HERE.
Where Sporting Telenet used to be a set of TV-stations, it has now evolved into a full-blown football channel. To make supporters subscribe to the paid channel for a whole year, we tapped into their need of always being up to date…
It was FC Bruges that won the title & showed off their blue&black scarf of 186m! The Jan Breydel stadium went mad with high media coverage as outcome. We scored 25.000 fans, 50.000 votes & over 150.000 visits. This lead to 1.000 new subscriptions to the paid channel. No less than 75% of the entire sales objective for the coming year was already realized at the end of the previous season.
It was FC Bruges that won the title & showed off their blue&black scarf of 186m! The Jan Breydel stadium went mad with high media coverage as outcome. We scored 25.000 fans, 50.000 votes & over 150.000 visits. This lead to 1.000 new subscriptions to the paid channel. No less than 75% of the entire sales objective for the coming year was already realized at the end of the previous season.
12 mil. young people in Turkey yet 40% of them idle and there’s a lack of interest towards vocational study. Recently demand for vocational schools dropped to lowest rate in history, despite the high level of demand for…
Out of 1370 groups, 150 were selected to compete, multiplying the goal by %520. This corresponds to one out of 200 vocational student in Turkey. Our Facebook page organically grew by %7687, %83.5 of it being the desired target audience. Tasks were watched over 400.000 times and were voted a much more than that. LMY was a hot topic in mainstream media, generating a coverage of 862.000 euros.
Out of 1370 groups, 150 were selected to compete, multiplying the goal by %520. This corresponds to one out of 200 vocational student in Turkey. Our Facebook page organically grew by %7687, %83.5 of it being the desired target audience. Tasks were watched over 400.000 times and were voted a much more than that. LMY was a hot topic in mainstream media, generating a coverage of 862.000 euros.
This report examines attitudes towards programmatic across the global advertising ecosystem.
This year for the first time programmatic mobile and programmatic video figures are broken out. Programmatic mobile advertising revenue grew 240% to €552m in 2014 from €230m in 2013, now representing 27.3% of the mobile display market. Programmatic video advertising grew 176% to €205m from €76m, representing 12.1% of the online video market. Programmatic desktop display is valued at €2.9bn.
The European Programmatic Market Sizing research is produced by IAB Europe and IHS, taking a holistic approach to aggregating the data to ensure all stakeholder perspectives were included. The numbers are based on ad spend reported by IABs, transactional data, statistical and econometric models to infer a European market size and knowledge from industry experts. This programmatic research will complement theIAB Europe AdEx Benchmark report, the definitive guide to the state of the European online advertising market. This year the research has been further developed to include programmatic mobile and video.
Townsend Feehan, CEO of IAB Europe said “This extended research on the programmatic market increases the insight IAB Europe offers to stakeholders seeking to better understand the new trends in this young and innovative sector and to businesses seeking to benchmark their own strategies and success”.
Daniel Knapp, Director of Advertising Research at IHS Technology and author of the research, said “We are delighted to be able to extend our research co-operation on programmatic with IAB Europe to include a definitive market view on programmatic mobile and programmatic video”.
Graham Wylie, Chairman of the IAB Europe Programmatic Trading Committee and Senior Director EMEA & APAC Marketing at AppNexus said “Programmatic remains a priority topic for both buy and sell-side of the industry and IAB Europe’s research and education in coordination with national IABs is of huge value to the market. The new figures help to define the market landscape and help to define future direction”.
IAB Europe’s Programmatic Trading Committee initiatives include the first pan-European Programmatic Trading White Paper, the more recentRoad to Programmatic White Paper together with a pan-European Attitudes to Programmatic Advertising report and a webinar series.
Download the 2014 European Programmatic Market Sizing report here.
IAB Europe collaborated with nine national IABs in Europe (IAB Austria, IAB Bulgaria, IAB Ireland, IAB Italy, IAB Netherlands, IAB Poland, IAB Spain, IAB Turkey and IAB UK) to audit the top media spending automotive and retail advertisers in the local markets.
Mobile is a key priority for IAB Europe and it aims to drive the update of mobile brand advertising through its recommendations, research and insights. This piece of research follows on from the Mobile Brand Builder ad format recommendation published in May 2015.
More than 600 advertiser sites were audited in the first European Advertiser Mobile Audit to highlight the uptake of mobile marketing. The report aims to inspire brand advertisers to develop their mobile understanding and presence further in the context of a fundamental increase in consumer use of mobile devices.
Brands get to grips with mobile
More than three quarters of the top automotive and retail advertisers across Europe have a mobile optimised site and over half use responsive web design, demonstrating that advertisers are taking advantage of the increased growth of mobile to engage with key audiences.
Apps need further development
However, the research also highlights opportunities to extend mobile marketing strategies with app development. Functionalities such as e-commerce in the case of retail brands and test drive booking in the case of automotive brands are still limited in some markets.
Key findings of the research:
The 300x250 Mobile Brand Builder format is the most popular amongst automotive and retail brands with 30% and 24% using this respectively.
More than 600 advertiser sites were audited in the first European Advertiser Mobile Audit to highlight the uptake of mobile marketing. The report aims to inspire brand advertisers to develop their mobile understanding and presence further in the context of a fundamental increase in consumer use of mobile devices.
Download the report to find out more about:
This new report from IAB Europe on shopping trends across Europe reveals:
The Consumer Barometer is a free tool that delivers consumer insights to support planning and decision-making in a fast changing digital landscape. The tool has been developed by TNS in partnership with Google, Hive and IAB Europe.
The 2014 report reveals that the European programmatic market increased 70.5% to €3.65bn.
For the first time programmatic mobile and programmatic video figures are broken out in the 2014 report. Programmatic mobile advertising revenue grew 240% to €552m in 2014 from €230m in 2013, now representing 27.3% of the mobile display market. Programmatic video advertising grew 176% to €205m from €76m, representing 12.1% of the online video market. Programmatic desktop display is valued at €2.9bn.
The European Programmatic Market Sizing research is produced by IAB Europe and IHS, taking a holistic approach to aggregating the data to ensure all stakeholder perspectives were included. The numbers are based on ad spend reported by IABs, transactional data, statistical and econometric models to infer a European market size and knowledge from industry experts.
