found that almost half, 44 per cent, of advertisers polled cited a lack of transparency as one of the leading challenges to programmatic uptake in the country.
On the flip side, programmatic hasn’t seen mass uptake in Germany yet, partly because it is still dominated by big publishing houses that are typically slower to embrace new technology. Germany has the same ability to scale like France, the UK, and Nordics; however, there is still a walled garden approach to their sales strategy. Premium inventory segments are clustered in various walled gardens and sold as such to partners with long term established relationships. In addition, Germany has one of the highest ad blocking rates across the EU, so premium publishers prefer to keep control within these closed markets.
While Germany is controlled, not by the demand side, but by the publishing side of the business, it follows a similar path to programmatic growth as other countries in key EU markets. And, working together, these markets are moving in the right direction. We now have clear, established best practices for overcoming the challenges of brand safety, fraud, viewability and latency. In addition, the inception of header bidding is flipping the current publisher model on its head; challenging the traditional ‘waterfall’ approach and promising increased yield for publishers who are struggling to optimize their programmatic revenue.
With 87% of advertisers, 92% of publishers, and 93% of media agencies now deploying some form of programmatic advertising in Europe, it goes without saying that these markets are all quickly catching up to the more developed US and UK territories as programmatic adoption moves from back room tactics to boardroom necessity. What will be interesting to see going forward is how much these markets will benefit from having been a little more cautious in their uptake of programmatic until now. They are likely to find themselves in an advantageous position that will see them learn from the initial mistakes made by those in the more mature programmatic markets and we may start to see the adoption rate increase much more quickly in the next year.
The search for information and news around the UK’s historic referendum on the EU membership had a dramatic impact on digital behaviour. Key content categories such as Politics and Government saw significant changes to their audience behaviours and compositions, while mobile devices played a key role for instant news. The ‘referendum effect’ also extended beyond the UK, as international visitors used local sources to make sense of proceedings.
The referendum helped drive substantial increases in the number of visitors to politics sections of news /information websites in the UK. While the total digital population of the News/Information category remained flat during the first half of the year, the audience of the politics category grew 136 percent across all devices, reaching 51.3% of the total digital population in June 2016. The Guardian Politics ranked 3rd in the world with the news around politics ranking during June 2016, a 529% increase in their worldwide population from January 2016 to June 2016.
Whilst all devices showed increases, mobile (smartphone and tablet) time spent on politics sections increased 702% between January and June 2016. Mobile proved essential, with mobile only and multi-platform users accounting for two thirds of the category’s total digital audience. The UK audience also spent 5x more time in the category on their tablets, with 38% of the total tablet audience in the country visiting this type of content in in June 2016.
Showing the biggest growth in the News/information - Politics category across Europe, ABOUTMYVOTE.CO.UK was the 5th most accessed website in its category in June 2016. This surge in activity was largely driven by a growing share of Millennials, who dominated the site’s audience in June.
Seeking news at source, the ‘referendum effect’ delivered new international audiences to the UK news properties. BBC News, for example, had dramatic uplift for users in Germany, where the audience increased by over a third in June compared to earlier in the year. Increases in France and Spain were also ahead of the uplift experienced at home in the UK. Despite being further away geographically, the EU Referendum likely contributed to the 11% uplift seen in BBC News’ audience in the USA.
MMX Multi-Platform can help you understand your target audience size and engagement across devices. All of these metrics can be compared across digital media platforms and used to understand incremental or complementary activity coming from each platform.
To understand what else you can – and should – learn from comScore's MMX Multi-Platform data: Request a demo or contact comScore.
Read the original article here.
