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about
us
- IAB Europe
  - Board Members
  - Team Members
- Committees & Task Forces
Our
Focus
Transparency
& Consent
Framework
Knowledge
Hub
Events
- Interact
Membership
News/Blog
- News
- blog

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Month: July 2016

Teads report: The impact of premium editorial context on mobile video ad performance

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Working with eye square, Teads used eye-tracking software to analyse some of the biggest mobile video …

Teads report: The impact of premium editorial context on mobile video ad performance Read More »

Member blog – Improve Digital – From phone to VR to smart TV: a holistic mobile ad ecosystem is the dream – here’s what ad tech is doing now to make it a reality

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Remember the internet before web browsers? I didn’t think so. Before the advent of Netscape …

Member blog – Improve Digital – From phone to VR to smart TV: a holistic mobile ad ecosystem is the dream – here’s what ad tech is doing now to make it a reality Read More »

Joint Industry Statement: Empowering trust and innovation by repealing the e-Privacy Directive

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Brussels, 5 July 2016 – The tech and telecom industries call for the e-Privacy Directive …

Joint Industry Statement: Empowering trust and innovation by repealing the e-Privacy Directive Read More »

IAB Europe report: AdEx Benchmark 2015 – the definitive guide to Europe’s online advertising market

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The AdEx Benchmark 2015 report reveals some of the key milestones of the last ten …

IAB Europe report: AdEx Benchmark 2015 – the definitive guide to Europe’s online advertising market Read More »

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