Online advertising is a key driver of the European digital economy that promotes business and …
IAB Europe Report: How online advertising enables the digital economy of the future Read More »
The Internet offers greater choice and information about products for the benefits of consumers than were …
IAB Europe Position on The Proposed Trademark Directive and Regulation Read More »
Online advertising has expanded from a nascent industry into a powerhouse over the past decade …
Online branding campaign for De Cecco increases awareness by 148% and triples growth in sales. …
De Cecco triples growth with a successful online branding campaign Read More »
Microsoft aimed to raise product awareness and drive consideration of the new Lumia 930, extending …
Microsoft Lumia 930 expands reach through video bannering Read More »
Programmatic campaign with customised audience targeting boosts brand impact for bwin. Get the slides here.
The world’s first automotive voice mobile ad resulted in increased interaction and engagement rates for …
Opel Insignia increases customer interaction through voice mobile ad Read More »
The results of this study prove that the cross-media campaign for the “Leibniz Choco Crunchy” …
Leibniz Choco Crunchy shows positive influence through a cross-media campaign Read More »
