Industry leaders join IAB Europe to support continued expansion of policy and industry promotion programmes
Research from IAB Europe in collaboration with nine national IABs reveals that advertisers are taking …
Month: August 2015
IAB Report: Global Mobile Advertising Revenue 2014
IAB Europe, the U.S. IAB Mobile Marketing Center of Excellence and IHS Technology have revealed …
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Programmatic display advertising set to rise in Europe
The new IAB Europe Attitudes towards Programmatic Advertising report reveals that purchases of digital display …
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IAB Europe Report: Attitudes towards Programmatic Advertising
More than 1,000 advertisers, agencies and publishers from 29 markets were surveyed to provide clarity …
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