Research from Turn shows the four groups of young people that marketers want to engage with the most, spending up to 500% more to reach them online.
This report featuring Turn's Richard Robinson and digital leaders from brands and creative agencies explores the role of creative within programmatic advertising. Themes explored include whether marketers and maximising the creative opportunities around retargeting, how programmatic can be used for brand-building, and the importance and benefits of using data to inform creative development.
IAB Europe has prepared FAQs providing an overview of the implications of the Court of Justice of the European Union (“CJEU”) decision invalidating Safe Harbor. The FAQs also offer some guidance to companies about what to do in wake of the judgment and updates on the latest developments relating to Privacy Shield, the Safe Harbor successor. Click here to view the FAQs.
On 6 October 2015, the CJEU delivered its judgment in C-362/14 Maximilian Schrems v Data Protection Commissioner invalidating the U.S.-EU Safe Harbor decision. On 29 February 2015, the European Commission formally presented the draft for Safe Harbor's successor: The EU-U.S. Privacy Shield.
