There is still one month left to apply for the eight EACA International Advertising Summer …
One month left to apply for the EACA International Advertising Summer School Read More »
Programmatic advertising has been at the centre of discussions and events across the advertising industry. …
IAB Europe survey: What is driving or preventing programmatic investment? Read More »
Digital agency 55 recently managed a French campaign for its client Ferrero to promote Tic …
55 and Ferrero: Validating on-target delivery with people-based marketing. Read More »
Atlas enabled MobeSeek to measure mobile site conversions for the first time. Based on these …
MINI & MobeSeek: Uncovering conversions and targeting insights on mobile Read More »
As part of Tommy Hilfiger’s online strategy, Atlas delivered cross-device ads via post-impression retargeting. Atlas …
Tommy Hilfiger: Online to offline: Atlas links digital campaign to in-store sales Read More »
Using people-based delivery and analysis, Atlas found that men represented up to one-third of campaign …
Estée Lauder and NetBooster: Identifying wasted impressions and missed conversions. Read More »
Live Nation, the world’s largest live entertainment com- pany. Though Live Nation now uses Atlas …
Live Nation: Measuring the impact of mobile advertising Read More »
IAB Europe is pleased to announce the jury for the 2016 research awards. The Jury …
The Programmatic Pioneers Summit is taking place on the 24th – 25th of May, 2016 …
Programmatic Pioneers Summit – 24-25 May, 2016 – London, UK Read More »
The challenge For Bannerconnect, executing sophisticated segmentation strategies often leads to complexity in one of two …