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Month: June 2016

IAB Ireland & Nielsen report: Video on Demand (VOD) viewing is entrenched in the market

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3 in 4 Irish Adults (16 +) have viewed VOD in the first 6 months …

IAB Ireland & Nielsen report: Video on Demand (VOD) viewing is entrenched in the market Read More »

Tenth AdEx Benchmark report reveals a decade of stellar digital advertising performance

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Brussels, 4 July 2016 – IAB Europe, in collaboration with IHS Technology, has today published the …

Tenth AdEx Benchmark report reveals a decade of stellar digital advertising performance Read More »

Interact 2016 Keynote – Mascha Driessen (Microsoft) – From searches to searchers: the rise of audience-based search marketing

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Interact 2016 Keynote – Dave Hendricks (Livelntent, Inc) – Is it the end of Freemium?

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Interact 2016 Keynote – Caroline Hugonenc (Teads) – Using Mobile as a Compass to Reset the Digital Advertising Experience

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Interact 2016 Keynote – Haymi Behar (Dogan TV Holding) – Video Monetization in the Platform Era

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Interact 2016 Keynote – Rags Gupta (Ooyala) – The Swinging Pendulum: Buyers, Sellers and an Ecosystem in the Balance

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Interact 2016 Keynote – Paul Barford (comScore) – Invalid Traffic & Viewability: what is the cost of an unseen ad?

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Interact 2016 Keynote – Andrew Buckman (OpenX) – The Economic Argument for Quality in Advertising

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Interact 2016 Keynote – Salvatore Bruno (MassMotionMedia) – 5 Hot Topics About Video Advertising

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