Get the slides here.
Get the slides here.
The IAB Europe AdEx Benchmark H1 2015 report reveals that online advertising grew 9.7% on a like-for-like basis to a value of €16bn for the first half of 2015 from €14.6bn in H1 2014 and is expected to reach almost €34bn for the full year.
The report is a comprehensive perspective of online advertising spend across Europe which is growing ever more essential in the light of European policy formulation, attracting global start-up funding, benchmarking market development trends, the increasingly pan-regional nature of digital advertising investments and the role of Europe’s digital economy in a global context.
For its 10th edition, Interact, IAB Europe's major annual industry event, is heading to Lisbon!
Interact will take place at the Myriad Center, Lisbon's tallest landmark, in the business district and close to the international airport.
Interact is the essential meeting-place where leading European advertisers, agencies, technology platforms, media owners and analysts gather for digital insight, debate and inspiration.
Over two days, the latest business and technology developments in video, mobile, programmatic, content creation, brand safety, media fragmentation, and much more will be covered.
Get the slides here.
As every year, other highlights include:
(Travel & accommodation are not included)
[iab_button link="https://interact-lisbon-2016.evenium.net/" text="REGISTER NOW!"]
IAB Members: contact your local IAB to get your additional 15% discount code
Registration contact: Salomé Snitkovski
salome@cristal-events.com // +33 (0)1 49 12 07 30
This infographic was created in partnership with ExchangeWire. The findings are based on a survey of 183 digital marketing professionals from around the world. Information about the online survey was emailed to ExchangeWire’s subscriber base of digital technology and marketing professionals in April 2015.
Questions asked include:
