Conducted among more than 600 respondents from agencies, publishers and marketing departments across Europe in April and May 2014, this first report from the wide-ranging study explores "Why and how programmatic is emerging as key to real-time marketing success".

The IAB Europe Research Awards awards recognise and celebrate the contribution made to the development of the industry by innovative research projects and the teams behind them.

Two webinars have been hosted to showcase the winning case studies, the recordings can be accessed here:
Ad Effectiveness and Cross-Device
Multi-Screen Behaviour and Media Planning

The winning case studies can be downloaded below:

Brand Advertising Effectiveness: Ekstra Bladet - Pioneering datafusion leads to ground breaking results

Consumer Attitudes and Behaviour: GIK - Best for planning 2014 – 360° market media study

Mobile: Sky Media and Havas Media Group - Mobilizing the facts – using a cutting-edge method to measure the effectiveness of mobile

Video: Brand Science - Cross Screen Planning (CSP) tool

Social Media: Facebook and GfK - GfK-Facebook Data Link

Multi-Screen: United Internet Media - Multi Screen – A Peek Into The Living Room

Audience Measurement: Gemius - Behavioural Panel Synthesis™ (BPS™) - A New Horizon to Cross-Platform Measurement

Best use of Research Budget: IAB UK - Content and Native Consumer Research

In partnership with IAB Europe, the Digital Innovation Showcase Europe (DISE) network brings together 44 innovative European digital players that are driving the transition to the data driven economy in Europe. DISE companies are united in their belief that the Digital Single Market provides the  EU  with  a  great  opportunity  to  become  a  global  digital  leader.